5 eCommerce Website Updates You Need to Make Right Away
After two years of living with the endemic caused by the Coronavirus, people are slowly learning to move forward and getting used to the new normal. However, while the Government worldwide has eased the restrictions, the risk of infection still remains a concern to many.
So, users or customers can be expected to continue browsing and shopping online to explore and shop for new products, and brands.
For this reason, it is of underlying importance to keep your eCommerce website up to date to provide a seamless experience for customers.
More than that, with so many novel advancements in the digital sphere today, you need to understand, discover and fill gaps in your site immediately to keep users engaged and involved.
Technology is constantly evolving, so there will always be something extra to do to stay ahead of the game. For all that, here are the most significant five updates you need to make today with regard to urgency. Ensure you do not put off these updates to maximize your benefits for 2022-23.
1. Optimize Your Website with Keywords
Search engine optimization (SEO) is not a buzzword, in fact, it’s real; very real! Moreover, it’s not a new concept in the digital marketing world, but if you have yet to start building a robust strategy for your site’s SEO, now is the time to do so. Having your site come up in the top SERPs can bring many customers to your store–online and offline.
Identify relevant keywords to optimize your eCommerce site efficiently. This means you must include branded and non-branded keywords.
With voice search gaining a lot of popularity, the inclusion of long tail keywords become more important than ever. The long tail keywords that you include should be researched by thinking of them as full sentences or questions that someone may ask in real face-to-face conversations.
Here are some extra tips that can help you in your keyword research:
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Study your competitors
Besides looking at your ranking position, you should also analyze your competitor’s performance. Top ranking in the SERP translates to conversion, so it’s imperative for you to study and improve your optimization efforts.
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Find a good balance between competition and keyword search volume
Apparently, all the business owners want to target keywords with high volume. But you also need to take the competition into the account. If most of your competitors are already targeting the same keywords, it will be more challenging to rank high for them.
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Ensure your keywords match your users’ search objective
The search intent of a user can be navigational, informational, or transactional. So, you have to analyze and use the correct keywords on the basis of your users’ search goals.
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Determine the right pages to add specific keywords to your eCommerce site
The next big thing after choosing the keywords is their placement in the most relevant pages and sections. Do not haphazardly place the keywords on any page, identify the correct page/post/section for a specific keyword matching the overall content on that page.
Undoubtedly, keywords are just a part of eCommerce SEO, but they definitely make a huge difference. So, along with optimizing your product listings and descriptions with targeted keywords, you also need to create high-quality and unique content that offers useful information to users.
2. Use Up To Date Security and Payment Systems
Of course, you need to go over and above to secure your eCommerce site and watch over possible cyberattacks. It is essential in 2022 as the number of online shoppers has increased and while doing so entering sensitive payment info can easily go into the wrong hands.
Violation of Ecommerce data can come in many forms—hijacked information, assuming passwords, phishing, malware viruses, etc. No matter what, you must have appropriate security measures against any of these to stay away from costly consequences.
Cyberattacks cost businesses many hundred thousand dollars. Apart from this, they can also cost your name as users may lose trust and confidence in your brand.
To protect the security of your eCommerce website, here are some important steps you should consider:
- Use TLS/SSL encryption over the HTTP protocol for the whole website.
- Do not save customers’ debit/credit card data or other sensitive payment information.
- Set password requirements to assist clients to protect themselves.
- Work with security plug-ins, if suitable.
- Regularly back up your site data to keep the information safe.
- Keep an eye on on-site security at all times.
3. Enhance UX Gaps and Concerns
Now that users are more taken up with the online sphere, they have also become more analytical of the websites they visit. If they do not find the shopping experience smooth and seamless, there is a high probability they may leave without buying anything.
Considering this, you should plan a survey to discover user experience (UX) gaps and problems on your eCommerce site and tune them up accordingly. Prior to conducting tests, take a look at your site’s Google Analytics to find out where your site’s performing failing.
By taking these steps, you can find out which parts of a shopper’s session most users drop off and work on improving these areas.
To help you in your survey and analysis, here are some key points to check in your UX:
- Control your page load time and keep it at or below two seconds.
- Ensure your site is responsive and mobile-friendly.
- Product search should be easy and optimized.
- Make certain that the product’s description is accurate, and clear, with high-quality images.
- Provide clear and direct navigation.
- Shape up the checkout section.
4. Measure Your Results with Analytics
Measuring and tracking results with analytics is very essential in this day and age. When it comes to an e-commerce site’s performance tracking each step of a customer journey is crucial to influencing conversions and delivering a good user experience.
With e-commerce analytics, you can get important and helpful information about your shoppers’ behavior and actions and find room for enhancing your digital marketing plans.
You can start by setting up Google Analytics for your eCommerce website. It is completely free to use and allows you to track and measure key performance indicators (KPIs) to help you learn about your site’s visitors in a better way.
By gaining insights from Google Analytics you can act fast and acknowledge the issues immediately to stop them from getting bigger.
Here are essential metrics that eCommerce websites should track in general:
- Transaction and purchase data
- Customer lifetime assessment
- Organic traffic and site visitors
- Impressions, reach, and engagement
- Conversion ratio
- Onsite activity (views per page, sessions per page)
- Pages most visited by users
- Cart abandonment rate
- Customer retention rate
- Return and refund rate
The above list to track the essential metrics may seem a tad overwhelming. But, monitoring them regularly with the right tools is important for all eCommerce websites.
5. Shift to First-Party and Zero-Party Data
2022 marks a big move in the online space as search engines begin to close down third-party cookies. While the search giant Google has delayed this by a year–to the end of 2023, you should still get ready for the nearing change.
Third-party cookies have been actively involved in building targeted online ad campaigns, so shutting them will have a direct impact on your advertising strategy.
If you have not yet turned in your marketing efforts, you should do this right away to make your mark in your industry.
Undoubtedly, first-party cookies will still be in use, so you can monitor people’s behavior on your eCommerce website.
However, zero-party data is also advancing as an important opportunity in the digital marketing world. It is about getting optional information from users that they willingly share with companies/brands.
Here are some creative ways to collect zero-party data without creating a disturbing experience for users.
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New User Sign-up
When users register for an account, you can ask them some questions about their interests or pain points, so you can capture their interest by showing initial products they would fancy.
For example, if you specialize in food business, you can ask questions like “What are your favorite cuisine, vegetarian or non-vegetarian, and other similar things?”
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Interactive Questions
Know your users better by asking them interactive questions while they are browsing to make their shopping experience more useful. For instance, if you run a fashion e-commerce site, you can ask about their style, fashion choices, color preferences, any specific item they are looking for, and others.
The eCommerce site can then provide relevant clothing suggestions for site users to shop.
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Social Media Engagement
You may not find it significant, but social media engagement tools like IG polls, sliders, and other stickers increase your interaction with your users.
It is simple yet valuable in understanding consumer behavior and preferences in terms of shopping.
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eCommerce Popups
You can also use conversational popups to collect zero-party data, but it should not be placed such that it disrupts the customer’s experience.
These popups can be about a couple of questions to learn more about the user. And to encourage the users to answer you can incentivize them with something like a discount or free points.
Continue to personalize your marketing efforts with zero-party data. Deliver personalized experiences to keep your site’s users interested and engaged in your products or services.
Moving Forward
As the e-commerce industry becomes more aggressive, so should your digital marketing efforts. Anyone can get lost in the overwhelming technology trends coming out, so start with the most significant things first, listed in this article.
For 2022-23, ensure to implement these five updates mentioned above; to help you draw in more customers, peak online visibility, and boosted competitive edge.
If you are looking for a website designing company in Delhi to design your eCommerce website in India then contact us. Our digital marketing company in India will maximize your results in the most targeted way.
Newly launched eCommerce website starts receiving orders from the very first day of launch
Our latest eCommerce website launch – naariattire.com garnered many offers, with several products already being sold out – a remarkable feat for a newly-launched website. Our eCommerce Developers in India worked endlessly to meet the 5th July 2021 deadline for launching the Naariattire.com website.
Here’s what we did to make the website a success story for the eCommerce platform.
The website is developed on WooCommerce (eCommerce for WordPress). It specializes in ethnic wear for women has a rich collection of sarees, blouses, and dupattas. The website offers a host of blouses and dupattas in a variety of colors. Plain and printed blouses are available on the website at reasonable rates. As far as dupattas go, the Naariattire.com website has a range of colorful designs to boast of.
This is how it looks:
Our Digital Marketing Agency in India planned and structured the website such that it is conversion-focused. With the prices and product categories being displayed upfront, the website has taken advantage of the influx of traffic to get more conversions.
By partnering with our top-ranking eCommerce web design India company, the Naariattire.com website has become popular among the online community within a short time span.
The website’s collaboration with our eCommerce website design agency India company has helped convey the various policies effectively to the visitors. From the free delivery options to product availability information to shipping charges, browsers have access to all they need to know about their orders.
In this endeavor of Naariattire.com, the services of the established website design company in Delhi have an essential role in promoting the company’s goods.
The client’s affiliation with our outsource eCommerce website design company has been fruitful in helping client artisans display their wares to global customers and customers to gain access to an array of unique products.
The efforts of the custom eCommerce website development company also have to be lauded in designing the Naariattire.com website that allows clients to browse products with various filters.
As one of the best eCommerce website development companies in India, we ensured to design the website user-friendly. Prospective customers have to cruise through the various products on display. Then, before purchasing products, they can go through the product details to know about the material info and wash-care instructions.
Since we come in the top eCommerce website development company in India, we have had experience in integrating payment gateway for many e-commerce websites. So, we helped the client end-to-end to integrate a payment getaway for an easy checkout process.
As a part of our eCommerce outsourcing services we also assisted our client with reliable hosting solutions and an SSL (https) for secure transactions on the website to make shopping an easy-breezy affair for the patrons.
Our website design company in India, took special attention to ensure the site is responsive, SEO-ready, user friendly and conversion focused.
Please view the website naariattire.com
Our Take-home Message for eCommerce Web Design and Conversions
When developing an eCommerce website, these are our key takeaways for designing and conversions of an eCommerce website.
- Firstly, you must communicate your product value to your potential customers clearly and concisely. If you offer something of value—for instance, free shipping or a discount—but you don’t tell your prospects about it, how will they know?
- Avoid including redundant or unnecessary information on your eCommerce website. This may distract your visitors, and it also takes up physical space on your site that could have been used for a better purpose.
- Optimize your site for better conversions— this does not necessarily mean you need to do a complete overhaul. A few tiny, seemingly insignificant tweaks can start generating a massive amount of conversions.
- Always write your copy with your audience in mind. Ensure they understand the true value your product will bring to their lives and what it will enable them to do or accomplish.
- Create a feeling of urgency in your website visitors so they understand what they have to gain from using your product and what they have to lose by not using it.
- Double-check your copy to be sure it means exactly what you want it to mean—and that your visitors will understand it in the same way.
- Declutter pages with unnecessary actions to focus on making the sale. To quote Occam’s Razor, “the simplest solution is often the best,” and the more straightforward flow works wonders for eCommerce websites. Find pages in your pipeline where users are dropping off and see how you can simplify them to focus your customers.
Ready to get an eCommerce website for your business? Talk to our specialists now.
Phone & Email
India: +91-8447380262 +91-7838810348 (call or Whatsapp)
USA: +1-(806)-402-8343
inquiry@icowebsolutions.com
Top 3 E-Commerce Website Development Factors You Need to Know Today
E-Commerce has come a long way from its establishment in the 90s. At first, only a few people knew how to manage E-Commerce online sites. Now people have intellect and revenue to promote their brand’s E-Commerce websites. With the development of WordPress, WooCommerce bundles has made it more comfortable.
Look around you and notice that all the stores are using online platforms to put forward their sales. The time of displaying on retail markets and using no other means is long gone. You will be surprised to know many large brands who you did not think would face problems are shutting down.
Website Designing Company in Delhi have sworn by the progress of online sales platform. E-Commerce has opened new gates for its users. Experts have estimated that by 2023 the sales through E-Commerce will skyrocket by at least 7 Billion dollars. The increased use of the internet has forced people to buy online. A prominent brand that does not have an outlet is making more profit online than branch large scale companies.
For the new entrepreneurs that are starting from scratch, E-commerce is a good and profitable strategy. There is more to E-commerce than approach and online sales. The development of a website is not an easy task. You have to overcome the feat put forward by your competitors. Almost everyone has their hands on some websites in the current modern world.
Before you start with your website, read about the developmental facts mentioned below that help you start with a loud bang!
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Settle on a solid base:
Like all the other businesses, you should settle on a solid foundation. It will be a stepping stone for all your development and services. Many small businesses make a mistake of overlooking this step. If you do not have a focused lens, you will face problems as you develop your website.
To make sure your E-Commerce website is well-developed, focus on three main things. Even if you are working alone or in a group, you will reap the benefits in the longer run.
- Niche:
Choose one niche or identity of your website and stick to it. You can even choose two ideas but not more than that. Your customers will be confused by visiting your website. Besides, it will form recognition for your brand based on that niche. For example, you are selling shoes; then, there will be various colors, styles, orthopedics, and additional supporting shoe wear tools. Categorizing will help you settle on what products to sell.
- Milestone dates:
Milestones will present your goals in front of your eyes. It will also form a good relationship between the web designers you have hires and business officials. Milestones anchor to your project management, timelines, and budgets. You will see the fall and rise in business.
- Architecture:
If you have a laser focus, you will develop an approachable website. Even with web developers’ help, the planning and architecture of your websites will fail if you do not have a solid base. You will learn to present the desirable features of the product you have chosen in the long run. Advertising many products will lack the expertise you will get by promoting one through various techniques.
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Product pricing:
When a customer visits your website, he has probably come browsing from your competitor’s pages as well. It is usual for the customer to compare your prices with the others. He wants to get a high-quality product but in the best price deal. There are software’s that enable large marketers to compare the charges.
You can use discounts, seasonal sales, phycological pricing, and other methods to attract customers. It would help if you kept the commissions and business profit your focus. Many businesses have gone bankrupt because they risk their discounts and price dealing only to have no profit in the end for a massive sale.
No matter what the value, the selling price should make up for the wholesale, retail benchmarks’ double pricing margin.
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Interaction with Customers:
When you log into E-commerce sites, you must have noticed many informational pages pop-up. They gather your personal information and help you filter everything. This tip will increase the chances of you finding the desirable products without wasting time.
You can use different website strategies. Some like to fill a form. Questionnaires are added, and there is a messaging bar at the end of pages. The services of the company are available for the customer’s quarries. Furthermore, new websites ask you to subscribe so that you get notified regularly through emails.
Customers can make reservations on the website beforehand, so there is less hassle when they order the purchase. Quick work can be done, saving a lot of time and energy.
Reservations help you get your hands on the sought-after products faster before they are sold out.
Conclusion
Web development is the prime factor that determines the success of your eCommerce website. Customers are naturally attracted and they will choose your site if it is advanced and provides comprehensive details on all products. Instead of surfing through web buyers can stay on page, read the information and purchase with satisfaction!
Looking for an eCommerce website development company in India? Get in touch with our team now for a price quotation.
Phone
India: +91-8447380262 +91-7838810348
USA: +1-(806)-402-8343
Email
inquiry@icowebsolutions.com
You may also be interested in reading:
- Marketing Innovation: How E-Commerce Websites Are Evolving Businesses All Over The World?
- Ecommerce Website Design and Development FAQs
- Ecommerce SEO: Beginners Guide
- 9 reasons why you should revamp your ecommerce website
- The future of eCommerce websites in India – Statistics & Facts!
- Featured among the Top Ten eCommerce Web Design Agencies 2019 in PRWeb
9 reasons why you should revamp your ecommerce website
Your business website is the face of your product and services. It represents your business at global level. If website design and digital marketing done correctly, you can make millions from your website sales. But if it is not done in proper way, you may end up loosing your time and money.
Website always proves to be an asset for one man shops, small businesses and even fortune companies. Often you come across terms like revamp your website for better conversions and increase in sales.
What exactly is revamping your ecommerce website?
It is often thought revamping a website is to redesign the website. But a website revamp is beyond just changing the design of your website.
Revamp website meaning
Revamping a website means finding ideas to increase your sales, generate more subscribers, giving an over all boost to your website conversions.
There are a lot of things to consider for a website revamp. It is not just the redesign alone. You should think about the improvements in website functionality in conjunction with a solid marketing plan. When you have an ecommerce store the job becomes a little difficult.
Should you revamp your ecommerce website?
Often small business owners keep the website revamps on the back burner. They keep on doing with the existing ecommerce website because they never check the overall website performance and just track orders from their website.
They are not aware of the technical stuff involved in website performance. It is obvious because it is not their niche. For example how would a restaurant owner know about the CSS of the web page or the Google search console.
Below are the important reasons for website revamp
1) Your ecommerce website loads slowly
Earlier this year Google announced the ranking factors for website for mobile. Website load speed is one of the major factors. Relevant and meaningful content still will be the most important factor for ranking of the websites but page speed will also boost the website rankings is also true.
Moreover it is not just about Google ranking factors. How often do you wait for a website to load if it is slow. Even if your website ranks on first page of Google due to amazing content visitors will go away in seconds if it loads slow.
There is no point doing all the hard work to bring users to your website and they leave in a very short time without doing anything on your website.
However, if your website loads fast then there is every chance that you get a sale. Page speed also improves the overall user experience of your website. It is very important you do page speed optimization of your website.
You can check your website page speed using a free tool provided by Google for page speed test.
2) Your website has a clumsy and cluttered navigation
You should never confuse your customers. Navigation is another important part of your ecommerce website. There should be a smooth experience for your website users to browse through your products and different products categories.
They could very easily jump to the shopping cart, account settings, use filters on product pages, add and remove products from your website. They should also be able to access your website’s privacy policy and terms and conditions page easily.
With so many ecommerce companies around, you can’t expect your customers that they will fill up a complain form on your website letting you know about the poor navigation issue. They will switch you another ecommerce website with a blink of an eye.
This is because they are not bothered about how your website functions. They just need to buy a product at that moment. The ecommerce websites which provide a smooth experience those will get credit in terms of sales.
Also read our Ecommerce FAQs
3) Your website design is out of date
You may also be loosing sales because you have an outdated design. As I said in the beginning of this article that redesign alone is not website revamping. But no doubts that it is also a very important factor to consider when you plan a website revamp.
You can also read about a separate article on how to increase sales by redesigning your website.
The design of your website should represent your brand and should be done after a research of the buying habits, color psychology and market trends of your target market.
It is important that your website designer and your marketing experts should sit together with you and discuss about how and why redesign the complete website or maybe you just need to redesign certain pages your you ecommerce website.
4) Your website is not SEO friendly
Along with your customers, your ecommerce website should also equally impress search engines especially Google.
Ecommerce SEO is not just about strong product descriptions and meta descriptions. For that matter no SEO is just about that. SEO also involves a lot of other important things than content and meta content.
A few things to mention are, checking broken links, sitemaps, search engine submissions, link building, image optimizations and many others. Even website security also plays an important role in your website’s search engine rankings.
It is often assumed that SEO is done post your website launch but the fact is SEO starts right from stage of wireframes. If you haven’t taken care of the SEO in the beginning then you must do it now.
You can read our complete beginners guide for ecommerce SEO
If you want you can contact us for a SEO audit of your ecommerce website.
5) Your website has a high bounce rate
Another reason you should consider website revamp for your ecommerce website is the high bounce rate. In technical language bounce rate can be defined as percentage of all sessions made on your website in which your customers spent time on a single page and sends a single request to Google analytics.
In simple words bounce rate is the rate at which users spend time on your website pages or leave your website. You can get the bounce rate report of your website from free Google analytics tool.
If the bounce rate shows a high value then it is a matter of concern. High bounce rate shows that your website visitors are leaving your website pages without giving you anything.
This is of high importance as people leave a website either because slow speed, bad user experience or bad content. You need to analyse everything about your website in order to decrease the bounce rate.
You can read all about bounce rate in this comprehensive bounce rate guide.
6) Your website is not optimized for mobile phones
Mobile searches have increase by more than 500% in last few years. From 2009 till now that is 2018 50.2% of internet traffic is generated via mobile phone. According to a report from Google more than 50% of search queries comes from mobile phones.
So it is extremely important to optimize your website for mobile phones and tablets also in order to remain in competition. Your website should provide the same shopping experience to mobile phone users as it does for desktop users.
The UX design, website security, user experience, website flow and brand trust should be excellent on mobile phones. Only then you can reap the benefits of increasing mobile phone searches.
A report from Salesforce and Demandware gives you insights on how customers behave on ecommerce websites on mobile phones.
To retain your customers you can also get an iOS and Android application developed for your ecommerce website. For this you can talk to your existing website designing company or you can also hire dedicated mobile phone application developer
7) Website content is not presented properly
Content on your ecommerce website is a combination of images, products names, category names, products descriptions etc. If all this information is presented in a haphazard way on your website. Or the images looks unevenly chopped off or they appear blurry then there are chances your customers might leave your website.
Make sure the the content is presented systematically. Include multiple descriptive images of products, products names and description should be prominent. Include a short description too. Call to actions should not be annoying to customers and should be strategically placed.
Not only presentation but the content should also be written good. You can take the help of a professional content writing company for your ecommerce website content or it will be wise to hire a dedicated content writer with experience in ecommerce content writing.
8) You might be on the wrong ecommerce platform
It is very important which ecommerce platform you choose for your ecommerce website. If fixing all of the above things doesn’t work then you might need to change your ecommerce platform.
There could be many limitations of different ecommerce platforms.
It may not provide flexible customization features.
It may not provide easy CMS pr doen’t provides CMS at all.
It doesn’t provides SEO features.
It is not upgradable as per the latest technology changes.
It is not able to handle large number of user data.
Keeping all these in mind you may need to talk to your ecommerce development company about which ecommerce platform to use.
9) Your website doesn’t works for your business objectives
This one is the most important of all. If your websites doesn’t works for your business objectives and goals then there is every reason to revamp it and give it complete overhaul.
Your website should reduce your marketing costs and always act as your most trusted sales person. If it is not attracting your target customers then you should immediately consider a revamp.
How to revamp your existing ecommerce website?
After reading the above points, you must be thinking about working on all of them. There may be so many website revamp ideas popping up in your mind.
But you may not need to work on all of them. Revamp process for your ecommerce website starts with analyzing your website. You can check all these points one by one and fix only what is required.
If you start changing things without testing, you may end up messing up with those part which are already working fine. It is better to hire an ecommerce specialist or consult a leading ecommerce website development company in India or wherever you are comfortable with.
How much does it costs to revamp a website?
Website revamp cost may vary depending upon the experts you hire and amount of work needed to fix the website.
A complete revamp might cost you as much as building a new website from scratch. But if you need to fix a few parts then it may cost less.
Hiring an in house ecommerce expert is anytime an expensive deal as you may incur many other management costs apart from paying salary. You may also need to hire a project manager to check the work done.
If you hire an ecommerce website development company then you can save a lot of cost and mental stress of managing the resource.
You can save more than 50% of your cost if you decide to outsource your ecommerce development overseas. You can hire dedicate web developers and web designers at a fraction of a cost. You also get a project manager as a bonus.
Read more about outsourcing
FAQs On Offshore Outsourcing Of Web Designing Work To ICO Webtech
How To Choose Your Website Design Outsourcing Partner
How Will Outsourcing Help Your Business?
Benefits Of Outsourcing
SEO Outsourcing Offshore Will Get Your Website Penalized By Google: Really??
Ecommerce Website Design and Development FAQs
Beginners Guide to Ecommerce Website Development
Ecommerce Website development is a mandate for all the businesses who buy and sell their products or services online.
What is Ecommerce anyway?
Ecommerce or Electronic Commerce, refers to the process of buying or selling on the internet through a website electronically.
Since the payment too can be processed electronically on the internet, ecommerce website development is becoming a big hit among businesses.
This is because it gives the business owners the liberty to sell almost everything to literally everyone, without worrying about “region” or “distance” differences. The need of the hour is thus to create an ecommerce website from the best ecommerce website development company India.
Also Read: Why every small business should have a website?
Being a top ecommerce web development company in Delhi NCR – India, we insist the businesses who are in buying and selling to create an ecommerce website. Because it benefits them and the customers by giving them the convenience and best price as compared with a brick and mortar store.
As per Economic times the number of consumers who purchase online is expected to cross 100 million by 2017 end with e-retail market likely jumping 65% on year in 2018.
As one of the top ecommerce web development company in Malviya Nagar, South Delhi NCR, India, we would like to share the reason behind such low prices of online stores.
This is because online stores reduce overhead cost of huge number of employees in a brick and mortar store.
Also read: Our Website Design FAQs
Why do you need an ecommerce website development company?
Unlike a freelancer an ecommerce web development company India delivers solutions depending on your business-specific requirement. After carefully studying your requirement an ecommerce website development company will then create your ecommerce website with features best suited for your niche.
A best ecommerce development company will surely have an experience of creating ecommerce websites for many clients. This gives them an added advantage of developing ecommerce websites for various industries like apparels, footwear, perfumes, matrimonial websites etc.
A top website design company India will always create ecommerce websites which are responsive in nature. This means by developing ecommerce websites from the best ecommerce website development company Delhi, you do not have to optimize the website separately for each device. Just one ecommerce website will fit the screen size of desktop, mobile, and tablets, if responsive.
How do ecommerce websites work?
An ecommerce website operates through a range of steps employing website technicals (coding), the database, and payment gateway integration.
SSL certificates are mandatory for eCommerce website development for the security of the data that is being transferred electronically. Never ever save critically important information like credit/debit card numbers within the website’s database unless they have proper PCI-DSS (Payment Card Industry Data Security Standard) compliance.
What does an ecommerce website do?
Ecommerce web development can be for any industry, but the basic operations on an ecommerce website remain the same. Below are the steps an ecommerce website follows.
- When a shopper visits an ecommerce website, the website displays the categories and products from the ecommerce website database.
- If the shopper likes a product he adds it to the cart.
- Just when the shopper is ready to checkout, the ecommerce website must show a secure symbol of a lock in the browser.
- To get the shipping rates, the ecommerce website may use a third party software at the time of checkout.
- When you initiate online payment then that information (like credit card number) is passed on to payment gateway (like PayPal or Authorize.net) integrated on the ecommerce website.
- The order will now be completed and the eCommerce website will not have the payment information in their database. All critical information will be saved in the payment processor.
How to know that a website is an eCommerce website?
The easiest way to know this is; when you visit a website and find an “add to cart” button, be certain that you have landed on an eCommerce website.
Different eCommerce website makers will build the website differently. But the basic functionality for all the eCommerce websites will remain the same. T
What is Payment Gateway in Ecommerce website development?
In almost all eCommerce websites the payment credited is not processed through your website for security reasons. Instead it is processed through a Payment Gateway.
A payment gateway is a merchant service provided by an ecommerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar.
A good ecommerce website development company Delhi-India will integrate the payment gateway of your choice for you. You just have to have an account with a payment gateway to accept credit card on your website.
Even though your transactions will pass through a gateway, the shopper will not be alarmed about it. Your ecommerce website will be secured with 128-bit encryption using an SSL certificate. Because of this any sort of scam will be virtually impossible.
When a shopper purchases an item and initiates online payment then the money will be credited to the linked bank account directly.
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ICO WebTech is an eCommerce website design company in India. We are a full scale website design and development company in Delhi, India, engaging in all kinds of web design and development. We cater to all the industries for all our clients in India, U.S.A, Australia and Canada. We also excel in the design of Ecommerce websites and develop mobile apps. We are also a SEO agency in India offering complete internet and digital marketing solutions at affordable prices.