6 Reasons Why It Is Time for Website Redesign
Check if it is time for Website Redesign
Why you should redesign your website?
Simply because websites are like 24 by seven sales employee who work for you round the clock. It was around 20 years back when just having a website was more than enough for your online reputation.
Time has changed and having a website is just not enough. Website design has now become a major part of your overall marketing plan. You will lose to your competition if your website is not getting visitors or they leave your website soon.
Potential clients these days judge the credibility of a business by the website design they have and how they present themselves on their website.
Now if you have a website and if doesn’t shows on top of Google search results then it is as good as having no website.
The best Website design companies in India claim to be the best but do they really make your website work for you just like a 24 by 7 sales team?
It is not just the incompetent website design companies but it is the ignorance of the small business owners who often come up with thousands of reasons to not redesign their website.
Here we give you 6 reasons why you should redesign your website right away.
#1 Your website doesn’t work on mobile.
6,586,013,574 searches are performed daily worldwide as per Smart Insights. More than 70% of searches on Google are performed on mobile devices such as smart phones and tablets.
It is due to the increase in the number of mobile devices users globally.
If you do not want to lose out on business to your competitors you should have a mobile friendly website. We also call it responsive websites. Companies which have a website that works better on mobile devices have an edge in sales over their competitors. You can check the report by Econsultancy.
#2 Your website is built using Flash.
It is not at all good to use Flash in your website because the search engines like Google cannot read Flash so your Flash website will never show up in Google search results.
Also the iPhone and iPad doesn’t support Flash either. And you know the potential market of the iPhone and iPad users around the world.
Moreover it is difficult to maintain and update a Flash website. If you really need animations in your website then you should choose the right website design company who can work with HTML5 and CSS3.
Best website development companies know how to use HTML5 along with CSS3 to give you the desired animations in your website.
#3 Your website has low search engine rankings.
Google keeps on changing its algorithm to show high quality content on top of their search results pages. Old SEO techniques like keyword stuffing in your website content will not work longer.
Also the massive link building was important way 7 years back. Now Google completely focuses on user experience and high quality content on your website. Your website should be extremely user friendly and engaging.
Link building is also important but you should be very careful with the SEO company you are working with as one wrong step might blow you with penalties from Google.
You should always choose a website design and SEO company for search engine optimization of your website who are well aware of latest Google updates and work as per them.
Read more about Unethical SEO practices here
#4 Your website doesn’t convert your visitors.
Your website should be well designed to get maximum conversions. If you see in the analytics that visitors leave your website too soon or your bounce rate is very high then it is time to redesign your website.
Pure because your website doesn’t have enough methods in place to engage your website visitors or may be there are broken links or there is outdated information which is no longer useful to your website users.
Your website should be built keeping the customers in mind and should work towards the marketing goals of your business.
An ideal website is the one which generates leads, increases conversion and ROI.
#5 Your website looks outdated.
Website design has evolved over the years and it is important that your website looks like the website of present. You can easily figure out by looking at any website that it was built 5 years back or if it is redesigned with current website design trends.
If your website is outdated then there is every chance of getting your website visitors disinterested and seeing them leaving your website.
If you know your website was built years back then it is time to get it redesign and give it a modern professional website look. Gone are the days of crazy audio on your website, animations here and there. Today it is all about a clean professional website design.
#6 Your website is slow.
If your website is slow then there are very good chances search engines like Google may not rank it. Also if some customers land on your website then they will leave as quickly as they landed. Page speed is very important if you want your website to rank high on Google and generate leads.
The best website design companies know how to speed up your website and help them rank better on search engines and give a wonderful user experience.
You can easily check your website speed performance on Google page speed tool and see how fast or slow is your website on Desktop and mobile phones.
Conclusion
It is extremely important for your website to perform and generate revenue for your business. To keep up with your competition you must have a well designed, responsive, engaging and fast loading website.
If your think any of the above reasons apply to your website then it is time you should redesign your website. Take the help of the best website design company in your area and get your website an edge.
You will see the changes in your ROI if you have a good website.
Contact our Sales team to get your website redesigned.
Contact us for a FREE consultation today
Affordable Websites Design Service Might Go Wrong For Your Business
Are Affordable websites truly affordable?
Every business needs a website and there are thousands of website design companies in Delhi NCR alone which offer Affordable websites. Business owners are tempted with the very low priced affordable websites and sign up for the website design services offered at a very cheap price.
Being one of the top website design company in Delhi NCR India we come across clients everyday who are offered website design and development services at unbelievable low price. Often businesses with low budget are tempted by such cheap offers.
But are these affordable websites really affordable?
Do you think these websites provide the online recognition which your business deserves?
Are you sure the visitors on your website will not leave too soon once they are there on your website?
Do these affordable website design companies provide guarantee on increase in traffic on your website?
Do they guarantee the website will not be penalized by Google at any point in time?
There are few basic things you can check before you sign up for an affordable website design service so that you get value for the money you invest in getting your website build.
How can they give website design service at a very low price?
This is a very important question to ask before you sign up for an affordable website design service. We have been in this business for over 7 years so we know the efforts required to build a unique website which is exactly what your business needs.
So it is important to ask what efforts they will put in to get the website ready for you. If they cannot answer this simple question then there is no point to sign up with them.
Compare the answers from other companies and do a little research on Google also. This will give you an understanding about the services you are offered for a low price.
Is the website responsive?
70% of internet searches happen on mobile phones these days. The websites which do not show properly on smartphones and other internet devices never get a visitor converted into a customer.
Website should be compatible with every device so that it gives the same user experience as it gives on a desktop or a laptop.
Google will not index the websites which are not mobile friendly. This means if the website is not responsive it will not show up in Google search results. And Google will boost the ranking of a website which is mobile friendly or responsive in nature.
Never sign up with a website design company which do not offer responsive website design.
Do they give content writing service or advice?
Website is nothing without good quality content. Your website should provide real value to the visitors looking for your type of services or products. You may have the best product or you may be providing the best service in your industry. But if it is not presented well on your website then you will loose the potential customers who would genuinely buy from you.
Quality content is also important for your website’s search engine rankings. Here is what Google says about high quality websites.
Everything comes for a price. Companies may additionally charge for writing quality content for your website. But since these affordable website design service companies promise quality websites so they should provide quality content for your website.
In worse scenario they should atleast guide you on writing quality content yourself. If they can’t do it then probably the affordable website design service is affordable on the cost of your online reputation and business.
Do they build SEO Friendly websites?
It is understood they cannot do the Search Engine Optimization for your website for the website design cost. But do they build Search Engine Friendly website.
It is very important that a website should be search engine friendly so that when you actually start promoting your website online, search engines like Google do have any issues in showing your website up in search results.
If a website should have responsive design along with quality content but making it search engine friendly is equally important because search engines should be able to crawl through your website easily. If the website is not SEO friendly then Search Engine will not be able to crawl and they will not see the website in the way users see it.
So your website will not be indexed and it will not show up in Google Search Results. The affordable website service may go wrong here.
Do they provide unique design for your website?
Your website should stand out of your competition. Since you have a unique business so the website should be exactly as your business.
Affordable website companies often use ready to use templates. They just change the colors and the images and get the website ready. What is the point of having a website, where thousands of similar looking websites already exist.
For a better user engagement on your website your website should have a custom unique design. So that your visitors do not get bored and find every page of your website fresh and interesting.
We truly believe in the value of money. We earn it the hard way so do you. Website is the most important asset in the marketing of your business. If website go wrong then whole of your online marketing will never fall in place and it will be a huge loss of time and money.
Be careful and research before you sign up for an affordable website design service
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Why Google Doesn’t Displays Meta Description Correctly?
Being an Internet Marketing and SEO company in Delhi, NCR we often come across clients worried about the meta description of their website pages is not displayed correctly in Google search results.
There are many scenarios, some common ones are:
- Google doesn’t display meta description correctly
- Google display content from my page instead of meta description I defined.
- Google displays a combination of my meta description and page content.
- Is SEO Yoast plugin creating problem with my site title, meta description?
- Is any plugin in my WordPress Website conflicting with SEO Yoast plugin?
- Is it due a fault in the website coding that my meta description is not displayed by Google.
And the list goes on.
I would suggest not to panic in any of the situations above and just check the basics
To start, check the page source of your website page in any browser.
See if this piece of code is there
<meta name=”description” content=”We are a full service website design company in Delhi. Delivered over 1000 web design, SEO, data entry and content writing projects across USA & India.”/>
It is obvious that the content of the meta description will be different for your website.
If the meta description is present in your page source and Google still doesn’t displays it
Then there is nothing wrong the website code or plugin (plugin, if you have a WordPress Website)
This is because Google displays search results according to the search term used by any user.
If the search term used by any user has a combination of words which are present in your meta description then it will display the meta description in search snippets.
If the keywords are present in any part of your page content then Google will display the portion of your page content in Search result snippets.
Or in case the keywords used by the user are partially available in your meta description and page content then Google may display both the meta description and some part of your page content.
This is because Google provides the most relevant information to the users searching for information so it checks meta description and page content to match the search term used by the users and displays the result accordingly.
You can do anything about it but to improve the website content and write the correct meta titles and meta description which define your products or services.
If you need professional help you can contact a SEO content writing company in Delhi NCR, India.
If this piece of code is not there
<meta name=”description”
Then probably you need to check your website theme and page template or if some plugin is conflicting with your SEO plugin.
Plugin allows different variables in the title templates you can set so that your website pages never miss meta description or title.
If you want to use page or post title, you can follow below variables.
%%title%% | %%sitename%%
If you want to use title and the site description:
%%title%% | %%sitedesc%%
For, site name, site description
%%title%% | %%sitename%% | %%sitedesc%%
You can use the help link under the Title & Meta sections you will find complete list of variables you can use.
You can also customize individual posts and pages in your posts and page settings.
If your website is an HTML of a custom PHP or any other type and you are not a techie then we would recommend consulting a professional and best website design company.
For free consultation contact Top Website Design company in Delhi NCR, India
Why is Local Search Ranking Important for Businesses and Professionals?
What exactly is Local Search?
When users type in a query like “Italian Restaurants Delhi” then Search Engines like Google crawls through the web pages and displays the results which match the most to the local query. This happens because search engines now assigns an important portion of their results page to local listings. These results to a “Local” search query i.e. search in a particular area or a region is a “Local Search”.
Moreover it has been noticed that the local listings are placed above the organic or free listings in the search results page.
This is very important for professionals and businesses who are trying to achieve genuine and fast results in an easy and cheap way.
WordPress SEO Myths and Tricks
For last 5 years SEO has become more and more mythical and no one exactly knows what search engines want from websites and web masters.
All the BLACK HAT tricks including a lot many WHITE HAT SEO TRICKS have resulted in loss of ranking, penalties and even a ban from search engines like Google.
Thinking about the correct SEO strategy is as good as scratching your head in the desert.
WordPress provides a lot of plugins which can help you easily optimize your website for SEO. But there is no shortcut to achieve good rankings on search results pages in Google or any other search engine like Bing, Yahoo etc.
WordPress comes in very handy when it comes to optimize your website for Search Engines. All the SEO best practices are very simple to implement if you have built your website in WordPress.
To begin with:
- Never use default WordPress settings for Permalinks. It looks like the one below.
Don’t expect search engines to read or understand it if you yourself can’t understand it.These are not SEO friendly URLs at all. SEO friendly URLS look like something below. 
Changing the permalinks structure in a WordPress website is easy. But for already running sites changing the premalinks structure can result in several broken links. So it is always advisable to hire a SEO expert or contract out your work to an experienced SEO firm. - Content is still the King.Do not overflow your content with keywords, it will not reward you with the Google rankings you desire. Your content should be of very high quality, unique, helpful. Write what people are looking for. Your content should always be solving a problem without being flodded with keywords. Thousands of people write on same topics but your perspective matters. Obviously include unique pictures and graphics which will result in more number of shares and help you increase your Search Engines rankings
- Heading Tags and Alt TagsWordPress editor provides all the tools to use various heading tags for content and alt tags for images.For example H1 tag should be used for the page title H2, H3, H4 etc for further headings and sub headings. These can easily be done in a WordPress editor.While adding photos in WordPress it provides an easy interface to place Title, Caption, Alt and description for every image you upload. Always use tags relevant to your content.
- Links within your content.Overdoing of anything is harmful. Make your internal links natural and always use them to provide additional information to users. Make sure your external links direct your users to some helpful information in a high quality website.