Why Startup Business Websites Should Not Focus On First Page Rankings On Google
In a decade of working as a website designing company in Delhi, we have made websites which rank on first page of Google for their most relevant search term. Our best practices have helped us to establish ourselves as one of the best SEO companies in Delhi.
Startups in Delhi looking for website development contact us with just one goal and that is to get a website which ranks number one on Google.
With our experience as a SEO company in Delhi, we feel that for startups it is a complete waste of time and money if they focus on ranking number one on Google for the popular keywords.’
Why startups businesses should not focus on first page rankings on Google
Everything comes with a price and so does search engine optimization. When you start a business in a city like Delhi then you compete with established businesses which are already ranking on top for almost every keyword in the industry for years.
If you want to outrank them on first page rankings on Google then you have to shell out your pockets every month for months and that is not good at initial stages for your start up.
There are many reasons why shouldn’t startups focus on first page rankings on Google.
Number one rankings doesn’t means you are getting clicks
A study by Ahrefs shows that ranking number one on Google doesn’t means you are getting clicks.
I am not trying to drive you away from first page rankings goal. It will be good if you get there but that will take a lot of time for your start up website. Rather you should focus on getting relevant traffic even if you don’t rank on first page of Google.
Take your website content to the depth
Content writing which is focused on solving problems for your customers and presents in depth information tends to rank for many long tail keywords.
In depth content not only helps you to rank for your main keyword but also gives you an opportunity to rank for other relevant keywords. Thereby generating a lot more website traffic than your main keyword.
That is why the website which ranks on first place on Google might get less traffic than the one which ranks on third place.
Now the question is,
How do you write content in more depth keep it relevant and using long tail keywords phrases?
We can help, contact our content writing experts now.
Focus on user experience
You are getting more traffic than the top ranking websites doesn’t always mean that your customers are spending time on your website. If the bounce rate is high on your website then your website may loose all the traffic.
Learn about bounce rate in detail here.
Keeping an amazing user experience site wide helps in better user engagement and Google loves to keep your site in top search results. You automatically start ranking higher in the long run.
Read following articles for detailed information about user experience.
User Experience, a must for your website visitors
Business Website checklist for good customer experience
Keep checking and improving your conversion rate
Conversion rate by definition means that percentage of your website visitors which convert into sales and become your customers.
High traffic on your website is of no use if you are not able to convert your website visitors into sales. Your website should be optimized for conversions. Once optimized doesn’t solves the purpose.
Keep monitoring your conversion rate and working towards small improvements in making it better. You will see the growth in sales gradually.
Unleash the power of overall organic traffic
To conclude you should frame an SEO strategy which focus on long tail keywords phrases and not just the specific keywords. You will increase your over all organic traffic slowly and gradually you will start ranking higher on Google.
Monitor your traffic regularly and even if increases slowly for different long tail keywords, you are doing fine.
Don’t have time to do the SEO yourself? Contact our SEO company in Delhi at +91-8447380262.
