Are you happy with the performance of your business website? It is generating sales for you. Agreed! But do you think your website is doing it with full potential?
Your website ranks on first page of Google but how can you know that it is generating business which it should be. It may be giving you 1000 sales in a month but how do you know that it can’t beat that?
Well there is no answer to it no one can ever say that your website is performing to its full potential. But what can be done is to check if your website is providing real value to your customers. You are happy with new customers from your website but you can also check why others left your website.
That can be done easily with the help of Google Analytics. You see your bounce rate data and analyse it to check from which page your visitors left your website and how much time they spent on different pages before leaving. Our comprehensive guide on bounce rate will give you everything you need to know about bounce rate of your website.
If the bounce rate is high for your website then probaby
It is time for problem-solving website design upgrade for your business website
Important questions to ask before doing a design upgrade of your website are:
What problems you are looking to solve for your your business and for your customers through your website?
Can your website do it for you?
How can your website do it for you?
How can design upgrade can help your business?
1) Making your business website target diverse audience
At some point you may realize that your website targets only one type of audience but you also need diversity in your website design.
For example if you have an ecommerce market place website then you need to target two segments of audience. One segment is vendors and other segment is end customers.
You may be targeting both these customers with online marketing and SEO services. But what about your website.
You are putting your money and efforts in PPC advertising, Google AdWords, Facebook Ads and search engine optimization work. Bringing traffic to your website through different online channels but you could retain only one segment better than other because your website design is like that.
Your web designer should develop a plan depending upon the personal and cultural differentiation and identify opportunities to hit the connection with them. It includes there online behavior, shopping habits and also the color psychology at cultural and personal level.
You can read about the color psychology affecting sales conversions here.
You website designer should carefully understand the goals of your target audience and smartly include the opportunities in the website design. Obviously he would need the help of a digital marketing expert for that.
2) Improving visitors engagement on your website
What if it is not a marketplace website portal and you have a high bounce rate. There could be many reasons. Assuming you rank on top of Google then probably you are appearing in Google searches for your keywords relevant search terms.
Then why a major segment of the website visitors leave your website quickly. There is a very good chance that they do not find website engaging. Keeping your website visitors engaged is very important to reduce bounce rate and increase sales for your business.
You need to get the data about the bounce rate, like
- The pages which have high bounce rate
- What is the geographical location of these website visitors who leave your website quickly
- Which device they use to visit your website etc.
You can easily get this information from Google Analytics.
Once you have made this research then you can work on improving customer engagement on your website. Few of the things you may need to do:
- Adding pieces of fresh content targeting the left out segment. Take the help of a professional content writer.
- Improve the design elements like better and improved web page layout.
- Place right call to actions or contact forms at right positions.
- If you have pop-ups make sure they do not annoy your customers. Always better to place an exit pop-up.
- Check your website for mobile and tablet user experience.
- Pages should not be lengthy and important information should appear in first few paragraphs.
- Improve your content flow with smart internal linking.
If you do not have time to do all this or you can’t do it for technical reasons you can always look for a good web designing outsourcing company to partner with.
3) Create effective landing pages
A good way to target lost segment of your audience is to create landing pages especially for them. You can create landing pages for occasions. You can create landing pages for special services during off season of your business.
Make sure you address their problems and build trust with right content, colors, lead capturing techniques and an effective landing page design.
You should be really specific about which problems you are looking to solve. You should never fill your landing page with loads of content which may confuse your customers and make them switch to your competitor’s website.
4) Offer free and helpful advice
Include a blog on your website if you don’t have one already.
Start posting some meaningful articles focusing on solving some problems of your target customers. Make sure you are consistent with your blog posts.
Include opt-in forms. This is a good way of lead generations if your blog has some valuable information for your customers. They will happily give you their email address and become potential opportunity of sale.
Always give those visitors an option to ask questions on your blog posts. Be prompt to reply to those questions.
Use Google analytics for tracking the performance of your blog.
If you do not know how to set-up a blog on your website then you can find a professional website designing agency who can do that for you.
5) Diversified online income and revenue generation
If you are looking have diversified portfolio of online revenue generation through your website and trying to do so for a long time with little or no results. Then you need to get your website checked with the web designing experts.
A professional web design company always has a combination of web designers developers and digital marketing experts. They can guide about getting your website redesigned as per the latest income generating trends through website.
If you are running your personal blog or you have a non profit organization then you must seek the help of a good website design company for additional ways of income generation online and how to incorporate them into your website.
Few of the popular ones:
- Google adsense
- Content Marketing
- Online donation systems for non profits
- Membership systems to monetize the blog
Now you know why your website design should be improved in order to solve your business problems.
Feel free to ask any questions you have in comments below or contact us for a consultation.
