6 Reasons Why It Is Time for Website Redesign
Check if it is time for Website Redesign
Why you should redesign your website?
Simply because websites are like 24 by seven sales employee who work for you round the clock. It was around 20 years back when just having a website was more than enough for your online reputation.
Time has changed and having a website is just not enough. Website design has now become a major part of your overall marketing plan. You will lose to your competition if your website is not getting visitors or they leave your website soon.
Potential clients these days judge the credibility of a business by the website design they have and how they present themselves on their website.
Now if you have a website and if doesn’t shows on top of Google search results then it is as good as having no website.
The best Website design companies in India claim to be the best but do they really make your website work for you just like a 24 by 7 sales team?
It is not just the incompetent website design companies but it is the ignorance of the small business owners who often come up with thousands of reasons to not redesign their website.
Here we give you 6 reasons why you should redesign your website right away.
#1 Your website doesn’t work on mobile.
6,586,013,574 searches are performed daily worldwide as per Smart Insights. More than 70% of searches on Google are performed on mobile devices such as smart phones and tablets.
It is due to the increase in the number of mobile devices users globally.
If you do not want to lose out on business to your competitors you should have a mobile friendly website. We also call it responsive websites. Companies which have a website that works better on mobile devices have an edge in sales over their competitors. You can check the report by Econsultancy.
#2 Your website is built using Flash.
It is not at all good to use Flash in your website because the search engines like Google cannot read Flash so your Flash website will never show up in Google search results.
Also the iPhone and iPad doesn’t support Flash either. And you know the potential market of the iPhone and iPad users around the world.
Moreover it is difficult to maintain and update a Flash website. If you really need animations in your website then you should choose the right website design company who can work with HTML5 and CSS3.
Best website development companies know how to use HTML5 along with CSS3 to give you the desired animations in your website.
#3 Your website has low search engine rankings.
Google keeps on changing its algorithm to show high quality content on top of their search results pages. Old SEO techniques like keyword stuffing in your website content will not work longer.
Also the massive link building was important way 7 years back. Now Google completely focuses on user experience and high quality content on your website. Your website should be extremely user friendly and engaging.
Link building is also important but you should be very careful with the SEO company you are working with as one wrong step might blow you with penalties from Google.
You should always choose a website design and SEO company for search engine optimization of your website who are well aware of latest Google updates and work as per them.
Read more about Unethical SEO practices here
#4 Your website doesn’t convert your visitors.
Your website should be well designed to get maximum conversions. If you see in the analytics that visitors leave your website too soon or your bounce rate is very high then it is time to redesign your website.
Pure because your website doesn’t have enough methods in place to engage your website visitors or may be there are broken links or there is outdated information which is no longer useful to your website users.
Your website should be built keeping the customers in mind and should work towards the marketing goals of your business.
An ideal website is the one which generates leads, increases conversion and ROI.
#5 Your website looks outdated.
Website design has evolved over the years and it is important that your website looks like the website of present. You can easily figure out by looking at any website that it was built 5 years back or if it is redesigned with current website design trends.
If your website is outdated then there is every chance of getting your website visitors disinterested and seeing them leaving your website.
If you know your website was built years back then it is time to get it redesign and give it a modern professional website look. Gone are the days of crazy audio on your website, animations here and there. Today it is all about a clean professional website design.
#6 Your website is slow.
If your website is slow then there are very good chances search engines like Google may not rank it. Also if some customers land on your website then they will leave as quickly as they landed. Page speed is very important if you want your website to rank high on Google and generate leads.
The best website design companies know how to speed up your website and help them rank better on search engines and give a wonderful user experience.
You can easily check your website speed performance on Google page speed tool and see how fast or slow is your website on Desktop and mobile phones.
Conclusion
It is extremely important for your website to perform and generate revenue for your business. To keep up with your competition you must have a well designed, responsive, engaging and fast loading website.
If your think any of the above reasons apply to your website then it is time you should redesign your website. Take the help of the best website design company in your area and get your website an edge.
You will see the changes in your ROI if you have a good website.
Contact our Sales team to get your website redesigned.
Contact us for a FREE consultation today
Landing Page or Squeeze Page. Which one should you use?
Understanding Landing Page, Squeeze Page and Home Page
Terms like landing pages, home page or squeeze pages often leave non technical people confused. These are website design industry specific terms so it is normal if you are not aware of the difference between these three.
To my amusement I came to know that many website designers or developers are not able to differentiate between these three types of pages.
Even the experts in online marketing companies are not able to understand the difference between the home page, landing page and squeeze page.
Where do visitors land on your website?
As assumed by many web designing experts that visitors land only on homepage but that is not the case always. A visitor may land on any of your services pages or product pages or home page depending upon the search query they type in Google search.
It is not necessary that the search engines may always show homepages of websites in their search results.
Basic difference between a home page and a landing page.
A home page is the first page of your website. It appears when the visitors type your website url in a web browser.
By typing the URL directly in web browsers, visitors always land on home page of the website.
Visitors may also land on your homepage by typing a query in search engine but it depends if there is a relevant content present in your website’s home page and in the meta title and description.
On the other hand…
…a landing page is the first page of your website where visitors land if your website appears in the search results.
It could be the homepage or any other page on your website.
For example while running a Google Adwords campaign you decide where the potential customer should land if he clicks on your ad.
So a home page could be a landing page but it is not necessary that a landing page is always a homepage.
Importance of good landing pages
As compared to home page of a website, the landing pages are more focused on a specific product or service. So it is extremely important to have a robust landing pages design in your website.
Since the visitors may anytime land on the landing pages so they must be well structured and designed with
- call to actions
- sign up forms
- internal links
- share buttons
- feedback forms
to provide good visitors engagement to make sure visitors do not leave instantly.
The goal of a landing page should be making a visitor become a customer. Which means visitors should not leave the website without signing up for the service our buy your product.
Well design landing pages help in decreasing the bounce rate for a website and act as a sales rep for your company.
How does a squeeze page differ from a landing page?
It happens sometimes that you do not want any of your website information to get visible to your website visitors until they fill up a small form.
Here come the Squeeze pages into picture.
A squeeze is a landing page which gets the website visitor to take only one action. If he is not willing to take that action then the only other option is to leave the website.
For example:
Some websites provide a free e-book or a video or a webinar but before that they want users to fill a short form. They cannot get to the free stuff without taking the action of filling the short form.
So Squeeze page is used when you want to squeeze some information out of website visitors.
Which one is better to use?
Homepage?
One thing is clear that the home page of your website can never be a good landing page because it has a bit of everything and it is not at all specific.
But that doesn’t means that homepage is not important. It is the face of your website so you should ask your website designers or the website design company you have hired to make it as interactive as any other landing page of your website.
Squeeze page or a landing page?
Both these pages solve different purposes and both these pages should be used wisely if you want to boost your sales through your website.
It also depends where the visitors are coming from to your website and what they are looking for.
Do they want to buy something or looking for information for a specific problem.
To conclude:
A Squeeze page should be used where you want your website visitor to take a specific action before they can access any information or links on your website.
A landing page should be used when you want your website visitors to buy something or sign up for your services through your website.
Contact South Delhi – India Website Design Company
If you have any requirement of building a website or a landing page development or a squeeze page, then contact our sales team and we will get back to you in less than 24 hours.
7 things to make your website design stand out
With people becoming more tech savvy it has left the web design industry with no other option but to come up with new things every now or then. Be it the way the websites look or the way they function. Hence all of us have to keep coming up with something new and trendy that can attract more audience towards your website and increase the traffic.
But then again is it feasible to incorporate all the ongoing trends to your website or to even keep changing the look of it every now or then? I think its not necessary to actually bring about changes in your website every month or two but yes you can not stick with it for a long time too. Then the second thing that comes to our mind is which elements will be best for websites.
Don’t worry I have tried to pen down some elements for you :
- First I think the so called Card design can do wonders to your website. It simply puts every thing into cards, making the website look organized and tidy. Also with the card design element you can make your content look good.
- Your website design should be done in such a way that it is viewed the same way no matter on what medium one is using. That is it should be a responsive layout.
- One can also use some kind of movement. Animation can definitely help you with this. Also it will help you get that break from all content only website which can lead to unhappy or distracted audience.
- One thing that is really working these days is the background videos. That is even if you don’t click on a video the video will play on itself and keep teasing you to actually click it and see what’s more for you. Isn’t that a cool element to get that attention from your audience you have always been wanting.
- Similarly background images can do wonders to your site with text overlaid on top. With one big image in the background you can convey your message to the audience loud and clear.
- If you use Apple products or have seen their latest models you must be very much aware of the ghost buttons. Well they are trending too. If you are a internet buff you might have noticed many other companies using the same on their websites. Basically this gives your customer that freedom to view the product image without any distractions while he can use those invisible (ghost) buttons as and when he wants.
- Last but not the least you should never forget the golden rule which is to keep your website simple and clean. It should be designed in such a way that it is both user friendly and tech savvy.
Well we all know its not a easy task to do incorporate all the elements in your website so choose wisely. Select what you think is good for you and your audience and design your website accordingly, I hope the above points will be of some help to you.
At ICO, we regularly train our staff with the latest trends and technology, for this reason you can trust us for clean and user friendly website design. Contact us to know more.