ICO successfully launches a Website Redesign Project of a Leading MMA Gym
Synopsis of the Website Redesign Project
Knockout Fight Club is a leading MMA gym with multiple branches in Delhi NCR area. They reached out to us for redesigning their existing website. But were very particular about keeping some functionalities of their homepage banner intact.
The client was very particular about the website to be user friendly on Mobile devices. This is very appreciative of Knockout as responsive website designing is a significant Google Ranking Factor.
Another challenge was to maintain the existing rankings on Google after running the website redesign project.
Here’s a full page snapshot of their old website.
Desktop Website (Old)
Mobile Website (Old)
ICO’s contribution to this Website Redesign Project
Since the client wanted the homepage typing effect to be as is; we kept the banner similar, yet improved from their earlier version.
We also took special attention to not disturb the existing rankings. Kudos to our web designer and SEO experts to work this along.
This website redesign project involves a series of custom coding to achieve the desired designs of the sections.
Our web designers custom designed the mobile menu for clickable actions across the complete row. Additionally, this custom WordPress website leads in design, functionality and loading speed factors.
Here’s a snapshot of their website after website redesigning;
Desktop Website After Redesigning
Mobile Website After Redesign
Looking for Website Redesigning?
Our website design company in Delhi will redesign your website as per your requirement. Have a look at our redesigning portfolio for better understanding.
Contact us and you are sorted for your website redesigning project.
Telecom & Security Products’ Website Redesigned by ICO WebTech
The creative team of ICO WebTech has successfully launched a website redesigned for better visuals, improved User Experience and great Search Engine visibility.
Max Telecom is a dealer of walkie talkie and security products in Delhi NCR. And they were looking to redesign their existing website to give a fresh and updated look. Moreover for this work they were looking for a local website design company in South Delhi.
Since we are in the same locality, they found us on Google’s organic results, through our SEO efforts.
Our design and development team worked together with the owner to assess the current website. And locate the trouble areas.
Their current website was not in a good shape and needed website redesigned for sure.
Our Recommendations for getting Website Redesigned
- Website is for users and for search engines both.
- Design such that the existing rankings are not harmed.
- Place the Call to Actions (CTAs) appropriately and clearly.
- Personalize your website/brand with matching colors, font, style etc.
- Make sure your website is Responsive and integrates AMP for better mobile experience.
- Focus on content placement.
Considering our directions of importance our client decided to include them in the new website design.
Before Redesigning
After Website Redesign
We also redesigned their website logo to match their brand color palette.
Old Logo
New Custom Design Logo
Furthermore, to get additional information about this website redesign project visit Max Telecom.
To get an idea of the websites designed by our website designing company in South Delhi, visit our portfolio. We are your local partners for all your Digital Marketing requirements.
Sign up for our Free website with SEO plan, just like Max Telecom did.
Get in touch with our sales team to get Proposal for your requirement.
Time for problem-solving website design upgrade for your business website
Are you happy with the performance of your business website? It is generating sales for you. Agreed! But do you think your website is doing it with full potential?
Your website ranks on first page of Google but how can you know that it is generating business which it should be. It may be giving you 1000 sales in a month but how do you know that it can’t beat that?
Well there is no answer to it no one can ever say that your website is performing to its full potential. But what can be done is to check if your website is providing real value to your customers. You are happy with new customers from your website but you can also check why others left your website.
That can be done easily with the help of Google Analytics. You see your bounce rate data and analyse it to check from which page your visitors left your website and how much time they spent on different pages before leaving. Our comprehensive guide on bounce rate will give you everything you need to know about bounce rate of your website.
If the bounce rate is high for your website then probaby
It is time for problem-solving website design upgrade for your business website
Important questions to ask before doing a design upgrade of your website are:
What problems you are looking to solve for your your business and for your customers through your website?
Can your website do it for you?
How can your website do it for you?
How can design upgrade can help your business?
1) Making your business website target diverse audience
At some point you may realize that your website targets only one type of audience but you also need diversity in your website design.
For example if you have an ecommerce market place website then you need to target two segments of audience. One segment is vendors and other segment is end customers.
You may be targeting both these customers with online marketing and SEO services. But what about your website.
You are putting your money and efforts in PPC advertising, Google AdWords, Facebook Ads and search engine optimization work. Bringing traffic to your website through different online channels but you could retain only one segment better than other because your website design is like that.
Your web designer should develop a plan depending upon the personal and cultural differentiation and identify opportunities to hit the connection with them. It includes there online behavior, shopping habits and also the color psychology at cultural and personal level.
You can read about the color psychology affecting sales conversions here.
You website designer should carefully understand the goals of your target audience and smartly include the opportunities in the website design. Obviously he would need the help of a digital marketing expert for that.
2) Improving visitors engagement on your website
What if it is not a marketplace website portal and you have a high bounce rate. There could be many reasons. Assuming you rank on top of Google then probably you are appearing in Google searches for your keywords relevant search terms.
Then why a major segment of the website visitors leave your website quickly. There is a very good chance that they do not find website engaging. Keeping your website visitors engaged is very important to reduce bounce rate and increase sales for your business.
You need to get the data about the bounce rate, like
- The pages which have high bounce rate
- What is the geographical location of these website visitors who leave your website quickly
- Which device they use to visit your website etc.
You can easily get this information from Google Analytics.
Once you have made this research then you can work on improving customer engagement on your website. Few of the things you may need to do:
- Adding pieces of fresh content targeting the left out segment. Take the help of a professional content writer.
- Improve the design elements like better and improved web page layout.
- Place right call to actions or contact forms at right positions.
- If you have pop-ups make sure they do not annoy your customers. Always better to place an exit pop-up.
- Check your website for mobile and tablet user experience.
- Pages should not be lengthy and important information should appear in first few paragraphs.
- Improve your content flow with smart internal linking.
If you do not have time to do all this or you can’t do it for technical reasons you can always look for a good web designing outsourcing company to partner with.
3) Create effective landing pages
A good way to target lost segment of your audience is to create landing pages especially for them. You can create landing pages for occasions. You can create landing pages for special services during off season of your business.
Make sure you address their problems and build trust with right content, colors, lead capturing techniques and an effective landing page design.
You should be really specific about which problems you are looking to solve. You should never fill your landing page with loads of content which may confuse your customers and make them switch to your competitor’s website.
4) Offer free and helpful advice
Include a blog on your website if you don’t have one already.
Start posting some meaningful articles focusing on solving some problems of your target customers. Make sure you are consistent with your blog posts.
Include opt-in forms. This is a good way of lead generations if your blog has some valuable information for your customers. They will happily give you their email address and become potential opportunity of sale.
Always give those visitors an option to ask questions on your blog posts. Be prompt to reply to those questions.
Use Google analytics for tracking the performance of your blog.
If you do not know how to set-up a blog on your website then you can find a professional website designing agency who can do that for you.
5) Diversified online income and revenue generation
If you are looking have diversified portfolio of online revenue generation through your website and trying to do so for a long time with little or no results. Then you need to get your website checked with the web designing experts.
A professional web design company always has a combination of web designers developers and digital marketing experts. They can guide about getting your website redesigned as per the latest income generating trends through website.
If you are running your personal blog or you have a non profit organization then you must seek the help of a good website design company for additional ways of income generation online and how to incorporate them into your website.
Few of the popular ones:
- Google adsense
- Content Marketing
- Online donation systems for non profits
- Membership systems to monetize the blog
Now you know why your website design should be improved in order to solve your business problems.
Feel free to ask any questions you have in comments below or contact us for a consultation.
Losing on Sales? May be it’s time to redesign your website!
So, did you ever reach a point where you dropped your heads thinking;
“Why are the sales going down in spite of doing everything and doing it just right?”
Well in my initial days of learning SEO basics I surely did. This is where I hit the jackpot of knowing the answer to this mind-boggling puzzle.
This can be because of your Website Design.
Weird?
But that’s true.
Wondering what’s a website’s design and development got to do with its SEO. Well my friend they both are associated when it comes to raising the search engine rankings.
As per industry experts;
“Healthy duration of any website is usually 3-4 years and in case you go beyond this your website will succumb.”
Technology keeps updating and to keep your website on a technology which was a hit 3 years back may not be a good idea in some cases. Similarly, the design which looked appealing and was made as per the trends might not fit in 3 years later.
Therefore, it is always a good practice to keep pace with the latest trends of design and technology when it comes to website designing.
But the big question here is;
What are the signs your website needs a redesign?
Except for the obvious one (i.e. the design looks outdated) there are three main concerns which lead the signals for website redesigning.
#1 Your website’s analytics is showing a downfall in conversions every-time you log in.
#2 The SEO score and overall performance of your site has dropped.
#3 The User Interface is not very impressive
Does any of the above ring a bell to you? If the answer is yes, then your website surely needs a facelift. For more details on signs of website redesigning read this article about 6 Reasons Why It Is Time for Website Redesign.
Example of Website Redesign
Before Redesigning
The old look is good too, but again there is no harm in improving for better.
After Redesigning
The new website of this web design company in India is more trend-friendly, user-friendly and of course SEO friendly. The use of colors in this new website is catchy and trendy.
Key points to consider when you redesign your website
While redesigning has got a lot to do with the way your website looks. But that’s not all about it. There are various factors to keep in mind while redesigning your website.
#1. Your Old Website Is Not A Junk
Redesigning does not mean to remove all the elements of your old website completely. Rather you can carefully choose to keep some of the elements from your old website like color scheme, fonts, URLs and more.
In fact use your data from your Google Analytics account to analyze which pages need a makeover in particular.
For example if people are coming to your services page but exiting from their then obviously the bounce rate of service page will increase. In this case your new website should make efforts to create interesting content, call-to-actions, e-books and other measures to keep your users hooked. And intrigue them to take the next expected step; i.e. to contact you.
#2. Sit With Your SEO Guy And Discuss The Goals
Analyze your SEO goals by logging into your Analytics for better insights.
Email address collection, encouraging downloads, buying etc. all come under goals.
It is always recommended to work on a project with a plan ahead.
Therefore it is a good idea to first know what you want from your new website in terms of sales and conversions and then go ahead with the design.
#3. Understand Your Demographics
It is very important to understand and know your audience. Target audiences change over time. This can be because of the changes you make to the products or services offered to them.
You will get this information from Google Analytics and you can then redesign your website accordingly.
For instance, if earlier your website had majority of younger audience but now it has a majority of middle age audience too. Then in this case you will have to redesign your website’s content and also the overall look and feel to suit both the audiences.
#4. Create A List Of Your To-Dos For Your Website
This is very important. Make a list of everything you have in mind to change or update in your existing website.
This can be about logo, the themes, the tools used, URL structure, navigation structure or even a new landing page. Just jot it down before you forget anything.
As an example, you might want to change your URL structure if it looks like this;
https://examplewebsite.com/p-001 or https://examplewebsite.com/8/27/2018/website-redesign
to a more SEO friendly URL i.e.
https://examplewebsite.com/website-resign
These small things matter a lot while working on the overall performance and SEO of a website.
#5. Use Colors Smartly
Who doesn’t like bright colors, right? But don’t overdo it. It’d never advised to make your website a rainbow just to be different.
Rather choose vibrant contrast colors to grab the attention of your visitors on special content like on the Call To Action (CTA) buttons to encourage users to take some action.
Here is an example:
In the above website the navigation and the Call To Action buttons are highlighted from the rest of the website.
#6. Make Sure Your Website is Responsive
This is crucial.
Not everyone hooks on to a desktop for browsing. In fact mostly users surf for products and services in their free time and on their mobile phones.
This make it essential for the website owners to double check that their website is looking and functioning great on a smartphone or any other device. Answer these 6 questions when optimizing your website for mobiles.
#7. Check for Broken Links
It is very important to check your new website for any broken links. For this you can use free tools like Xenu’s Link Sleuth to check the internal broken links and fix them.
As otherwise they will increase the 404 error in your website and can adversely affect the SEO rankings of your website.
#8. Optimize Your New Website For SEO
Last but in no means the least, do not forget the SEO of your website. We are making all these efforts to increase your sales and conversions.
Therefore;
- check your keyword density,
- use right keywords,
- make sure all the images have alt tags and description
- all pages have proper meta content
- place CTAs at the right place, and
- include a Blog page
If you have all these in place and still your rankings or traffic came down you can read this article about Why did SEO Traffic Drop after Website Redesign?
Conclusion
Redesigning your website is essential if no changes have been made on your website for more than 3 years. If done in the right manner it will surely increase the traffic and boost your sales and conversions.
Analyze and use the important elements from your old website, find and implement a goal and a strategy, keep the SEO reports with you while redesigning your website.
While the ultimate goal of website redesigning stays to be an increase in sales and conversions. But refining the user experience is definitely an added advantage for the users and the owners.
Contact ICO WebTech for redesigning your website or to increase your sales and conversions.