Reframing SEO for small businesses and startups in Delhi
Google has evolved over the years and now it is much more than a search engine. Industry giants have all the funds in the world to plan out the best marketing strategy.
What if you are a small business or a startup trying to sustain among the leaders in your industry. Answer is, use Google to the fullest
Use the Google biome in SEO strategy
When we say Google has evolved over the years we mean it is a biome now. Apart from search engine, Google now gives you Google My Business, Google Maps, Google AMP, Google Assistant, Google Home and much more.
It is extremely important that you take advantage of all these services Google provides to make your SEO reach its maximum potential.
Think Beyond No. 1 Position in Google Search
Don’t be relaxed if you appear on first position in Google searches for your keywords. There is a new position which is above the number one spot.
The answer boxes which appear on top of number one position in Google
Websites with most relevant and authentic answers often win this spot. To win this spot ask your SEO Company to implement schema.org structured data in your website and make sure you have the relevant answers for the search queries your target customers use on Google.
It is also important for voice search optimization of your website which is the future of SEO.
Focus on Long Term Goals
SEO strategy should focus on making your website talk to your customers. Looking at the bigger picture. If you are optimizing your website then make sure it doesn’t looses its value.
Go for genuine backlinks as low quality backlinks will never help your website to reach your customers. Check your website links profile and remove the low quality backlinks as soon as possible.
Planning your SEO strategy by looking at long term goals will eventually build your brand and you will dominate Google Search.
If you are looking for a SEO company in Delhi reach us at +91-8447380262
Planning for SEO? Identify your goals first.
Planning to hire a SEO professional or a company? Before that set your goals right.
The most important of all while hiring a SEO expert firm or individual, is to identify your Goals from them, that means to be clear about what exactly you want out of the process. Next very important point is to keep a realistic expectation and to be aware of the fact that No One can guarantee you 100% results. If one (company or a professional) is desperately approaching you and guaranteeing you the top position in the top page, time to put them in the “spammer” list.
We have further simplified the process for you and segregated a list of Positive Goals and Negative Goals for SEO hiring. Match them with your list before approaching a Search Engine Optimization specialist.
Positive goals:
- Targeted Traffic. If you desire to be seen ahead in a particular group which is very frequently researched on the web wide world, then SEO is definitely going to help you. For eg. If you are a Web Design company and your target is to deliver services in a particular Region or Area, then my friend waste no time to hire a Search Engine Optimisation professional.
- Revenue boost.If you are trying to boost the revenue by generating new leads and hot sales, then S.E.O. is just right for you. With right professional you can definitely expect business through Internet.
- Uplift Special Services or Features. If you wish to magnify the reach of a special and unique service or feature of your business then SEO will help you. As an example, if you are trying to increase the reach of your “free trials”of a new launched service then marketing about it online will surely help.
- If you are trying to change a false rapport of your product or service online then SEO is for you. Like, someone (a competitor or a jealous ex-employee) posted a negative review of your product and it shows on top every-time someone searched for it then you definitely need to work on bringing the positive ones on top, right? You can achieve it by healthy digital marketing practices.
Negative goals:
- Random Traffic. If you only want traffic, traffic and just traffic, then don’t indulge in SEO practices. Targeted traffic are goals (positive ones), but wanting just random traffic is being ignorant. A well directed traffic can help raise revenue for your firm but a random traffic is just useless.
- Nothing but Rankings. Mostly, when you ask companies (seeking for internet marketing experts) “What do you aim for with SEO?”, they will relpy, “We want rank no. 1”. To be among the top is not bad, to be on the top without any objective is substandard. Businesses considering to hire SEO firm of professional must not have this on their Goals checklist.
- Compete globally not personally. If you are targeting to beat just a particular rival of yours, then drop the plan of hiring an expert of S.E.O. This is definitely a bad goal. Think globally, compete globally, to achieve higher revenue. To beat personal rivals you don’t need SEO experts, right?
- Number game. If you aim for numbers only ( domain authority, Google pagerank) then you have a negative goal on your list. Uncheck it right now. Ultimately the only numbers which matter are the “Revenue” numbers. So place your bet on them with SEO, not on the unfruitful ones.
Now that you have your Goals sorted, it’s time to meet a SEO expert with clear and achievable targets. We can help you set up a customized SEO plan matching your requirement.
Also read Which SEO firm should I hire?
