Its time that small businesses should start focus on personalization
As a leading website design company in Delhi we always focus on creating websites for humans and make a friendly experience for the website visitors. The most effective strategy of our web designing company is that we think from customer’s perspective.
It is never easy to put personalization into practice when it comes to web designing and in 2019 it is even more difficult. In 2019 every business should work as a unit towards personalization. It is not the sole job of the marketing team and business owners. Web designers should be equally involved in personalization as a digital marketing strategy.
Here are 5 ways through which website designing companies in Delhi or anywhere can hold their grip on creating personalized experience for website visitors in 2019.
1) Personalized suggestions to website visitors
You can make your website design more engaging by providing better recommendations or suggestions. For example using cookies can give you information about your customers preferences and you can use it to provide personalized recommendations on your website.
For ecommerce website designing you can always include design elements for recommendations of relevant products to online customers and keep them engaged.
For blog designing, if you are monetizing it, you can always use remarketing for serving most relevant ads when the visitor is on your website.
2) Intuitive Signing up process.
Business growth depends on the conversion rate and the website visitors can convert into customers with an over all smooth experience on the website. Out of all the first step is signing up process. If the signup process irritates your website visitors then all the efforts of digital marketers are wasted.
Here is how you can implement personalization in sign up process on your website. Present personalized content on every step on the sign up to keep visitor engaging.
For example in the very first step of sign up your customer gives his name. Why not use the name on every screen and create a personal environment.
This is one of the example. You can always use CTAs, Social Media and valuable propositions to make your sign up process more personalized.
3) Present user specific content.
Every customer is unique and so are the website visitors. Some want proof of your work, other wants to read your blog. Based on the online behavior of your website visitors you can present personalized content to them.
Example of personalized content on website are the travel websites like Make My trip and Trivago They present personalized content to every visitor based on their online behavior and characteristics.
This will add more personal touch to your website for every website visitor and give you more conversions online. This could only be achieved if digital marketing and SEO companies in Delhi include their web designers as a part of marketing team.
4) Take a step further for your high value customers.
Find ways to wow your high value customers. Keep them informed that you always care about them. A personal message sometimes on the after login screen is more than enough. But you need to find what your high value customers like.
It becomes comparatively easy for existing high value customers as you have their behavioral data based on their usage on your website. If you keep delighting them at regular intervals using your web designing skills they will never leave you.
You can always do A/B testing for personalizing user experience for your high value customer group. Websites like Optimizely is doing it very effectively for their users.
5) Don’t forget returning website visitors.
As a website design company you must have ideas to welcome and wow returning visitors on the website. For example you can reduce the signin process for your returning customers.
If you delight returning customers then there chances they will bring 4 more new customers along with them and it is good for any business.
Conclusion:
If you want to beat your competition in 2019 then you must focus on providing personalized experience to your website visitors. You can always take the help of a good website design company
Reach us now @ +91-8447380262 and learn how we can help you create a personalized experience on your website for every online visitor.
Business Website checklist for good customer experience
We have been talking about the importance of website for small businesses and medium and large enterprises too. But this does not mean to simply buy a domain and hosting space, haphazardly create one or more web pages. And stick all the pieces together.
This is a wrong practice.
As a website design company in South Delhi we come across a lot of business websites which have been created like 10 years ago. And since then have not been touched for improvement.
So, here’s a question:
Does your government or bank mandates to reissue documents like passports, credit/debit card, licenses etc.
Mostly yes, right?
So then why not your business website? In fact it is equally important for business owners to create or redesign their website in current era.
Why is business website checklist needed after all?
To start off, let us see the tiered explanation;
The reason for business owners to be careful about their website design is – Sales.
But where does the sales come from – The Customers
And who inspires the customers – The Business Website
So, it’s clear from the above hierarchical explanation that;
…to get the sales number (through online mode) on track, you have to work on making your business website customer centric.
A business website checklist is important for SEO and Digital Marketing also. But in this post we are going to lay our focus on website features checklist for good customer experience.
Therefore if you have any plans for creating a business website or redesigning your existing website then take time to read these business website checklist.
Business Website Checklist to give your Users a great experience
#1. The visuals are important
When we talk about business website features then what’s the first thing that catches your attention?
The visuals or graphics or images.
This is why it is crucial for your website designer to include strong graphics in your website.
Below is an example of our website’s homepage. This does not look like a regular clichéd web design agency’s homepage. We experimented with the graphics and photos and balanced them with meaningful content writing.
Make your homepage, in particular, exciting and engaging. Such that the users would be intrigued to find out more about you and your services. Hire a website designer who knows which website elements should be placed where in the web page to gain more attention.
#2. Easy to Navigate
It’s great that a user has landed on your website to find a particular product or service or any other information.
But what if the user is not able to reach that page because of the difficult navigation?
It’s clear he will quickly exit your website and turn to your competitor website. Therefore, drop in a potential sale.
An example of a difficult navigation would be:
So basically if a user had to buy leather seat cover, then he would have to crawl through a series of sub-menu. First the product, then the brand, then the color, then the size, and finally the product (which the user doesn’t like). So after making all these efforts the user does not like the end product.
Now what, do you think he will again go through the tiring process – NO.
What is the right approach for website navigation?
Keep it simple.
That’s it.
Don’t make your users suffer with multiple level sub-menu. Nobody likes to dig in that deep just to find a product or service or info of their choice.
Ideally the navigation should be such that the users do not have to search in more than 3 max 4 levels.
Further, the navigation should not be hidden. Or, it should not be placed in a position where the users cannot see it. Ideally the top bar of the header is the right position for the navigation menu.
Set the order right. Make sure you keep the most important pages of your website in the top, not in the menu. Because you want your users to navigate further from there. Rather than making efforts to reach the most important page of your business website.
#3. Clear contact information
Putting your contact information out there for your users make them believe in your business credibility. Therefore it is an important point in business website checklist to include your address, email, location and phone number in your Contact page.
If your business is located in multiple cities or country then do mention at least the address and phone number of each location.
#4. Live Chat Assistance
This is something worth giving a shot for great customer experience.
There are times when a user has a query and he would not like to wait for the answer. Even if he fills your contact form, the user would still hop on to your competitor site. And no business owner will like it as this is again a loss of potential sale.
Therefore, it’s advised to include a live chat assistance in your business website to give instant answers to customer’s queries. Hence increasing your chance of converting a regular customer into a client.
#5. Reflect your transparent approach in actions
When a customer visits your website, he is not sure of your credibility. Therefore one of the criteria of a good website is to show your credibility and transparency by various means.
- Answer your customers’ Frequently Asked Questions by setting up a FAQ page or a FAQ category. This way you show your customers your transparent approach in your business process.
- Whenever a customer signs up for newsletters, or makes an account, or completes an order send the user an email confirming their activity on your website.
- Send the users a regular follow up email or tracking email to let them know of the next step or the progress status of their order.
- Show your work process in the form of a process chart or a process PDF for the users to know your flowchart of working.
#6. Hot Deals and Offers on homepage
In a competitive environment like today, business website features have to be competitive too. Therefore whenever your firm has an offer or a discount or any other hot deal, it is better to let them know about it.
For example:
In the above example whenever Amazon runs a discounted campaign it is out there on their homepage for users to benefit of it.
This is exactly the kind of business website feature which not only gives your customers a great experience, but also increases your sales.
#7. Website should load fast
This is an extremely important business website checklist point. No user likes to wait for more than 8 seconds to see the content of a website.
Therefore if your website take more loading time then contact your developer to fix website speed optimization for your site.
#8. Responsive Website
There is a huge shift in the mobile users over the time, due to which it has become extremely important for website owners to build a responsive website.
A responsive website is compatible on all devices like, computer, TV, mobile phones, tablets etc. So a user gets the same and convenient experience on your website irrespective of the device being used.
If the user has to pinch in and zoom on the content on a mobile phone or small screen devices, then your website is not responsive. Immediately contact your website designer to get it responsive.
So, does your website comply with this business website checklist?
If your business website has all the above features and checkpoints in place then your customers are going to have a great experience on your website. And the chances of conversion of customer into clients will definitely increase.
But if,
Your website is missing one or more of these points then it’s time to revamp your website for improvement.
