India +91 8447380262 USA +1 (806) 402-8343 Email: inquiry@icowebsolutions.com
Google Adwords Agency in Delhi

Best Google Ads Agency in Delhi India

Our Google Ads agency in Delhi India specializes in managing and optimizing Google Ads campaigns for  clients. This includes tasks such as keyword research, ad copywriting, bid management, and conversion tracking. Our Google Adwords expert in Delhi work to increase the performance and ROI of  clients’ Google Ads campaigns by constantly monitoring and making adjustments as needed. They also provide detailed reports and analysis on the performance of campaigns, allowing clients to see the results of the advertising efforts and make informed decisions about their marketing strategy.

Google Adwords expert agency in India

Benefits of working with our Google Adwords agency in Delhi

Increased campaign performance

Our Google Ads management agency can help businesses increase the performance of their Google Ads campaigns by implementing best practices and utilizing advanced strategies. This can lead to a higher ROI on advertising spend and better overall results.

More efficient use of advertising budget

Our Google Ads agency can help businesses make the most of their advertising budget by utilizing cost-effective strategies and constantly monitoring and adjusting campaigns to ensure they are performing as efficiently as possible.

Increased visibility and reach

A well-managed Google Ads campaign can help businesses increase their visibility and reach, making it more likely that their products or services will be seen by potential customers. Our Google Adwords experts in Delhi have more than 10 years of Experince in managing Google Ads.

Improved targeting

Our Google Ads agency helps businesses improve the targeting of their campaigns, ensuring that the right people are seeing their ads and that the ads are being served to the most relevant audience possible.

Time-saving

Working with our Google Ads agency save businesses time as they don’t have to manage the campaigns in-house and can focus on their core business operations. We also provide detailed reports, which can help business make informed decisions about their marketing strategy without wasting time on data analysis.

left_bottom_02left_bottom_01
right_bottom_02right_bottom_01
Google Adwords Management Agency in Delhi for better ROI

Features of our Google Ads Agency in Delhi India

Keyword Research
Google Ads management includes researching relevant keywords that potential customers are searching for, and incorporating them into ad campaigns to increase visibility and reach.
Ad Copywriting
Our Google Ads Experts write compelling ad copy that will help to attract and convert potential customers by featuring your ad on the best spot for higher visibility for your targeted niche.
Bid Management
Our Google Ads experts will manage and optimize bids on keywords to ensure that campaigns are getting the most bang for the buck. They also make sure your conversion rates are accelerated with our effective bid management.
Ad placement
Google Ads management involves deciding where ads should be placed, such as on search results pages, or on specific websites within the Google Display Network.
Conversion tracking
We track conversions, such as clicks, phone calls, and form submissions, to measure the success of ad campaigns and make data-driven decisions on optimization.
A/B Testing
Our Google Ads experts run A/B test ad copies, targeting, and other features to find out which one works best.
Campaign Optimization
Our Google Ads management agency monitors ad campaigns regularly and make adjustments as needed to improve performance, such as adjusting bids, targeting, and ad copy.
Reporting and Analysis
We provide detailed reports and analysis of ad campaign performance, which can be used to make informed decisions about future advertising efforts.

250+ Google Ads campaigns and adding

Hire the Best Google Ads management company in Delhi

left_top_02left_top_01
right_top_02right_top_01
right_bottom_02right_bottom_01
Google Adwords expert agency in India

Types of Google Ads campaigns we specialize in

There are several types of Google Ads campaigns and we have mastered them all.

Search Ads
These appear at the top and bottom of Google search engine results pages (SERPs) and are triggered by specific keywords.
Display Ads
These appear on websites that are part of the Google Display Network, including Gmail and YouTube.
Video Ads
These are video ads that appear on YouTube and other video websites that are part of the Google Display Network.
Shopping Ads
These are product ads that appear at the top of Google search engine results pages when users search for products.
App Ads
These are ads that promote mobile apps across Google's network.
Local Ads
These ads promote local businesses and appear on Google Maps and Google search results.
Remarketing Ads
These are ads that target users who have previously interacted with a business's website or mobile app.

12 years of running successful Google Ads campaigns for businesses worldwide

Get in touch with the best PPC company in Delhi

Google Adwords Agency in Delhi India

How Does Google AdWords Works?

Google AdWords is a pay-per-click (PPC) advertising platform that allows businesses to create and display ads on Google search engine results pages (SERPs) and other websites that are part of the Google Display Network. The basic process of how AdWords works is as follows:

  1. Create an AdWords account: To create an AdWords account, you need to sign up for a Google account and then set up your AdWords account.
  2. Create a campaign: AdWords campaigns are organized around specific goals and target audiences. You can choose from different campaign types, such as search or display, and set a budget for your campaign.
  3. Create ads: Once you have set up your campaign, you can create ads that will be displayed to your target audience. Ad formats include text ads, display ads, and video ads.
  4. Choose keywords: AdWords uses keywords to match your ads with relevant search queries. You can choose keywords that are relevant to your business and target audience.
  5. Set a bid: You can set a maximum bid for each keyword, which is the most you’re willing to pay for a click on your ad.
  6. Launch and monitor your campaign: After your ads are set up, you can launch your campaign and monitor its performance by tracking metrics such as click-through rate (CTR) and conversions.
  7. Optimize and adjust: Based on the performance of your ads, you can optimize and adjust your campaign to improve its performance. This includes making changes to your ad copy, targeting, and bid strategies.

Once your campaign is set, AdWords will automatically display your ad to users who have searched for keywords related to your business, as long as you have set a bid that’s high enough to win the ad auction. Your ad will be displayed until your daily budget is exhausted or your campaign end date is reached.

Projects Done
2500
+
Success Rate
98
%
Awards
70
+
Success Rate
700
+
Best Google Adwords Agency in Delhi

FAQs on Google Ads Management Services

How much does a Google ad specialist cost?

The cost of a Google Ad specialist can vary depending on several factors such as the location of the specialist, the size and complexity of the project, and the level of experience of the specialist.

Some specialists may charge a flat rate for a specific project, while others may charge a monthly retainer fee for ongoing management of a client’s AdWords account.

Some companies and agencies may charge a percentage of the ad spend as a management fee. This can range from 10% to 20% of the ad spend.

It’s important to keep in mind that the cost of a Google Ad specialist is not the only cost associated with running an AdWords campaign. You’ll also need to budget for the cost of the ads themselves, which will depend on the keywords you’re targeting and the competition for those keywords.

It’s recommended to have a clear understanding of the scope of work and the budget before hiring a Google Ad specialist, and to get quotes from multiple specialists to compare their rates and services.

Should I hire someone to do my Google Ads?

Whether or not you should hire Google Ads Agency to manage your Google Ads depends on your business’s specific needs and resources. Here are some factors to consider when making this decision:

  1. Experience and expertise: A Google Ads agency will have experience and expertise in creating and managing effective campaigns, and will be able to optimize your ads to get the best results.
  2. Time commitment: Running a Google Ads campaign can be time-consuming, especially if you’re not familiar with the platform. Hiring a specialist can free up your time to focus on other aspects of your business.
  3. Ad spend: It may be worth hiring a specialist to ensure that your budget is being used effectively and to maximize your return on investment.
  4. Learning curve: If you’re new to Google Ads and are not familiar with how it works, it can be difficult to navigate the platform and create effective campaigns. In this case, hiring a specialist can save you time and money in the long run.

Who is a Google Ads specialist?

A Google Ads specialist is a professional who has experience and expertise in creating and managing Google Ads campaigns. They are responsible for setting up and optimizing campaigns on the Google Ads platform, which includes search ads, display ads, video ads, shopping ads, and more.

A Google Ads specialist will work with a business to understand their goals and target audience, and then create and manage campaigns that will reach those audiences and achieve those goals. They will use various tools to research and select keywords, create ad groups, and write ad copy that will be effective in reaching the target audience.

They will also be responsible for monitoring and analyzing the performance of campaigns, and making adjustments as needed to optimize results. They will also help to ensure that the campaigns are in compliance with Google Ads policies and guidelines.

Google Ads specialists may have certifications from Google and/or other organizations, such as the Google Ads Search, Display, Video, Shopping, and App Advertising certification.

Google Ads specialists have a deep understanding of the Google Ads platform, and stay up to date with the latest changes and best practices in online advertising. They can help businesses to make the most of their ad spend and to reach their target audiences effectively.

Is Google AdWords expensive?

The cost of using Google AdWords can vary depending on several factors, such as the competition for the keywords you’re targeting, your bid and budget, and the type of campaign you’re running.

Google AdWords uses a pay-per-click (PPC) model, which means that you’ll pay each time someone clicks on one of your ads. The cost per click (CPC) can vary depending on the competition for the keywords you’re targeting. Some keywords can have a higher CPC than others, depending on the demand for those keywords.

The cost of a Google AdWords campaign can also vary depending on your budget and bid strategy. If you set a higher bid for a keyword, you’ll have a better chance of winning the ad auction, but it will cost more. If you set a lower bid, you’ll pay less per click, but your ads may not be displayed as often.

It’s also important to consider that you’ll need to budget for the cost of creating and managing your campaigns, which can include hiring a Google Ads agency or specialist.

Overall, the cost of using Google AdWords can vary depending on your specific needs and goals. Some businesses may find it to be expensive, while others may find it to be a cost-effective way to reach their target audience. It’s important to consider your budget and goals when determining whether or not Google AdWords is the right choice for your business.

What is a good budget for Google Ads?

The appropriate budget for a Google Ads campaign depends on several factors, including the industry, the competition, the targeting and the goals of the campaign.

For small businesses, a good starting budget for Google Ads can be around $10 to $50 per day, and can increase as the business grows. For larger businesses, the budget can be much higher, depending on the goals and expectations.

It’s important to note that Google Ads operates on an auction system, so the cost per click (CPC) can vary depending on the competition for the keywords you’re targeting. Some keywords may have a higher CPC than others, so it’s important to research keywords and bid accordingly.

It’s also recommended to set a budget that allows you to test and optimize your campaigns, rather than investing a large amount of money upfront. This will allow you to track the performance of your campaigns and adjust your strategy accordingly.

It’s also important to have a clear understanding of your goals, and to set a budget that is appropriate for achieving those goals. For example, if your goal is to generate leads, you’ll need to budget more money to reach a larger audience.

Our Google Ads Agency in Delhi India recommends to start with a small budget, monitor the results and adjust accordingly. A good practice is to set a budget that allows you to test different strategies and optimize your campaigns over time.

What is the difference between Google Ads and AdWords?

Google Ads and AdWords are the same thing, just with different names. Google rebranded the platform in 2018, changing the name from Google AdWords to Google Ads. The name change was made to reflect the expanded capabilities of the platform, which now includes not only search ads but also display, video, and app ads.

The platform remains the same, and the interface and functionality are unchanged. It’s a pay-per-click (PPC) advertising platform that allows businesses to create and display ads on Google search engine results pages (SERPs) and other websites that are part of the Google Display Network. Businesses can target specific audiences and keywords, set budgets and bids, and track the performance of their campaigns.

So, in summary, there is no difference between Google Ads and AdWords, they are the same platform, just with a different name.

Do Google Ads charge daily?

Yes, Google Ads charges on a daily basis. When you set up a Google Ads campaign, you’ll need to specify a daily budget, which is the most you’re willing to spend per day on your campaign. Google will then automatically spread your budget evenly across the days of your campaign, and charge you each day based on your budget and the cost per click (CPC) of your ads.

When you set up a campaign, you can also set a total budget, which is the maximum amount you’re willing to spend over the entire campaign. This budget may be spread over a period of days, weeks or months, depending on the campaign duration.

It’s important to note that if your daily budget is exhausted before the end of the day, your ads will not be shown for the rest of the day. You can adjust your budget or bid at any time, to ensure that your ads continue to run.

In addition, Google Ads also offers the option to set a maximum cost-per-acquisition (CPA) or return on ad spend (ROAS) bid strategy, which allows you to set a specific target cost for a conversion or return on investment (ROI) instead of a daily budget.

Overall, Google Ads charges on a daily basis, and it’s important to keep an eye on your budget and adjust it accordingly, to ensure that your ads continue to run and to achieve your goals.

Do Google Ads charge monthly?

Google Ads charges on a daily basis, but it’s possible to set a monthly budget for your campaigns. When you set up a Google Ads campaign, you can choose to set a daily budget, or you can set a total budget for the entire campaign, which can be spread over a period of days, weeks or months, depending on the campaign duration.

If you choose to set a total budget for your campaign, Google Ads will automatically spread your budget evenly across the days of your campaign. This means that you’ll be charged each day based on your budget and the cost per click (CPC) of your ads, but you’ll be able to keep an overall budget for the entire month.

It’s important to note that if your budget is exhausted before the end of the month, your ads will not be shown for the rest of the month. You can adjust your budget or bid at any time, to ensure that your ads continue to run.

Overall, Google Ads charges on a daily basis, but you can set a monthly budget for your campaigns. It’s important to keep an eye on your budget and adjust it accordingly, to ensure that your ads continue to run and to achieve your goals.

How much does Google Ads cost per month in India?

The cost of Google Ads in India can vary depending on several factors, such as the competition for the keywords you’re targeting, your bid and budget, and the type of campaign you’re running.

In general, the cost per click (CPC) for Google Ads in India can range from a few rupees to several hundred rupees, depending on the keywords and the competition for those keywords. Some industries, such as finance and technology, tend to have higher CPCs than others, such as clothing and home goods.

It’s important to note that Google Ads operates on an auction system, so the CPC can vary depending on the competition for the keywords you’re targeting. Some keywords may have a higher CPC than others, so it’s important to research keywords and bid accordingly.

It’s also recommended to set a budget that allows you to test and optimize your campaigns, rather than investing a large amount of money upfront. This will allow you to track the performance of your campaigns and adjust your strategy accordingly.

As per our Google Ads Agency a small business in India should expect to spend at least INR 2,000-5,000 per month on Google Ads, while a medium-sized business can expect to spend around INR 10,000-50,000 per month and a large business can expect to spend more than INR 50,000 per month on Google Ads.

Is SEO Better Or Google Ads?

SEO (Search Engine Optimization) and Google Ads (previously known as AdWords) are two different digital marketing strategies, each with its own set of benefits.

SEO is the process of optimizing a website to improve its organic (non-paid) ranking in search engine results pages (SERPs). This means that SEO focuses on improving the visibility of a website in search engine results pages through techniques such as keyword research, link building, and content optimization. SEO can take a longer time to see results, but once the website is well-optimized, it can drive a steady stream of organic traffic to the website.

Google Ads, on the other hand, is a pay-per-click (PPC) advertising platform that allows businesses to create and display ads on Google search engine results pages and other websites that are part of the Google Display Network. With Google Ads, businesses can quickly and effectively reach a targeted audience by creating and displaying ads on the search engine results pages. The results are immediate, but it requires a budget and ongoing management to be effective.

Both SEO and Google Ads have their own advantages and the best approach depends on the specific goals of the business. If a business wants to drive immediate traffic and generate leads, Google Ads might be a better option. However, if a business wants to build a long-term, sustainable source of traffic, SEO might be a better approach.

As per our Google Ads Agency in India both SEO and Google Ads can work together to drive more traffic to a website. A well-optimized website that appears high in organic search results can also benefit from targeted Google Ads campaigns to drive even more traffic and leads.

Knowledge center

Articles from best Google Ads Agency in Delhi

Essentials Of Google AdWords Management

Google AdWords Management is all about doing the right research about your competition. Selecting the right keywords and monitoring the campaign performance. If you do it carefully then you reap the rewards.

Read more about it >>

What Is PPC Campaign And How To Benefit From It?

PPC Advertising is one of the most important aspect of Digital Marketing. You create ads which are advertised on various search engines. When users click on those ads, you have to pay some amount to the Search Engine. But you get much more in return.

Read full article here >>

How To Benefit From PPC Campaigns Like Google AdWords?

Opting for PPC campaigns like Google AdWords is very beneficial for your business. You get instant increase in your sales volume. You also generate trust for your brand among your target audience.

Read more here >>

Questions You Must Ask Before Opting For Google AdWords Or Other PPC Campaigns.

You need to be double sure before investing in Google AdWords or any other PPC campaign. Here is an article to educate you about everything about a PPC campaign.

Read full article >>

Want To Mark Your Presence In The Digital World?

Get started with the first step towards it by getting a website that is dynamic and fully functional.
Start-up? Mid-size firm? Enterprise? We’ve got you covered with our suit-to-all services and pricing.