Website designing has evolved over the decade. It is not just about having a website for your business. Your website now is the most important part of your digital strategy.
Why is website important for your digital marketing?
Your website gives you liberty of advertising online for free. You just need to show up on top of Google search. Unlike paid ads where you buy your spot on internet.
These days even your offline marketing materials have your website address printed on it. For example, your visiting cards, pamphlets, brochures, even audio and video ads pronounce your website address.
If your website is not good enough then your complete digital marketing campaign goes for a toss.
Website is the most important part of your digital marketing and website designing is a tool for a perfect website.
Website designing takes into account many important factors and not just Photoshop and HTML.
Things to check before you take your website live:
- Is your website consistent with your overall branding?
- Is your website responsive?
- What is the website speed?
- Do you have relevant and meaningful content on the website?
- How is the url structure?
- Do you have a sitemap?
- Do you have thoroughly researched meta content in place?
If you have a website and not getting results then you must look out for reasons for it and track them.
- Is your website getting SEO traffic?
- What is conversion rate?
- How is your website performing in search engines?
- How is your competition doing?
But does digital marketing revolves around website? Certainly Yes!
Digital Marketing is a science and a perfect digital marketing comprises of market research, analysis, content creation, content marketing. All this to bring customers to your website.
So, if you do not provide an amazing user experience on your website, then all your hard-work goes in vain.
How to use Website Designing As a Tool for Digital Strategy in Delhi?
Hire a good website designing company in Delhi. But that is not enough you have to be involved in complete website designing process as you are the business owner and no one knows your business better than you.
Keep in mind the following things:
For whom you want to build your website?
The target audience. Who are your target audience? What do they like? What is their online behavior?
Apart from target customer you may also want it for staff, stakeholders etc. This research will help you find your customer’s online behavior like,how do they search online, what type of queries they use to search and which websites they like.
Define the goals of your website?
Every website should have a clear purpose. Is it for lead generation or brand awareness or for anything else. Website designing should revolve around the purpose and goals of your website in your digital strategy.
Once you have done this you are on the right path for a successful website.
Search Engine Optimization
Once you have defined the goals and started the website designing, you must consider the SEO factors into account.
These include genuine, meaningful and unique content, responsive design, Meta content, url structure, sitemap, website speed, hierarchy. Every website should be SEO friendly and SEO gives you online stability.
Conversion Rate Optimization
SEO drives in traffic to your website but the next step it converting those online visitors into customers. Website must have smooth user experience, valuable information, call to actions at right places, inquiry forms, email subscriptions and much more.
Tracking and Analytics
You need to monitor your website performance regularly. This gives you insights about the visitors on your website, demographics, which device they use (mobile, desktops, tablets), how much time they spent on which page. Did they just leave?
Tracking and analysis gives you chances of improving your website more.
You must get your website right so that your digital marketing strategy generates results. If you are looking for a website designing company in Delhi which works for your business goals, reach us at +91-8447380262.
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