A lot of successful businessmen have their stories begin with “I was lying under the tree…”, or “While doing the dishes I thought to myself…” or “One fine morning, sitting on the toilet seat an idea popped in my head…”. How an idea grows into a highly-potent business proposal takes immense planning and budgeting.
After all the procedures, with the blueprint of your business spread across the table, the biggest challenge lying ahead of you is creating a presence, letting your audience know what uniqueness you bring to the table, why to prefer you over the others.
Established organisations pour millions of dollars in the activity of their business called “Marketing”, but well you can’t do the same for your budding organisation which is still small and tender. Small, baby steps before you leap. At a stage this early, you must be tactful and creative to reach out to the most, with a smaller investment.
Earlier when the search engines weren’t as popular and accessible, start-ups faced various challenges flourishing. Today with digitized marketing strategies, websites and social media accounts create a wide platform for us to market literally anything and everything.
We should feel fortunate for existing in the era of Search Engine Optimisation, SEO. SEO is the best technique to get traffic through unpaid, organic links.
When researching on the search engines, we tend to type in the queries or requirements in the search bar and prefer accessing the first few results available in the long list. These 3-4 top links are the ones we trust and consider most relevant.
That is exactly what SEO does when wisely implemented, it can help your websites achieve the top ranks. Google, Bing, Yahoo, etc, scan through the various websites, compare the content quality, check for relevance, credibility, and authenticity, and based on these, they provide you with a position in the list.
Diving deeper into SEO
SEO companies state that the primary criteria for your website’s assessment would be the Content.
Your website is a reflection of you to the online world. A simple example, when you create a profile on a matrimony website, you will put maximum details – name, family name, age, qualifications, profession, hobbies, likes, dislikes, … more the details, more vivid a picture in the opposite party’s mind. Similarly, consider your website as your company’s biodata.
Make it as descriptive as you can.
Speak of every possible detail to convince the audience that you are exactly who they are looking for. With creative styles, graphics, templates, and ease of navigation, you can help your visitors remained hooked for longer. The longer they stay, the greater the chance of conversion to loyal consumers. The beauty of SEO is that if traffic arrives at your website, it’s only because they find you relevant in some way, now it’s the content’s chance to eliminate their reluctance.
Giving outdated information on the website is the same as selling a bulky, CRT television over a flat-screen one.
No one buys that stuff! It is essential to keep the website equipped with fresh details and information. Increased frequency of posting blogs, videos, infographics, and other visually appealing media does the trick of renewing the contents of your website.
Ever come across the concept of keywords?
Let me help you get a thorough understanding of this.Here comes another example for you! Picturise this for me, you are a new start-up based in Delhi, who has recently learned so much about the importance of SEO from my blog. You can’t wait but adopt this; but, who will do it for you? Turning your laptop on, you decide to ask Google. Now, what is it that you will ask Google?
Definitely “SEO company in Delhi” over “companies practicing SEO in Delhi” or “who can do SEO optimisation for me”. These queries you type in the search bar are of utmost importance, these words or phrases are termed as Keywords.
A smart SEO service provider will purchase the keyword “SEO company in Delhi” increasing their chance of appearing on the top of the search results and acquiring you as their customer. Similarly operating in Pune, you are more likely to search for SEO agencies in Pune. These were mere examples, but I hope they explain the functionality of keywords.
Discussed above were factors that we can control or On-Page SEO, there is more to SEO for which we rely on external factors simply called Off-Page SEO.
- Backlinks play an extremely vital role here. Associations with influencers and collaboration with established, dependable sites can do the trick. Building relations with them can help procure backlinks and automatically improve the quality of your content. This way ranking higher can be inevitable.
- Likes and shares are validations enough for the content you display. Rich, meaningful content is more likely to be shared; if done by influencers, nothing can stop the traffic from rushing in and conversions multiplying by the minutes!
On-Page, Off-page, backlinks, keywords, … that’s a lot to take care of! It is best if you directly contact SEO company in Delhi and get started. SEO is the path for your company to go from small to ginormous.
After all, Small is not Forever!
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