SEO Outsourcing Offshore Will Get Your Website Penalized By Google: Really??
Very recently I came across an article on the website blog of a top SEO company in Miami Florida, USA. It was really shocking to read that if you outsource your SEO overseas then you may end up getting penalized by Google. The author of this blog strongly recommends never outsource overseas because as per him SEO outsourcing is not a good practice and Google never recommends it.
And it is more surprising that they are Google Partners All Stars with a badge on their website.
In my opinion this is very misleading and misguiding.
Firstly Google never cares about outsourcing any of your business. They just care about ethical SEO.
Google aims at providing valuable information with a high level of accuracy to the people seeking information on their search engines.
In a way this should be the objective of any business to provide value to their customers and solve their problems in an ethical way rather then misleading them.
SEO companies posting such information are either ignorant or they simply want to misguide their customers. Either they don’t know the benefits of SEO outsourcing or they don’t know the benefits of outsourcing at all.
Outsourcing helps your business in many ways read this article for complete overview about how outsourcing helps your business.
I would like to give a brief background about SEO.
What is SEO?
There are more than 3.5 billions searches performed daily on Google alone. The business or websites which manage to appear on first page of Google for these searches get the benefits. It is not easy to appear on the first page of Google SERPs.
That’s where SEO comes into play. SEO means Search Engine Optimization. It means placing valuable information on your website so that if someone performs a Google search then the websites which have most valuable information are presented on the first page.
There are a lot of things to to make your website appear on first page of Google search results and it is not possible for a business owner to get into the technical niche and do it all by himself or herself.
So business either hire SEO expert inhouse or they outsource their SEO.
Some outsource locally in the nearby areas and some prefer to outsource overseas. SEO doesn’t depends on from where it is done till it is done ethically and using the best practices. But outsourcing SEO overseas has some additional benefits.
Here are some of the benefits of SEO outsourcing overseas.
- Savings SEO cost: When you outsource your SEO to outsourcing companies overseas then you get the services at less than half of the cost as compared to what you spend if you hire a SEO expert inhouse.
- Social Media Marketing, SMM: SEO outsourcing companies share your workload and invest hours in sharing your website SEO content on various social networks making your brand popular and making your business popular day by day.
- Website Design: SEO outsourcing companies know how the website should look in order to attract visitors and impress search engines. So you additionally get your website redesigned and improved to perform better in search engines.
- Quality content: A profession SEO outsourcing company will work on improving your website content regularly as they know the importance of quality content on your website.
- Link Building: Amount of quality links built by experts SEO guys are not comparable. The SEO outsourcing companies have dedicated resources for everything whether it is link building, technical improvement of your website or SEO content writing.
- Management: As you have outsourced your work you don’t have to manage the resources. A good outsourcing company will do it all for you. They will provide you with a project manager to take over all the project management tasks.
- Results: SEO outsourcing companies, especially in India have decades of experience in high level consulting business. If you know how to choose the right SEO company in India then the results are guaranteed.
- Detailed Reports: Reports from Google analytics may appear geek and latin for non SEO people. A good outsourcing company will give you detailed and simplified reports which will help you track your ROI and take marketing decisions on the go.
You get all these benefits and much more at less than half of the cost provided which SEO outsourcing company you chose.
How to choose a SEO outsourcing company?
You need to be very careful when you choose the overseas outsourcing company for your SEO else you might loose your money. But this could be the case even if you hire a SEO company locally.
But you can make fortunes if you hire a SEO company which can give you a clear analysis of your website, define a process tailored to your business needs.
Discard the companies which give guaranteed first page ranking on Google as it is not possible even Google doen’t supports it. Choose the company which gives a guarantee on increasing the website traffic instead.
Never choose a SEO company which sells paid links package as paid links very often lack relevance and could backfire your overall SEO investment.
Never believe the theories they claim. Make sure they give you enough examples and references of their precious successful SEO campaigns. Like the one we have. This one is a good example of a previous work. Read the case study.
Choose a company which thinks beyond just optimizing your website and building links the objective of SEO is to improve your overall online presence. Companies which can work with your business objectives and goals are the best ones to outsource your SEO.
Always set targets which can be measured and see if the SEO company agrees to it. They should be working toward achieving your business goals. You need to analyse that.
Read more about how to hire a SEO company and what mistakes to avoid.
Shared some experience as a leading SEO company in Delhi. Hope this clears your doubts about SEO outsourcing overseas and please keep away from misleading creatures.
Compete With SEO in Delhi
Do you use Google? What for?
For almost everything you need to find. Right?
Searches on Google are not just restricted to find products or services only like in old days. We use Google for things like weather reports, sports updates, news, maps directions and you name it.
New Delhi is the city of opportunities for obvious reasons and is the capital of India. Taking into consideration the National Capital Region or NCR it becomes one of the largest cities in India. Everyday you find new companies set up, new shops open. Even in our business we find a new SEO company in Delhi NCR almost everyday when we do a Google search for the keyword ‘SEO Company In Delhi‘
So how to compete with SEO in Delhi
Answer is not that simple but it is not that difficult either. First of all you need to be sure about why do you need SEO or Search Engine Optimization if you are in Delhi or any other city in India. I am sure the answer is to grow your sales and expand your business.
Obviously growth is the sole purpose of SEO. Whether you want more sales on your ecommerce website, or you want more visitors on your personal blog or you are looking to establish your brand using SEO.
SEO starts with identifying your business goals and then analyzing what your ideal customers are looking for:
A little brief about what people look for in Google Searches
- Seeking answers: It doesn’t happens always that people only search for businesses in Google. But people use Google today even to find meaning of a certain word or a synonym or any other information like distance between India and USA or may be checking history.
- Compare: Customers these days are not smarter as compare to the old days it is just that they are using the technology more. Even in olden times people used to visit different shops before buying a single product. Same way they use Google these days to compare any product or services they need.
- For fun: Google has also become a favorite time pass for many. It doesn’t matters how old are you, you trust Google more than your friends.
How does SEO helps you reach your customers anyway?
Ok it works both ways. SEO helps your customers reach you and helps you reach your customers.
Businesses and start-ups are making money with SEO even if someone is using Google for fun. When it is for fun then the most benefited industry is gaming or entertainment. Now you know that
There is an opportunity of making money by using SEO services in Delhi even if someone is using Google just for fun.
If someone wants to compare services which you provide with your competitors then SEO helps. Your website or lading page should pop up on first page of Google if someone is searching for your services just to compare. What an ideal situation it is to build your brand. Comparison may not provide you with immediate sale but your ideal customer will come to know about your existence and who know if your website content is professionally presented and if your website design is compelling then you may get the business which might go to your competitor.
Now if someone is seeking answers it may be a general search term they use but what if they are looking for a solution to their problem. Imaging you have a blog designed on your website which focuses on giving knowledge or provides solutions to customers problems in a genuine way then what is the other way to gain trust of your customers and build a strong brand.
What can you do about competing with SEO services in Delhi?
Well we can give you an idea about the basics of SEO if you are not from digital marketing background. Whether you are doing SEO in Delhi or any other city in India the basics of Search Engine Optimization remain the same.
On-Page SEO
On page SEO is what your customers think about your website. IF they like it then they may end up giving you a sale and if they don’t then they may switch to your competitor’s website. It is all about your site architecture and placing of your keywords. Site architecture involves your site URLs, internal linking, headings, meta content, content and keywords optimization and hierarchy of your website. Read about our on-page SEO article.
Off-page SEO
In a nut shell Off page SEO is what Google thinks about your website. The online presence which makes Google trust your website and rank it over your competitors. You should have quality backlinks, local search presence, social media links, relevant directories presence and much more. You can get the complete details about the off-page SEO on our blog.
Website Content Writing
Content writing for SEO is an art. You have to include your keywords in a way that they don’t look like insertion. Keywords have to be included in a natural way. The irony is that if you don’t include keywords in your content then you may not rank on Google and if you include then you have to be extra careful. You can take the help of SEO content writers available in case you need help. Read about our SEO content writing in our blog.
You don’t think you have time to study to compete with SEO in Delhi
This is fair enough. You can’t do everything by yourself. You are human after all. Even if you don’t know anything about SEO you can still reap the benefits.
What you can do
Hire a genuine SEO company in Delhi NCR and discuss your business needs with them. You can even hire a dedicated SEO expert in India.
Before you decide to hire a SEO company in Delhi NCR you may want to got through our SEO service FAQs