On-page SEO: Updated 2023

 In SEO

On-page SEO Techniques

The most known terms about SEO are On-Page and Off-page SEO. In this post, we will learn about On-page SEO or on-site SEO facts.

On-page SEO 2017 - ICO WebTech Pvt Ltd

These easy-to-implement and practical strategies of on-page SEO will definitely hike your search engine traffic.

That too:

…from every corner of the content on your website.

16 On-Page SEO Optimization factors

Avoid common on-page SEO mistakes by using this advice.

#1: Place your keyword at the beginning of the Title

The title of your page or post holds the most important place among the other on-page SEO factors. Always place your targeted keyword at the beginning of the title.

Because:

The search engines give more weightage to the keywords which are placed at the beginning or close to the beginning of the title.

#2 Use SEO-Friendly URLs

Never use complicated URLs for your page or post.

Edit the URL to a more simple and keyword-oriented URL.

This way:

You can increase the chance to rank higher in Google, as it gives more importance to simple and short URLs.

Bad URL: www.example.com/2017-10/p123

Good URL: www.example.com/onpage-seo

#3: Add Boosters to your Title

This is a smart way to increase ranking for long keywords.

On-page SEO techniques - ICO WebTech Pvt Ltd

But how?

It’s very simple. Just add boosters like,

“Best”, “Top”, “Beginners Guide”, “Review”, “2023”

…and increase the chances to rank high in search engine results.

#4: The title should be a sandwich between <h1> tags

The h1 tag is the header tag which should contain the Title of the post.

Why?

Because the h1 tag is a dominant ranking factor and an essential indication to search engines about what a page is about.

#5: Multimedia rules the visuals

Use engaging images or videos to keep the users engaged and reduce the bounce rate.

No wonder:

User interaction is increased by using powerful, creative, and informative visuals in the form of multimedia.

#6: Give the <h2> love to Subheadings

Mug it up:

All the subheadings should be wrapped in <h2> tags.

And,

At least one subheading should contain your exact target keyword.

#7: First Paragraph should have the keywords

The first paragraph

Or,

The first 100 words of your page or post must contain the target keyword.

#8: Get Responsive

In 2015 Google.com has started penalizing websites that are non-mobile friendly. This will get even more serious in the coming years.

And if:

If you do not want to be punished by Google then it’s better to make your website responsive.

So that:

It fits all devices of any screen size.

#9: Do not ignore Outbound links

Outbound links direct you to another specific webpage or website altogether.

As an SEO professional, I would advise you to not miss the advantage of adding relevant outbound links to your page or post.

You can understand it as:

Google recognizes related outbound links as a relevancy signal to understand your page’s topic in a better way.

As per industry studies; pages with relevant outbound links outstrip pages that have no outbound links.

#10: Internal linking is important

By using the right internal linking strategy you can boost the SEO of your page or post.

Always add a minimum of 2-3 internal links to your post for Google to find related content and the value of that content.

Have you visited Wikipedia.org?

If not then visit it right away and you will get a clear idea of how internal linking works.

#11: Page speed is a Ranking factor

Google has indicated that the page speed of a website is an important ranking factor.

In fact, it is important to reduce the bounce rate too.

Studies have shown that if your page loads in more than 5 seconds then users are likely to hit the back button.

Hence improve your SEO by improving the page load time by compressing images, using a CDN, switching to faster hosting, reducing redirects, enabling compression, minifying CSS, JavaScript, and HTML, and influencing browser caching.

#12: Use LSI Keywords

LSI keywords (Latent Semantic Indexing) are essentially keywords that are semantically related to your primary or targeted keyword.

They help Google determine what your article is all about.

The classic example would be the word Apple.

Search “Apple” on Google:

You will find results with Apple; the brand and not about.

Now try “Green Apple”:

This time you will find results with Apple; the fruit and not Apple; the brand.

This is because:

…Google crawls through the LSI keywords to get a clear picture of what the page is referring to.

LSI keywords like “green apples” “health befits of eating apples” “iPhone 14” “mac” etc will help Google understand what the page is all about.

Use these LSI keywords in all the posts and pages.

#13: Image Optimization to not be weighed as less important

It is imperative to optimize your images as Google cannot read the images but the text associated with them.

Hence:

Give your image a name with the keyword you want to target. For instance: onpageseo.jpeg.

Also:

Never miss adding alt tags to your image. Google reads the information in the alt text to know about the image.

#14: Content length should not be short

Adding long content improves your percentage of ranking your post on the first page.

Some SEO plugins like Yoast will automatically signal you of very short content. It’s better to install such plugins to monitor the number of words in your post.

#15: Encourage Social Sharing

Activate the social button on your post and encourage the readers to share the post they like on social networking sites.

You may not see the direct advantage of rankings.

But

More shares mean more visibility and more visibility means more chances of someone linking to your content.

#16: Increase Dwell Time

The dwell time shows the average time a user spends on a website. It is the stretch between the time the user visits a website and when he leaves.

“Dwell time” is a signal of the quality of a website, and it is usually acknowledged as a ranking factor.

Increase your dwell time by writing long and engaging content on your website to keep the users hooked for a long time.

Get your On-page SEO fixed

The first step to begin the SEO process is always on-page SEO.

Get started on it right away to reap the SEO benefits.

Contact the best SEO company in India to set the on-page SEO right on track for you at the best and most affordable price.

Also, read the off-page SEO factors.

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