Does your small business website has these 5 important pages?
This post will answer a very common question that most small business owners have – what are the most important pages on a website?
As a website designing company in Delhi we often cross ways with the question – what pages should my website have necessarily? And mostly this question comes from small business website owners. This is because they have recently joined the digital world. And are making themselves acquainted with it slowly.
Therefore we decided to write about it to help our SMEs.
Why do you need a small business website in the first place?
A website is the face of your company in the digital world.
A business website is a must for your company for reaching out to the market segments where your brick and mortar store cannot. With approximately 500 million people on internet in India, it is necessary for small business owners to have a website.
With a small business website you can introduce and sell your products and services to a larger audience base in comparatively lesser time.
Moreover, not many physical stores are open 24/7. But a website is active and is promoting your business 24/7-365 days a year.
Having a website creates a trust factor for customers. They know what other fellow customers say about you, your history, your location and other important information.
With the right SEO agency and an impressive website design your business can reach miles in success.
Don’t have a website yet? No worries our special plan of free website for small business owners can give you a kick-start.
Most important pages for your small business website
The number and type of website pages will depend on the nature of a business. But, some pages are common which every small business website should have in their website.
A typical way to point the important pages in a website is to ask:
- Does this page interest my target traffic?
- Will this page increase the percentage of sales and conversion?
- Does this page add to my brand credibility?.
- Is this page important to impact sales of my product/services?
- Will search engines give more weight to this page in comparison with other pages?
If the answer to these questions is affirmative then you ought to include them in your small business website.
Let us discuss what to put on a website for business.
1. Home Page
Home Page is quite obviously the most important and engaging page for any business website. A quintessential homepage design should have:
- Clear headline
- Interesting and related text/colors/images/animation/video
- Easy navigation
- Upfront contact information
- Brief info about your company, services and/or products.
Home page is the most important landing page of your website. Because mostly users land on your website’s homepage and then find their way on your website.
Therefore if the homepage is not intriguing to them they will bounce back and decrease your chances of sales.
Moreover even the search engines crawls through your website’s homepage to gain knowledge about your company’s services and products. And understand the purpose of your website.
It is always a nice practice to include a strong headline above the fold of your home page. This way you will make the purpose of your website very clear to your visiting users.
2. About Us Page
If a user gets a brief info about your company on your homepage then the next page they’ll visit is the About Us page. Your website content writer should include:
- a brief summary about your company,
- history of your company,
- how you are different from your competition,
- goals and objectives of your brand, and
- any other special mentions and accomplishments.
About us page gives you the liberty to soft sell your products/services. Give your best shot to convince your visitors about why they should choose you above others.
3. Contact Page
Putting the information about your company and it’s services is great. But it if of no use if users cannot contact you for their requirement.
Therefore, ask your website design company to create a contact page that communicates well with the users and increase your sales and conversions.
If a user has landed on your contact page it means he/she is very much interested in your services. Therefore, make sure the contact info is out there in all forms:
- By phone
- By email
- Physical address
- Contact form
If for some reason you cannot give phone number or address then at least mention an email address and a contact form.
The contact form should be small and easy to fill. No body likes long essay kind forms to just send a requirement email.
You can also include a few reviews and testimonials on the contact page to build that extra level of trust and confidence for your company.
4. Services/Products Page
When a user lands on your website he/she will try to access the information he’s seeking without wasting anytime.
As it is there are only 5 seconds for any business website to impress it’s customers.
Therefore, a dedicated services/products page is mandatory for small business website owners. Mention all the services or products you offer in your services/products page.
This way your potential clients will immediately come to know whether or not your business can help them in their seeking.
If your services/products are too many, then you can add a brief summary about them on the main page. And add links to the respective service/product page for detail information.
This page should also include the benefits of using your services/products and how they are better from your competitors.
5. Privacy Policy and Terms & Conditions Page
Both these pages are extremely important for your small business website.
A privacy policy page informs a user about how your company will use their personal information.
A basic privacy policy page should include:
- Information about data collected,
- Source of data collection,
- Accessibility of collected information to users,
- Sharing or usage of the collected data.
A company should strictly abide by the information provided in their privacy policy page. If there are any changes to your company’s policies then the update should be made in the page also.
Either ask your local website designing company to make the updates. Or if you have a WordPress website then you can make the edits in the content by yourself.
Similarly, a terms and conditions page is also necessary for your business website. It basically highlights the terms and conditions a user must agree with so as to use your website.
This page should include the terms like:
- Cookies Policy
- Legal Regulations
- Intellectual Property rights
- Copyright Laws
- Third party links etc.
Moreover, include all the information here which a user has to agree to for accessing the information on your website.
Other important pages for SEO purpose
1. Blog
It is very important for any small business website to regularly update content on their website to increase their Search Engine Rankings.
And, the most simple way to do this is to add blog posts on your website regularly. A blog page is a snapshot or collection of all the posts on your website.
Therefore, utmost care should be taken to design a blog page because showcase your posts in an interesting manner with a summary beside each post.
2. Sitemap
Sitemaps are extremely important for users and for search engines. They come in two formats:
- .xml – for search engines, and
- .html – for website users
Ideally every website should have a sitemap which should link to all the important pages on your website. Mostly the favorable position to place a sitemap link is in the footer of a website.
3. 404 Error Page
A page not found or 404 error page appears when a user tries to access a page which has either expired or moved to a new location.
Therefore, website designers should create a 404 page to inform the user about the fact that the page he/she was looking for no longer exists.
Also, give a user options to go back to homepage or other important pages on your website. You can also include a search form for the user to type the query he/she interested in.
4. Other Pages
There are some other pages which are not mandatory but recommended so as to improve the user experience and SEO rankings.
- Career Page
- Testimonial/Review Page
- Portfolio Page
- Search Result Page
- FAQ Page
Summary
When you decide to get your website then make sure you have the most important pages included. These important pages are Homepage, About Us, Services/Products Page, Contact Us and Policies Page.
If you are looking for a website designing company in Delhi to create your website, then contact us now.
We have a great offer of free website for start-up businesses.
Leave your business’s footprint all over the Digital World with our Free Business Website package!
Before talking about the Free Business Website plan offered by ICO, let us discuss the importance of website designing in today’s digital world.
Benefits of Website Designing
Website Designing is a well known term now a days as we all live and breathe in a digitally active environment. But still many business owners have questions related to web designing importance.
Is website designing really important for a business?
Yes.
Even if you are a small business, having a business website is crucial for your business. If your business is interested in 24*7 sales throughout the days of a year then it is done only by making your online presence strong. This is done by the efforts of an effective SEO agency in Delhi on your business website.
A professional website designing company in Delhi will make sure your business website yield the benefits of increased sales and revenue.
#1. Increased Reach of users
The most important benefit of having a business website is it’s ability to reach infinite number of users globally.
Practically speaking a brick and mortar store of your business will reach only few local customers. But with a website and it’s Digital Marketing you can reach “n” number of users. This number is directly proportional to sales and revenue. Because higher the number of users, higher is the percentage of sales and revenue.
Therefore get your free business website now by contacting your website design company in South Delhi.
#2. 24*7*365 Sales Promotion
The conventional method of sales is by hiring a sales team. But does any sales team work 24 hours, 7 days for the complete year?
No, right?
Therefore get your free business website and enjoy the sales of your product and services without interruption. Your website’s services/products will be available to your users at any time of the day. And you won’t be losing out on sales because of closed work hours.
#3. Enhanced Brand Awareness
Business Branding is important for business of all sizes. It basically gives the customers or clients an idea about what to expect from your business.
A great website design agency in Delhi includes an impressive and meaningful logo, related color theme and good visuals to uplift a company’s brand identity.
After all it is true when they say that Brand Building is the visual voice of a business. And it should be worked upon by creating awareness, organizing and encouraging company using a proper plan and measures. Moreover, all of these strategies will only work if you have a business website.
So, why wait any longer? Get your free business website now.
#4. Building Trust
Majority of the population all over the world is on internet for finding the product or services of their interest. A rise in eCommerce website is a great example to understand the shift in customers buying process.
Having a website is the first step towards developing the trust factor in your customers mind for your. And, having a user friendly business website design is the second. Of course there are other factors also associated like the Content on the website, how secured it is and more.
#5. Search Engine Optimization
SEO is very crucial to make your business available for a related search query on search engines.
But SEO can only work if you have a business website.
A professional SEO company in South Delhi will employ ethical and white hat tactics to make your business website rank in the first page of SERPS. Of course you can always shake hands with paid ads marketing also. But then everything comes back to having a good landing page design.
Therefore, without wasting any more time get your free business website by contacting our website designing company in South Delhi.
Our Free Business Website Plan
Now that we are well aware of the benefits and importance of having a business website, ICO WebTech has made an initiative towards getting a website for all businesses.
Therefore, we have come up with a Free Business Website plan.
As per this plan, you get a beautiful website along with 6 months of SEO.
The website will:
- be compatible on all screen sizes
- have a basic company logo
- include domain and hosting charges
- integrate company’s social media pages
We will also give free training to our clients to use WordPress website. So that they can add content and images if needed, without paying extra money.
Conclusion
Having a business website is an absolute necessity of today’s businesses. Therefore, we have come up with an exciting plan of Free Business Website to contribute our bit towards our Digital India campaign.
Contact our website design company in Delhi to get your free website now!