On-page SEO: Updated 2017
On-page SEO Techniques
The most known terms about SEO are On-Page and Off-page SEO. In this post we will learn about the On-page SEO facts.
These easy to implement and practical strategies of on-page SEO will definitely hike your search engine traffic.
…from every corner of the content on your website.
16 On-Page SEO Optimization factors
Avoid the common on-page SEO mistakes by using these advises.
#1: Place your keyword in the beginning of the Title
The title of your page or post hold the most important place among the other on-page SEO factors. Always place your targeted keyword in the beginning of the title.
The search engines give more weight-age to the keywords which are placed in the beginning or more close to the beginning of the title.
#2 Use SEO Friendly URLs
Never use complicated urls for your page or post.
Edit the url to a more simple and keyword oriented url.
You can increase the chance to rank higher in Google, as it gives more importance to simple and short urls.
Bad URL: www.example.com/2017-10/p123
Good URL: www.example.com/onpage-seo
#3: Add Boosters to your Title
This a smart way to increase ranking for long keywords.
Its very simple. Just add boosters like,
“Best”, “Top”, “Beginners Guide”, “Review”, “2017”
…and increase the chances to rank high in the search engine results.
#4: The title should be a sandwich between <h1> tags
The h1 tag is the header tag which should contain the Title of the post.
Because h1 tag is a dominant ranking factor and essential indication to search engines about what a page is about.
#5: Multimedia rules the visuals
Use engaging images or videos to keep the users engaged and reduce the bounce rate.
User interaction is increased by using powerful, creative and informative visuals in the form of multimedia.
#6: Give the <h2> love to Sub headings
Mug it up:
All the sub headings should be wrapped in <h2> tags.
Atleast one sub heading should contain your exact target keyword.
#7: First Paragraph should have the keywords
The first paragraph
The first 100 words of your page or post must contain the target keyword.
#8: Get Responsive
From 2015 Google.com has started penalizing websites that are non-mobile friendly. This will get even more serious in the coming years.
You do not want to be punished by Google than its better to make your website responsive.
It fits all the devices of any screen size.
#9: Do not ignore Outbound links
Outbound links direct you to another specific webpage or website altogether.
As an SEO professional I would advise you to not miss the advantage of adding relevant outbound links to your page or post.
You can understand it as:
Google recognizes related outbound links as a relevancy signal to understand your page’s topic in a better way.
As per industry studies; pages with relevant outbound links outstrip pages which have no outbound links.
#10: Internal linking is important
By using the right internal linking strategy you can boost the SEO of your page or post.
Always add a minimum of 2-3 internal links to your post for Google to find related content and the value of that content.
Have you visited Wikipedia.org?
If not then visit it right away and you will get a clear idea of how internal linking works.
#11: Page speed is a Ranking factor
Google has indicated that page speed of a website is an important ranking factor.
Infact it is important to reduce the bounce rate too.
Studies have shown that if your page loads in more than 5 seconds than users are likely to hit the back button.
#12: Use LSI Keywords
LSI keywords (Latent Semantic Indexing) are essentially keywords that are semantically related to your primary or targeted keyword.
They help Google determine what your article is all about.
The classic example would be the word Apple.
Search “Apple” on Google:
You will find results with Apple; the brand and not about.
Now try “Green Apple”:
This time you will find results with Apple; the fruit and not Apple; the brand.
This is because:
…Google crawls through the LSI keywords to get a clear picture about what the page is referring to.
LSI keywords like “green apples” “health befits of eating apple” and “iphone 7s” “mac” etc will help Google understand what the page is al about.
Use these LSI keywords in all the posts and pages.
#13: Image Optimization to not be weighed less important
It is imperative to optimize your images as Google cannot read the images but the text associated with them.
Give your image a name with the keyword you want to target. For instance: onpageseo.jpeg.
Never miss to add alt tags to your image. Google reads the information in the alt text to know about the image.
#14: Content length should not be short
Adding long content improves your percentage of ranking your post on the first page.
Some SEO plugins like Yoast will automatically signal you of very short content. Its better to install such plugins to monitor the number of words in your post.
#15: Encourage Social Sharing
Activate the social button on your post and encourage the readers to share the post they like on social networking sites.
You may not see the direct advantage on rankings.
More shares means more visibility and more visibility means more chances of someone linking to your content.
#16: Increase Dwell Time
The dwell time shows the average time a user spends on a website. It is the stretch between the time the user visits a website and when he leaves.
“Dwell time” is a signal of the quality of a website, and it is usually acknowledged as a ranking factor.
Increase your dwell time by writing long and engaging content on your website to keep the users hooked for a long time.
Get your On-page SEO fixed
The first step to begin SEO process is always on-page SEO.
Get started on it right away to reap the SEO benefits.
Contact a professional SEO company in India to set the on-page SEO right on track for you at best and affordable price.