Why Startup Business Websites Should Not Focus On First Page Rankings On Google
In a decade of working as a website designing company in Delhi, we have made websites which rank on first page of Google for their most relevant search term. Our best practices have helped us to establish ourselves as one of the best SEO companies in Delhi.
Startups in Delhi looking for website development contact us with just one goal and that is to get a website which ranks number one on Google.
With our experience as a SEO company in Delhi, we feel that for startups it is a complete waste of time and money if they focus on ranking number one on Google for the popular keywords.’
Why startups businesses should not focus on first page rankings on Google
Everything comes with a price and so does search engine optimization. When you start a business in a city like Delhi then you compete with established businesses which are already ranking on top for almost every keyword in the industry for years.
If you want to outrank them on first page rankings on Google then you have to shell out your pockets every month for months and that is not good at initial stages for your start up.
There are many reasons why shouldn’t startups focus on first page rankings on Google.
Number one rankings doesn’t means you are getting clicks
A study by Ahrefs shows that ranking number one on Google doesn’t means you are getting clicks.
I am not trying to drive you away from first page rankings goal. It will be good if you get there but that will take a lot of time for your start up website. Rather you should focus on getting relevant traffic even if you don’t rank on first page of Google.
Take your website content to the depth
Content writing which is focused on solving problems for your customers and presents in depth information tends to rank for many long tail keywords.
In depth content not only helps you to rank for your main keyword but also gives you an opportunity to rank for other relevant keywords. Thereby generating a lot more website traffic than your main keyword.
That is why the website which ranks on first place on Google might get less traffic than the one which ranks on third place.
Now the question is,
How do you write content in more depth keep it relevant and using long tail keywords phrases?
We can help, contact our content writing experts now.
Focus on user experience
You are getting more traffic than the top ranking websites doesn’t always mean that your customers are spending time on your website. If the bounce rate is high on your website then your website may loose all the traffic.
Learn about bounce rate in detail here.
Keeping an amazing user experience site wide helps in better user engagement and Google loves to keep your site in top search results. You automatically start ranking higher in the long run.
Read following articles for detailed information about user experience.
User Experience, a must for your website visitors
Business Website checklist for good customer experience
Keep checking and improving your conversion rate
Conversion rate by definition means that percentage of your website visitors which convert into sales and become your customers.
High traffic on your website is of no use if you are not able to convert your website visitors into sales. Your website should be optimized for conversions. Once optimized doesn’t solves the purpose.
Keep monitoring your conversion rate and working towards small improvements in making it better. You will see the growth in sales gradually.
Unleash the power of overall organic traffic
To conclude you should frame an SEO strategy which focus on long tail keywords phrases and not just the specific keywords. You will increase your over all organic traffic slowly and gradually you will start ranking higher on Google.
Monitor your traffic regularly and even if increases slowly for different long tail keywords, you are doing fine.
Don’t have time to do the SEO yourself? Contact our SEO company in Delhi at +91-8447380262.
Reframing SEO for small businesses and startups in Delhi
Google has evolved over the years and now it is much more than a search engine. Industry giants have all the funds in the world to plan out the best marketing strategy.
What if you are a small business or a startup trying to sustain among the leaders in your industry. Answer is, use Google to the fullest
Use the Google biome in SEO strategy
When we say Google has evolved over the years we mean it is a biome now. Apart from search engine, Google now gives you Google My Business, Google Maps, Google AMP, Google Assistant, Google Home and much more.
It is extremely important that you take advantage of all these services Google provides to make your SEO reach its maximum potential.
Think Beyond No. 1 Position in Google Search
Don’t be relaxed if you appear on first position in Google searches for your keywords. There is a new position which is above the number one spot.
The answer boxes which appear on top of number one position in Google
Websites with most relevant and authentic answers often win this spot. To win this spot ask your SEO Company to implement schema.org structured data in your website and make sure you have the relevant answers for the search queries your target customers use on Google.
It is also important for voice search optimization of your website which is the future of SEO.
Focus on Long Term Goals
SEO strategy should focus on making your website talk to your customers. Looking at the bigger picture. If you are optimizing your website then make sure it doesn’t looses its value.
Go for genuine backlinks as low quality backlinks will never help your website to reach your customers. Check your website links profile and remove the low quality backlinks as soon as possible.
Planning your SEO strategy by looking at long term goals will eventually build your brand and you will dominate Google Search.
If you are looking for a SEO company in Delhi reach us at +91-8447380262
SEO Outsourcing Offshore Will Get Your Website Penalized By Google: Really??
Very recently I came across an article on the website blog of a top SEO company in Miami Florida, USA. It was really shocking to read that if you outsource your SEO overseas then you may end up getting penalized by Google. The author of this blog strongly recommends never outsource overseas because as per him SEO outsourcing is not a good practice and Google never recommends it.
And it is more surprising that they are Google Partners All Stars with a badge on their website.
In my opinion this is very misleading and misguiding.
Firstly Google never cares about outsourcing any of your business. They just care about ethical SEO.
Google aims at providing valuable information with a high level of accuracy to the people seeking information on their search engines.
In a way this should be the objective of any business to provide value to their customers and solve their problems in an ethical way rather then misleading them.
SEO companies posting such information are either ignorant or they simply want to misguide their customers. Either they don’t know the benefits of SEO outsourcing or they don’t know the benefits of outsourcing at all.
Outsourcing helps your business in many ways read this article for complete overview about how outsourcing helps your business.
I would like to give a brief background about SEO.
What is SEO?
There are more than 3.5 billions searches performed daily on Google alone. The business or websites which manage to appear on first page of Google for these searches get the benefits. It is not easy to appear on the first page of Google SERPs.
That’s where SEO comes into play. SEO means Search Engine Optimization. It means placing valuable information on your website so that if someone performs a Google search then the websites which have most valuable information are presented on the first page.
There are a lot of things to to make your website appear on first page of Google search results and it is not possible for a business owner to get into the technical niche and do it all by himself or herself.
So business either hire SEO expert inhouse or they outsource their SEO.
Some outsource locally in the nearby areas and some prefer to outsource overseas. SEO doesn’t depends on from where it is done till it is done ethically and using the best practices. But outsourcing SEO overseas has some additional benefits.
Here are some of the benefits of SEO outsourcing overseas.
- Savings SEO cost: When you outsource your SEO to outsourcing companies overseas then you get the services at less than half of the cost as compared to what you spend if you hire a SEO expert inhouse.
- Social Media Marketing, SMM: SEO outsourcing companies share your workload and invest hours in sharing your website SEO content on various social networks making your brand popular and making your business popular day by day.
- Website Design: SEO outsourcing companies know how the website should look in order to attract visitors and impress search engines. So you additionally get your website redesigned and improved to perform better in search engines.
- Quality content: A profession SEO outsourcing company will work on improving your website content regularly as they know the importance of quality content on your website.
- Link Building: Amount of quality links built by experts SEO guys are not comparable. The SEO outsourcing companies have dedicated resources for everything whether it is link building, technical improvement of your website or SEO content writing.
- Management: As you have outsourced your work you don’t have to manage the resources. A good outsourcing company will do it all for you. They will provide you with a project manager to take over all the project management tasks.
- Results: SEO outsourcing companies, especially in India have decades of experience in high level consulting business. If you know how to choose the right SEO company in India then the results are guaranteed.
- Detailed Reports: Reports from Google analytics may appear geek and latin for non SEO people. A good outsourcing company will give you detailed and simplified reports which will help you track your ROI and take marketing decisions on the go.
You get all these benefits and much more at less than half of the cost provided which SEO outsourcing company you chose.
How to choose a SEO outsourcing company?
You need to be very careful when you choose the overseas outsourcing company for your SEO else you might loose your money. But this could be the case even if you hire a SEO company locally.
But you can make fortunes if you hire a SEO company which can give you a clear analysis of your website, define a process tailored to your business needs.
Discard the companies which give guaranteed first page ranking on Google as it is not possible even Google doen’t supports it. Choose the company which gives a guarantee on increasing the website traffic instead.
Never choose a SEO company which sells paid links package as paid links very often lack relevance and could backfire your overall SEO investment.
Never believe the theories they claim. Make sure they give you enough examples and references of their precious successful SEO campaigns. Like the one we have. This one is a good example of a previous work. Read the case study.
Choose a company which thinks beyond just optimizing your website and building links the objective of SEO is to improve your overall online presence. Companies which can work with your business objectives and goals are the best ones to outsource your SEO.
Always set targets which can be measured and see if the SEO company agrees to it. They should be working toward achieving your business goals. You need to analyse that.
Read more about how to hire a SEO company and what mistakes to avoid.
Shared some experience as a leading SEO company in Delhi. Hope this clears your doubts about SEO outsourcing overseas and please keep away from misleading creatures.
Compete With SEO in Delhi
Do you use Google? What for?
For almost everything you need to find. Right?
Searches on Google are not just restricted to find products or services only like in old days. We use Google for things like weather reports, sports updates, news, maps directions and you name it.
New Delhi is the city of opportunities for obvious reasons and is the capital of India. Taking into consideration the National Capital Region or NCR it becomes one of the largest cities in India. Everyday you find new companies set up, new shops open. Even in our business we find a new SEO company in Delhi NCR almost everyday when we do a Google search for the keyword ‘SEO Company In Delhi‘
So how to compete with SEO in Delhi
Answer is not that simple but it is not that difficult either. First of all you need to be sure about why do you need SEO or Search Engine Optimization if you are in Delhi or any other city in India. I am sure the answer is to grow your sales and expand your business.
Obviously growth is the sole purpose of SEO. Whether you want more sales on your ecommerce website, or you want more visitors on your personal blog or you are looking to establish your brand using SEO.
SEO starts with identifying your business goals and then analyzing what your ideal customers are looking for:
A little brief about what people look for in Google Searches
- Seeking answers: It doesn’t happens always that people only search for businesses in Google. But people use Google today even to find meaning of a certain word or a synonym or any other information like distance between India and USA or may be checking history.
- Compare: Customers these days are not smarter as compare to the old days it is just that they are using the technology more. Even in olden times people used to visit different shops before buying a single product. Same way they use Google these days to compare any product or services they need.
- For fun: Google has also become a favorite time pass for many. It doesn’t matters how old are you, you trust Google more than your friends.
How does SEO helps you reach your customers anyway?
Ok it works both ways. SEO helps your customers reach you and helps you reach your customers.
Businesses and start-ups are making money with SEO even if someone is using Google for fun. When it is for fun then the most benefited industry is gaming or entertainment. Now you know that
There is an opportunity of making money by using SEO services in Delhi even if someone is using Google just for fun.
If someone wants to compare services which you provide with your competitors then SEO helps. Your website or lading page should pop up on first page of Google if someone is searching for your services just to compare. What an ideal situation it is to build your brand. Comparison may not provide you with immediate sale but your ideal customer will come to know about your existence and who know if your website content is professionally presented and if your website design is compelling then you may get the business which might go to your competitor.
Now if someone is seeking answers it may be a general search term they use but what if they are looking for a solution to their problem. Imaging you have a blog designed on your website which focuses on giving knowledge or provides solutions to customers problems in a genuine way then what is the other way to gain trust of your customers and build a strong brand.
What can you do about competing with SEO services in Delhi?
Well we can give you an idea about the basics of SEO if you are not from digital marketing background. Whether you are doing SEO in Delhi or any other city in India the basics of Search Engine Optimization remain the same.
On-Page SEO
On page SEO is what your customers think about your website. IF they like it then they may end up giving you a sale and if they don’t then they may switch to your competitor’s website. It is all about your site architecture and placing of your keywords. Site architecture involves your site URLs, internal linking, headings, meta content, content and keywords optimization and hierarchy of your website. Read about our on-page SEO article.
Off-page SEO
In a nut shell Off page SEO is what Google thinks about your website. The online presence which makes Google trust your website and rank it over your competitors. You should have quality backlinks, local search presence, social media links, relevant directories presence and much more. You can get the complete details about the off-page SEO on our blog.
Website Content Writing
Content writing for SEO is an art. You have to include your keywords in a way that they don’t look like insertion. Keywords have to be included in a natural way. The irony is that if you don’t include keywords in your content then you may not rank on Google and if you include then you have to be extra careful. You can take the help of SEO content writers available in case you need help. Read about our SEO content writing in our blog.
You don’t think you have time to study to compete with SEO in Delhi
This is fair enough. You can’t do everything by yourself. You are human after all. Even if you don’t know anything about SEO you can still reap the benefits.
What you can do
Hire a genuine SEO company in Delhi NCR and discuss your business needs with them. You can even hire a dedicated SEO expert in India.
Before you decide to hire a SEO company in Delhi NCR you may want to got through our SEO service FAQs
What to consider when hiring a SEO firm?
As discussed in earlier posts, the first thing is to set the goals right, next is to avoid the common mistakes and then the final step is to make a checklist and match it with the SEO firm your are considering to hire. It is safe and convenient to shortlist atleast 4–5 firms specializing in internet marketing and then move ahead.
The main mantra is to ask a lot of related questions to your to be SEO firm and look for satisfactory and genuine answers, We can help you with this.
Ask these questions before hiring a SEO firm
Details Please.
Start by asking how many years of experience does the firm has. Followed by, locations, Est. Date, is SEO their main line of business, and when was the firm registered. You must be well aware of this information before starting for a bond.
Ask for Proofs.
Anyone can raise there hands if called out for “SEO firms?”. You have to judge who’s genuine and who’s not. The only way you can do this is by asking them them trick questions. Like, “On what basis does Google rank a company and how do you as a SEO firm influence them.” Or, “How have you helped companies generate revenue through SEO?”. Or, “Can you share some success stories?” Don’t settle. Get satisfactory and clear answers for these questions.
White Hat or Black Hat?
Fake SEO companies are well aware of the fact that Black Hat SEO practices will yield results quickly and they convince their clients using this deal. Yes, you will see the results very quickly, but soon they will disappear from the search results as Google penalizes such websites. Make sure the firm you are planning to hire works using White Hat techniques. Study basics about these techniques so that no one can fool you. Also, ask for monthly reports for your website to track the work and the method used.
Just SEO or Digital Marketing?
Ask them to elaborate what all will they cover in your package. SEO does not necessarily only include SEO. It should be done in collaboration with other Internet Marketing practices, which may include Social Media Marketing, PPC, Adwords, Link Building and many more. SEO alone will not help you in the desired way, complete Digital Marketing plan is what you need.
Results
Finally, the results. Confirm the exact gains of the campaign with them. Ask them for monthly reports showing the beginning structure, turning point, specific purpose and progress of the campaign.
Earn benefits from a Rightful SEO firm
Hire a SEO firm that has a complete plan for your online presence. The ultimate gain of paying someone is to see results (revenue generation through new sales). Just remember that healthy SEO is a slow and ongoing process which generally takes a couple of months to show first set of results.
However, a trusty SEO company can help you with the kind of results you want, all .you have to do is choose smartly.
