6 Questions You Must Ask When Optimize Your Website For Mobile Phones
There is no need to explain that your website should be mobile friendly or have a responsive design or compatible with small screen sizes. With so much information available on internet we all are aware that how important it is to keep your website optimized for mobile phone devices.
Those who are not aware here is the mobile traffic data from first quarter 2017 to second quarter 2018.
Hover the bars to see the percentage traffic on mobile phones.
It is imperative that these numbers will keep on growing.
Since the advent of internet on mobile phones it is becoming easier for consumers to search for services and products and buy them on a click. It is only possible for you to reap the benefits of growing mobile traffic if you website keeps the users engaging on mobile devices and give them a smooth experience.
Here are 6 important questions you must ask when you optimize your website for mobile phone users.
1. My website looks fine on mobile phones. Is that enough for optimizing website for mobile users?
Are you using a ready made responsive theme? Like there are thousands of them available at a fraction of the cost. WordPress gives you thousands of themes which the sellers claim are fully responsive.
In realty they are just only responsive website themes which just rearrange the sections as the size of the device screens. Many of them are very poorly coded which is not possible for you to figure out until your are an experienced WordPress developer.
As per the latest Google’s research around 61% of mobile visitors don’t return to a mobile website where they had problem while browsing and almost 40% move to your competitor’s website.
There are many important aspects of a mobile friendly or responsive website which are critical to the performance of your website on mobile phone. Here are some of them.
- Mobile page speed optimization.
- Images optimization
- Plugins optimization
- Web hosting
- Website layout
If you are not a developer then you can take help from professional WordPress design agency. You can also hire dedicated WordPress developer at an affordable price
2. Should I have a separate mobile website or make my existing running website responsive in design?
These are two options you have while optimizing your website for mobile devices, first option means you make another website for mobile phones apart from your existing website. The second option is to make your website have responsive design which displays same content differently on the screens of different sizes.
Having two website means for desktops and laptops users will see www.example.com and on mobiles or tablets users will see something like m.example.com where m means mobile version of your main website.
Our experience as a web design company for over 10 years now says always go for responsive web design. We have experienced that even major search engines too like one responsive website.
3. What are the important features of a mobile phone optimized website?
There are many features of a responsive web design. Below are some of the critical ones.
User-friendly website design: Make the pages of your website user friendly as much as you can. There are thousands of mobile phone variants available and customers will invest their time on those websites which give them the best user experience on their mobile phone. Best responsive websites open perfect on every device no matter what the screen size is being used.
Prominent display of address: You need to make sure your business address is displayed very prominently to make it easy for your customers to find your information.
Click to call on phone numbers: Your business phone number should also be displayed big and bold and make sure they have click to call active on them. Users should be able to call you on a click from their phones. It is always irritating to copy the phone number from a website and pasting it in your phone to make a call.
Include a map: Always include a map for the directions to your business office. With the increasing use of GPS and services like Google maps people find it easier if they get a map on the website for directions.
4. How to make my website talk with social media?
Social media integration is the best way to advertise your business for free and get traffic to your website. If you write articles on your website make sure it can be shared smoothly with a click. If your website visitors like you articles they are most likely to share it on their social networks provided if they can do it smoothly and quick.
If you have a membership site or an ecommerce website then social login is the best and the fastest way to get users registered on your website as compared to filling up annoying registration forms on a website.
It is always advised not to overdo social media integration.
5. How will I test my website for mobile phone optimization before making it live?
You can simply check your website on different browsers to make sure it looks good on all the browsers available on mobile phones as some codes like CSS have different performance on different browsers.
You also need to check your website on as many mobile phones as possible. This doesn’t means you have to buy all these phones. These days there are so many responsive checker tools available online. Just type the keyword, ‘online responsive checker’ in Google and you will get a lot of tools available for free.
6. Should I hire a professional web design company?
There should not be a second thought on hiring a professional web designer instead of trying it yourself and messing it all. We don’t say you can’t do it but you may take months to study and then make your website responsive.
There are good website design agencies who offer web design services at an affordable cost. You can even hire dedicated web designer on a minimal monthly price.
But make sure who you are hiring, here are some FAQs on outsourcing your web design work.
Eight stages Of Our Web Design Process
ICO WebTech Private Limited is a leading web design and development company in Delhi with a perfect web design process.
We provide Website designing along with SEO and other Internet Marketing services to businesses across Delhi and all parts of India and help them increase their rankings on Google and generate more sales. We also provide outsourcing services for Web design and Digital Marketing to clients across USA, Canada, UK, Australia, Italy and help them save almost half of the cost for their digital marketing and web design work.
Being one of the best website design companies in Delhi It is our responsibility to make sure we provide maximum ROI to our clients who trust us.
We have designed a robust Web design process which tracks all the investments of our clients along with the revenue they generate from their website.
Stages of our web design process from start to finish
- Defining the project
Our web design service starts with defining the project. This starts with initial consulting. We are based at Malviya nagar, New Delhi, India but we help businesses all across India and overseas to generate more revenue and increase sales funnel through their website.
We start with defining business goals and identifying the opportunities how a well optimized website can do wonders for the overall marketing strategy. This helps our web development team to build the website exactly as per the requirement of the business.
During our initial consultation with business owners we identify the website goals and target audiences keeping the interest of stake holders in mind. We define a way how the business will stand out of the competition with a strong online presence.
- Scope of the project
Project scope is the most important and critical step of our web design service. We define the deliverable, timelines and important activities to achieve the desired results in the project definition process.
The project scope is well documented and sent for approval to our clients. After which it is uploaded on our project management tool to be available for our project teams with tasks defined with timelines for every individual involved in the project.
- Website Architecture
We then move to designing the architecture for the website. This includes basic visuals for various pages and the wireframes and the sitemap for the content flow.
This stage of our web design process provides a detailed reflection of how the content will flow through various pages of the website with maximum user engagement. It gives an overview of how the website pages will look.
This helps us to define how the customer will browse through the website and ultimately gets converted into a potential sale.
- Designing
Once the sitemap and wireframes are ready for the website, the project is transferred to our website designers. Our team of expert website designers create the style of the website with various color effects of every section to get the most appealing look for the website.
This is also a very important stage as the complete brand image is visually defined on the website design. We also check in this phase that the website looks exactly what is defined in the project definition and is targeted to achieve the goals.
The visual designs are sent to the client for approval.
- Website Development
After getting the approval from our clients we start the fifth stage of website development. This stage converts the ideas into finished plan sets.
This stage includes converting the designs into fully functional web pages using HTML5, CSS3, PHP and MySQL. That’s what our technical expertise is. Content is populated and various call to actions and lead capturing techniques are implement in this stage of our web design process.
We make sure in this stage that the website is developed for maximum conversions with a delightful user experience. We also make sure that the website is working fine on all the browsers, and it is SEO friendly so that the search engines can easily crawl every page.
We build responsive websites so this functionality is also being worked during this stage. We make the website compatible with all the devices like smartphones, tablets, desktops and laptops of all sizes.
- Website Testing
In this stage the website is placed on our testing server to check the performance of the website in real online environment. In this stage of our web design process we check the website loading speed, cross browser functionality and responsive nature.
All the critical points are thoroughly checked and website is made fool proof. Apart from checking the technical aspects we also check the misspelled words, broken images and broken links as a single mistake anywhere in the website can cost the reputation of the business.
The test server link is sent for approval to the client.
- Website Launch
Once the website is approved then the most awaited day arrives. We launch the website. But our website design process is not over here. We provide FREE support for 2 months after we launch the website.
During these 2 months we monitor the website. We take and implement the users feedback and do not leave a stone unturned if there is any scope of improvement. We constantly work towards getting the website next to perfect when it comes to performance.
We also make minor changes as required by our clients free of cost during this free support of 2 months.
- Website Maintenance
As the internet is constantly changing we make sure that the website is up to date with the new emerging trends and technologies with our website maintenance. We make the content changes to attract more visitors. We make sure that the website is secured and also remove the malware if they pop up during the 8th stage of our web design process.
We take regular backups and provide analytical insights for our clients to review the real time performance of the website. We track the number of users on the website weekly and monthly and constantly work to decrease the bounce rate of the website.
We also do the design changes as required for the changed business strategies.
Contact our expert web designers and web developers to get your website designed.
Contact us for a FREE Consultation today
Affordable Websites Design Service Might Go Wrong For Your Business
Are Affordable websites truly affordable?
Every business needs a website and there are thousands of website design companies in Delhi NCR alone which offer Affordable websites. Business owners are tempted with the very low priced affordable websites and sign up for the website design services offered at a very cheap price.
Being one of the top website design company in Delhi NCR India we come across clients everyday who are offered website design and development services at unbelievable low price. Often businesses with low budget are tempted by such cheap offers.
But are these affordable websites really affordable?
Do you think these websites provide the online recognition which your business deserves?
Are you sure the visitors on your website will not leave too soon once they are there on your website?
Do these affordable website design companies provide guarantee on increase in traffic on your website?
Do they guarantee the website will not be penalized by Google at any point in time?
There are few basic things you can check before you sign up for an affordable website design service so that you get value for the money you invest in getting your website build.
How can they give website design service at a very low price?
This is a very important question to ask before you sign up for an affordable website design service. We have been in this business for over 7 years so we know the efforts required to build a unique website which is exactly what your business needs.
So it is important to ask what efforts they will put in to get the website ready for you. If they cannot answer this simple question then there is no point to sign up with them.
Compare the answers from other companies and do a little research on Google also. This will give you an understanding about the services you are offered for a low price.
Is the website responsive?
70% of internet searches happen on mobile phones these days. The websites which do not show properly on smartphones and other internet devices never get a visitor converted into a customer.
Website should be compatible with every device so that it gives the same user experience as it gives on a desktop or a laptop.
Google will not index the websites which are not mobile friendly. This means if the website is not responsive it will not show up in Google search results. And Google will boost the ranking of a website which is mobile friendly or responsive in nature.
Never sign up with a website design company which do not offer responsive website design.
Do they give content writing service or advice?
Website is nothing without good quality content. Your website should provide real value to the visitors looking for your type of services or products. You may have the best product or you may be providing the best service in your industry. But if it is not presented well on your website then you will loose the potential customers who would genuinely buy from you.
Quality content is also important for your website’s search engine rankings. Here is what Google says about high quality websites.
Everything comes for a price. Companies may additionally charge for writing quality content for your website. But since these affordable website design service companies promise quality websites so they should provide quality content for your website.
In worse scenario they should atleast guide you on writing quality content yourself. If they can’t do it then probably the affordable website design service is affordable on the cost of your online reputation and business.
Do they build SEO Friendly websites?
It is understood they cannot do the Search Engine Optimization for your website for the website design cost. But do they build Search Engine Friendly website.
It is very important that a website should be search engine friendly so that when you actually start promoting your website online, search engines like Google do have any issues in showing your website up in search results.
If a website should have responsive design along with quality content but making it search engine friendly is equally important because search engines should be able to crawl through your website easily. If the website is not SEO friendly then Search Engine will not be able to crawl and they will not see the website in the way users see it.
So your website will not be indexed and it will not show up in Google Search Results. The affordable website service may go wrong here.
Do they provide unique design for your website?
Your website should stand out of your competition. Since you have a unique business so the website should be exactly as your business.
Affordable website companies often use ready to use templates. They just change the colors and the images and get the website ready. What is the point of having a website, where thousands of similar looking websites already exist.
For a better user engagement on your website your website should have a custom unique design. So that your visitors do not get bored and find every page of your website fresh and interesting.
We truly believe in the value of money. We earn it the hard way so do you. Website is the most important asset in the marketing of your business. If website go wrong then whole of your online marketing will never fall in place and it will be a huge loss of time and money.
Be careful and research before you sign up for an affordable website design service
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How to choose the best website design company?
Looking for a website that works for you?. Contact us now for a FREE consultation
How to choose the best website design company?
So you are looking to hire a web designer in India
And like every other business you might be confused about how to make a decision about selecting the best website design company. One who can design a great website and also make it visible on top searches on Google.
There so many website design companies in Delhi NCR alone so think about if you look to select the best one in India. You may end up spending more time in choosing your website design partner than the time needed to build the website itself.
Landing Page or Squeeze Page. Which one should you use?
Understanding Landing Page, Squeeze Page and Home Page
Terms like landing pages, home page or squeeze pages often leave non technical people confused. These are website design industry specific terms so it is normal if you are not aware of the difference between these three.
To my amusement I came to know that many website designers or developers are not able to differentiate between these three types of pages.
Even the experts in online marketing companies are not able to understand the difference between the home page, landing page and squeeze page.
Where do visitors land on your website?
As assumed by many web designing experts that visitors land only on homepage but that is not the case always. A visitor may land on any of your services pages or product pages or home page depending upon the search query they type in Google search.
It is not necessary that the search engines may always show homepages of websites in their search results.
Basic difference between a home page and a landing page.
A home page is the first page of your website. It appears when the visitors type your website url in a web browser.
By typing the URL directly in web browsers, visitors always land on home page of the website.
Visitors may also land on your homepage by typing a query in search engine but it depends if there is a relevant content present in your website’s home page and in the meta title and description.
On the other hand…
…a landing page is the first page of your website where visitors land if your website appears in the search results.
It could be the homepage or any other page on your website.
For example while running a Google Adwords campaign you decide where the potential customer should land if he clicks on your ad.
So a home page could be a landing page but it is not necessary that a landing page is always a homepage.
Importance of good landing pages
As compared to home page of a website, the landing pages are more focused on a specific product or service. So it is extremely important to have a robust landing pages design in your website.
Since the visitors may anytime land on the landing pages so they must be well structured and designed with
- call to actions
- sign up forms
- internal links
- share buttons
- feedback forms
to provide good visitors engagement to make sure visitors do not leave instantly.
The goal of a landing page should be making a visitor become a customer. Which means visitors should not leave the website without signing up for the service our buy your product.
Well design landing pages help in decreasing the bounce rate for a website and act as a sales rep for your company.
How does a squeeze page differ from a landing page?
It happens sometimes that you do not want any of your website information to get visible to your website visitors until they fill up a small form.
Here come the Squeeze pages into picture.
A squeeze is a landing page which gets the website visitor to take only one action. If he is not willing to take that action then the only other option is to leave the website.
For example:
Some websites provide a free e-book or a video or a webinar but before that they want users to fill a short form. They cannot get to the free stuff without taking the action of filling the short form.
So Squeeze page is used when you want to squeeze some information out of website visitors.
Which one is better to use?
Homepage?
One thing is clear that the home page of your website can never be a good landing page because it has a bit of everything and it is not at all specific.
But that doesn’t means that homepage is not important. It is the face of your website so you should ask your website designers or the website design company you have hired to make it as interactive as any other landing page of your website.
Squeeze page or a landing page?
Both these pages solve different purposes and both these pages should be used wisely if you want to boost your sales through your website.
It also depends where the visitors are coming from to your website and what they are looking for.
Do they want to buy something or looking for information for a specific problem.
To conclude:
A Squeeze page should be used where you want your website visitor to take a specific action before they can access any information or links on your website.
A landing page should be used when you want your website visitors to buy something or sign up for your services through your website.
Contact South Delhi – India Website Design Company
If you have any requirement of building a website or a landing page development or a squeeze page, then contact our sales team and we will get back to you in less than 24 hours.
User Experience, a must for your website visitors
All of us have got are websites up and running to showcase our products and services to the audiences. We keep them all loaded with content, images, testimonials, blog and what not but, while designing the website most of us tend to forget a very important factor which attracts more customers. And that is designing a user friendly website.
So the next thing that comes in our mind is what can be done without compromising on our design.
I have pen down a few pointers that may help you.
- That irritating loading sign- one of the first thing we should get rid of as soon as possible.These days everybody wants quick solutions for everything be it food, shopping, downloading of stuff etc. The speed of the page by which I mean the time the page takes to load can be decreased by keeping your design simple. The more time it takes to load the page there are more chances that you loose that customer.
- Next comes the navigation path. Again the path should be such that the consumer doesn’t feel lost. All important pages that you need in your website should be on the menu itself so that it becomes visible and easy to access. For example for contact us you can have a small icon on the home screen too apart from it being a separate page by itself.
- Website Design – make sure that you don’t clutter the website with too many images, ads or content for that matter because then it becomes very difficult for the consumer to focus on one thing and gets distracted very easily. Make sure you have a descent ratio for same.
- Another important aspect in today’s scenario is to keep up with technology . The website design should be mobile friendly which means it should be compatible on mobile operating systems too like iOS, Android and windows. One should make sure it does not go flubby.
Website Design plays a vital role in the success of your business . User friendly websites helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that sets a professionally designed website apart from the rest.
Contact ICO Web Solutions now to get a user friendly design of your website.
Top Responsive Blog WordPress Themes
Responsive web design is a way of crafting websites so that it looks good across devices like PC’s, Phones, and tablets. It basically uses CSS and HTML to resize, enlarge, shrink,move the content to make it look good everywhere. Responsive web design is becoming more important as the number of people who use internet on the phone has increased dramatically. So if your website is not mobile friendly it can be a great concern for your business as it is an important search engine ranking signal.
Here are a few great responsive blog WordPress themes.
Genesis WordPress Theme
So here is a advanced, fast, flexible and secure WordPress theme Genesis by StudioPress. The state of the art code and smart design architecture has made it popular among the developers. And to add on to the positive features of the theme it also offers a mobile responsive design and includes convenient inbuilt layout, design and SEO options.
Genesis offers a lot of inbuilt features like option to change the layout of the theme, or may the colour scheme. Not only this wordpress widgets give that little extra to the functionality of your website.You can also update your site instantly. To ensure safety from hackers and virus Genesis also follows all word press security best practices.
Master Blog WordPress Theme
If you you are looking for a personal blog or may be even a professional blog this is the one best for you. To make the content look good and stand out it has a bold, modern design with big featured images along with large typography. The theme also offers a very wide with width of 1180 px which fills large displays nicely for a professional look. Because of which it give you same results for all the devices without any hitches.
Some of the other features include an optional feature posts section, support for WordPress post formats, useful custom page templates, various widget areas through the theme, built in options to easily add your own logo, change the lead and menu colours and more.
WP-Radiance WordPress Theme
Now this is a theme that can do wonders to you and your work as it caters to any type of website including professional blogs, online magazines and business websites. Its an excellent responsive premium WordPress theme from Solostream. This flexible, multi-purpose theme is packed with features and has a clean and professional design along with a responsive layout which adjusts for any screen and device . WP-Radiance comes with multiple homepage layouts: a default blog / magazine structure as well as an optional business homepage template. Briefly some of the other features include features posts and pages sliders, portfolio templates, lots of pages templates, in-built banner ad locations, theme settings page for easy customisation and more.
Dolce WordPress Theme
Dolce is a simple but stylish responsive blog / magazine WordPress theme from cssigniter. The premium has a minimal but sophisticated design and hence is best for blog or a magazine website. It has 6 homepage layout options from a traditional blog layout to various magazine style designs with slider and featured articles sections.It gives you an option of selecting between articles, galleries, and vidoes for your posts. Some other features are- numerous custom widgets, shortcodes, settings options panel and of course the responsive design so it will look perfect on tablets, mobile phones and all other devices.
WP Professional WordPress Theme
WP Professional is a clean and versatile premium WordPress theme from Solostream ideal for consultants, coaches, professional and personal bloggers. Now this one has a mobile responsive design hence it automatically adjust to fit any screen size and device. The theme also has a never ending list of features including: an alternative business homepage layout, email capture form, featured slider, multiple post and page layout options, video and portfolio templates etc.
Personal WordPress Theme
Now this is the one for you if you are a writer, journo, videographer or a blogger .Personal is a super clean, minimalist WordPress theme. The premium theme from Obox has a customisable, content-first design to promote your work and help you shocase the same to th e workd with an ease. The theme has a flexible homepage layout with a simple drag and drop widget system to give you endless layout possibilities.
One need not worry about the vastness of your content beacuse it has as many content categories in different layouts and orders as you like on the homepage. And as if it was less there are more features including: a visual customizer to make changes to your theme without needing to code, Obox Typography Manager to change all the fonts, social links and social widget, custom background, logo and menu options and much more.
Elemin
A stylish minimal and responsive WordPress premium theme from Themify. This one comes with a good white balance, less graphics, and has beautiful typography. The layout automatically adapts based on the user’s viewport. It works on all desktop and most mobile devices such as iPhone, iPad, Android, and Blackberry. Other features include list view or multiple grid view layouts, WordPress post formats support, 11 colour skins, comprehensive options panel and more.
WP Clear Video
A responsive WordPress theme from Solostream for bloggers or video bloggers. The premium theme has a clean and professional design with a responsive layout delivering an optimized design on whatever device it’s being viewed on. Featured include an alternative business homepage layout option, featured posts slider, YouTube videos page template, portfolio page template, multiple post and page layout options, theme setting panel and more.
ICO WebTech Pvt. Ltd. pioneers in creating website using WordPress , just contact us and leave all the design and development related worries to us!