What is Keyword Research and How to find the best keywords for your business?
What is keyword research?
Before going on a ride to find the answer for best keywords for your business; let us first understand the meaning of keyword research.
“Keyword research is one of the initial and significant SEO activity. It revolves around identifying words or phrases that users use to search for the products or services related to your business.”
Every best SEO company in Delhi NCR recommends a thorough keyword research to gain a better insight of two governing factors.
- How high is the demand of your choice of keywords
- How hard will it be to rank for those keywords in organic search results.
Moreover, researching popular keywords is not just important to start off with SEO activities. In fact it plays a crucial role for Content Marketing campaigns.
Wondering how?
- By giving you targeted ideas for your blogs and articles.
- Understanding the expectations of your target audience, and
- Keeping abreast with the jargon of the continuously changing search scenario.
Precisely, a thorough research of words used by people in the search engine bar (Google, Bing)to find your product or service can lead to creating a targeted content. Further, this targeted content can help you drive real traffic to your website. And this traffic has higher chances of delivering high conversion ratio.
Is one time keyword research enough for SEO?
The quick answer to this question is NO.
It is not enough. You need to study the best keywords for your business time and again to match with the changing landscape of SEO and Digital Marketing. Search Engines continuously update their search algorithms, therefore your keyword research strategy must also revamp.
Moreover, search language transform regularly. Hence, new combinations of words and phrases are used for searches. Therefore, whenever you look forward to create new content for your website, it is advisable to do the keyword research first.
This includes doing keyword research;
- for a new website,
- before writing blog or an article for your website,
- for promotions of your business products or services,
- or, for redesigning your site and building your content.
How to choose best keywords for your business?
Identify the “Seed”
The first step of doing a keyword analysis is to identify the main topic or idea or headword of you business. This main idea or headword is known as the “seed”. There are various places from where you can locate the seed for your business. For example, online discussion groups, social pages, competitor analysis etc.
Make a list of all the possible keywords for your business, without worrying about the search popularity ans search volume. Simply ask yourself these three questions:
- Are these relevant to my business?
- Will I use these words to find my products or services?
- Will these keywords result in achieving my target sales goal?
Long Tail Keywords make it big
Long tail keywords are a combination of few words or phrases that bring out the exact search result and have higher rate of conversion.
For example, a search term such as “t-shirt” will have many thousands of search results and therefore very high competition and lower conversion. But, for a long tail keyword like “blue short sleeve t-shirt” will have limited search results, with exact match and hence high conversion.
You can also research for LSI keywords (Latent Semantic Indexing keywords) which are keywords that are generated from the meaning of the seed word. These are not necessarily the synonyms of the headword. (https://emdrprofessionaltraining.com/) Rather they are extended in terms of meaning of the original word.
You can search for LSI keywords for free on LSIGraph.
Run Competitor Analysis
Analyze the competition in your business with competitor analysis. Run a search with the list of keywords which you have for your business. Next see what all competitors appear in the search results. All the websites on the first page of SERPs are your competitors.
Now, you have to segregate your list of keywords on the basis of popularity and search volume. This is where the Keyword Research Tools come to use.
Use Keyword Research Tools
Keyword Research Tools hold importance in gaining knowledge about the weightage of a particular keyword. There are many free tools available on the internet to help you decide on which keyword to use.
Some of the best free keyword research tools are:
Here’s a screenshot from Moz Keyword Research Tool with details supporting the keyword – web design.
Where to go from here?
Now that you have the best keywords for your business, start building your content and reap the benefits of high search visibility and high conversions.
You can either incorporate the high performing keywords in your content yourself. Or, you can get in touch with any best SEO company in Delhi NCR to do everything from scratch for you.
