As a SEO company in Delhi for over 10 years now we have analysed that if you leverage your competitor’s success, there is always a chance you outrank them in website SEO.
Imagine if you know what and how your competitors do their SEO. It will be too easy to beat them in search engine rankings. Especially if you are in a city like New Delhi, you should monitor your competitor’s SEO. But the question is how you can do this.
You can take help from one of the leading SEO companies in Delhi. They are professionals and can help you with all their experience. It is wise to choose a digital marketing agency who are good at website designing too. Because they can also guide you with the improvements necessary for SEO.
This is not enough. Along with hiring a professional company for your website SEO, you must also take responsibility of checking your competitors SEO.
How to leverage competitor Analysis for your website SEO in Delhi
In this article I will tell you four ways you can leverage your competitor’s success for your website SEO.
1. Look out for the search terms for which your competitor’s are ranking.
It is easy as a business owner to assume that customers typing exact keywords as your service or products in Google when they look out for services you provide. That was the case 10 years back when people used to stuff their website with keywords and ranked on top.
Now search engines have evolved, and stuffing keywords might get your website penalized. You can always do a keyword research. Type a search term in Google and then along with results Google also gives your related search terms at the bottom.
These search terms are among the top searched terms. Try to create content around these search terms. For more keywords ideas you can use a ubersuggest This is a very good tool to find high performing keywords specific to the region you want to target.
2. Identify your competitors using the results above
Now perform a search using the keywords terms you got one by one in Google. Make a note of the top 10 websites which appear in search results for every term you have used.
These websites are your competitors who take all the juice from these high performing search terms. Differentiate between the business directories which also come up in search results.
3. Analyze their websites
Analyze the websites of your competitors thoroughly. Check you they have written the headings. How often they have used the search terms within the content.
Which type of blog posts they write on their website blog. Do this for all the websites you have noted down in step 2. You will get an idea of the optimal keyword density you have to maintain on your website.
4. Check your competitor’s backlinks
Backlinks are the number of sites which link back to your competitor’s website. This is an important ranking factor. Try to get a link back to your website from the websites where your competitors are linked.
Being not from the website designing and SEO industry it may be a little difficult to analyze backlinks profile. You can always hire an SEO expert or hire a SEO company.
If you think these 4 steps are too much for you to handle with your busy business schedule, you can always reach our SEO company in Delhi and get the SEO done for your website in the most perfect way.
You can reach us at +91-8447380262
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