New Tourism Foundation (NTF)
Overview
Created and executed a social media strategy to introduce NTF and gather crowd for an upcoming event in Delhi.
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Developed launch strategy for social media to introduce the foundation to target customers and drive awareness for the brand
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Created brand styling for Instagram photos and custom graphic creation for the event
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Created and marketed events on Facebook and LinkedIn to increase awareness about the event, drive website traffic and close tickets
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Covered the live event through Facebook Live and also created highlights of the event
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Met the requirement of number of people to be present in the event in the tight deadline
Strategy and Tactics
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Developed targeted social media content focused on driving important messaging and key features of tourism in Ladakh
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Created and published thoughtful brand styling and custom graphic creation to introduce the event to the target professionals
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Brainstormed a 3-way strategy to increase the footfall of target consumers in the event, that too within just 30 days of timeline
5-month Event Gathering Campaign Results
Key Website Traffic Campaign Wins
- Social media campaign resulted in full house in the event
- 87% of the event gathering resulted from social media efforts
Key Facebook Campaign Wins (Organic Metrics)
- Campaign increased Facebook followers
- Campaign increased monthly impressions up to 2k impressions/month
- Campaign increased monthly post engagements up to 1.5k+ engagements/month
Key Instagram Campaign Wins
- Campaign increased Instagram followers
- Campaign increased monthly impressions
- Campaign increased reach up to rate of the accounts/month
- Campaign increased monthly rate of profile views
Key LinkedIn Campaign Wins
- Campaign increased rate of monthly viewers
- Campaign increased rate of impressions
View Some Custom Branded Graphics
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