The fact that Google tweaks its search algorithms periodically is no secret. In turn, adjusting to new game rules poses challenges for copywriters and SEO agencies. Now, the question arises that with the changing rules, how can one compile a winsome strategy?
Luckily, the basic rules of SEO copywriting will remain the same. Surely, you must learn to adapt. Even so, notwithstanding how important flexibility is, you can find comfort knowing that some aspects of website content writing will not change.
So, what is content writing anyway?
“Content writing is the creative process of planning, writing and editing web content, usually for digital marketing purposes. It can include writing blogs and articles, scripts for videos and podcasts, as well as content for specific platforms, such as Facebook, Twitter and the same.”
Here are 5 content writing tips that can help you learn more about content writing, and improve the reader experience, for sailing through the year 2020.
-
Pay attention to the experience
As part of your best content writing services, you must not merely increase the frequency of your blogs. Rather the challenge is to stand-out among your peers. To achieve the desired results, you must focus on improving the content experience. As such, the content you’re dishing out should not only be valuable but also enhance the user experience.
The term ‘Content Experience’ is a cross between content marketing and UX. It’s about assessing how to improve your content and your approach to get your readers to spend more time on your posts.
You can improve your content experience in the following ways:
- Examine the mobile version of your website
- Keep your paragraphs short so your content can be easily read on mobiles
- Increase the ‘readability’ of your content by adding images and subheadings
- Check your loading speed
- Work towards personalizing your site and content
You can hire a well-known content writing company in India to revamp your content experience in 2020.
-
Visual data helps
In addition to improving the reading experience, visual content also helps your main data become noticeable. With infographics, you can not only summarize the main points visually but also record more shares for your posts.
Plus, a website content writer in Delhi opines that you must use visual quotes to convey your standpoint in a manner that attracts the readers’ attention. More so, you can add videos on your site as an alternative content format.
Under SaaS marketing, you can also include GIFs to promote your product, for the readers then easily understand what you’re trying to say.
Nowadays, several brands are going with GIFs and videos to present their content in a simple way.
You can avail the services of a popular content writing agency if you’re looking to experiment with various visual storytelling formats to know about what your readers are responding more to.
-
Post long-form content
In 2020, the focus remains on creating long-term content; and in the below-listed pointers, you can know the reasons why this is so.
- Maintains trust with your readers
- Displays your style of writing and overall personality
- Helps to go in-depth on the subjects you’re covering
- Enhances your SEO
Long-form content also helps to improve your search ranking. More so, you get to cover topics in detail and, thus, can assert your authority over them.
Besides, the general recommendation is to not keep your posts overly long; only a few pieces should be over 1000 words.
By availing the services of content writing company in Delhi, you can explore the potential of long-form content handsomely.
-
Try reading your content aloud
If you’re looking to improve your content writing, then you might want to start reading your content out loud. Then, you can know whether your writing sounds natural or not. Moreover, your content should feel more conversational. Only then, your readers will get to enjoy your content and you can expand your readership base over time.
By reading your content out loud, you can examine how you’re getting across your message too. All the same, you can improve your writing and the reader’s experience.
A reputed content writing company in Delhi will also advise you to read out your content loud before you publish to know the difference it makes.
-
Focus on smarter SEO practices
The year 2020 also calls for smarter SEO Content Writing. At first, you should try bringing about changes that leave a long-term impact.
- Rather than focusing on the most popular keyword, you must opt for long-tail keywords
- Your focus should be on improving your content and not only stuffing with focus keywords
- Make SEO easier by investing in the tools that help to give the desired results
- Instead of working towards increasing your SERP ranks, you must discover newer ways (such as featured snippets and visual ranking) for your content to get noticed
- Maintain the ‘conversational’ tone in your content, for that raises your chances of coming in the question boxes and featured snippets
If you talk to any content writing service provider, they will also suggest that you start thinking of SEO as one more element of your content writing strategy for addressing your readers’ needs. Your emphasis should not only be limited to winning high ranks in the search results but also extend to delivering an enjoyable experience to the readers.
Summing up
All content marketing trends are not revolutionary. At times, even simple changes help to achieve success.
Study your current content marketing strategy and review what worked in recent years. Look for areas that need improvement and implement the requisite changes.
These five trends help to understand the simple changes you should focus upon to live up to your audience’s expectations.
