Leverage competitor Analysis for your website SEO in Delhi
As a SEO company in Delhi for over 10 years now we have analysed that if you leverage your competitor’s success, there is always a chance you outrank them in website SEO.
Imagine if you know what and how your competitors do their SEO. It will be too easy to beat them in search engine rankings. Especially if you are in a city like New Delhi, you should monitor your competitor’s SEO. But the question is how you can do this.
You can take help from one of the leading SEO companies in Delhi. They are professionals and can help you with all their experience. It is wise to choose a digital marketing agency who are good at website designing too. Because they can also guide you with the improvements necessary for SEO.
This is not enough. Along with hiring a professional company for your website SEO, you must also take responsibility of checking your competitors SEO.
How to leverage competitor Analysis for your website SEO in Delhi
In this article I will tell you four ways you can leverage your competitor’s success for your website SEO.
1. Look out for the search terms for which your competitor’s are ranking.
It is easy as a business owner to assume that customers typing exact keywords as your service or products in Google when they look out for services you provide. That was the case 10 years back when people used to stuff their website with keywords and ranked on top.
Now search engines have evolved, and stuffing keywords might get your website penalized. You can always do a keyword research. Type a search term in Google and then along with results Google also gives your related search terms at the bottom.
These search terms are among the top searched terms. Try to create content around these search terms. For more keywords ideas you can use a ubersuggest This is a very good tool to find high performing keywords specific to the region you want to target.
2. Identify your competitors using the results above
Now perform a search using the keywords terms you got one by one in Google. Make a note of the top 10 websites which appear in search results for every term you have used.
These websites are your competitors who take all the juice from these high performing search terms. Differentiate between the business directories which also come up in search results.
3. Analyze their websites
Analyze the websites of your competitors thoroughly. Check you they have written the headings. How often they have used the search terms within the content.
Which type of blog posts they write on their website blog. Do this for all the websites you have noted down in step 2. You will get an idea of the optimal keyword density you have to maintain on your website.
4. Check your competitor’s backlinks
Backlinks are the number of sites which link back to your competitor’s website. This is an important ranking factor. Try to get a link back to your website from the websites where your competitors are linked.
Being not from the website designing and SEO industry it may be a little difficult to analyze backlinks profile. You can always hire an SEO expert or hire a SEO company.
If you think these 4 steps are too much for you to handle with your busy business schedule, you can always reach our SEO company in Delhi and get the SEO done for your website in the most perfect way.
You can reach us at +91-8447380262
Reframing SEO for small businesses and startups in Delhi
Google has evolved over the years and now it is much more than a search engine. Industry giants have all the funds in the world to plan out the best marketing strategy.
What if you are a small business or a startup trying to sustain among the leaders in your industry. Answer is, use Google to the fullest
Use the Google biome in SEO strategy
When we say Google has evolved over the years we mean it is a biome now. Apart from search engine, Google now gives you Google My Business, Google Maps, Google AMP, Google Assistant, Google Home and much more.
It is extremely important that you take advantage of all these services Google provides to make your SEO reach its maximum potential.
Think Beyond No. 1 Position in Google Search
Don’t be relaxed if you appear on first position in Google searches for your keywords. There is a new position which is above the number one spot.
The answer boxes which appear on top of number one position in Google
Websites with most relevant and authentic answers often win this spot. To win this spot ask your SEO Company to implement schema.org structured data in your website and make sure you have the relevant answers for the search queries your target customers use on Google.
It is also important for voice search optimization of your website which is the future of SEO.
Focus on Long Term Goals
SEO strategy should focus on making your website talk to your customers. Looking at the bigger picture. If you are optimizing your website then make sure it doesn’t looses its value.
Go for genuine backlinks as low quality backlinks will never help your website to reach your customers. Check your website links profile and remove the low quality backlinks as soon as possible.
Planning your SEO strategy by looking at long term goals will eventually build your brand and you will dominate Google Search.
If you are looking for a SEO company in Delhi reach us at +91-8447380262
Mobile SEO mistakes small businesses should avoid in 2019
Mobile phone users have grown drastically in past few years. Easy access of internet on small screens makes it comfortable for more and more people using mobile phones.
On an average around 5 hours are spent by a normal person on a smart phone every day. This usage includes searching for services, online shopping, blogs reading, social network games etc.
Have you ever noticed, how many people arrive on your website from smart phones?
You can easily get this data from Google Analytics.
Why is that your website doesn’t appears on mobile phone internet search results on Google. Even if it does then why are you not getting sales or subscribers. Why do people leave your website within first few seconds of arrival making your website bounce rate high.
Not familiar with bounce rate? Read all about bounce rate.
It is all about following the best practices of mobile SEO. SEO is not just a process which starts afer the website is developed and live. SEO starts right from planning your website.
SEO exists while you design your website. If you haven’t realized it then you have made huge mistake and lost all the mobile traffic to your competitors who rank on first page of Google in mobile searches.
But it is never too late. You can still prepare your website for 2019 if you start right away. You can avoid mobile SEO mistakes for 2019 as mobile phone traffic is still growing fast and will continue growing.
Here is Mobile phone internet user penetration worldwide from 2014 to 2019
Here is the data of global mobile phone data traffice from 2016-2021
The compound annual growth rate is expected to be 47%.
This article talks about how to make the most of this super growth of mobile traffic.
How to avoid mobile SEO mistakes in 2019
Below are the mobile SEO mistakes and measures to avoid them.
1) You website pages are not responsive in design
The the researches show that people prefer mobile phones over desktop these days for internet surfing and the number is growing each day.
If you want this increase in traffic to reach your website on smart phones then you need to have a responsive website.
Responsive website design makes your website compatible with devices of all the screen sizes. Read more about responsive website design here.
If you cannot impress your mobile visitors with a robust design then they tend to leave your website within 3 to 4 seconds.
You need a website which changes its design depending on the device it is viewed on. The website sections should be as prominent and text should be as readable as it is on the desktops.
People used to maintain a different mobile website for mobile phones but we recommend to make only one website which has responsive web design. It is easy to maintain and more search engine friendly as it has just one URL for all devices.
Below is an example of responsive website which we have created for one of our clients.
You see how the navigation menu and buttons rearrange on different screen sizes.
2) Your website pages have very slow page speed
Website page speed is an important ranking factor both for mobile and desktops.
Users never spend time on a website which loads slow and takes more than 3 to 5 seconds to load. Google never ranks the website which people don’t love and don’t spend time on it.
If you want your website to rank on mobile searches then you have to fix page speed optimization.
You can use the page speed test tool from Google.
You can take care of few thinks to improve your website speed:
Optimize images: You can use free tools available online to optimize images on your website. There are many available like tinypng
Enable cache: Enable caching on your website improves the website speed drastically. Caching serves content to your website visitors faster and reduce the load time.
Minfiy HTML, CSS, Javascript: Minifcation of HTML, CSS and Javascript also helps in increasing your website speed. It deletes the blank spaces in these files and makes them work faster.
Keep all CSS, Javascript in footer This is the best practice and should be kept in mind fromthe begining.
Enable AMP: AMP stands for Accelerated Mobile Pages. AMP enables create website pages for mobile users and load them at lightning fast speed for mobile visitors. Learn more about AMP in our Google AMP Guide.
There are many other things which can be done to improve your website speed. Contact us to get more details on how to improve your website speed.
3) You have blocked files in your website.
Most people tend to block CSS and javascript files for Google bots. These doesn’t renders the page completely to Google and they cannot see the good design your website has.
Google doesn’t ranks the websites which they can’t access completely. Website pages are not indexed by Google if they have blocked resources. Proper indexing of the website pages is extremely critical for a website to rank in mobile searches.
Make sure your robots.txt file doesn’t has code which blocks these files. If you are not familiar with indexing and blocked resources then take the help of a digital marketing company to take care of this for you.
Good online marketing companies understand the importance of indexing the site in Google have technical experience in dealing with robots.txt, XML sitemap, site URLs and structure.
You must avoid doing it yourself if you are not sure of what you are doing as it may backfire on your mobile SEO.
4) You don’t have rich snippets in your website
Rich snippets is not the traditional SEO technique and is often ignored while doing the SEO. Rich snippets extract important information from your website pages and display them on the search result pages in your search appearnace along with meta content.
Here is an example of how Rich snippets look like.
It is a good way to display extra relevant information in search results to gain your visitors trust. By extra information I mean things like star ratings, images etc.
Rich snippets are a good way to catch users attention even if you are not on top of the search results.
5) Multimedia on your website
Multimedia content like videos on your website should be served smoothly to your website visitors on your website on mobile.
It is a good way to engage your website visitors by using videos etc on your website. If not used properly the heavy video files may make your website super slow.
A good way to do this is upload your videos on video platforms like Vimeo and YouTube and then embed them on your website.
Another issue is with the trend of using background videos on web pages. You should be extremely careful as some mobile platforms doesn’t display background videos on websites.
You should use a fallback background image in such cases for a better user experience.
Conclusion on mobile SEO mistakes to avoid in 2019.
I am sure you now know the importance of mobile SEO and how to avoid mistakes and increase traffic on your website. This is the right time to work on the mobile SEO mistakes if you want to perform it better in 2019.
These things require time effort and patience so if you start today then you will have a perfect website by beginning of 2019 and impress your website visitors in the new year.
If you are not sure about these things. Contact us now for a free mobile SEO consultation.
SEO Outsourcing Offshore Will Get Your Website Penalized By Google: Really??
Very recently I came across an article on the website blog of a top SEO company in Miami Florida, USA. It was really shocking to read that if you outsource your SEO overseas then you may end up getting penalized by Google. The author of this blog strongly recommends never outsource overseas because as per him SEO outsourcing is not a good practice and Google never recommends it.
And it is more surprising that they are Google Partners All Stars with a badge on their website.
In my opinion this is very misleading and misguiding.
Firstly Google never cares about outsourcing any of your business. They just care about ethical SEO.
Google aims at providing valuable information with a high level of accuracy to the people seeking information on their search engines.
In a way this should be the objective of any business to provide value to their customers and solve their problems in an ethical way rather then misleading them.
SEO companies posting such information are either ignorant or they simply want to misguide their customers. Either they don’t know the benefits of SEO outsourcing or they don’t know the benefits of outsourcing at all.
Outsourcing helps your business in many ways read this article for complete overview about how outsourcing helps your business.
I would like to give a brief background about SEO.
What is SEO?
There are more than 3.5 billions searches performed daily on Google alone. The business or websites which manage to appear on first page of Google for these searches get the benefits. It is not easy to appear on the first page of Google SERPs.
That’s where SEO comes into play. SEO means Search Engine Optimization. It means placing valuable information on your website so that if someone performs a Google search then the websites which have most valuable information are presented on the first page.
There are a lot of things to to make your website appear on first page of Google search results and it is not possible for a business owner to get into the technical niche and do it all by himself or herself.
So business either hire SEO expert inhouse or they outsource their SEO.
Some outsource locally in the nearby areas and some prefer to outsource overseas. SEO doesn’t depends on from where it is done till it is done ethically and using the best practices. But outsourcing SEO overseas has some additional benefits.
Here are some of the benefits of SEO outsourcing overseas.
- Savings SEO cost: When you outsource your SEO to outsourcing companies overseas then you get the services at less than half of the cost as compared to what you spend if you hire a SEO expert inhouse.
- Social Media Marketing, SMM: SEO outsourcing companies share your workload and invest hours in sharing your website SEO content on various social networks making your brand popular and making your business popular day by day.
- Website Design: SEO outsourcing companies know how the website should look in order to attract visitors and impress search engines. So you additionally get your website redesigned and improved to perform better in search engines.
- Quality content: A profession SEO outsourcing company will work on improving your website content regularly as they know the importance of quality content on your website.
- Link Building: Amount of quality links built by experts SEO guys are not comparable. The SEO outsourcing companies have dedicated resources for everything whether it is link building, technical improvement of your website or SEO content writing.
- Management: As you have outsourced your work you don’t have to manage the resources. A good outsourcing company will do it all for you. They will provide you with a project manager to take over all the project management tasks.
- Results: SEO outsourcing companies, especially in India have decades of experience in high level consulting business. If you know how to choose the right SEO company in India then the results are guaranteed.
- Detailed Reports: Reports from Google analytics may appear geek and latin for non SEO people. A good outsourcing company will give you detailed and simplified reports which will help you track your ROI and take marketing decisions on the go.
You get all these benefits and much more at less than half of the cost provided which SEO outsourcing company you chose.
How to choose a SEO outsourcing company?
You need to be very careful when you choose the overseas outsourcing company for your SEO else you might loose your money. But this could be the case even if you hire a SEO company locally.
But you can make fortunes if you hire a SEO company which can give you a clear analysis of your website, define a process tailored to your business needs.
Discard the companies which give guaranteed first page ranking on Google as it is not possible even Google doen’t supports it. Choose the company which gives a guarantee on increasing the website traffic instead.
Never choose a SEO company which sells paid links package as paid links very often lack relevance and could backfire your overall SEO investment.
Never believe the theories they claim. Make sure they give you enough examples and references of their precious successful SEO campaigns. Like the one we have. This one is a good example of a previous work. Read the case study.
Choose a company which thinks beyond just optimizing your website and building links the objective of SEO is to improve your overall online presence. Companies which can work with your business objectives and goals are the best ones to outsource your SEO.
Always set targets which can be measured and see if the SEO company agrees to it. They should be working toward achieving your business goals. You need to analyse that.
Read more about how to hire a SEO company and what mistakes to avoid.
Shared some experience as a leading SEO company in Delhi. Hope this clears your doubts about SEO outsourcing overseas and please keep away from misleading creatures.
Compete With SEO in Delhi
Do you use Google? What for?
For almost everything you need to find. Right?
Searches on Google are not just restricted to find products or services only like in old days. We use Google for things like weather reports, sports updates, news, maps directions and you name it.
New Delhi is the city of opportunities for obvious reasons and is the capital of India. Taking into consideration the National Capital Region or NCR it becomes one of the largest cities in India. Everyday you find new companies set up, new shops open. Even in our business we find a new SEO company in Delhi NCR almost everyday when we do a Google search for the keyword ‘SEO Company In Delhi‘
So how to compete with SEO in Delhi
Answer is not that simple but it is not that difficult either. First of all you need to be sure about why do you need SEO or Search Engine Optimization if you are in Delhi or any other city in India. I am sure the answer is to grow your sales and expand your business.
Obviously growth is the sole purpose of SEO. Whether you want more sales on your ecommerce website, or you want more visitors on your personal blog or you are looking to establish your brand using SEO.
SEO starts with identifying your business goals and then analyzing what your ideal customers are looking for:
A little brief about what people look for in Google Searches
- Seeking answers: It doesn’t happens always that people only search for businesses in Google. But people use Google today even to find meaning of a certain word or a synonym or any other information like distance between India and USA or may be checking history.
- Compare: Customers these days are not smarter as compare to the old days it is just that they are using the technology more. Even in olden times people used to visit different shops before buying a single product. Same way they use Google these days to compare any product or services they need.
- For fun: Google has also become a favorite time pass for many. It doesn’t matters how old are you, you trust Google more than your friends.
How does SEO helps you reach your customers anyway?
Ok it works both ways. SEO helps your customers reach you and helps you reach your customers.
Businesses and start-ups are making money with SEO even if someone is using Google for fun. When it is for fun then the most benefited industry is gaming or entertainment. Now you know that
There is an opportunity of making money by using SEO services in Delhi even if someone is using Google just for fun.
If someone wants to compare services which you provide with your competitors then SEO helps. Your website or lading page should pop up on first page of Google if someone is searching for your services just to compare. What an ideal situation it is to build your brand. Comparison may not provide you with immediate sale but your ideal customer will come to know about your existence and who know if your website content is professionally presented and if your website design is compelling then you may get the business which might go to your competitor.
Now if someone is seeking answers it may be a general search term they use but what if they are looking for a solution to their problem. Imaging you have a blog designed on your website which focuses on giving knowledge or provides solutions to customers problems in a genuine way then what is the other way to gain trust of your customers and build a strong brand.
What can you do about competing with SEO services in Delhi?
Well we can give you an idea about the basics of SEO if you are not from digital marketing background. Whether you are doing SEO in Delhi or any other city in India the basics of Search Engine Optimization remain the same.
On-Page SEO
On page SEO is what your customers think about your website. IF they like it then they may end up giving you a sale and if they don’t then they may switch to your competitor’s website. It is all about your site architecture and placing of your keywords. Site architecture involves your site URLs, internal linking, headings, meta content, content and keywords optimization and hierarchy of your website. Read about our on-page SEO article.
Off-page SEO
In a nut shell Off page SEO is what Google thinks about your website. The online presence which makes Google trust your website and rank it over your competitors. You should have quality backlinks, local search presence, social media links, relevant directories presence and much more. You can get the complete details about the off-page SEO on our blog.
Website Content Writing
Content writing for SEO is an art. You have to include your keywords in a way that they don’t look like insertion. Keywords have to be included in a natural way. The irony is that if you don’t include keywords in your content then you may not rank on Google and if you include then you have to be extra careful. You can take the help of SEO content writers available in case you need help. Read about our SEO content writing in our blog.
You don’t think you have time to study to compete with SEO in Delhi
This is fair enough. You can’t do everything by yourself. You are human after all. Even if you don’t know anything about SEO you can still reap the benefits.
What you can do
Hire a genuine SEO company in Delhi NCR and discuss your business needs with them. You can even hire a dedicated SEO expert in India.
Before you decide to hire a SEO company in Delhi NCR you may want to got through our SEO service FAQs