6 Questions You Must Ask When Optimize Your Website For Mobile Phones
There is no need to explain that your website should be mobile friendly or have a responsive design or compatible with small screen sizes. With so much information available on internet we all are aware that how important it is to keep your website optimized for mobile phone devices.
Those who are not aware here is the mobile traffic data from first quarter 2017 to second quarter 2018.
Hover the bars to see the percentage traffic on mobile phones.
It is imperative that these numbers will keep on growing.
Since the advent of internet on mobile phones it is becoming easier for consumers to search for services and products and buy them on a click. It is only possible for you to reap the benefits of growing mobile traffic if you website keeps the users engaging on mobile devices and give them a smooth experience.
Here are 6 important questions you must ask when you optimize your website for mobile phone users.
1. My website looks fine on mobile phones. Is that enough for optimizing website for mobile users?
Are you using a ready made responsive theme? Like there are thousands of them available at a fraction of the cost. WordPress gives you thousands of themes which the sellers claim are fully responsive.
In realty they are just only responsive website themes which just rearrange the sections as the size of the device screens. Many of them are very poorly coded which is not possible for you to figure out until your are an experienced WordPress developer.
As per the latest Google’s research around 61% of mobile visitors don’t return to a mobile website where they had problem while browsing and almost 40% move to your competitor’s website.
There are many important aspects of a mobile friendly or responsive website which are critical to the performance of your website on mobile phone. Here are some of them.
- Mobile page speed optimization.
- Images optimization
- Plugins optimization
- Web hosting
- Website layout
If you are not a developer then you can take help from professional WordPress design agency. You can also hire dedicated WordPress developer at an affordable price
2. Should I have a separate mobile website or make my existing running website responsive in design?
These are two options you have while optimizing your website for mobile devices, first option means you make another website for mobile phones apart from your existing website. The second option is to make your website have responsive design which displays same content differently on the screens of different sizes.
Having two website means for desktops and laptops users will see www.example.com and on mobiles or tablets users will see something like m.example.com where m means mobile version of your main website.
Our experience as a web design company for over 10 years now says always go for responsive web design. We have experienced that even major search engines too like one responsive website.
3. What are the important features of a mobile phone optimized website?
There are many features of a responsive web design. Below are some of the critical ones.
User-friendly website design: Make the pages of your website user friendly as much as you can. There are thousands of mobile phone variants available and customers will invest their time on those websites which give them the best user experience on their mobile phone. Best responsive websites open perfect on every device no matter what the screen size is being used.
Prominent display of address: You need to make sure your business address is displayed very prominently to make it easy for your customers to find your information.
Click to call on phone numbers: Your business phone number should also be displayed big and bold and make sure they have click to call active on them. Users should be able to call you on a click from their phones. It is always irritating to copy the phone number from a website and pasting it in your phone to make a call.
Include a map: Always include a map for the directions to your business office. With the increasing use of GPS and services like Google maps people find it easier if they get a map on the website for directions.
4. How to make my website talk with social media?
Social media integration is the best way to advertise your business for free and get traffic to your website. If you write articles on your website make sure it can be shared smoothly with a click. If your website visitors like you articles they are most likely to share it on their social networks provided if they can do it smoothly and quick.
If you have a membership site or an ecommerce website then social login is the best and the fastest way to get users registered on your website as compared to filling up annoying registration forms on a website.
It is always advised not to overdo social media integration.
5. How will I test my website for mobile phone optimization before making it live?
You can simply check your website on different browsers to make sure it looks good on all the browsers available on mobile phones as some codes like CSS have different performance on different browsers.
You also need to check your website on as many mobile phones as possible. This doesn’t means you have to buy all these phones. These days there are so many responsive checker tools available online. Just type the keyword, ‘online responsive checker’ in Google and you will get a lot of tools available for free.
6. Should I hire a professional web design company?
There should not be a second thought on hiring a professional web designer instead of trying it yourself and messing it all. We don’t say you can’t do it but you may take months to study and then make your website responsive.
There are good website design agencies who offer web design services at an affordable cost. You can even hire dedicated web designer on a minimal monthly price.
But make sure who you are hiring, here are some FAQs on outsourcing your web design work.
Affordable Websites Design Service Might Go Wrong For Your Business
Are Affordable websites truly affordable?
Every business needs a website and there are thousands of website design companies in Delhi NCR alone which offer Affordable websites. Business owners are tempted with the very low priced affordable websites and sign up for the website design services offered at a very cheap price.
Being one of the top website design company in Delhi NCR India we come across clients everyday who are offered website design and development services at unbelievable low price. Often businesses with low budget are tempted by such cheap offers.
But are these affordable websites really affordable?
Do you think these websites provide the online recognition which your business deserves?
Are you sure the visitors on your website will not leave too soon once they are there on your website?
Do these affordable website design companies provide guarantee on increase in traffic on your website?
Do they guarantee the website will not be penalized by Google at any point in time?
There are few basic things you can check before you sign up for an affordable website design service so that you get value for the money you invest in getting your website build.
How can they give website design service at a very low price?
This is a very important question to ask before you sign up for an affordable website design service. We have been in this business for over 7 years so we know the efforts required to build a unique website which is exactly what your business needs.
So it is important to ask what efforts they will put in to get the website ready for you. If they cannot answer this simple question then there is no point to sign up with them.
Compare the answers from other companies and do a little research on Google also. This will give you an understanding about the services you are offered for a low price.
Is the website responsive?
70% of internet searches happen on mobile phones these days. The websites which do not show properly on smartphones and other internet devices never get a visitor converted into a customer.
Website should be compatible with every device so that it gives the same user experience as it gives on a desktop or a laptop.
Google will not index the websites which are not mobile friendly. This means if the website is not responsive it will not show up in Google search results. And Google will boost the ranking of a website which is mobile friendly or responsive in nature.
Never sign up with a website design company which do not offer responsive website design.
Do they give content writing service or advice?
Website is nothing without good quality content. Your website should provide real value to the visitors looking for your type of services or products. You may have the best product or you may be providing the best service in your industry. But if it is not presented well on your website then you will loose the potential customers who would genuinely buy from you.
Quality content is also important for your website’s search engine rankings. Here is what Google says about high quality websites.
Everything comes for a price. Companies may additionally charge for writing quality content for your website. But since these affordable website design service companies promise quality websites so they should provide quality content for your website.
In worse scenario they should atleast guide you on writing quality content yourself. If they can’t do it then probably the affordable website design service is affordable on the cost of your online reputation and business.
Do they build SEO Friendly websites?
It is understood they cannot do the Search Engine Optimization for your website for the website design cost. But do they build Search Engine Friendly website.
It is very important that a website should be search engine friendly so that when you actually start promoting your website online, search engines like Google do have any issues in showing your website up in search results.
If a website should have responsive design along with quality content but making it search engine friendly is equally important because search engines should be able to crawl through your website easily. If the website is not SEO friendly then Search Engine will not be able to crawl and they will not see the website in the way users see it.
So your website will not be indexed and it will not show up in Google Search Results. The affordable website service may go wrong here.
Do they provide unique design for your website?
Your website should stand out of your competition. Since you have a unique business so the website should be exactly as your business.
Affordable website companies often use ready to use templates. They just change the colors and the images and get the website ready. What is the point of having a website, where thousands of similar looking websites already exist.
For a better user engagement on your website your website should have a custom unique design. So that your visitors do not get bored and find every page of your website fresh and interesting.
We truly believe in the value of money. We earn it the hard way so do you. Website is the most important asset in the marketing of your business. If website go wrong then whole of your online marketing will never fall in place and it will be a huge loss of time and money.
Be careful and research before you sign up for an affordable website design service
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User Experience, a must for your website visitors
All of us have got are websites up and running to showcase our products and services to the audiences. We keep them all loaded with content, images, testimonials, blog and what not but, while designing the website most of us tend to forget a very important factor which attracts more customers. And that is designing a user friendly website.
So the next thing that comes in our mind is what can be done without compromising on our design.
I have pen down a few pointers that may help you.
- That irritating loading sign- one of the first thing we should get rid of as soon as possible.These days everybody wants quick solutions for everything be it food, shopping, downloading of stuff etc. The speed of the page by which I mean the time the page takes to load can be decreased by keeping your design simple. The more time it takes to load the page there are more chances that you loose that customer.
- Next comes the navigation path. Again the path should be such that the consumer doesn’t feel lost. All important pages that you need in your website should be on the menu itself so that it becomes visible and easy to access. For example for contact us you can have a small icon on the home screen too apart from it being a separate page by itself.
- Website Design – make sure that you don’t clutter the website with too many images, ads or content for that matter because then it becomes very difficult for the consumer to focus on one thing and gets distracted very easily. Make sure you have a descent ratio for same.
- Another important aspect in today’s scenario is to keep up with technology . The website design should be mobile friendly which means it should be compatible on mobile operating systems too like iOS, Android and windows. One should make sure it does not go flubby.
Website Design plays a vital role in the success of your business . User friendly websites helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that sets a professionally designed website apart from the rest.
Contact ICO Web Solutions now to get a user friendly design of your website.