What is Website Optimization and Why Is It So Important?
What is Website Optimization?
Website Optimization uses combined efforts of a web developer and a digital marketing professional. So as to generate targeted traffic, encourage visitors engagement and then convert them into prospects or buyers. These objectives are achieved by using a pre-decided flowchart of techniques and steps.
It basically involves the need to making some very necessary changes in your website. So as to improve your websites’ position in the Search Engine Ranking Positions.
Google has it’s own ranking factors based on which it evaluates your website’s relevance and readability. And then after, it assigns a a ranking position to your website on the SERP.
As they say:
“The best place to hide a dead body is the second page of Google search.”
Therefore, to get your website on the first page of Google, make sure you hire the right SEO company in Delhi for your services.
SEO services for website optimization takes many points into consideration to improve your rankings, for example:
- keyword optimization,
- adding fresh content,
- mobile friendly website,
- link building activities, and
- fixing coding errors (if any).
Benefits of optimizing your website
Optimizing your website is a key step for SEO activities. Although, all search engines (like Google, Bing, Yahoo etc) follow their own criteria and search algorithm to display the ranking results. But, having a fully optimized business website increases your chances of getting indexed and thereby, improve your rankings.
Keyword Optimization is an important criteria to increase/improve your website’s position in SERPs. Optimize all your web pages for their respective keywords. Draft your website’s content such that your target users are able to find what they are looking for in your website.
Another importance of website optimization is its capability to increase the click-through rate (CTR) of your website. Write your meta tags in the most efficient and powerful manner to make the most of the impressions.
No matter what size your business is – Optimization is significant for all business websites.
How to improve website optimization?
Increase your website’s loading speed
This is very important. Because even if your website takes a delayed loading time of 2 seconds, still it can cost you high loss in conversion rate.
Increase your page ranking by asking your website developer to improve server response timing, image optimization, reducing redirects, and number of HTTP requests to your server and other related activities.
Improve User Navigation
Make sure your Website navigation is such that the users are easily able to find what they’re looking for. Do not make them dig deep into the pages to find information. A good user experience ensures increased conversions.
Mobile Friendly Website Design
Business owners must ask their website design agency to build a responsive website. This way the website will mold its design according to the screen size.
Hence the users will have a comfortable view of the business products/services without the need of pinching to zoom in.
On-page SEO
On page SEO means optimizing your website for content, meta tags, linking etc. With effective on-page SEO tactics you can improve the search visibility of your website for related queries.
Avoid Long Forms
No body likes to fill in essay books for a small piece of information. Therefore, keep your contact forms short and simple.
Also, if you are using the feature of social sharing, then don’t use too many social networking sites. This will confuse your users which may result in high bounce rate.
Content Optimization
Optimize your website content for targeted keywords, check plagiarism, internal duplicacy etc. Write original content for high conversions, because search engines prefer original over duplicate content.
Add a FAQ page
By adding a Frequently Asked Questions (FAQ) page on your website you give brief answers to all the important questions related to your business.
Hence, increasing the conversions by quick answers to your customers questions.
Add Testimonials
Testimonials are a great way to build confidence of your prospects in your products or services. With genuine customer reviews you increase the sales by 30%.
Enable Live chat
It is the era of instant communication. Then why not on your website. Give the users of your website the treat of instant live chat to clear their queries.
This way you can jump the time needed for filling the form, sending, receiving, and then replying.
Conclusion
With Website optimization you can provide your website users an enhanced experience. It is always advised to focus on the long-term goal of getting more traffic to your website.
And this can be achieved by concentrating on website content, including targeted keywords, offering better user-experience.
To be distinctive among your competitors, you need to have an awesome website. And website optimization takes it one step ahead.
Calculate if you should redesign your website for optimization. And, if you have just launched your website, then check it is in sync with the above points.
If you want to hire a website designing company in Delhi to optimize your website, then just get in touch with us and we will take it from there.
