What exactly is Local Search?

When users type in a query like “Italian Restaurants Delhi” then Search Engines like Google crawls through the web pages and displays the results which match the most to the local query. This happens because search engines now assigns an important portion of their results page to local listings. These results to a “Local” search query i.e. search in a particular area or a region is a “Local Search”.

Moreover it has been noticed that the local listings are placed above the organic or free listings in the search results page.

This is very important for professionals and businesses who are trying to achieve genuine and fast results in an easy and cheap way.