Need results from your website in 2023? Make sure it has these 6 things.

As they say; “Change is the only constant”, and so is true with almost every considerate aspect. Trends and features keep on evolving to get a more advanced and improved version than the last one. And so is the scenario with web designing.

A website designing company in India is noticing and implementing a lot of changes in the design as well as the functioning of a website. Some of these changes are in parallel with the users’ view. While some are due to the changes Google rolls out timely.

2022 was a great year for web designers and developers. Many new and exciting features were introduced to the online world—for instance, Responsive Designing, Chatbots, Original Illustrations, Social Sites Integration, and more.

Now, in 2023, many more advancements are made in the existing technology. And the users’ of a website are a treat with the straightforward website navigation flow. While the visuals and operations are in place, let’s not forget the most important benefit of having a website – Revenue Generation.

The web design trends in 2023 are user-friendly, business-friendly, and also SEO friendly. Therefore, without further ado, let us discuss the 7 important features that your website should have in 2023.

Website Designing Features for Increased and Improved Results in 2023

1. Animated product displays
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Hover animations have always been good for fine micro-interactions, holding the visitor engaged. But in 2023, web designers are changing standard page elements into stunning product displays.

For example:

Design by Stan Yakusevich via Dribbble

This trend achieves many objectives at once. It helps speed browsing, as the visitor can quickly check a product without going to another page. It enlivens the product, providing a prevue of how it might be utilized. It supports a minimal interface, displaying photos one at a time and keeping the page clear of image chaos.

And finally, like most surprise interactions, these hover animations create a sense of discovery, making the website guest want to keep digging to find even more reveals.

2. Riveting 3D worlds
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Last year, many website design companies in India preferred immersive scrolling ventures that drew viewers to the page. Partly thanks to a persistent interest in VR tech, this trend has now grown into totally immersive websites—fully affected 3D worlds.

Design by Minh Pham via Dribbble

3. Overstimulation
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“Less is more” has been the unspoken digital law for many years now, making it compulsory for the websites to be intuitive to the point that users don’t have to contemplate. In the recent past, many designers have gone against these inhibitions through anti-design and the use of the loud interfaces of Web 1.0. But for 2023, revolt against UX minimalism is digital maximalism—designs focusing on total overstimulation.

This trend claims complete take on white space, customizing almost every page element. The motive is to design websites that are strong, innovative and fully funky.

via Mama Joyce Peppa Sauce

4. Captivating Parallax zoom scrolling
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The parallax effect creates a lively website ambience wherein the center or the focus elements move faster than the rear elements, creating a feel of reality and depth. It has been a loved web design feature for a many years now, but 2023’s websites particularly love parallax zoom scrolling.

Design by Minh Pham via Dribbble

5. Cheering for Retro Styles
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Retro-style typography from the 1960s and 1990s is making a winning hearts with exciting and nostalgic feeling and good vibes. Use it for short headers and spread it on the rest of the site.

Another retro style is the famous Art Deco of the 1920s and 1930s features strong lines, geometric designs and irregularity.

Memphis design is also catching up with its bright, multicolored style, with varied shapes and patterns. It was widely popular in the 1980s.

6. Technical Trends
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Undoubtedly visual appearance of a website is important. But website design companies in Delhi India consider the importance of functionality and accessibility of websites to ascertain peak traffic and max conversion in the year 2023.

Planning Download Speed

As per a survey done by Google more than half of users will leave a website if it takes more than three seconds to load. Therefore, super-fast download speeds is critical to provide great user experience, inspire the consumer to stay on your website and boost sales potential.

Content Loading

A website loading can impact the way a customer reacts to your website. You can either choose to load a website completely upon arrival of a customer. Or, load only the content the client is accessing—also known as smart or lazy loading. With lazy loading a company website can run faster and more proficiently.

Personalized Content

By studying user data trends and location services web developers can curate a more distinct online experience for a consumer base, thereby boosting the company’s conversion possibility.

Convenience and Availability

The need for making digital content easy to use for everyone is on the rise. For instance, when designing a web page, it is crucial to consider neurodivergent individuals, visitors with special needs and consumers with visual or audile impairments into account.

Thumb-Friendly Mobile Navigation

Optimizing business websites for use on mobile devices is essential. Moreover, in the year 2022, 62% of all website traffic was recorded via mobile devices. Therefore, it is important to make sure that significant elements on a website are within comfortable reach of a user’s thumbs.

Flashback of website design trends in 2021-22

01. Micro-animations and Animated Gifs

Gif images are a gift to the web designing world. By using them you can deliver strong and impactful information in lesser time to your users. Since the gif images are short videos you can give out important information in very less time. Just like the example below:

You can also use live interactions to add that X factor to your website to attract and engage visitors. As an SEO company in Delhi, we understand that the driving factor behind getting traffic is search engine optimization tactics. But, once a user is on your website, then it is the job of your website to introduce and sell your company’s products or services to them.

If this is not happening, then having a website is a total waste.

02. Mobile-first Website Optimization

Google released an update in March 2018 suggesting website owners focus on Mobile First Indexing and fixing mobile speed. After this update, the website users should give first priority to their website on mobile. Because Google first checks your mobile website and then your desktop website.

And it’s only after this analysis that Google decides on your ranking positions.

An example of a responsive website is:

03. Pattern-breaking designing

2023 is a year of experimenting the unusual designs. This is what pattern-breaking designing is all about. Here the focus is on asymmetrical grids and patterns to give a distinctive look to your website. When a user notices different visuals on your website, then the percentage of user engagement and conversion increases exponentially.

An example of asymmetrical web designing is:

04. Use of Bold Colors

It was in 2022 and earlier years that clients preferred subtle colors like blue, white, gray, etc. But now with changing days clients are participating in color experiments by web and graphics designers.

The colors, particularly bold ones highlight your Call to Action texts and buttons and give higher noticeability to your users. This way you are increasing the opportunities for user engagement on your website. This will ultimately lead to sales and revenue generation which are the ultimate results of website designing and development.

05. Captivating and Moving Typography

Website designing in 2023 is all set to take a break from the regular fonts (Arial, Calibri, etc.) and experiment with a whole new range of stylish fonts. In fact with the advancements in typography, there is no need to display headings in a boring fashion. Rather, give them an extra edge by giving them some animation effects.

Here’s an example from a website:

06. Use Soft-shapes

Now, what exactly does this mean? This means using any shape which is not very perfect; like a square, or a rectangle. Basically, it appears to be more real and more authentic; more like a hand-drawn image or shape.

In addition to this, these organic shapes and figures also break the flatness of your website. This website by Ariful Islam breaks the monotony of the shapes very effectively.

07. User-friendly Websites

This one is the last one, but by no means is this counted as the least. No matter what features you incorporate into your website. None is going to work if your website is not accessible to your users.

The design of your website has to be such that it is easily accessed by all users – including users who are differently abled. As Web Content Accessibility Guidelines become stricter, it gets even more crucial for owners to create accessible websites.