Need results from your website in 2023? Make sure it has these 6 things.
As they say; “Change is the only constant”, and so is true with almost every considerate aspect. Trends and features keep on evolving to get a more advanced and improved version than the last one. And so is the scenario with web designing.
A website designing company in India is noticing and implementing a lot of changes in the design as well as the functioning of a website. Some of these changes are in parallel with the users’ view. While some are due to the changes Google rolls out timely.
2022 was a great year for web designers and developers. Many new and exciting features were introduced to the online world—for instance, Responsive Designing, Chatbots, Original Illustrations, Social Sites Integration, and more.
Now, in 2023, many more advancements are made in the existing technology. And the users’ of a website are a treat with the straightforward website navigation flow. While the visuals and operations are in place, let’s not forget the most important benefit of having a website – Revenue Generation.
The web design trends in 2023 are user-friendly, business-friendly, and also SEO friendly. Therefore, without further ado, let us discuss the 7 important features that your website should have in 2023.
Website Designing Features for Increased and Improved Results in 2023
1. Animated product displays
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Hover animations have always been good for fine micro-interactions, holding the visitor engaged. But in 2023, web designers are changing standard page elements into stunning product displays.
For example:
Design by Stan Yakusevich via Dribbble
This trend achieves many objectives at once. It helps speed browsing, as the visitor can quickly check a product without going to another page. It enlivens the product, providing a prevue of how it might be utilized. It supports a minimal interface, displaying photos one at a time and keeping the page clear of image chaos.
And finally, like most surprise interactions, these hover animations create a sense of discovery, making the website guest want to keep digging to find even more reveals.
2. Riveting 3D worlds
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Last year, many website design companies in India preferred immersive scrolling ventures that drew viewers to the page. Partly thanks to a persistent interest in VR tech, this trend has now grown into totally immersive websites—fully affected 3D worlds.
Design by Minh Pham via Dribbble
3. Overstimulation
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“Less is more” has been the unspoken digital law for many years now, making it compulsory for the websites to be intuitive to the point that users don’t have to contemplate. In the recent past, many designers have gone against these inhibitions through anti-design and the use of the loud interfaces of Web 1.0. But for 2023, revolt against UX minimalism is digital maximalism—designs focusing on total overstimulation.
This trend claims complete take on white space, customizing almost every page element. The motive is to design websites that are strong, innovative and fully funky.
4. Captivating Parallax zoom scrolling
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The parallax effect creates a lively website ambience wherein the center or the focus elements move faster than the rear elements, creating a feel of reality and depth. It has been a loved web design feature for a many years now, but 2023’s websites particularly love parallax zoom scrolling.
Design by Minh Pham via Dribbble
5. Cheering for Retro Styles
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Retro-style typography from the 1960s and 1990s is making a winning hearts with exciting and nostalgic feeling and good vibes. Use it for short headers and spread it on the rest of the site.
Another retro style is the famous Art Deco of the 1920s and 1930s features strong lines, geometric designs and irregularity.
Memphis design is also catching up with its bright, multicolored style, with varied shapes and patterns. It was widely popular in the 1980s.
6. Technical Trends
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Undoubtedly visual appearance of a website is important. But website design companies in Delhi India consider the importance of functionality and accessibility of websites to ascertain peak traffic and max conversion in the year 2023.
Planning Download Speed
As per a survey done by Google more than half of users will leave a website if it takes more than three seconds to load. Therefore, super-fast download speeds is critical to provide great user experience, inspire the consumer to stay on your website and boost sales potential.
Content Loading
A website loading can impact the way a customer reacts to your website. You can either choose to load a website completely upon arrival of a customer. Or, load only the content the client is accessing—also known as smart or lazy loading. With lazy loading a company website can run faster and more proficiently.
Personalized Content
By studying user data trends and location services web developers can curate a more distinct online experience for a consumer base, thereby boosting the company’s conversion possibility.
Convenience and Availability
The need for making digital content easy to use for everyone is on the rise. For instance, when designing a web page, it is crucial to consider neurodivergent individuals, visitors with special needs and consumers with visual or audile impairments into account.
Thumb-Friendly Mobile Navigation
Optimizing business websites for use on mobile devices is essential. Moreover, in the year 2022, 62% of all website traffic was recorded via mobile devices. Therefore, it is important to make sure that significant elements on a website are within comfortable reach of a user’s thumbs.
Flashback of website design trends in 2021-22
01. Micro-animations and Animated Gifs
Gif images are a gift to the web designing world. By using them you can deliver strong and impactful information in lesser time to your users. Since the gif images are short videos you can give out important information in very less time. Just like the example below:
You can also use live interactions to add that X factor to your website to attract and engage visitors. As an SEO company in Delhi, we understand that the driving factor behind getting traffic is search engine optimization tactics. But, once a user is on your website, then it is the job of your website to introduce and sell your company’s products or services to them.
If this is not happening, then having a website is a total waste.
02. Mobile-first Website Optimization
Google released an update in March 2018 suggesting website owners focus on Mobile First Indexing and fixing mobile speed. After this update, the website users should give first priority to their website on mobile. Because Google first checks your mobile website and then your desktop website.
And it’s only after this analysis that Google decides on your ranking positions.
An example of a responsive website is:
03. Pattern-breaking designing
2023 is a year of experimenting the unusual designs. This is what pattern-breaking designing is all about. Here the focus is on asymmetrical grids and patterns to give a distinctive look to your website. When a user notices different visuals on your website, then the percentage of user engagement and conversion increases exponentially.
An example of asymmetrical web designing is:
04. Use of Bold Colors
It was in 2022 and earlier years that clients preferred subtle colors like blue, white, gray, etc. But now with changing days clients are participating in color experiments by web and graphics designers.
The colors, particularly bold ones highlight your Call to Action texts and buttons and give higher noticeability to your users. This way you are increasing the opportunities for user engagement on your website. This will ultimately lead to sales and revenue generation which are the ultimate results of website designing and development.
05. Captivating and Moving Typography
Website designing in 2023 is all set to take a break from the regular fonts (Arial, Calibri, etc.) and experiment with a whole new range of stylish fonts. In fact with the advancements in typography, there is no need to display headings in a boring fashion. Rather, give them an extra edge by giving them some animation effects.
Here’s an example from a website:
06. Use Soft-shapes
Now, what exactly does this mean? This means using any shape which is not very perfect; like a square, or a rectangle. Basically, it appears to be more real and more authentic; more like a hand-drawn image or shape.
In addition to this, these organic shapes and figures also break the flatness of your website. This website by Ariful Islam breaks the monotony of the shapes very effectively.
07. User-friendly Websites
This one is the last one, but by no means is this counted as the least. No matter what features you incorporate into your website. None is going to work if your website is not accessible to your users.
The design of your website has to be such that it is easily accessed by all users – including users who are differently abled. As Web Content Accessibility Guidelines become stricter, it gets even more crucial for owners to create accessible websites.
Looking forward to Website Designing in 2023
Now that you have the leading web designing trends in 2023 that will yield results, we hope to see better websites with better results this year.
Get maximum reach and max results by including these web designing features and make way for increased sales and revenue.
ICO WebTech is an all-inclusive Digital Marketing Company in India. We assist our clients in website designing, SEO, Social Media Marketing, Content Writing, Mobile App Development, and Data Entry requirements. Get in touch with us to start your project.
The best website trends to look for in 2022
Nowadays, designers love to create websites as interactive and innovative projects that will immediately grab people’s attention. Thus, web designers are taking more inspiration through photograph-centered layouts than the standard ones. The designs include numerous ways to implement grid and lines, typography, simple navigation, and much more. You can save your website from feeling too retro by having stylish textures, sheriff fonts, mute colors, and more.
With correct web design, you can move into the future with advanced interactions, contemporary techniques, grain, and glass morphism visual effects. Many web designers also use various no-code tools to redesign a website easily and faster than before.
Best Website design trends of 2022
Below we have listed down some of the most notable trends that will stir the website design world in the future.
- Delightful mini-sites
Mini-sites are the best ways to practice, be creative, and experiment with several new techniques. Here you do not have to worry about web design going overboard and pull the layout you want with no worries. In mini-sites, you can build a playful UX design by changing the interaction, menu, and navigation. A marketing mini-site with an Easter egg style design can work well.
- Web-centric searcher hunts
Websites are the best places for conducting hunts and puzzles. You can include password protection and daisy chain pages in the website-specific segments, allowing visitors to find clues or provide answers to unlock the upcoming page they are looking for. There are different ways to reveal and hide answers, hints, and prompts.
Some of the best ideas to include in the website are:
- Offering a word related to the clue or riddle
- Finding out the word on the current page
- Recognizing an element on the page which is clickable
- Drawing any shape
- Decoding a cipher
Always leave some hints or clues for the audience, so they will not leave the website and make it to the checkout page. You can use this search hunt to launch a new product, release a new product video, or give secret information to the visitor. You can also include some music or opacity adjustment to build a mysterious atmosphere.
- Creating an Application like environment
According to research, experience-centric and small sites will become the future of the web designing industry. The world is now well-habituated to use apps where animation, dynamic and interactive experiences are normal. Thus many website designers create a front-end web experience just like an app. There are various new tools for creating an app like interaction-centric, and dynamic websites.
- Single page website
The least complex and simple-to-navigate websites are the most popular ones among visitors. In 2022, the increasing single-page website popularity is eliminating the navigation and menus requirements. These websites are the best where the information is small, and the subject is narrower, like a single idea presentation or portfolio. These single layout websites feel like a poster or a flier as you will find all the information in a single place with no distraction of multiple pages or navigation.
- Websites about a place
Due to the recent pandemic all across the globe, we all are missing traveling like before. Thus, websites with different places, pictures, and information are gaining more popularity among audiences. The website owners post images of local places, towns, cities, cuisines to provide more data. You can connect with your visitors by posting about places to see near to them or answering their queries.
- Art Decorative Motifs
Art decorative motifs go well with any geometric designs and are in trend in 2022. The most famous decorative motifs gaining everyone’s attention in the web architecture and illustration industry are curved and clean lines and recurring graphic shapes. Web designers create brilliant fonts, borders, logos, illustrations, and spacer motifs. In the decorative motifs, you can combine different elements, like bold, simple, symmetrical, and more from the modern and natural world. In other words, reducing detail, curve lines, an oval face, and exaggerated proportions are all relevant to art decorative motifs.
- Fewer images on the landing pages
Many website designers are now picking to design the landing pages with fewer images, illustrations, or photographs. Elimination of flashy images on the landing page will allow the visitors to focus more on the content and style. You can use different typography, shape, layout, and color for delivering a strong and exclusive brand identity.
- Bigger Sized Typography
Unusual size typography is a bold and fresh design for 2022. After a particular size, words will become more like a graphic element than simple content. You can implement this technique for maximalist or minimalist designs, suitable for any website. The text will also partially block the pictures, making the visitor curious about what they will see next. You can use a font for sans-serif in two colors or a neutral background, giving the correct contrast amount without being overwhelming and illegible.
- Implementing interactive fonts
Some website designers are also implementing creative ways for making the text interact with the user. One of the most hassle-free ways to create interactive text is by using a hover state change like for a button. However, always consider the legibility while implementing interactive fonts, as many visitors get distracted. Some websites have already implemented a font that immediately changes when the visitor moves their cursor over to their text, making it best for usability.
- Responsive motion design
Responsive motion website design has become standard practice when placing interactivity on top. You can use motion design responsibly and subtly. However, you should avoid using animations such as parallax effects, plane shifting scrolling, or mouse-centric scaling. Excess motion can create confusion in the user, so implement only where it is necessary.
Contact ICO WebTech to get a trending website design for your business!
So these are some of the most trending website designs that inspire enhanced visitors to the website. In 2022, a website designing company in Delhi can create revised and playful websites that one cannot think of in the past years. Thus, if you want to create a new website for your startup or renovate your old website, consider the above trends and implement them.
Looking for a complete digital marketing agency? Contact us to get started on all the digital marketing strategies and gains.
Call 8447380262 or +1-806-402-8343 for a quick consultation.
Need results from your website in 2019? Make sure it has these 7 things.
As they say; “Change is the only constant”, so is true with almost every considerate aspect. Trends and features keep on evolving to get a more advanced and improved version than the last one. And so is the scenario with web designing.
As a website designing company in Delhi – India are noticing and implementing a lot of changes in the design as well as the functioning of a website. Some of these changes are in parallel with the users’ view. While some are due to the changes Google rolls out timely.
2018 was a great year for web designers and developers. Many new and exciting features were introduced to the online world. For instance, Responsive Designing, Chatbots, Original Illustrations, Social Sites Integration and more.
Now, in 2019, many more advancements are made in the existing technology. And the users’ of a website are in a treat with the easy website navigation flow. While the visuals and operations are in place, let’s not forget the most important benefit of having a website – Revenue Generation.
The web design trends in 2019 are user friendly, business friendly, and also SEO friendly. Therefore, without further ado, let us discuss the 7 important features that your website should have in 2019.
Website Designing Features for Increased and Improved Results in 2019
01. Micro-animations and Animated Gifs
Gif images are a gift to the web designing world. By using them you can deliver strong and impactful information in lesser time to your users. Since the gif images are short videos you can give out important information in very less time. Just like the example below:
You can also use live interactions to add that X factor to your website to attract and engage visitors. As a SEO company in Delhi we understand that the driving factor behind getting traffic is the search engine optimization tactics. But, once a user is on your website, then it is the job of your website to introduce and sell your company’s products or services to them.
If this is not happening, then having a website is a total waste.
02. Mobile-first Website Optimization
Google released an update in March 2018 suggesting website owners to focus on Mobile First Indexing and fixing mobile-speed. After this update, the website users should give first priority to their website on mobile. Because, Google first checks your mobile website and then your desktop website.
And it’s only after this analysis that Google decides on your ranking positions.
An example of a responsive website is:
03. Pattern-breaking designing
2019 is a year of experimenting the unusual designs. This is what pattern-breaking designing is all about. Here the focus is on asymmetrical grids and patterns to give a distinctive look to your website. When a user notices different visual on your website, then the percentage of user engagement and conversion increases exponentially.
An example of asymmetrical web designing is:
04. Use of Bold Colors
It was in 2018 and earlier years that clients preferred subtle colors like blue, white, gray etc. But now with changing days clients are participating in color experiments by web and graphics designers.
The colors, particularly bold ones highlight your Call to Action texts and buttons and give higher noticeability to your users. This way you are increasing the opportunities of user engagements on your website. This will ultimately lead to sales and revenue generation which are the ultimate results of a website designing and development.
05. Captivating and Moving Typography
Website designing in 2019 is all set to take a break from the regular fonts (Arial, Calibri etc.) and experiment with the whole new range of stylish fonts. In fact with the advancements in typography, there is no need to display headings in the boring fashion. Rather, give them an extra edge by giving them some animation effects.
Here’s an example from a website:
06. Use Soft-shapes
Now, what exactly does this mean? This means to use any shape which is not very perfect; like a square, or a rectangle. Basically, it appears to be more real and more authentic; more like a hand-drawn image or shape.
In addition to this, these organic shapes and figures also breaks the flatness of your website. Like this website by Ariful Islam breaks the monotony of the shapes very effectively.
07. User-friendly Websites
This one is the last one, but in no means is this counted as least. No matter what all features you incorporate in your website. None is going to work if your website is not accessible to your users.
The design of your website has to be such that it is easily accessed by all users – including users who are differently abled. As Web Content Accessibility Guidelines become stricter, so it gets even more crucial for owners to create accessible websites.
Looking forward to Website Designing in 2019
Now that you have the leading 7 web designing trends in 2019 that will yield results, we hope to see better websites with better results in this year.
Get maximum reach and max results by including these web designing features and make way for increased sales and revenue.
ICO WebTech is an all-inclusive Digital Marketing Company in India. We assist our clients in website designing, SEO, Content Writing and Data Entry requirements. Get in touch with us to start your project.
