Why do you need a website and digital marketing in these current times?
The Covid-19 pandemic has hit businesses and livelihoods hard. With lockdowns and strict curbs, brick and mortar and retail stores are suffering because they cannot reach their customers. Luckily, you have digital marketing practices to bridge the gap between your clients. However, make sure to approach only the best digital marketing agency in India for gaining greater brand credibility.
As part of your digital marketing strategies, you might want to start your business website too – for realizing the full potential of online-based channels that is.
Grow your business with digital marketing plans
Digital marketing refers to marketing efforts via a range of devices. These include tablets, smartphones, laptops, and desktop computers.
By affiliating with a top-ranking SEO agency India, you can advertise via an array of digital channels – including emails, social media posts, search engines, web applications, television, radio, mobile applications among others.
Besides, by hiring a certified web design agency, you can engage with your customers at all the buying stages via digital marketing. In addition, you can target a specific audience.
Moreover, you can measure the results of your marketing campaigns accurately. Accordingly, you can plan your future marketing strategies for generating more business.
Create your business website to draw more clients
Consider partnering with a reputed website designing company in India for creating your business website. By doing so, you can reach out to a large number of prospective customers.
More so, a professional website is comparable to a salesman on various counts. Similar to salespersons, websites can not only attract potential customers but also drive leads and sales.
Additionally, by collaborating with a premier digital marketing company Delhi, you can inform and educate your target group about your company offerings through your website.
Of course, websites, together with digital marketing efforts, can help to increase the online visibility of your brand online. Search engines, social media platforms, and third-party recommendations – all can help to expand your business on online platforms when you rope in a competent website design agency.
An SEO company in Delhi will also reveal that websites also have importance in today’s tech-driven times because they introduce potential customers to your business. Also, a positive first impression is half the battle won.
Furthermore, many buyers first search online for products and services nowadays. As such, if you appear on the search engine pages, they will research your company website to know more about your brand. Here, depending on whether what they see impresses them, they decide whether to approach your company or now.
Now, by tying up with a renowned website design company Delhi, you can improve the conversion rate of your brand’s website. Yes, the web professionals can help to keep your website updated and give compelling reasons to probable buyers to purchase from you.
About ICO WebTech Pvt Ltd
Based in New Delhi, ICO WebTech is a leading digital marketing agency in India. We are a distinguished company that specializes in website designing solutions, web development, and complete digital marketing services.
Approach us for any of your website designing, online marketing, social media marketing, and content writing requirements. With our team of web specialists, you can be assured of getting the desired results – including higher profits – from your investment in online services.
Impact of Influencers and Content Creators on Digital Marketing
It is not easy to develop a brand in today’s digital age and market it without developing an effective digital marketing strategy. Apart from building a strong sales and marketing team, it is equally important to connect with influencers of various social media platforms like Facebook, YouTube, Twitter, Instagram and YouTube.
Influencer marketing helps businesses to connect with their audience more naturally
One of the best ways to reach out to your target audience is by collaborating with influencers sharing the same demographics of your core market.
For example, to market laptops with backlit keyboards, teaming up with a lifestyle influencer or beauty blogger won’t help you connect with the right type of followers who are interested in buying gaming laptops. You need to collaborate with gamers and designers to a product such as gaming laptops. Influencer marketing helps businesses to connect with their audience more naturally, subtly and directly. These marketing methods are more effective than forced marketing.
Just as your own social media presence is vital for the growth and success of your brand. Similarly, having some form of an online presence on other brands’ social networks is an effective way to promote your business online. Both methods are of equal value if you want to make your digital marketing strategy a success in the current times.
Influencer vs. traditional marketing
Forced marketing comprises of traditional marketing techniques including TV commercials, newspaper and magazine ads, etc. Today, a buyer needs to see relatable content online. And the secret behind online influencers’ success is that they can connect with their followers more organically and naturally.
Similarly, brands need to adopt the same approach if they want to connect with the new age consumer.
Influencers and the demographics of their core followers
By collaborating with influencers online, brands and businesses are making them a part of their digital marketing strategy and their marketing team. However, by simply collaborating with anyone online won’t help you get the desired result. You need to check for the online presence of these influencers and the demographics of their core followers.
At times, many influencers get involved in various controversies that may affect your business’s image and brand value. However, there is no way one can to prevent any unforeseen controversies beforehand. There is always a certain amount of risk that brands have to take while collaborating with influencers online.
Any old video clip or even a candid picture posted online is enough to stir up social media influencers’ controversies online. Therefore, you always need to have a back up plan ready in case of such unwanted situations.
Don’t forcefully team up with an influencer
It has become pretty easy nowadays for potential buyers to know if an influencer is endorsing a certain product that he loves or doing it just for the sake of it.
In most cases, if an individual influencer is marketing a certain app, product, or service forcefully, he is bound to make mistakes while explaining the pros and cons of that product with its followers online. Therefore, don’t forcefully team up with an influencer if he isn’t interested in your goods or services and doesn’t use them personally. You need to hire those influencers who can not only endorse your product but actually enjoy using it.
Becoming ambassador of your own goods and services
Another way is to become the ambassador of your own goods and services. This concept is certainly not a new one. From actors, rappers, athletes to singers, all are seen promoting their brands the same way any regular influencer would. Whether it is posting stories, pictures, posts, or tweets online, these celebrities are seen marketing their products on various social media platforms.
While some influencers are founding members of the brands they promote, some work as a partner. Many international makeup artists collaborate with popular makeup brands like Sephora and Morphe by coming up with their signature makeup kits. All these marketing techniques fall under the category of influencer marketing, which is rapidly becoming an integral part of new and existing businesses’ digital marketing campaigns.
Influencers act as a connecting medium between the buyer and consumer
Forced advertising is something that cannot resonate with the ideologies of today’s generation. Nowadays, consumers prefer to buy goods and services of those brands that can connect with their consumers.
Influencer marketing is something that helps businesses do so in a more effective and personalized way. Moreover, it is practically impossible for businesses to connect with each buyer on an individual basis. Therefore, influencers act as a connecting medium between the buyer and consumer.
Getting genuine feedback
If businesses want to explore new opportunities and want to diversify their audience, then they can easily do so by collaborating with influencers catering to that particular audience or market. This way, businesses can save their time and marketing expenditure by simply teaming up with these influencers online. Getting genuine feedback is crucial if you want to stay relevant as a brand in the long run.
At times, customers feel hesitant or simply disinterested to directly give feedback to a particular brand regarding its goods or services. However, it becomes easy for businesses to get genuine feedback and reviews from customers through online influencers.
For example, if an influencer promotes a particular product on his YouTube channel or Facebook page, chances are their followers will post comments regarding the video and the products itself. They will share their first-hand experiences regarding that product and share other alternative products or services they use.
Such information is almost impossible for businesses to collect on their own. It will also take a lot of time and budget to conduct surveys and polls to get this type of information. And in most cases, the feedback won’t be as genuine and raw as you get through such influencers’ social networks.
Marketing your goods to international audiences
To market a particular product or service globally to international audiences is not an easy task. You need to spend a lot of time coming up with a strategy that would work in the international market. The likes, dislikes, and personal preferences of consumers differ based on the country they belong to. And customizing existing marketing campaigns for different markets is not an easy task.
However, through influencers, you can easily market your goods to international audiences without spending extra cash on developing and customizing your marketing campaigns.
In conclusion
Those businesses that don’t have a big marketing budget can opt for digital marketing agency services to hire relevant influencers for them. Such companies often have a pool of such influencers and are directly in touch with them. They can help you select the right influencers according to the type or niche of your brand.
Looking for a Digital Marketing Company in Delhi? Get in touch with us and we will cater to your requirements with our services. Our comprehensive services include; website designing, SEO, Content Marketing, and social media marketing.
Good read:
- Social Media Tactics In Web Design And Development Business
- How to Drive More Traffic to Your Site through Social Media?
- How to use social media for website promotions
- How To Leverage Social Media Marketing For Your Business
- Marketing Innovation: How E-Commerce Websites Are Evolving Businesses All Over The World?
- Small is not Forever – SEO accelerating the growth rate of small companies
- 5 Leading Trends That Will Drive Content Marketing In 2020
- How To Gain More Customers in 2020 Through Your Website
How To Use Digital Marketing to Tell Your Brand Story?
We are living in times of massive changes. Much before the Corona-shock pushed normal life out of gear, people worldwide were already spending over one-quarter of their day digitally on an average (Digital 2020 Global Overview Report). Every reliable SEO Company in Delhi was well aware of that. But things are changing now.
We are not just witnessing a quantum leap towards digital dependence. We are looking at a colossal shift in digital content consumption attitudes! The emotive appeal of content was already center-stage, but Brand Storytellers will have to be more innovative than ever. They need to take into account the long-term emotional and attitudinal changes of consumers that the shock is causing.
Relationship between Digital Marketing and Brand Storytelling
Before jumping to technical (and not so technical!) details of Digital Marketing Services’ role in developing and conveying brand stories, let’s get an idea of where this relationship stands.
- 81% of Amazon buyers of branded products recalled only the product-description page and not the TV commercial 90 days after buying. 90% do not search by brand. They choose the product search function. (Digital Marketplace Study by Accenture, 2019)
- Two-thirds of millennials use ad-blockers. 40% want informative and not promotional emails. (Meaningful Brands Study, 2019)
- Consumers in the age group 25-35 are top online buyers. 50% of them commit to online shopping for more than half their needs. 27% rely on online shopping almost entirely. (CivicScience Survey, 2019)
- 74% of brands cannot touch the lives of their consumers despite their efforts. 60% of the content from the world’s leading brands is considered meaningless by digital consumers. The figure is 50% overall. (Meaningful Brands Study, 2019)
These trends point towards:
- Consumer behavior shifts
- Strategic adjustments by each digital marketing company that wishes to deliver.
- Challenges for content marketers
- And a sea of possibilities that Brand Storytellers can exploit, especially for small and medium businesses.
All of these trends are likely to amplify. The room for creative maneuver by story tellers through digital marketing is set to expand. Imagine being that one out of every ten that is searched by brand and not via products on Amazon!
Tough, but not impossible!
Not with SEO agencies in Delhi that have story tellers to strike a chord with your consumers.
Telling a brand story involves great teamwork. SEO experts, Branding Experts, Content Creators and Content Marketers have to work in tandem. None that claims to be the best SEO Company in Delhi ever ignores how crucial each of their roles is.
How Does/Can a Digital Marketing Agency tell your Brand Story?
There are three intricately linked aspects to understand this.
Since Brand Storytelling is about touching the lives of consumers in the most imaginative ways, the Human aspect is the foremost.
Next to it is the Technical aspect. Finally, it is the Business side that matters. Brand Storytelling is executed by Digital Marketing teams and it could be hard to differ between these three aspects. For sake of simplicity, let’s understand each of them separately.
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Brand Story has to extend a human-touch into the lives of Consumers through different Digital Media Channels
Brand Storytelling is that aspect of Content Marketing that sits farthest from the direct promotional content for products in the content spectrum. Yet, it is not the informational content type.
Brand Storytelling content is of emotional nature. It has less to do with the brand. It is concerned with the relationship between the brand (not the products!) and the lives of consumers. A Brand Story conveys the values that a business or brand stands for. It tries to build a lasting relationship with consumers by placing the importance of the company’s values and ethics into the everyday lives of prospective buyers. Simply put, consumer lives and brand values are at the center of a Brand Story.
To build connections through unique stories, digital marketers work on various aspects.
- They select the elements of narrative that are most likely to engage the consumers. Brand stories may have action, drama, comedy and climax etc. However, they definitely have characters, and consumers are some of their main characters.
- Not every digital medium has an equal emotional-human appeal. Each medium touches the lives differently and lies at a different distance from the consumers’ center-of-heart. The selection, emphasis and role of each digital medium decide the dimensions of the canvas on which the story is drawn. Digital marketers decide the outline of your brand story and the limits of canvas in a singular process.
- Facts, testimonials and statistics help little in brand storytelling. Conversations, consistent engagement and developing an empathetic relationship do. You are the best person to do that without doubt, but imagine engaging with thousands of prospective customers. All in different age-groups, professions and with different expectations. Digital marketing companies use their experience, advanced analytics and data-driven insights to make your brand worth remembering and lifelike real. Engaging consumers regularly through information, empathy, creativity, thoughtfulness and a bit of surprise calls for technical expertise though indirectly.
Brand story takes a life of its own when consumers themselves become contributors to it. The story begins to branch into different directions. That’s the ultimate aim a website designing company in Delhi is geared to!
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Reaching the Right People, the Right Way, through Right Channels
Before looking at the latest trends that are driving brand storytelling through digital marketing, let’s look at the landscape in front of us.
Once the unique value and the brand itself are defined, next are the content types. They construct and convey the story. Consistency in tone, presentation, logos, photos etc. becomes the chief concern of digital marketers.
The content types used by them include:
- Website Content
- Blog Articles including Long-form Content and Listicles.
- Emails and Newsletters
- Case Studies
- Social Media Content
- Unique Photos
- Videos
- Podcasts
The consumer engagement with each content type is different and carries distinct value for storytelling. For maximum impact of each content type and deciding what type of content will work, digital marketing experts use advanced analytics. It is of four types:
- Business Intelligence Analytics: Used to find out the type and themes of content that consumers love and demand.
- Descriptive Analytics: That’s demographic analysis. It becomes useful when behavioral data analytics is added to it. It allows an overview of consumer attitudes. For example, a brand story would be more impactful for consumers that are intent on thoroughly surveying the brands and products than those that buy immediately when needful.
- Predictive Analytics: To project the consumer behavior and redesign the SEO strategy and brand story accordingly.
- Optimization Analytics: To figure out the performance of channels, campaigns and the marketing effort overall so that brand story and its projection is adjusted accordingly.
Certain trends are ruling the brand storytelling efforts through digital marketing. Foremost amongst them is the use of Data-driven insights. Use of pictorial and video content is also crucial for delivering stories. The increasing use of Social Media, especially Instagram, to connect with consumers is dominating the trends too.
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Digital Marketers alter between Consumer and Client Shoes
Brand stories have to be constructed, conveyed, sustained and expanded from the perspective of consumers. Equally important is that Digital marketers put themselves in the shoes of businesses they are handling the brand stories for.
Impactful brand stories result not from viewing consumers from a neutral perspective. They result from digital marketers putting themselves in the shoes of businesses and brands they are working for.
A best SEO Company in Delhi would lay special emphasis on this. In a matter of emotions, empathy and human-touch, merely dry and superficial engagement does not work. Brands can get the best out of digital marketing companies by allowing them an in-depth understanding of their values, aims and vision. They might as well consider them a part of their Brand-team before getting on with developing brand stories.
Before your Brand Story resumes…
A few more important things before you use digital marketing for beginning your brand story or opening a new chapter in it.
Regularity is crucial in attracting new prospective consumers, and keeping the existing ones hooked. Digital marketing companies create posting calendars by spacing the story posts at ideal intervals to balance between continuity and curiosity.
Humans can take excuses, Bots do not!
So they maintain strict schedules, else all SEO effort can go in vain.
Finally, the effort in developing story content and its appeal is visible to everyone. However, two-thirds of the Brand Storytelling effort goes in the background. Digital marketing companies bring on-board Social Media and Data-analysis specialists besides business experts to create, deliver and enliven memorable Brand Stories.
Enable High End E-Commerce Site On Instagram Using Simple Steps To Follow
Sometimes, the major and smaller e-commerce stores will make it a point to open a business profile on Instagram to expand their crowd. You never know when you might need the pros for help. So, it is always mandatory for you to check out more on the ways you can grow your business, even the e-commerce one, on Instagram.
There are few simple steps for you to follow in that case. So, make sure to log online and get immediate help in this regard. Research is the key and can help you make the right purpose. So, remember to understand those points now. You can even get higher followers for Instagram once you know how to use the business module on Instagram.
Before you start with the procedure:
Always remember that your account needs to be approved for shopping right on Instagram. It helps in featuring your products in the stories or posts.
- Always try to use the attest version of your current Instagram app you are using. Once you have installed this app on your phone or any other device, you will get notifications of when you have to update the old app to its new version.
- Avoid ignoring those points and get it updated, just to stay abreast with the latest developments taking place in here.
- Moreover, you should complete the set-up, designed for shopping on the IG app. It is only after that might enable it from the IG app.
Ways to enable business setting:
Is this your first time ever trying to enable the business settings for just shopping on Instagram? If so, then there are some steps that you have to consider first. Make sure to follow those steps by heart, and avoid facing any dreadful issue later on.
- First of all, you have to visit the profile you have created and tap on a sign, which looks more like window panels.
- Then, you have to tap on the setting option. It is easier to notice as it is made available right in front of your eyes.
- Once done, you have to tap on the Shopping option. But, always remember that this option of Shopping is only made available to some accounts, which have been easily approved for shopping right on Instagram.
- Later, you have to tap on the option Continue. Once you have done that, it is mandatory to select one major product catalogue. It helps in connecting your services to business profile.
- When you are done following these stages, you have to click on the tap DONE and get over with it.
In case, you fail to see the sign SHOPPING, then remember that your profile is still under review. It has not been approved for shopping on Instagram. The review procedure might take up few days’ time, so you need to be prepared for that as well. Sometimes, the account needs to be reviewed in some more details, which will take quite some time for sure.
Social Media Tactics In Web Design And Development Business
Social media itself can be tougher than you think, if you do not do it properly. On the other hand, if you do it just the way it should be done, then you can make a better online presence and a long-lasting impact on the minds of the users. In order to do it right it will need a lot of:
- Time
- Effort
- Focus and
- A specific strategy.
With a better strategy developed, you will then have to implement it consistently, if you want your business to get the desired attention in the online world.
Consistent page branding
You will need to implement consistent page branding with better profile images that are crisp, properly cropped and sized.
- This will not make your social accounts look fuzzy.
- This will also help the potential clients to assume that you are concerned and work hard about retaining the high quality of your work.
- It will also help you to make a better first impression with consistent branding across all social media channels.
Consistency means reliability and reliability is what all potential clients look for in a brand.
Care for the pictures
Therefore, whether you want to have more followers in Facebook or get a large number of Free Instagram likes you will need to design your web pages in the most accurate way. Make sure that:
- The logo is formatted properly and uniformly
- You use the same color schemes, and
- You try to use the optimal photo size if possible while posting to each platform.
If you use a bunch of photos in your feed that are different in size and quality it will make your feed look more disorganized and chaotic. It will confuse the users and you will surely not want to portray that impression about your company to the users.
Crafting profile descriptions carefully
The profile section of your account plays a very important role in social media and therefore it will be unwise to overlook this aspect while web designing and development. Make sure that you design it accurately so that it quickly describes who you are, what you do and what your product can do for them.
- You will have to be careful with the words you choose since the character count is limited.
- You will also need to take out some time to do a complete SEO research using tools like SEMrush.
- Also, make it a point that you see if you can use any words in your description that may result in high search volume.
However, every move that you make and every thing that you include into your content should be relevant to your business. In fact, you should never sacrifice relevancy just for the sake of search volume. This will kill your web design and produce no benefits that social media has for you on offer.
Last but not least, you must always display reviews as these are the mark of authenticity and a social proof that your site has got a lot of influence in the social media landscape and helps a lot in making the right decisions.
How to use social media for website promotions
Thousands of websites are launched everyday. It is very difficult to pull off a website promotions strategy for search engine if you have a new website with a low budget for marketing. If you have a decent budget you can hire any website promotion company and get going.
But there is a silver lining. You can promote your website for free. Thanks to social media. Social media is the best way to promote your website with little or no budget. All you need to do is interact with your customers and build a social presence by passing meaningful information consistently.
Here are few tips to use social media for website promotions.
- Establish Social Media Presence
Select the social networks which suit your services or products. For example general ecommerce business can’t do much on Linkedin. But it can flourish on Facebook.Next step is to create your account and build company pages in the social networks which you have selected.Make sure you fully complete your company profile like logo, cover image, company description, working hours etc.Start with your family and friends. Ask them to follow your company pages and share the content you post. You can also ask your existing customers to follow your company on social networks.
Share content regularly.
- Join Relevant Groups
Social media groups are best way to start engagements with your customers.Start looking for groups which are relevant for your business and the generic groups. Start looking for questions posted by members which you can answer.Get involved in discussions and make your presence felt. You can also share content from your website in the groups but do not make it look like you are pushing for sales. Don’t be too direct.If you have a blog designed on your website then you can share your blog posts in the groups.
- Create Engaging Content
Your company’s social media success depends on the type of content you post. The quality and the frequency of posting has a lot of impact on your social media campaign.It is better you take time to create content for your social media pages. Focus on quality than quantity. You should always write for your target audiences. Do not write long stuff but keep it short. No one bothers to read long paragraphs on social media.Use relevant images to support your text. Include links to your website to drive traffic to your website from your social media posts.Don’t forget to add call to action and always ask for opinion to create engagement. It could be anything for example: Do you Agree? Do you like it? Comment if you don’t like it?
- Use the low budget ad services to promote your content.
It used to happen years ago that your social content reache used to grow exponentially with the number of shares it gets. These days even the posts from personal accounts are not visible to all your friends in network at once.There is a limit to the reach of social content until you pay them the fee associated for it.If you have a very little budget then you can choose some special features to gain more reach for your social media content. The ads needs a lot of budget and they just won’t work with a low budget.Until you have a decent monthly budget, don’t go for the social media ad campaigns. You can choose from other options like ‘Boost Post’ in Facebook. For a very low budget you can increase the reach of your social content.
You still get to choose your target audience like demographics, age groups, gender etc.
- Don’t forget trending hashtags
Hashtags are the best bet to join the trending content on social media networks. Research about the trending hashtags relevant to your industry.Try to create blog post around the most trending hashtags relevant to your business. Publish it on your website and share it from there on your social networks. Use the trending hashtags and you increase the chances for your social media posts to appear in searches on social media for trending content.Don’t have a website? Contact us to get one for your business.You can use the free online tools to research about the trending hashtags for Facebook, Twitter, Instagram, Linkedin and other major social networks.
- Create Contests
Contests are one of the important ways to create awareness for your brand. Everyone loves to get some giveaways. Create some contests on your website and share them on your social networks.Use hashtags and low spend promotions as explained above to promote them. You will see a noticeable increase in your website traffic from your social media networks.Share the contests in as many groups and social forums as you can. It draws attention and you get to interact with more people which may indirectly turn into your customers over a period of time.You can also request the participants to share it within their networks in exchange of some additional benefits. Think about the best relevant contests you can create.
- Use Custom Images
Use custom made images relevant to your social media content. The use of free stock images is not recommended as it doesn’t gives the authentic feel to your social media content.If you are using free images just add some text beautifully to make them look relevant. You can easily edit images with any software from within your computer or image editing tools available online.You can show new offers on your website or case studies for your existing clients or even the homepage of your new website. It is all about how focussed you are and how relevant is the image and content in your social media posts. - Share Testimonials From your Customer
You need to show your credibility to your target audience. The testimonials from your existing clients are the best way to gain credibility for your brand.If you haven’t asked for testimonials from your clients then start asking them now. Its never too late. Once you get some genuine testimonials, make a section or a page on your website and display them there.Share the testimonial page on your social networks or share each testimonial individually using some relevant images. Do not share them all at once. Otherwise you will have not testimonial left to share for coming days.Try to share one in a week to be visible and gradually gain credibility.
- Try To Pull In Influencers
It is the most difficult part but if you convince the right influencers then it can do wonders for your social media campaigns.Influencers are the people on social network who have built a strong social media presence for themselves. They might ask for a fee to help you. If it is within your budget you can go for it.Influencers marketing is the latest trend on social media and is very effective in different ways.Contact us for a consultation about getting influencers for your social media promotions
- Use Search Effectively and Create Buzz
You need to find the latest trending content on social media to make your website promotions work. Always keep some time to search for the phrases relevant to your industry and find the most trending posts.Give your contribution by sharing your ideas and get involved in a meaningful way. You can also create your own content around the trending topics and share them in your network.Keep finding the new trending topics on all the social networks you are using.
We have proven strategies to promote your website on social media. For detailed information about using the social media for your website promotions and creating engaging content talk to one of our specialists @ +91-8447380262
Drive more traffic through customer-targeted content
If we ask to any of the business owner what they like the most, they will probably say “more customers”.
What does a business wishes apart from customers and sales?
The answer is more of traffic to their site.
To boost this site traffic we need to look after many strategies, tactics, and hacks which are built on the foundation of your content on your blog. If that basic lifeblood of your blog or website isn’t targeting your customers specifically, then no amount of promotional efforts matters.
Understand your customers by creating buyers personas at the lower level because you want your content to reach the right people. Buyer personas help you to understand your customers better. This makes it easier for you to tailor your content, messaging, product development, and services to the different groups. The strongest buyers’ personas are based on market researches as well as insights.
Ways through which you can boost your traffic:
Get in touch with social media
It’s not enough to get a good and great content and hope that people find it. You have to be proactive. One of the best way to increase traffic to your website is to use social media marketing channels to promote your content.
For instance, Twitter is most suitable for short links, while Google My Business promotion can help your site to show up in organic search results. Moreover it is particularly effective in B2B companies. If you are a B2C company, you can find good communication on Pinterest and Instagram.
Give more attention to On-Page SEO
Optimizing your content for search engines is still a valuable practice. Are you creating internal links? What about meta descriptions? What about alt text?
Are you making the most of the on page SEO? It could help you to boost your organic search traffic.
Make sure you have a responsive website
In today’s world more people use mobile devices to access the web. Make sure that your website is easily loaded and comfortably viewed across a wide range of devices with varied screen sizes.
This should include small smart phones, tablets, I-phones, etc. World is getting advance day by day then why our website should be kept behind. Website optimization is crucial for improved performance in 2019, and mobile friendly website designing is an important part of it.
Focus on long-tail keywords
If your popular keywords bases are covered, then it’s time to target and get long-tail keywords. Long-tail keyword covers for a majority of web searches.
It’s good to have keywords but long-tails covers more than half of the search of maximum of search engines.
Research about your competition
Keep an eye on your competition, use different software to check out what your competitors are up to. It gives out the aggregate of social performance of specific sites and content to provide at-a- glance view about what are the topics the readers are interested in, and importantly making a rounds on social media.
Find out what are their mind wants to read and talk about, and then emulate that kind of content to bring more traffic to your website. In short, leverage competitor analysis for better results of your SEO efforts.
Some final thoughts
You need to know about what your customers are looking for in your content, and try to connect with them on an emotional level through their shared beliefs and post. This is the key to increase traffic and having a lasting success through customer targeted content.
The above information can be overwhelming. Therefore, if you are looking for SEO experts India then we can serve your requirement with success. We are a website designing company in Delhi serving our client for all their web design and Digital Marketing needs in India and abroad.
Contact us if you have any questions.
