Time for problem-solving website design upgrade for your business website
Are you happy with the performance of your business website? It is generating sales for you. Agreed! But do you think your website is doing it with full potential?
Your website ranks on first page of Google but how can you know that it is generating business which it should be. It may be giving you 1000 sales in a month but how do you know that it can’t beat that?
Well there is no answer to it no one can ever say that your website is performing to its full potential. But what can be done is to check if your website is providing real value to your customers. You are happy with new customers from your website but you can also check why others left your website.
That can be done easily with the help of Google Analytics. You see your bounce rate data and analyse it to check from which page your visitors left your website and how much time they spent on different pages before leaving. Our comprehensive guide on bounce rate will give you everything you need to know about bounce rate of your website.
If the bounce rate is high for your website then probaby
It is time for problem-solving website design upgrade for your business website
Important questions to ask before doing a design upgrade of your website are:
What problems you are looking to solve for your your business and for your customers through your website?
Can your website do it for you?
How can your website do it for you?
How can design upgrade can help your business?
1) Making your business website target diverse audience
At some point you may realize that your website targets only one type of audience but you also need diversity in your website design.
For example if you have an ecommerce market place website then you need to target two segments of audience. One segment is vendors and other segment is end customers.
You may be targeting both these customers with online marketing and SEO services. But what about your website.
You are putting your money and efforts in PPC advertising, Google AdWords, Facebook Ads and search engine optimization work. Bringing traffic to your website through different online channels but you could retain only one segment better than other because your website design is like that.
Your web designer should develop a plan depending upon the personal and cultural differentiation and identify opportunities to hit the connection with them. It includes there online behavior, shopping habits and also the color psychology at cultural and personal level.
You can read about the color psychology affecting sales conversions here.
You website designer should carefully understand the goals of your target audience and smartly include the opportunities in the website design. Obviously he would need the help of a digital marketing expert for that.
2) Improving visitors engagement on your website
What if it is not a marketplace website portal and you have a high bounce rate. There could be many reasons. Assuming you rank on top of Google then probably you are appearing in Google searches for your keywords relevant search terms.
Then why a major segment of the website visitors leave your website quickly. There is a very good chance that they do not find website engaging. Keeping your website visitors engaged is very important to reduce bounce rate and increase sales for your business.
You need to get the data about the bounce rate, like
- The pages which have high bounce rate
- What is the geographical location of these website visitors who leave your website quickly
- Which device they use to visit your website etc.
You can easily get this information from Google Analytics.
Once you have made this research then you can work on improving customer engagement on your website. Few of the things you may need to do:
- Adding pieces of fresh content targeting the left out segment. Take the help of a professional content writer.
- Improve the design elements like better and improved web page layout.
- Place right call to actions or contact forms at right positions.
- If you have pop-ups make sure they do not annoy your customers. Always better to place an exit pop-up.
- Check your website for mobile and tablet user experience.
- Pages should not be lengthy and important information should appear in first few paragraphs.
- Improve your content flow with smart internal linking.
If you do not have time to do all this or you can’t do it for technical reasons you can always look for a good web designing outsourcing company to partner with.
3) Create effective landing pages
A good way to target lost segment of your audience is to create landing pages especially for them. You can create landing pages for occasions. You can create landing pages for special services during off season of your business.
Make sure you address their problems and build trust with right content, colors, lead capturing techniques and an effective landing page design.
You should be really specific about which problems you are looking to solve. You should never fill your landing page with loads of content which may confuse your customers and make them switch to your competitor’s website.
4) Offer free and helpful advice
Include a blog on your website if you don’t have one already.
Start posting some meaningful articles focusing on solving some problems of your target customers. Make sure you are consistent with your blog posts.
Include opt-in forms. This is a good way of lead generations if your blog has some valuable information for your customers. They will happily give you their email address and become potential opportunity of sale.
Always give those visitors an option to ask questions on your blog posts. Be prompt to reply to those questions.
Use Google analytics for tracking the performance of your blog.
If you do not know how to set-up a blog on your website then you can find a professional website designing agency who can do that for you.
5) Diversified online income and revenue generation
If you are looking have diversified portfolio of online revenue generation through your website and trying to do so for a long time with little or no results. Then you need to get your website checked with the web designing experts.
A professional web design company always has a combination of web designers developers and digital marketing experts. They can guide about getting your website redesigned as per the latest income generating trends through website.
If you are running your personal blog or you have a non profit organization then you must seek the help of a good website design company for additional ways of income generation online and how to incorporate them into your website.
Few of the popular ones:
- Google adsense
- Content Marketing
- Online donation systems for non profits
- Membership systems to monetize the blog
Now you know why your website design should be improved in order to solve your business problems.
Feel free to ask any questions you have in comments below or contact us for a consultation.
Importance Of Colors in Website Conversions: How to use them.
Ever since the concept of marketing came into existence, colors are used to persuade customers for purchasing. Deep down in the subconscious mind every body has its association with colors.
Lets talk about retail for example:
You may think that the various colors you see in the stores in shopping malls starting from doors to labels and shopping bags, are the color of the brand but you are not aware that those colors may be placed to persuade your psychology and drive you to make purchases in those shopping stores.
Every color is associated with some cultural or social thought and that makes the connection between your mind and the products.
When we talk about websites most of the website designing companies ask you for the colors you like or what are your favorite colors and they make websites as per the colors you like. But this is the most stupid thing a web design company can do to your money.
Below are some examples of color psychology and how they affect shopping habits.
White: The color white is associated with purity so you find almost every skin care product company has major portion of white in their product branding. So why not have white color on the website for skin care products.
Pink: You must have noticed that majority of bubble gums are pink in color. This is because color pink is associated with sweetness, calmness, cool and comfort, so why not use pink on ecommerce websites selling cool stuff
Orange: Orange color is associated with energy, brightness, warmth, freshness and affordability. So you will find orange on the brands which sell products or services at affordability. If you are targeting mass audience through ppc advertising of your website then orange is the best choice.
Red: This one is the most tricky color as it relates with alarm or danger but many shops and websites and used it very smartly to increase conversions on websites. If you want to use red on your website then it is better to hire a website designer who knows what he is doing.
Yellow: Mostly found in the branding of restaurants as it relates with energy and of course what is bigger than sun when it comes to energy. So have it on your list if you are looking to start an online food delivery website.
Purple: Resembles royalty so you will find this color on brands which target rich customers and sell products with some advanced properties or features at a handsome price. So think before using it if your website targets mid size customers
Green: Everyone knows that green color is associated with eco-friendly products but even the brands which have nothing to do with such products use green in their branding to attract customers who have a soft corner for ecosystem. So green is the safest color to use on your website.
Above are just examples but the association of colors to the buying psychology has no limits. You should do a proper research and study before you give instructions to your web designer about the colors you want to use on your website.
Here are some tips on how to use colors to increase sales on your website.
1. Use the right color at the right time
A website is a mix of colors and not just a single one so don’t just follow the color psychology examples blindly which I have mentioned above. It is important to use the right colors at right places on your website to make it a conversion machine.
So lets say you are selling electronics system as one of our clients who partnered with us for Web Design and SEO services in Delhi NCR has orange, blue and white on his website.
These colors have been used smartly on his website without overdoing it. As mentioned above that orange relates with affordability the website we have designed for him has orange buttons which persuades users to click in order to own the electronic products at an affordable prices.
Blue resembles intelligence and trust so you find the website landing page is a mix of blue and orange but the web design doesn’t makes it obvious for customers about the colors used to target them.
This website ranks for 17 keyword on the first page of Google. This has nothing to do with the colors. Colors come into play once a customer lands on your website with all the SEO efforts put in.
Now what if you are selling hair wraps as another client of ICO WebTech does. Go Curl hair wrap collection became our partner for ecommerce website development and SEO services
Hair wrap is a product which comes in every possible mix of colors for every type of color conscious customer so we have used pink at right places as it associates with comfort and calmness and a cool effect.
Our dedicated web designers have also used the color psychology in the background of the product images. You will find blue, green, grey and a lot many colors in the backgrounds of different products images.
2. Be careful and don’t turn your website into a rainbow
This is the craziest thing to do. We are humans and we tend to make mistakes by creepy color choices decisions. Website making companies in a race to impress you will show you colorful websites which may look tempting but facts show that the most successful websites keep the use of colors to a minimum.
Your website should use a maximum of 2 – 3 colors. Take the example of Facebook, Twitter, Bore Panda etc.
Its a different thing if you are selling products like hair wraps, but those are different products. Here we are talking about the theme of your website.
3. Colors of call to actions should be bright and catchy.
It is always recommended to use bright colors for your call to actions, because that’s where persuasion comes into play. People tend to click if they feel associated with the color of the call to action.
Orange, pink, Blue green are the favorite choices when it comes to color choices and call to actions are the most important factors on which the conversions through your website depend.
Research shows that the bright colors have high conversion rates as compared to the dark colors when used on call to actions.
Also color choices for call to actions should be made in accordance with the target audience. For example: pink, magenta, cyan, all these are women centric colors used to persuade women to make purchase online. On the other hand blue, orange, black and green are for men.
Conclusion
- Research and test a number of colors and then zero down on best combination of two or three of them. Keep in mind your target audience and their color psychology.
- Don’t just blindly trust your web design company or the dedicated web designer you may have hired. Colors play a critical role in your website conversions so take the help of digital marketing experts.
- Avoid too much of colors as you may leave your customers in a state of confusion. Keep your website colors to just 2 or 3.
Hope this information was helpful. If you like it then share it so that others can read it too.
Have questions then leave a comment or contact us for free consultation.