How to do website promotions on a low budget

As we have been saying that your website is the most important tool for the marketing of your business. However, just getting a website will do no good. Your website should reach your customers and should be visible online.

In order to get results from your website you need to regular promotions and stay ahead of your competitors.

It is not easy to invest in heavy marketing activities especially if you are a small business or a start up. You can do search engine optimization but you have to invest a lot of time in learning SEO tactics, which again is not feasable as you have to manage a lot of other activities of your business.

You can hire a SEO Company but you have pay them every month for the SEO services.

But there are a many other activities which you can do even from your smart phone to promote your website and drive customers to it.

How to promote your website on a low budget?

Add Blog to your website

If you do not have a blog on your website then you should get one. Blogging is the best tool to generate traffic to your website. You can easily set it up using WordPress

Once you have set up a blog, start posting quality articles on it consistently. This will help you to address the needs of your target customers and you start getting visitors on your website. You also can take help from a website designing company to set it up quickly for you at a very low cost.

Create you Google My Business Account

It is extremely important to have a Google My Business account as it helps your business to appear in local Google searches and Google Maps.

You can easily do it by downloading Google My Business App in your smartphone. Once you have your business profile on Google My Business, there are very good chances that your customers start finding you on Google.

Be Active on Social Media Groups

With people spending so much time on social media channels like Facebook or Twitter, it would not be a tedious task for you to be active there for your business.

Create your business page on major social media platforms and join local groups. Be active there and answer relevant queries genuinely. You will start building trust and slowly people will start contacting you for your services.

Create mailing list

Keep a track of your website visitors and implement actions on your website to capture their email addresses and phone numbers. This will slowly build up your mailing list.

You can use free email list management services like mailchimp to organize and setting up email campaigns for your website promotions.

Article contribution

Write a quality article with valuable information and find opportunities online to publish it online as a guest author in online magazines.

Many online directories and magazines allow guest postings. You can find many in your niche. Don’t forget to include your website link in your bio.

Comment in forums and other blogs in your niche

Commenting on other blogs doesn’t usually improves your website rankings but if you post genuine relevant comments, then people will start noticing you and you get involved into business communities within your target zone.

It is all about making your presence felt. If you can’t invest in marketing or SEO then try these few things mentioned above and you will see the results without being on top of Google search results pages.

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