Is your website ready for Voice Search Optimization

 In Internet Marketing, SEO

The biggest advantage of Technology is:

“Getting Maximum Results with Minimal Efforts.”

And Voice Search or Voice Assistant is all about making this possible. Access to information is now at the fingertips of a user. However, with the feature of searching with voice, you do not even have to use your fingers. Just communicate your search to the search engine by your “voice” and the search results will open in front of you.

An important factor to consider here is that:

“Voice Searches is not a concept of the future; it is happening now. It’s a thing of the present.”

As a website designing company, we recommend preparing your website for voice search. In this post, we will discuss Why and How should you optimize your website for Voice Assistance.

What is Voice Search?

“Voice search is finding the answer to a query made on a search engine or a digital assistant on a mobile phone or a home assistant by using your Voice (not typing).”

A voice assistant or a virtual or digital assistant is software that is made to perform like a human. It is also referred to as an Artificial Intelligence (AI) assistant.

Voice Assistance is programmed to recognize your voice and transform your verbal commands into text searches. Further, it finds the answer to your query on the internet and then hands out the answer to you by text or verbally.

It basically recognizes and interprets the user’s objective. And answers the query corresponding with the context of the question.

How does voice search work?

Voice search uses speech recognition to understand user-generated queries. Further, it looks for a matching answer to that query on the internet.

In the case of voice search on a mobile phone the results will be displayed by directing the user to web pages. Whereas, smart speakers (like Amazon’s Echo) will communicate by reading the best answers to your query.

What is the difference between Traditional Search and Voice

Have you noticed that when you type a query on a search engine it is different from when you speak it for search?

This very clearly means that the conventional keywords are not going to work for searches made with voice. Voice Search Optimization requires new strategies to optimize a website such that it reciprocates fast for voice commands.

The four major differences between text search and voice search are:

#1 Words placement and length in a query

When a user types in a keyword or a phrase to search for an item it is usually not very clear or in harmony with grammar.
For example:
If you are searching for a television you will most likely type: “new tv in 2018.”
On the other hand, if you searched with voice command you’d say “Which is the best tv in 2018?”
Did you recognize the difference in the pattern and length of the query?

The voice searches are lengthy. In fact, studies show that voice searches are 76.1% longer than conventional (text) searches.

#2 Voice searches have more questions

When a user voices a query it is more likely to have many questions as opposed to text statements.
Most users type in a short query of 3-5 words. But when digital assistants or voice commands are given then users ask longer and more in number queries.

#3 Conversion rate is higher

Since voice searches are optimized for longer keywords, therefore, website owners are more likely to convert better for a particular targeted segment of your market.
The conversion rate is higher for voice searches because the user landed on your website because of the almost exact relevance of the query and your content.

#4 Local Market is tapped better

Local searches or location-specific searches perform much better with Voice search commands as compared with text searches. In fact, it is believed to be three times more fruitful for local searches than text searches.
It is recommended that all the companies optimize their website for location signals to tap into the local market.

Why optimize your website for Voice Search?

Let us first see what is the most lovable choice of searching per adult in 2018.

Voice Search Statistics

It is evident from the above statistics that the adults mostly (44%) prefer performing searches in their mobile browsers. While in comparison 16 percent expressed their first choice as their search engine app or voice search.

Some Voice Search Statistics to support the cause

As per studies and surveys done by BrightLocal here are some of the key insights about voice assistants:

  • 58% of consumers turned to voice search for finding local business information in the last year.
  • On a daily basis, 46% of voice search users search for a local business.
  • Voice assistance is mostly used for making reservations, knowing business prices, and finding out details of products a business has. Also to find out if a business has the product the user needs or not.
  • 25% of consumers would like to try local voice search.
  • 76% of smart speaker users execute local searches at least once a week.
  • Smartphones are the most popular tool to conduct voice searches for local businesses. Whereas Smart Speakers are the least commonly used.
  • Voice searchers mostly look for restaurants, grocery stores, and food delivery options.

Moreover as per Global Web Index:

1 in 5 adults uses mobile voice search at least once a month.

Consumers are no longer hesitant to access the internet for their requirements.

“As per studies and surveys, 60% of all searches are performed on mobile phones. Furthermore, as per Sundar Pichai, the CEO of Google, 20% of those searches are voice searches.”

This leads to the conclusion that 1/5th (one-fifth) of mobile-phone users perform voice searches. And by 2020 this figure is expected to be 1/2 (i.e. half) or more than half of total mobile searches.

This makes it even more important for businesses to engage with the tips for voice search optimization.

Some of the important reasons for the growing popularity of voice searches are:

  1. Ease speaking is obviously easier and more comfortable than typing a query on a search engine.
  2. Fast – the entire process is very fast and gives instant results.
  3. Accessibility – it can be used at all places, at any time.

Voice Search SEO

Search Engine Optimization makes efforts towards ranking a website high in the organic SERPs (search engine result pages).

SEO is an important characteristic of Digital Marketing efforts. Up until now, businesses were busy working towards SEO for text search. But now, with changing trends businesses should focus on voice search SEO too.

Although the foundation of SEO will remain the same for both forms of searches. But, some important differences should be settled between the two. A proper strategy should be formed for SEO in 2019 focusing on text and voice searches for the businesses to triumph over others.

How to Optimize a Website for Voice Search

The main objective of any business owner is to incline interested users to buy related products or services from your business. And the driving factor behind this is Digital Marketing.

Considering the huge shift in interest in voice searches, it is a wise decision for business owners to turn towards voice search marketing.

The three SEO essentials remain the same for voice search marketing too. These are:

  1. Domain Authority Score
  2. Current Rankings
  3. Website Loading Speed

Let us discuss the seven most significant voice search optimization strategies to include in 2019.

#1. Use long-tail Keywords

This is the most basic difference between voice and text search optimization. Research the most relevant keywords for your business. Because the keywords which work for you in the text search may not work in the voice search.

As an example:

If a user wants to order burgers in his area, the text search or query will be:

“Burgers in [area name]”

But if the user is using voice search on mobile or on a digital assistant then the query will be:

“Which places deliver burgers in [area name]?”

See the difference?

The content on your website should naturally incorporate long-tail keywords in a conversational manner.

Because the keywords for voice search optimization are mostly questions. Therefore, look through the most searched keyword on your website. And then convert it into a question-based keyword.

Example:

“Best website design company in Delhi”

will be…

“Which is the best website design company in Delhi?”

#2. Increase website loading speed

While Text searches result in web pages that are viewed on a browser. Voice searches made through digital assistants read the information to the user.

For this reason, websites have to be lightning-fast for the Smart Speaker to analyze and give results quickly.

Key founding – websites with a loading speed of 4 seconds or less, and responsive design work at par with voice searches.

#3. Increase the Authenticity of your website

Voice searches render results from websites that are more reliable. For this reason, it is advised to invest in an SSL certificate for your website.

HTTPS is more authentic and reliable as opposed to the HTTP version of any website. And voice search results are sourced from more reliable websites.

#4. Add an FAQ page

A Frequently Asked Questions page is a great way to research and source long-tail keywords for your business.

Since voice search is performed as questions. Therefore, by having a FAQ page you include answers to the keyword-based question.

This way a search engine can find the exact answer to user-generated voice queries, hence your web page will be in the results.

Frame the questions such that they are in the first-person format. And then add a short but crisp answer to it.

For example:

“Website Designing companies in South Delhi” is the keyword, then frame it as:

“Which are the best website design companies in South Delhi?”, or

“Where can I find the best website design companies in South Delhi?”

#5. Answers should be short and simple

Now that we know the keywords for voice search optimization should be in question form. Therefore the answers to it should be short and easy to understand.

Ideally, it should be close to 30 words in length. And the words used should be clear, easy to pronounce, and simple to understand for good SEO in voice search. Do not use any difficult-to-understand or pronounce words in your answers.

#6. Work on Local Search Optimization

Build quality links on local high authority websites. Also, build or update your Google My Business page to match the recent contact details of your business.

“Near me” is a trending phrase in search queries. For instance; if a user searches for “Foot Spa near me” then the search engine (like Google) will immediately locate and track the user’s location. And then deliver results of spa centers near the user’s location.

#7. Voice Search Optimization on Mobile Phones

Almost 50% of the queries are generated from mobile devices.

Moreover, Google concluded that 20% of mobile queries are voice searches. And, these numbers are going to increase in the coming days. Therefore, mobile optimization is crucial for all businesses to gain profit from Digital Marketing.

Focus on the below key pointers for proper voice search optimization on mobile phones:

  • Check all resources to be crawlable.
  • Ask for reviews/testimonials.
  • Focus on local content optimization. Local queries are generated three times more on mobile devices than on a  desktop.
  • Be area specific with meta tags.
  • Make sure your website is mobile-friendly.

Concluding Voice Search Optimization

Voice Search is a trend that is here to stay for a long. It is fast and convenient to use, and millennials love it. Being prepared for the current trends in technology helps businesses to stay ahead of their competition. Therefore engage in voice search marketing now.

Voice search is conversational in nature as opposed to text search. It is more favorable for local searches from users. Gain knowledge about it, engage in it, and watch your business flourish.

Are you ready to unlock the full potential of voice search?

Look no further! ICO WebTech is your go-to destination for a voice search-optimized website. As a leading website designing company in Delhi, we specialize in crafting cutting-edge websites that are fully optimized for voice search functionality.

Our team of experts understands the intricacies of voice search algorithms and will ensure that your website ranks prominently in voice search results. With our deep knowledge of the digital landscape, we are not just a website designing company, but also a trusted digital marketing agency in Delhi. We offer comprehensive digital marketing solutions to help you reach your target audience effectively and achieve your business goals.

In addition to website design and digital marketing, we provide top-notch content writing services. Our experienced content writers will create engaging and informative content tailored to voice search queries, ensuring that your website stands out from the competition.

Don’t miss out on the tremendous opportunities presented by voice search.

Get in touch with the leading website designing company in Delhi, a digital marketing agency in Delhi, and a content writing company in Delhi.

Embrace the voice search revolution and stay ahead in the digital era!

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