Social Media Marketing for VHAH Fest
Overview
Created and executed a social media strategy to increase gathering of people for an event under the VHAH Fest. The festival focused on holistic cultural skills training and awareness of heritage.
Campaign was focused on increasing awareness about the event, the guests participating in the event and about living in heritage havelies.
- Developed content (videos and graphics) to increase engagement rates across multiple social media platforms
- Streamlined imagery used on platform for brand consistency
- Created and managed weekly content calendars
- Managed community management and social networking efforts to increase the footfall for the event
Strategy and Tactics
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Created strategic content to increase engagement and communities on Facebook, Twitter, Instagram and LinkedIn
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Created and published thoughtful brand styling and custom graphic creation to introduce the event to the target professionals
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Designed custom social media graphics
- Actively monitored social media accounts for brand engagement, conversation, and mentions around VHAH as well as hashtags for the event
Need Social Media Marketing?
5-month Event Gathering Campaign Results
Key Website Traffic Campaign Wins
- Multi platform social media campaign resulted in full house for the event
- 90% of the event gathering resulted from the social media efforts
Key Facebook Campaign Wins (organic metrics)
- Campaign increased Facebook followers
- Campaign increased monthly impressions up to 2.5k impressions/month
- Campaign increased monthly post engagements up to 1.5k+ engagements/month
Key Instagram Campaign Wins
- Campaign increased Instagram followers
- Campaign increased monthly impressions
- Campaign increased reach up to rate of the accounts/month
- Campaign increased monthly rate of profile views
Key LinkedIn Campaign Wins
- Campaign increased rate of monthly viewers
- Campaign increased rate of impressions
View Some Custom Branded Graphics
