Using Website Designing As a Tool for Digital Strategy in Delhi
Website designing has evolved over the decade. It is not just about having a website for your business. Your website now is the most important part of your digital strategy.
Why is website important for your digital marketing?
Your website gives you liberty of advertising online for free. You just need to show up on top of Google search. Unlike paid ads where you buy your spot on internet.
These days even your offline marketing materials have your website address printed on it. For example, your visiting cards, pamphlets, brochures, even audio and video ads pronounce your website address.
If your website is not good enough then your complete digital marketing campaign goes for a toss.
Website is the most important part of your digital marketing and website designing is a tool for a perfect website.
Website designing takes into account many important factors and not just Photoshop and HTML.
Things to check before you take your website live:
- Is your website consistent with your overall branding?
- Is your website responsive?
- What is the website speed?
- Do you have relevant and meaningful content on the website?
- How is the url structure?
- Do you have a sitemap?
- Do you have thoroughly researched meta content in place?
If you have a website and not getting results then you must look out for reasons for it and track them.
- Is your website getting SEO traffic?
- What is conversion rate?
- How is your website performing in search engines?
- How is your competition doing?
But does digital marketing revolves around website? Certainly Yes!
Digital Marketing is a science and a perfect digital marketing comprises of market research, analysis, content creation, content marketing. All this to bring customers to your website.
So, if you do not provide an amazing user experience on your website, then all your hard-work goes in vain.
How to use Website Designing As a Tool for Digital Strategy in Delhi?
Hire a good website designing company in Delhi. But that is not enough you have to be involved in complete website designing process as you are the business owner and no one knows your business better than you.
Keep in mind the following things:
For whom you want to build your website?
The target audience. Who are your target audience? What do they like? What is their online behavior?
Apart from target customer you may also want it for staff, stakeholders etc. This research will help you find your customer’s online behavior like,how do they search online, what type of queries they use to search and which websites they like.
Define the goals of your website?
Every website should have a clear purpose. Is it for lead generation or brand awareness or for anything else. Website designing should revolve around the purpose and goals of your website in your digital strategy.
Once you have done this you are on the right path for a successful website.
Search Engine Optimization
Once you have defined the goals and started the website designing, you must consider the SEO factors into account.
These include genuine, meaningful and unique content, responsive design, Meta content, url structure, sitemap, website speed, hierarchy. Every website should be SEO friendly and SEO gives you online stability.
Conversion Rate Optimization
SEO drives in traffic to your website but the next step it converting those online visitors into customers. Website must have smooth user experience, valuable information, call to actions at right places, inquiry forms, email subscriptions and much more.
Tracking and Analytics
You need to monitor your website performance regularly. This gives you insights about the visitors on your website, demographics, which device they use (mobile, desktops, tablets), how much time they spent on which page. Did they just leave?
Tracking and analysis gives you chances of improving your website more.
You must get your website right so that your digital marketing strategy generates results. If you are looking for a website designing company in Delhi which works for your business goals, reach us at +91-8447380262.
Leave your business’s footprint all over the Digital World with our Free Business Website package!
Before talking about the Free Business Website plan offered by ICO, let us discuss the importance of website designing in today’s digital world.
Benefits of Website Designing
Website Designing is a well known term now a days as we all live and breathe in a digitally active environment. But still many business owners have questions related to web designing importance.
Is website designing really important for a business?
Yes.
Even if you are a small business, having a business website is crucial for your business. If your business is interested in 24*7 sales throughout the days of a year then it is done only by making your online presence strong. This is done by the efforts of an effective SEO agency in Delhi on your business website.
A professional website designing company in Delhi will make sure your business website yield the benefits of increased sales and revenue.
#1. Increased Reach of users
The most important benefit of having a business website is it’s ability to reach infinite number of users globally.
Practically speaking a brick and mortar store of your business will reach only few local customers. But with a website and it’s Digital Marketing you can reach “n” number of users. This number is directly proportional to sales and revenue. Because higher the number of users, higher is the percentage of sales and revenue.
Therefore get your free business website now by contacting your website design company in South Delhi.
#2. 24*7*365 Sales Promotion
The conventional method of sales is by hiring a sales team. But does any sales team work 24 hours, 7 days for the complete year?
No, right?
Therefore get your free business website and enjoy the sales of your product and services without interruption. Your website’s services/products will be available to your users at any time of the day. And you won’t be losing out on sales because of closed work hours.
#3. Enhanced Brand Awareness
Business Branding is important for business of all sizes. It basically gives the customers or clients an idea about what to expect from your business.
A great website design agency in Delhi includes an impressive and meaningful logo, related color theme and good visuals to uplift a company’s brand identity.
After all it is true when they say that Brand Building is the visual voice of a business. And it should be worked upon by creating awareness, organizing and encouraging company using a proper plan and measures. Moreover, all of these strategies will only work if you have a business website.
So, why wait any longer? Get your free business website now.
#4. Building Trust
Majority of the population all over the world is on internet for finding the product or services of their interest. A rise in eCommerce website is a great example to understand the shift in customers buying process.
Having a website is the first step towards developing the trust factor in your customers mind for your. And, having a user friendly business website design is the second. Of course there are other factors also associated like the Content on the website, how secured it is and more.
#5. Search Engine Optimization
SEO is very crucial to make your business available for a related search query on search engines.
But SEO can only work if you have a business website.
A professional SEO company in South Delhi will employ ethical and white hat tactics to make your business website rank in the first page of SERPS. Of course you can always shake hands with paid ads marketing also. But then everything comes back to having a good landing page design.
Therefore, without wasting any more time get your free business website by contacting our website designing company in South Delhi.
Our Free Business Website Plan
Now that we are well aware of the benefits and importance of having a business website, ICO WebTech has made an initiative towards getting a website for all businesses.
Therefore, we have come up with a Free Business Website plan.
As per this plan, you get a beautiful website along with 6 months of SEO.
The website will:
- be compatible on all screen sizes
- have a basic company logo
- include domain and hosting charges
- integrate company’s social media pages
We will also give free training to our clients to use WordPress website. So that they can add content and images if needed, without paying extra money.
Conclusion
Having a business website is an absolute necessity of today’s businesses. Therefore, we have come up with an exciting plan of Free Business Website to contribute our bit towards our Digital India campaign.
Contact our website design company in Delhi to get your free website now!
