SEO Outsourcing Offshore Will Get Your Website Penalized By Google: Really??
Very recently I came across an article on the website blog of a top SEO company in Miami Florida, USA. It was really shocking to read that if you outsource your SEO overseas then you may end up getting penalized by Google. The author of this blog strongly recommends never outsource overseas because as per him SEO outsourcing is not a good practice and Google never recommends it.
And it is more surprising that they are Google Partners All Stars with a badge on their website.
In my opinion this is very misleading and misguiding.
Firstly Google never cares about outsourcing any of your business. They just care about ethical SEO.
Google aims at providing valuable information with a high level of accuracy to the people seeking information on their search engines.
In a way this should be the objective of any business to provide value to their customers and solve their problems in an ethical way rather then misleading them.
SEO companies posting such information are either ignorant or they simply want to misguide their customers. Either they don’t know the benefits of SEO outsourcing or they don’t know the benefits of outsourcing at all.
Outsourcing helps your business in many ways read this article for complete overview about how outsourcing helps your business.
I would like to give a brief background about SEO.
What is SEO?
There are more than 3.5 billions searches performed daily on Google alone. The business or websites which manage to appear on first page of Google for these searches get the benefits. It is not easy to appear on the first page of Google SERPs.
That’s where SEO comes into play. SEO means Search Engine Optimization. It means placing valuable information on your website so that if someone performs a Google search then the websites which have most valuable information are presented on the first page.
There are a lot of things to to make your website appear on first page of Google search results and it is not possible for a business owner to get into the technical niche and do it all by himself or herself.
So business either hire SEO expert inhouse or they outsource their SEO.
Some outsource locally in the nearby areas and some prefer to outsource overseas. SEO doesn’t depends on from where it is done till it is done ethically and using the best practices. But outsourcing SEO overseas has some additional benefits.
Here are some of the benefits of SEO outsourcing overseas.
- Savings SEO cost: When you outsource your SEO to outsourcing companies overseas then you get the services at less than half of the cost as compared to what you spend if you hire a SEO expert inhouse.
- Social Media Marketing, SMM: SEO outsourcing companies share your workload and invest hours in sharing your website SEO content on various social networks making your brand popular and making your business popular day by day.
- Website Design: SEO outsourcing companies know how the website should look in order to attract visitors and impress search engines. So you additionally get your website redesigned and improved to perform better in search engines.
- Quality content: A profession SEO outsourcing company will work on improving your website content regularly as they know the importance of quality content on your website.
- Link Building: Amount of quality links built by experts SEO guys are not comparable. The SEO outsourcing companies have dedicated resources for everything whether it is link building, technical improvement of your website or SEO content writing.
- Management: As you have outsourced your work you don’t have to manage the resources. A good outsourcing company will do it all for you. They will provide you with a project manager to take over all the project management tasks.
- Results: SEO outsourcing companies, especially in India have decades of experience in high level consulting business. If you know how to choose the right SEO company in India then the results are guaranteed.
- Detailed Reports: Reports from Google analytics may appear geek and latin for non SEO people. A good outsourcing company will give you detailed and simplified reports which will help you track your ROI and take marketing decisions on the go.
You get all these benefits and much more at less than half of the cost provided which SEO outsourcing company you chose.
How to choose a SEO outsourcing company?
You need to be very careful when you choose the overseas outsourcing company for your SEO else you might loose your money. But this could be the case even if you hire a SEO company locally.
But you can make fortunes if you hire a SEO company which can give you a clear analysis of your website, define a process tailored to your business needs.
Discard the companies which give guaranteed first page ranking on Google as it is not possible even Google doen’t supports it. Choose the company which gives a guarantee on increasing the website traffic instead.
Never choose a SEO company which sells paid links package as paid links very often lack relevance and could backfire your overall SEO investment.
Never believe the theories they claim. Make sure they give you enough examples and references of their precious successful SEO campaigns. Like the one we have. This one is a good example of a previous work. Read the case study.
Choose a company which thinks beyond just optimizing your website and building links the objective of SEO is to improve your overall online presence. Companies which can work with your business objectives and goals are the best ones to outsource your SEO.
Always set targets which can be measured and see if the SEO company agrees to it. They should be working toward achieving your business goals. You need to analyse that.
Read more about how to hire a SEO company and what mistakes to avoid.
Shared some experience as a leading SEO company in Delhi. Hope this clears your doubts about SEO outsourcing overseas and please keep away from misleading creatures.
Avoid these very Common mistakes when hiring SEO firm
One can tend to make mistakes when hiring SEO firm for managing their Digital Marketing campaign. To avoid this we have set up pointers for you to avoid while you are in discussions with your to be SEO firm.
The best known option of doing Internet Marketing are:
- Hire an in-house SEO expert
- Paid digital marketing (Google Adwords)
- Hire a professional SEO firm
One can always go for the first two options. But, there are situations which mandates businesses to hire a full fledged experienced SEO firm for their internet marketing needs.
We can help you in search by pointing out the most important facts which should be considered and discussed when you plan to hire a SEO firm.
Consider these points before hiring SEO Firm:
Don’t fall for the Search Results blindly
The first thing which a business does before hiring is “Searching”. When you type a keyword in a search engine (90% Google) using keyword phrases (eg.; Top SEO firms in New Delhi), then chances are for you to consider the top ones. This can be a mistake.
The reason can be debatable, but definitely noteworthy.
Often great SEO companies are so occupied with clients which they may get from Referrals of their existing clients, that they do not get time or have the need to spend on their own SEO. After-all, it’s about getting revenue, which they are already getting through referrals and by managing existing accounts.
As a result of this you are left with the Z-list. So, the companies which rank well for your search query can not necessarily be the best in work. Instead, they can be the ones with no or little work in hands and are hence focusing only on getting new clients. This does not mean all the listed companies are bad, but just considering on the basis of ranks is not a good idea.
The Bests’.com can be just Aggregators
Often when you search for best SEO company or best SEO consultants in a particular region then you may land on websites like bestseocompanydelhi.com or topseocompany.com.
These may be just aggregators, which are a website or program that collects related items of content and displays them or links to them, as per Definition. The purpose of such websites is to sell these listings to SEO firms by giving them High ranks for such keywords and gain huge amount of money in return.
In short, if someone is paying to be on a list of top results, does it prove their authenticity or capabilities? Not necessarily. So, again do not just rely on the results.
Never ever fall for “Secrets”
I would not be wrong if I say that “SEO practices” is an “Open book”. You should always get an aswer to your questions regarding how a firm manages or maintains SEO practices. If you receive a reply saying “Oh, this is our internal policy, we cannot share the details” or “We are sorry but we cannot share the “how’s” with you”. Then, my friend it is time to move to next SEO firm for consideration.
All that glitters is not Gold when you are hiring SEO Firm
If a company promises you to get you the no.1 Google ranking in a very short time, beware of it. SEO is a very long, slow and dedicated process. It takes time for a good SEO firm or an expert to get you in top results, but that too they won’t guarantee.
Precisely, do not rely solely on any one factor. Rather, ask questions about their practices, process they follow and more. Read about what points you should consider before hiring a SEO firm to know more.
