Benefits of Local Citations in SEO
A local citation is all about mentioning of your business on the web. The combination consist of the main factors such as company’s name, phone number, address, zip code and website address.
Citation with SEO helps in upgrading the local search results. It helps the user to discover the business and also increases the search engine ranking.
The local citation and SEO is beneficial in building a big impact of your business and is mostly positive. It helps the other firms to know more about the work in which you deal in. Because when it comes to SEO, it is the link juice that carries value with it. And it is one of the Google Ranking Factor responsible to move you up or down on the Search Engine Ranking Page (SERP).
Here are some of the many benefits of building local citations for your business in high Domain Authority directories.
Builds trust and establishes verification
The search engine accumulates and encounters what the user looks for, and tells that this business exists with more multiple options.
Moreover, it certifies that the business in question is verified from multiple sources and it is advisable to invest time in it.
Forms a Consistent Image
Local citations play a major role in local SEO to form a reliableand consistent information source. Make sure that the information which you enter in the local citation directories in accurate and up-to-date. And the information should be consistent among all the directories.
This way you notify the search engines and the users of the most important primary information in a precise manner.
Drives traffic
While setting your link building strategy, look for backlinks from a relevant, high quality site – which means sites with Domain Authority of 40+.
These type of websites have established users or audience, and have a great chance of raising the rank. Always work to keep your backlinks profile filled with trustworthy links, relevant details, and high quality links. Also, ask your SEO Company in Delhi to locate and remove any toxic backlinks pointing to your profile. So as to reap the SEO rewards.
Increases Credibility
Backlinks plays an important role because they boost or improve credibility. Inbounds links with business profile, can be easily and safely assumed that they must be sharing something valuable. Google determines your online reputation on the basis of the links, content, and rating.
Consequently
In a study conducted by GroupM and Nielsen, which was published by eConsultancy , search engine customers or users are 94% more likely to click on organic outcome /results on search engines like Google, Yahoo, and Bing than to click on the paid advertisements appearing on the top of the page, it helps to create brand awareness.
With modern times continually upgrading our way of living, people now a days prefer doing online searching because searching online is more convenient, faster and probably the wisest move to make.
Always consider expanding your reach and make sure they’re bringing you the SEO. The more you are visible you’ll earn in local search. Greater visibility, top rated, fresh reviews are a magic for both local pack prominence and consumer trust.
Contact our SEO company in Delhi NCR to build high quality links for your company.
Why Startup Business Websites Should Not Focus On First Page Rankings On Google
In a decade of working as a website designing company in Delhi, we have made websites which rank on first page of Google for their most relevant search term. Our best practices have helped us to establish ourselves as one of the best SEO companies in Delhi.
Startups in Delhi looking for website development contact us with just one goal and that is to get a website which ranks number one on Google.
With our experience as a SEO company in Delhi, we feel that for startups it is a complete waste of time and money if they focus on ranking number one on Google for the popular keywords.’
Why startups businesses should not focus on first page rankings on Google
Everything comes with a price and so does search engine optimization. When you start a business in a city like Delhi then you compete with established businesses which are already ranking on top for almost every keyword in the industry for years.
If you want to outrank them on first page rankings on Google then you have to shell out your pockets every month for months and that is not good at initial stages for your start up.
There are many reasons why shouldn’t startups focus on first page rankings on Google.
Number one rankings doesn’t means you are getting clicks
A study by Ahrefs shows that ranking number one on Google doesn’t means you are getting clicks.
I am not trying to drive you away from first page rankings goal. It will be good if you get there but that will take a lot of time for your start up website. Rather you should focus on getting relevant traffic even if you don’t rank on first page of Google.
Take your website content to the depth
Content writing which is focused on solving problems for your customers and presents in depth information tends to rank for many long tail keywords.
In depth content not only helps you to rank for your main keyword but also gives you an opportunity to rank for other relevant keywords. Thereby generating a lot more website traffic than your main keyword.
That is why the website which ranks on first place on Google might get less traffic than the one which ranks on third place.
Now the question is,
How do you write content in more depth keep it relevant and using long tail keywords phrases?
We can help, contact our content writing experts now.
Focus on user experience
You are getting more traffic than the top ranking websites doesn’t always mean that your customers are spending time on your website. If the bounce rate is high on your website then your website may loose all the traffic.
Learn about bounce rate in detail here.
Keeping an amazing user experience site wide helps in better user engagement and Google loves to keep your site in top search results. You automatically start ranking higher in the long run.
Read following articles for detailed information about user experience.
User Experience, a must for your website visitors
Business Website checklist for good customer experience
Keep checking and improving your conversion rate
Conversion rate by definition means that percentage of your website visitors which convert into sales and become your customers.
High traffic on your website is of no use if you are not able to convert your website visitors into sales. Your website should be optimized for conversions. Once optimized doesn’t solves the purpose.
Keep monitoring your conversion rate and working towards small improvements in making it better. You will see the growth in sales gradually.
Unleash the power of overall organic traffic
To conclude you should frame an SEO strategy which focus on long tail keywords phrases and not just the specific keywords. You will increase your over all organic traffic slowly and gradually you will start ranking higher on Google.
Monitor your traffic regularly and even if increases slowly for different long tail keywords, you are doing fine.
Don’t have time to do the SEO yourself? Contact our SEO company in Delhi at +91-8447380262.
Don’t get conned by these Unethical SEO Practices
Stay distant from these Unethical SEO practices if you do not want to be penalized by Google
In our previous articles we have explained goals and mistakes to avoid when you are planning to hire a SEO firm.
Now when you have finalized a SEO firm, what next? Next comes the practices the SEO firm follows and will implement to your business. But the big question here is:
