Pay Per Click

Pay just for the clicks not for the advertisements.

Pay Per Click
Pay Per Click

Developing a highly successful PPC advertising program is an iterative process and our team aims to provide an effective management to improve the performance of internet advertising, and improve the efficiency of expenditure.

What is Pay Per Click

Pay per click advertising refers to the form of search engine marketing that allows company websites advertised in the right hand side and top of search engine results for selected keyword searches. These appear as ‘Sponsored Listings’ within the major search engines. As the name pay per click advertising suggests, payment for the advertising is based on the number of clicks an ad receives.

Our Pay per click team combines extensive keyword research with proven PPC strategies that maximize your brand’s visibility and combine our marketing knowledge and experience with proven analysis methods to show you results.

The popularity of Pay-Per-Click is driven by the fact that you don’t have to pay for the advertisement and you only pay for the click. Only if a visitor clicks on your advertisement, you will be required to pay. This makes a lot of business sense and we at ICO ensure that we provide our Clients with maximum leads, more business and therefore optimum growth.

While almost all major search engines offer Pay Per click search engine marketing opportunities, Google AdWords and Yahoo! Overture represent the two best Pay Per Click (PPC) online advertising programs on the Internet today


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How Pay Per Click Works

Pay per click advertising

Pay per click advertising is often a step by step, complex process. Its success is dependent on a range of variables, such as budget determination, keyword selection, search engine selection, bid placement, ad creation and campaign review, each of which are explained below.


Our Process

Strategy and Objective

We extensively research your business, your industry, and your competition. Then, we work with you to formulate an efficient PPC advertising plan to drive results.

Keyword research

In order to target your services & products, we conduct ample keyword research to create ad groups and themed campaigns for relevant search phrases.

Professional ad copy

We bring instant visibility for your business by featuring compelling ads on the targeted niche, which makes as the best PPC advertising service provider.

Bid & Optimization Management

We ensure enhanced conversion rates via automatic & manual bid management and effective landing page optimization.

Powerful Reporting & Tracking

Our experts use tracking tools like Google Analytics in order to attain analytic and bid management solutions for enterprise level clients.


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