Social Media Marketing for NTF

Overview

Created and executed a social media strategy to introduce NTF and gather crowd for an upcoming event in Delhi.

  • Developed launch strategy for social media to introduce the foundation to target customers and drive awareness for the brand

  • Created brand styling for Instagram photos and custom graphic creation for the event

  • Created and marketed events on Facebook and LinkedIn to increase awareness about the event, drive website traffic and close tickets

  • Covered the live event through Facebook Live and also created highlights of the event

  • Met the requirement of number of people to be present in the event in the tight deadline

Strategy and Tactics

  • Developed targeted social media content focused on driving important messaging and key features of tourism in Ladakh

  • Created and published thoughtful brand styling and custom graphic creation to introduce the event to the target professionals

  • Brainstormed a 3-way strategy to increase the footfall of target consumers in the event, that too within just 30 days of timeline

Timeline

30 Days Campaign

3 Platform Strategy

Facebook, Instagram, LinkedIn

Objective

Crowd Gathering for an Event

Need Social Media Marketing?

5-month Event Gathering Campaign Results

Key Website Traffic Campaign Wins

  • Social media campaign resulted in full house in the event
  • 87% of the event gathering resulted from social media efforts

Key Facebook Campaign Wins (organic metrics)

  • Campaign increased Facebook followers
  • Campaign increased monthly impressions up to 2k impressions/month
  • Campaign increased monthly post engagements up to 1.5k+ engagements/month

Key Instagram Campaign Wins

  • Campaign increased Instagram followers
  • Campaign increased monthly impressions
  • Campaign increased reach up to rate of the accounts/month
  • Campaign increased monthly rate of profile views

Key LinkedIn Campaign Wins

  • Campaign increased rate of monthly viewers
  • Campaign increased rate of impressions

Styled Social Media Graphics

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View Some Custom Branded Graphics

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