Posts Tagged "why people leave website soon"

Know the Top 15 Reasons why people leave your website soon

If seeking Attention is difficult, then creating interest is rare on the Web.

When you build your website from any professional website design company, you have the criteria of grabbing the attention, on your checklist. Right?

So now that you have the attention of the desired web users, it is your primary job to create engaging content for the users to develop their interest.

The content on your site should be easy to navigate and simple to understand. If at all it is confusing or clichéd, the user will get either bored or frustrated and will take the exit door.

In the initial web surfing days, “if you build it (website), it will work” tune worked. But now, to swing in thoroughly and to get the visitors stick to your site is a whole new episode. You have to set a combination of a various factors to generate interest in the visitors.

I have listed the top 15 reasons to be worked on if you want visitors to stay for longer time on your site.

People might be leaving your website because of these reasons:

1) Outdated Design

Even though looks are deceptive, but they also cast the first impression which typically is the last impression.  Designs which were a hit 10 years back are looked as outdated and uninteresting now.

Make sure when a visitor visits your website he stays there, at least for the strong and attractive visuals of your website. Of course, this won’t be the only thing to keep your visitors hanging to your website. But it is a great valid point to begin with.

Website redesigning is an important aspect to keep at pace with the changing trends. Nobody would be interested in a clichéd design, so obviously they will leave your website soon.

So, update or redesign your website to match the current trends or to give it a fresh look.

2)     Do not Overdo Your Content

The fonts, color, design everything matters when you style your content. But some designers overdo the styling which gives a very unprofessional and cheap look to your website. And trust me it does not give a very positive feedback for your website/company.

Style your content but remember it should not hinder while reading the text on your website.

The fonts you use should

• Be easily readable
• Have high contrast color combination
• Clean presentation

One font which you should absolutely avoid is “Comic Sans”. As an alternative, choose ornamentation-free serif or sans serif fonts for best results.

And for font size, it’s better to opt for larger fonts so that the visitors have a great experience and ease to read while they are visiting you on a desktop or a mobile device.

3) Outdated Plugins

If you are still using flash to display the most important message for your visitors, then my dear friend you will be waiting for forever. Because the users have no time or interest to install the updated versions of Flash plugins to view the content of your website.

Result; the bounce rate increases and your conversion rate will fall down further.

If your website or posts demand videos or animations then it’s better to use HTML5. In addition to this, include a summary or a transcript of the video for the users who can’t or don’t want to play the video. This is also beneficial to add on to the SEO benefits of your website.

4) Too many Ads

It would not be possible to run an ad-driven model website without ads. Comprende!

But it is totally unnecessary and very frustrating to place the ads all over the website in a greed to make more money. This is a very thoughtless way as instead of making you win (by making money), it will make you lose (as visitors will leave your site early).

If a visitor visits your website then he is there for some particular information. But if it becomes difficult for the visitor to go through that information because of ads hanging everywhere, he will leave the website in no time.

Running the ads is fine. But see to it that it’s not covering the entire volume of your website. Ads should not be the first thing that a visitor notices when he visits your website. Rather it should be the real content of your website which grabbed his attention.

5) Auto-play Videos/Animations

It is very annoying (and sometimes embarrassing) when a video on a website auto-plays. The immediate reaction to this unwanted, forced auto-play would be – hitting the back key.

Never set the videos on auto-play mode. Allow the user to choose whether he wants to or not play the video. Doing this you also give a certain level of control to the user which is by and large loved by all.

This way you earn some brownie points and the thus spray some glue to the visitor to stick to your website.

6) Site’s navigation

Do not take this lightly.

If your site has a confusing navigation and multiple sub-levels then the user will not waste his time to find the page he is looking for.

Think of this as a scenario where you land on the website of your choice for the desired information. Now you are struggling to find the piece of information for which you visited that website but could not find it. What would you do?

Leave it, right?

This is why a site’s navigation has to be clear, precise and easy to locate. Reorganize your site’s navigation levels to match a user’s expectation. If you are unsure of rearranging your site’s navigation yourself, contact a good website design company and they will help you out.

7) Lengthy and Unnecessary Registration Forms

Creating gated content is great for driving genuine leads to increase the sales of the company. But doesn’t it get annoying when you have to fill lengthy registration forms for accessing everything and anything on the website? It sure does irritate me.

Do create gated content but stick to its actual purpose. Do not just restrict everything from a user. He will run away.

Protecting important documents like whitepaper, PDFs, or some videos is fine otherwise keep your website accessible to all.

Another important aspect is Registration forms. Make it a point to keep only those fields which are actually important. Other than that do not waste your as well as your visitor’s point. More important, the will not only skip registration, they will take an exit door immediately.

So avoid pointless and prolonged registration forms.

8) Slow Loading Speed

According to Hobo Web, the page loading speed difference (in seconds) hugely impacts the percentage of page abandonment.

Do not ignore this or better make this your priority. Because even after attracting users, your website takes too much time to open then no matter how good your website’s content is, user will take a U-turn.

9) Irrelevant and unappealing offers

I have noticed sometimes companies give all the attention to the graphics and designing of the offer. But this should be absolutely discouraged.

Visuals are great, but what inside it is of greater value. It should be designed and explained in a way to attract the customers. If at all you experience that visitors are coming to your website but leaving soon. Then this definitely shows a lack of connection between them and the offer.

Create an appealing offer on a landing page with a connecting call to action button, explaining the visitor the next step and the resulting benefits of taking that step.

10) Vague product/offer benefits

If the product benefits which you display on your website are not appealing and clear then obviously it would not take more than some seconds for the visitors to move away.

Think through the typical instance of the Apple iPod. The iPod features could have been in two diverse ways, like below:

Image Credit: Help Scout

The smarter way to display the features is the second one. Because iPhone buyers will not care much about 1GB or mp3. But the feature of carrying 10,000 songs with them is what will attract them.

See the difference?

This is a crucial understanding to improve the conversion ratio.

11) Missing Call-to-action button

According to smallbiztrends.com, 70% of small business B2B websites don’t have CTA or Call-To-Action buttons.

Isn’t this strange?

Why will the visitors be interested in your products or services if you aren’t even asking them to buy it from you? The fact that the CTA has to be compelling and relevant comes secondary. But more important is for you to have a CTA button after every products page, blog page or any other relevant page.

12) Fake landing page promises

Never ever create fake promises on the ad just for the sake of driving the visitors to click on your landing page. Even if you get successful on getting the visitors to your landing page, it won’t be of much use to you.

Just as they find out that the information rolled on the landing page is not relevant nor does it solves their purpose they will take no time to hit the back button.

Your ultimate goal is sales, which will only happen when you share actual offers or information with the visitors. Do not confuse traffic with conversions.

13) Website is not responsive

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices.

Now imagine if your site is not responsive how much potential sales/traffic/conversion you would be losing.

It is imperative for all the small, medium or large business to have a responsive website if they aim for the ultimate goal – high ROI.

14) Not using Exit Intent Technology

As per omniconvert.com the ‘Exit Intent Technology‘ can be defined as an intelligent technology or an innovative tool designed to help marketers turn and transform their abandoning website visitors into paying customers.

The website owners can make a final try to convince the abandoning website visitors to stay back and reconsider what the website has to offer.

By using a tool track if the visitor is about to leave your website. Just when he is about to click the back button present a message or an offer to make them stay on the website to learn what the website can do for them.

15) Website hacked

Everything fine still losing on the numbers?

Check your website’s admin thoroughly. It might be hacked. According to Forbes contributor James Lyne, an estimated 30,000 sites are compromised every day.

If it is not possible for you to observe your website code every day. Then introduce a monitoring tool to retain the most important factor of a user’s trust that’s essential for website conversions.

By working on the above issues you will most likely see an increase in the conversion ratio and a decrease in the bounce rate. But still if you cannot make it through contact a professional SEO company to dig in deep.