Top Google Ads Strategies to Attract New Patients to Your Dental Clinic
Introduction: Why Google Ads Matter for Dental Clinics
In today’s digital landscape, dental clinics face increasing competition for attracting new patients. With more than 63,000 searches on Google every second, the potential for dental practices to connect with prospective patients has never been greater. Google Ads for dental clinics stands out as a powerful tool to reach individuals actively searching for dental services. By utilizing targeted advertising, dental clinics can place their services in front of the right audience at the right time, significantly enhancing their chances of attracting new patients.
Google Ads allows clinics to create targeted campaigns that showcase their offerings, such as general dentistry, cosmetic procedures, or emergency services. These campaigns can be customized to address the specific needs of various patient demographics, ensuring that the most relevant ads are presented to potential patients. Moreover, the platform provides robust analytics, enabling dental clinics to track the performance of their ads and make data-driven decisions to refine their marketing strategies.
As patients increasingly turn to online resources for their healthcare needs, having a strong presence on Google is essential. The convenience of searching for a nearby dentist and the ability to compare services and prices can greatly influence a patient’s decision-making process. In this context, Google Ads not only drives traffic to a dental clinic’s website but also fosters trust and credibility in the eyes of potential patients.
In this article, we will delve into advanced strategies for maximizing the potential of Google Ads for dentists. We will cover essential tactics like keyword targeting, crafting compelling ad copy, utilizing ad extensions, implementing retargeting techniques, and optimizing landing pages. Each of these strategies plays a critical role in attracting new patients and ensuring that dental clinics remain competitive in a crowded market.
By understanding and effectively employing these Google Ads strategies, dental practices can increase their visibility, improve their online reputation, and ultimately grow their patient base. Whether you’re a small practice or a large dental office, the following insights will help you harness the power of Google Ads to achieve your business goals.
1. Keyword Targeting: Building the Foundation of Your Google Ads Strategy
Understanding Keyword Types
Keyword targeting is one of the most critical components of a successful Google Ads campaign. For dental clinics, selecting the right keywords ensures that ads reach users who are most likely to convert into patients. There are three primary types of keyword matches that clinics should be aware of: broad match, phrase match, and exact match.
- Broad Match: This keyword type allows ads to show for searches that include related terms or variations. While it can cast a wide net, it may also attract irrelevant traffic.
- Phrase Match: This option shows ads for searches that contain the exact phrase, along with any additional words before or after. It strikes a balance between reach and relevance.
- Exact Match: Ads only appear when the exact keyword is searched. This method is beneficial for targeting high-intent search terms, such as “dentist near me” or “emergency dental services.”
Choosing the right match type for each keyword is crucial in controlling which searches trigger your ads. For dental clinics, focusing on exact match keywords can significantly enhance ad relevance, driving more qualified traffic to the website.
Long-Tail Keywords: A Game-Changer for Dentists
Long-tail keywords, which typically consist of three or more words, have become increasingly important in digital marketing. These keywords may have lower search volumes, but they are more specific, often resulting in higher conversion rates. For instance, phrases like “affordable teeth whitening in [City Name]” cater to users searching for specific services, allowing clinics to connect with potential patients ready to make a decision.
Examples of effective long-tail keywords for dentists include:
- “Best family dentist in [City Name]”
- “Emergency dental services near me”
- “Affordable dental implants in [City Name]”
By targeting these long-tail keywords, dental clinics can reach a more specific audience, ultimately reducing ad spend on generic keywords that face higher competition.
Negative Keywords: Preventing Wasted Ad Spend
In addition to choosing the right keywords, utilizing negative keywords is vital for maximizing the effectiveness of Google Ads. Negative keywords prevent ads from appearing for irrelevant searches, which saves budget and improves ad relevance.
For example, adding “free,” “cheap,” or “dental assistant” as negative keywords can help avoid clicks from users searching for low-cost or non-relevant services. By focusing your budget on high-quality leads, clinics can significantly enhance their return on investment.
In conclusion, keyword targeting is the backbone of any successful Google Ads strategy for dental clinics.
By understanding different keyword types, utilizing long-tail keywords, and implementing negative keywords, clinics can create effective campaigns that attract qualified leads and convert them into loyal patients.
2. Crafting Compelling Ad Copy for Dental Clinics
Creating ad copy that captures attention and drives conversions is crucial for maximizing the impact of Google Ads for dentists. Effective ad copy should include relevant keywords, unique selling points (USPs), and a clear call to action (CTA).
Ad Headline Tips for Dental Clinics
The headline is the first element users notice in an ad, making it essential to craft engaging and relevant headlines. Incorporating keywords such as “dentist near me,” “emergency dental services,” or “cosmetic dentist” can enhance relevance and click-through rates.
Examples of compelling headlines include:
- “Top-Rated Dentist in [City Name] – Book Your Appointment Today!”
- “Emergency Dental Services – Open Late, Call Now!”
- “Get a Brighter Smile – Teeth Whitening Specials Available!”
These headlines not only include keywords but also emphasize immediate benefits to the reader, prompting them to take action.
Incorporating Unique Selling Points (USPs)
Highlighting USPs in your ad copy can set your clinic apart from competitors. These are the qualities that make your practice unique and valuable to potential patients. Consider including aspects such as:
- Experience: “20+ Years of Dental Expertise”
- Convenience: “Same-Day Appointments Available”
- Special Offers: “New Patient Discounts!”
By presenting these USPs in your ad copy, you resonate with what patients seek in dental care, increasing the likelihood that they will click through to learn more about your services.
Adding a Strong Call-to-Action (CTA)
A well-crafted CTA encourages users to take immediate action. Use action-oriented language to prompt users to engage with your ad, such as:
- “Book Your Appointment Today”
- “Call Now for a Free Consultation”
- “Schedule Your Smile Makeover”
These CTAs should create a sense of urgency and highlight the benefits of taking action, making it clear what the next step is for potential patients.
In summary, crafting compelling ad copy is vital for the success of Google Ads for dental clinics. By focusing on engaging headlines, unique selling points, and strong calls to action, clinics can effectively capture the attention of potential patients and drive them to schedule appointments, ultimately increasing patient acquisition and practice growth.
3. Utilizing Ad Extensions to Enhance Visibility and Engagement
Ad extensions are powerful tools that provide additional information and options in your Google Ads, making them more informative and enticing for potential patients. For dental clinics, utilizing ad extensions can significantly enhance the visibility of ads and improve user engagement. Below are some effective ad extensions for Google Ads for dentists.
Location Extensions
For dental clinics, adding a location extension is crucial, particularly when targeting local patients. This extension displays your clinic’s address, phone number, and even a map, simplifying the process for potential patients to find and contact you. By highlighting your location, you increase the likelihood of attracting patients who are searching for dental services in their immediate area.
Call Extensions
Call extensions allow users to call your clinic directly from the ad, which is particularly valuable for patients seeking immediate assistance, such as emergency dental services. This extension can drive direct engagement, making it easy for potential patients to reach out and book an appointment. Including a call extension can lead to more conversions, as users are often more likely to contact a clinic when they can do so with a single click.
Sitelink Extensions
Sitelink extensions provide additional links to specific pages on your website, enhancing user experience by guiding users to relevant content. For dental clinics, consider adding links to:
- Services (e.g., “Teeth Whitening,” “Dental Implants”)
- About Us (e.g., “Meet Our Dentists”)
- Patient Reviews (e.g., “Read Our Reviews”)
By offering these links, you improve user experience and help convert visitors more effectively, as they can quickly navigate to the information they seek.
Review Extensions
Showcasing positive reviews or ratings in your ads through review extensions can significantly enhance trust and credibility. Potential patients are likely to value the experiences of others when making healthcare decisions. Displaying good reviews prominently builds trust and attracts potential patients who are looking for reassurance about their choice of dental provider.
In conclusion, utilizing ad extensions is an effective way to enhance the visibility and engagement of Google Ads for dental clinics. By implementing location, call, sitelink, and review extensions, clinics can provide potential patients with valuable information that encourages them to take action, ultimately leading to more appointments and practice growth.
4. Retargeting: Bringing Back Potential Patients
Retargeting is a powerful strategy to engage users who have previously visited your website but did not make an appointment. This approach helps keep your dental clinic top-of-mind for users who may need more time to decide. For Google Ads for dental clinics, retargeting can be invaluable, particularly for patients considering services that require more thought, such as cosmetic or orthodontic procedures.
Setting Up Retargeting Campaigns
To set up a successful retargeting campaign, dental clinics can utilize Google’s Display Network or YouTube ads. Retargeting ads appear on other websites that users visit, reminding them of your services and increasing the likelihood of converting them into patients. By staying present in the digital landscape, clinics can capture users’ attention at critical moments in their decision-making process.
Personalizing Retargeting Ads
Creating specific ads tailored to patients who have shown interest in particular services can significantly enhance relevance. For example, if a user visited the teeth whitening page on your website, displaying retargeting ads that highlight discounts or promotions for teeth whitening can encourage users to reconsider booking an appointment. Personalized ads resonate better with users, increasing the chances of conversion.
Ad Frequency and Timing
While retargeting can be highly effective, it’s essential to manage ad frequency to avoid overwhelming users. Striking a balance ensures that potential patients are reminded of your services without feeling bombarded. Additionally, timing is critical; if a patient visited the emergency dental services page, consider displaying ads immediately afterward for a few days to reinforce the urgency and relevance of your services.
In summary, retargeting is a strategic approach to re-engage potential patients who may need more time to make a decision. By setting up effective retargeting campaigns, personalizing ads, and managing frequency and timing, dental clinics can enhance their conversion rates and increase patient acquisition.
5. Geo-Targeting: Focusing on Local Patients
Geo-targeting is a feature that allows ads to appear for users in specific geographic areas, making it particularly useful for dental clinics aiming to attract local patients. By focusing on users within a reasonable distance from the clinic, dental practices can improve ad performance and return on investment (ROI).
Setting a Radius Around Your Clinic
Using a radius targeting strategy can ensure your ads reach people within a certain distance of your clinic. For instance, a radius of 10-15 miles around the clinic can help attract patients who are most likely to visit. This approach not only enhances ad relevance but also optimizes budget by focusing on local leads.
Targeting by City or Zip Code
For dental clinics located in larger cities, consider targeting specific neighborhoods or zip codes. This strategy allows clinics to create hyper-local ads that resonate with nearby residents. Phrases like “Best Dentist in [Neighborhood]” can attract attention and make the ad feel more personalized, ultimately increasing the chances of engagement.
Excluding Areas to Focus Budget
To maximize your budget, it’s essential to exclude areas outside your service area where users are less likely to visit your clinic. By refining your location settings, you improve ad relevance and ROI. For example, if your clinic serves only specific neighborhoods, excluding ads from distant areas can help ensure that your marketing budget is spent effectively.
In conclusion, geo-targeting is a vital strategy for dental clinics looking to connect with local patients. By setting a radius around the clinic, targeting by city or zip code, and excluding irrelevant areas, clinics can enhance ad performance, reduce costs, and attract more patients.
6. Bidding Strategies to Optimize Budget
Google Ads offers various bidding strategies designed to maximize your ad budget for Google Ads for dentists. Choosing the right bidding strategy is crucial for driving clicks and conversions, even when working with a limited budget.
Maximize Clicks for Traffic Generation
The Maximize Clicks bidding strategy is beneficial when the primary goal is to drive more traffic to your website. This option works well for general awareness campaigns and attracting patients who may be exploring various dental services. By focusing on maximizing clicks, dental clinics can increase their visibility and reach a broader audience.
Target CPA (Cost Per Acquisition) for Conversions
For clinics seeking to generate appointments or inquiries within a defined budget, the Target CPA bidding strategy is ideal. This approach allows Google’s algorithm to optimize bids to achieve conversions at or below a specified cost. By setting a target CPA, clinics can ensure that their budget is used effectively to generate patient inquiries.
Target ROAS (Return on Ad Spend) for High ROI
For dental clinics with an established online presence and a solid understanding of their ad performance, the Target ROAS bidding strategy can be highly effective. This strategy focuses on maximizing revenue from each click, making it particularly suitable for high-value services such as cosmetic dentistry. By targeting a specific return on ad spend, clinics can ensure that their marketing efforts yield profitable results.
In summary, selecting the appropriate bidding strategy is essential for optimizing your budget in Google Ads for dentists. By leveraging options like Maximize Clicks, Target CPA, and Target ROAS, dental clinics can effectively manage their advertising expenses while maximizing patient acquisition and practice growth.
7. Landing Page Optimization for Higher Conversion Rates
Driving traffic to your dental clinic’s website is only part of the equation; ensuring that users convert once they arrive is equally important. Well-designed and optimized landing pages are critical for enhancing conversion rates.
Creating Service-Specific Landing Pages
For optimal results, each ad should direct users to a specific landing page relevant to their search. For example, if the ad promotes dental implants, link to a dedicated page that provides detailed information about that service. This targeted approach improves user experience and increases the likelihood that visitors will take action, such as scheduling an appointment.
Clear Call-to-Action (CTA) on Landing Pages
A prominent CTA, such as “Book Your Appointment Today” or “Schedule a Free Consultation,” encourages users to take immediate action. The CTA should stand out visually and be placed above the fold to ensure maximum visibility. By providing clear and compelling CTAs, clinics can guide potential patients toward taking the next step in their dental care journey.
Fast Page Loading and Mobile Responsiveness
Google prioritizes mobile-friendly and fast-loading websites, which is vital for retaining users. Ensuring that your landing pages load quickly and display well on mobile devices can significantly reduce bounce rates and improve user experience. A seamless experience is crucial for converting visitors into patients, as users are more likely to engage with a website that is easy to navigate and quick to load.
In conclusion, landing page optimization is a key component of any successful Google Ads campaign for dental clinics. By creating service-specific landing pages, implementing clear CTAs, and ensuring fast loading times and mobile responsiveness, clinics can enhance their conversion rates and effectively turn visitors into loyal patients.
Conclusion: Achieving Success with Google Ads for Dentists
Implementing the strategies outlined in this article helps ensure that Google Ads for dental clinics not only attract more visitors but convert them into loyal patients. By investing in precise keyword targeting, compelling ad copy, effective ad extensions, retargeting, and landing page optimization, dental clinics can maximize their return on investment and remain competitive in a crowded market.
Whether your goal is to fill your appointment book or grow your practice, Google Ads offers powerful tools to attract, engage, and convert potential patients in your area. As the dental industry continues to evolve, embracing these digital marketing strategies will position clinics for long-term success in attracting new patients and fostering a thriving practice.
Role of Digital Marketing Company in Growing Your Business!
As a business owner, you want to thrive and not only survive, right? Sure, you must be familiar with the differences between surviving and thriving. However, do you know how much difference digital marketing can have on your business?
Now, if you talk to our website design India experts, they will explain that when you’re breaking even, your business is surviving. On the other hand, you can claim your business is thriving when your revenues rise significantly.
Among the factors that contribute to either your business surviving or thriving is digital marketing. As such, in today’s times, ignoring the importance of digital marketing is detrimental to your business.
Of course, both small and medium enterprises are going all out to grab the online space. Our expert team at Online Marketing Delhi India will also vouch that several brick-and-mortar enterprises are transforming their business models to online ones. Or, they seem to be romping up with digital marketing strategies for getting more business.
Besides attracting your target group, our SEO company India Pros also helps to convert leads into loyal customers.
Let’s move on to, what constitutes digital marketing and its various benefits and types.
Types of digital marketing
Using digital marketing channels, our Marketing specialist team facilitates contact with users online. The different ways of engaging with prospects and customers via digital marketing channels are detailed below:
- Social Media
Our India Digital Marketing Services professional team uses the most popular social media platforms such as Snapchat, Twitter, LinkedIn, Facebook, and Instagram. We rely heavily on social media channels to promote brands via sponsored content and paid ads.
- Influencer Marketing
Through influencer marketing, our India Digital Marketing Agency collaborates with celebrities and other famous personalities to reach their target groups.
- Email Marketing
Email marketing campaigns include remaining connected with clients and prospects by sending them customized newsletters and new offers via email. Our team of SEM agency India experts target prospective clients via their brand engagements and shopping history.
- Content Marketing
Content marketing is all about guiding prospects throughout the buying process. By producing videos and content, marketing teams help consumers decide on the products or services that are best suited to their needs.
- Search Engine Optimization (SEO) Marketing
Marketing companies strive to be among the top ranks in the SERPs. By doing so, they can establish online brand authority and this helps to inspire confidence among users about the superior quality of your products and services.
- Pay-per-click
Marketing teams also opt for PPC and paid ad campaigns to get traffic on their websites.
- Affiliate Marketing
Under affiliate marketing, companies work with individuals to promote their offerings on online platforms. The affiliates earn a commission for every sale that they contribute to.
Benefits of digital marketing
Here are some benefits of including digital marketing strategies as part of your overall marketing plans.
- Offers a level-playing field
Digital marketing provides a level playing field for small and medium companies to compete with large corporations.
- Highly affordable
The cost-effectiveness of digital marketing channels is another reason why our SME clients approach our e-commerce website design India panel. In other words, because digital marketing channels are affordable, business owners can compete, benefit from higher traffic numbers, and increase their ROI.
- Raises your conversion rate
With digital marketing campaigns, our India SEO specialists can convert incoming traffic into subscribers, leads, and sales – all of which are hallmarks of any successful business.
- Earns you more revenue
Our Web Development India expert team can help you reap more revenues by increasing your conversion rate. So, you can expand your business both locally and internationally.
- Facilitates interaction with online users
An important benefit of digital marketing is that the medium facilitates engagement and interaction with your targeted audience. However, the way you handle such interactions determines the success or failure of your business.
How to do digital marketing
Digital marketers are appointed by companies for brand awareness and lead generation. Such professionals use digital channels – including both free and paid platforms – to market the various company products and services.
Among the list of digital channels that our India Digital marketing Agency adopts include email marketing, search engines, social media, and company blog, among others.
Our digital marketing professionals are also familiar with the various KPIs (key performance indicators) of each channel and this helps them to measure the performance of the different mediums.
For instance, our SMM services India digital marketer who is responsible for SEO has to be well-versed in measuring the ‘organic traffic’ that the company website attracts. Organic traffic originates from search engine searches after the user submits a query.
Approach the digital marketing experts to benefit from greater business revenue today!
Whether you’re running a small, medium, or large business, you can count on our website designing company in India. With our support, you can exploit the varied digital marketing mediums and augment your overall marketing efforts.
For small-scale businesses, you can opt for a generalist who oversees all your digital marketing channels. In contrast, larger organizations have numerous specialists, with each of them focusing on a particular digital channel of a brand.
Are you ready to take your business from surviving to thriving in the digital world?
Our team at ICO WebTech, a leading web design and development company in India, is here to help you unlock the full potential of digital marketing.
Whether you’re a small, medium, or large business, we have the expertise to tailor digital marketing strategies to your specific needs. From SEO and social media to email marketing and web design, our experienced professionals can elevate your online presence and drive results.
Don’t miss out on the incredible benefits of digital marketing, such as reaching a wider audience, boosting your conversion rates, and increasing your revenue. It’s time to engage with your target audience and grow your business like never before.
Contact ICO WebTech today, and let’s start your journey towards business success through digital marketing. Your thriving future awaits!
How To Add Negative Keywords To AdWords?
Negative Keywords in AdWords
Setting up campaigns in Google AdWords is easy, optimizing it is equally complicated and difficult. Optimization of Google AdWords Campaigns leaves many AdWords experts banging their heads.
It is the most important aspect of running and managing a successful AdWords or any PPC campaigns. Though many AdWords experts start with Broad Match Keywords and general display setting but we never recommend going for broad match.
Recomended: Essentials of Google AdWords Campaign Management.
It is important that you keep a track of how and where your ads are showing. Many times it happens that your ad appears for totally irrelevant search terms, which is a sheer waste of your money. It usually happens when you go for broad match. You can check search term reports in your Google AdWords account.
The question is ‘How do I add negative keywords to AdWords’ campaign.
To overcome these type of situations you should use proper keywords match types and set up negative keywords intelligently.
What are Negative Keywords?
Negative keywords are those search terms for which you do not want your ads to display when users use them.
For example if you have added “free” or “cheap” as your negative keywords then you are telling the AdWord not to display your ad for a search query with these two words.
You should never ignore negative keywords because these can eat up your complete AdWords budget.
These negative keywords should be added to your PPC Campaigns so that Google knows when not to trigger your ad.
How to Add Negative Keywords to Google AdWords campaign?
There are three ways to add negative keywords to your campaign.
- Add from the build menu.
- From the search term report.
- Bulk add from the shared library
I will explain these three steps in detail one by one.
#1. Add negative keywords from the ‘Build’ menu
Go to the ‘Build’ Tab of your campaign.
In the ‘build’ tab choose the ‘Negative Keywords’ tab. Here you can add negative keywords to your campaign.
#2. From the search term report
To access the search term report in your campaign,
click ‘keywords’ tab
click ‘search terms’ tab
Click ‘Negative Keywords’ tab
It will display a list of checkboxes with the search terms.
Select the check box next to the terms you want to eliminate from your keywords list.
Click +KEYWORDS
#3. Add Bulk negative keywords from the shared library
Select any of your campaigns
Click ‘Keywords and Targeting’
Click ‘keywords, Negative’
Click ‘make multiple changes’
If you have prepared a list of negative keywords in the form of a sheet ,
Then select ‘My data includes columns for campaigns and/or ad groups‘
Do not forget to assign match type to the negative keywords.
To add negative keywords at campaign level you need to add two columns in your data naming ‘Campaign’ and ‘Keywords’ respectively.
To assign negative keywords to ad groups then you need to ad additional column to specify the ad group.
You can also manually select your campaigns or ad groups. You need to select ‘use selected destinations’ for this.
From the top ‘Bulk Change Action’ select ‘add or update’
Paste the keywords from your sheet to the ‘Keywords’ column
Now Click on ‘Process’
You will now be directed to the new window showing summary of the changes.
If you want to make any changes to the ones previously done then you can click on ‘Revert and Cancel’
Alternatively you can click on ‘Finish and Review Changes’
If everything seems fine then you can click ‘Keep’ else click ‘Reject’ from the top.
Now since you know the three ways to add negative keywords to your AdWords, we would also like to tell you a fourth way where you will get a peace of mind and now juggling with keywords list and all that irritating stuff.
The fourth step is take the help of professional Google AdWords Campaign Management Company. Contact us now.
Google AdWords Management Essentials
Google AdWords Management is much more than just selecting a set of keywords, fixing a budget and boom with your credit card info. Great! But this might be good for Google, not for you. You will also loose your hardearned money to your competitors.
Ideal Google AdWords campaign should be focused on driving quality traffic to your website landing pages. If you want to achieve this then you must have proper systems in place before you even think of putting in your money in Google AdWords or any other PPC campaign.
As a leading Google AdWords Management company in Delhi, NCR, India, we often get mismanaged AdWords campaigns which are setup without any analysis or research. By the time people realize this they have lost a lot of money.
Lets first understand few things about Google AdWords
What do Google Adwords do?
Google AdWords is an advertising platform from our very own Google where advertisers have to bid on keywords they choose so that their ads appear in Google’s search results. When users click on these ads then you have to pay Google for those clicks.
Simple, Right?
No it is not. You need to be very very careful right from selecting keywords and setting up the complete AdWords campaign.
What is optimization in Google AdWords?
This is the tricky part. Selecting keywords and setting up the campaign is not enough if you do not want your money go waste. Optimizing the Google AdWords Campaigns is the most complex part of managing it.
For example, your ad content should be relevant to the keywords you have bid.
In our 10 years of experience as a Google AdWords Management Service provider company we have developed our bang on strategy to optimize the Google AdWords Campaigns.
Contact us to know more.
Are Google Ads Worth Money?
Google AdWords is a CPC (Cost Per Click Advertising) or PPC(Pay Per Click Advertising) where you pay Google if someone clicks your ad.
Now the catch is you have to pay Google even if the user who clicked your ad then landed on your website but you didn’t get a sale.
That may sound scary.
But if your landing pages are good enough on your website to capture leads coming from Google and molding visitors to sales then you need not worry.
So, generating revenue from Google AdWords campaign is more than just setting up a nice campaign and optimizing it. You should have enough tools on your website landing pages to convert those leads into sales.
Learn more about how Google AdWords or PPC can help your business.
It is always good to hire a professional PPC management company which has proven results but still if you want to do it yourself then it is of utmost importance that you keep these Google AdWords essentials in mind right when you think of starting your own AdWords campaign.
Google AdWords Management Essentials
#1. How Google Displays Your Ads
There are a number of factors which Google takes into account in order to display your ads. Daily Budget, Cost Per Click(CPC), maximum CPC of your competitors and many more. Quality Score is another major factor in how Google shows your ad.
Quality score depends on the relevance of the keyword in the ad group, the CTR (Click Through rate). Your CPC is multiplied by your maximum bid to determine the rank of your ad in the process of Auction.
#2. Never Send All Visitors to Home Page of Your Website
Your website’s home page includes everything about all your services with a little bit of other information etc. However, in Google AdWords users search for specific service of product or information.
If you send all your visitors to your homepage they may leave your website if they cannot find exactly what they are looking for. It is always good to create specific landing pages which are unique. This way users will land on the page which has relevant information and increase the chances of a sale or sign up.
Landing pages are extremely important for Google and the “Landing Page Experience” is also included in the Quality Score rating.
#3. Totally Avoid Long and Generic Keywords
Bidding for long generic keywords is always expensive. With increase awareness internet users do not use very long search terms when they look for something on Google. If you choose long generic keywords the traffic you get on your landing pages may not be good.
The overall ROI may get down. You need to bid on your keywords wisely if you want your Google AdWords campaign to work for you.
#4. Right Distribution of Keywords into Ad Groups
It is extremely important to have keywords well distributed within the ad content. Since the keywords are most relevant to the search terms, they make your ad relevant to the user’s search queries.
Organizing keywords well increases the CTR which is the main objective of your AdWords campaign. Higher the CTR, hire the Quality score which lowers the click cost of your ad and benefits the ROI.
#5. Match Type Settings
Specifying match type for every keyword is very important. It determines when and how Google will show your ad.
If the match type is not specified in match type settings then Google will specify the default Broad Match which never works for your AdWords campaign.
#6. Negative Keywords Are Important Too
Negative keywords are those which prevent your ad being triggered when they are used in some search terms or queries.
The role of negative keywords is not to display your ads when the audience is not interested. These can be added at a campaign or the ad group level. The main benefits of negative keywords are:
- The irrelevant traffic is excluded.
- It helps in reducing the average CPC.
- It improves the overall CTR.
Recommended: How to add negative keywords in Google AdWords
#7. Keep Your Budget Exclusively For Search
By default Google sets your campaign for both search and display ads. It is important to opt out manually from displaying your ads on Google’s Display Network.
This will help you to use your entire budget only for search terms which are more specific for users search queries. It is also recommended to create separate ad campaigns for mobile users.
#8. Importance of Free Conversion Tracking
To keep a check on your spending you need to use conversion tracking. Otherwise you will never come to know where all your money went. In a blink of an eye you may spend all your monthly budget without any conversions.
It is not at all good for your Adwords campaign. To get better insights always use Google’s Conversion tracking. It is free from Google.
#9. Test All Versions of Your Ads
Initially when you set up the Adwords Campaign you really don’t know which ad will perform the most and will attract the audience. You should check different versions of your ads with different content.
For the first week you should run at least 3 to 4 tests for each ad groups. So keep the best performing ads and delete the useless once. This part of optimizing your overall campaign.
#10. Drop Under-performing Keywords
There are certain keywords which produce more clicks than conversions. They may look important when you see the clicks produced by them. But slowly they will consume all your budget without producing any conversions.
You should keep checking for such keywords and keep deleting them and replacing them with better ones.
#11. Utilize Ad Extensions
Now Google provides you to put more than 90 characters for your overall text in your ad. You need to know about these Ad Extensions to make the most of it.
With the help of these ad extensions you can even showcase your products, provide locations and even put additional links with your actual ad.
#12. Link Your Google Adwords to Google Analytics Account
It is good to connect your AdWords account to google analytics account. By doing so you can view the performance of your AdWords campaign right from your Google analytics dashboard along with other traffic on your website.
You cannot afford to miss any of these Google AdWords Management Essentials in order to run and manage a successful Google AdWords campaign.
How can PPC help your business grow?
Is PPC Advertising right for your business?
Moving on from the previous post of what is PPC advertising? Let us now know about how PPC can help your business grow.
Effectively there are numerous opportunities to benefit your business by increasing your brand awareness amongst the target audience. And also the growth of your business increases by opting for PPC advertising.
If I’d have to mention a few of the many benefits, I’d say that it
- Helps to spread brand awareness among target audience,
- multiplies your reach,
- escalates online sales,
- creates new leads, and
- increases targeted traffic to your website.
Here are the most beneficial reasons of choosing PPC advertising to help your business grow.
Pay Only When Someone Clicks on your Advertisement
This is really a very important and useful reason to choose PPC advertising to help your business grow.
We all are aware of the basic model of advertisement industry. First you have to pay to the vendor and then your ad gets displayed on hoardings, boards or any other medium. Even after paying heft amount to the vendor you cannot know you are getting targeted customers or not.
But with PPC advertising you only pay when an interested customer clicks on your ad.
Increased Sales and ROI
The model of PPC advertising is such that the chances of conversion of the targeted traffic into sales are very high.
Wondering why?
This is because your search advertisement will be displayed only when a user queried for a requirement with keyword phrases in your ad.
Now since the user has clicked on your ad, you know that he is interested in buying that product or service. It all then depends on the content of your landing page to further convince that user to contact you or buy the product or service from you.
The budgeting in PPC advertising is “elastic”
Unlike other advertising techniques the budgeting in PPC advertising is elastic.
What does this mean?
This means that you can adjust the budget allocated to PPC advertising to help your business grow, as per your business’s requirement and structure.
If your business is expected to have increased sales in a particular season or month then you can increase your budget. Similarly when it is a slow time of the year for your business then you can lower the funds for PPC advertising.
And because it is Pay Per Click advertising you know for sure that that your budget is smartly and efficiently used by the visitors who are genuinely looking to buy the products or services from your website.
PPC Advertising supports and boosts ongoing SEO practices
PPC advertising helps your business grow by showing fast results unlike other SEO practices which take time to show results.
When you are working on the ethical search engine optimization practices, PPC advertising can help you maintain the work flow by driving genuine visitors to your website. While SEO is raising the ranking position on the organic search results.
Increased Brand Visibility and Coverage to new regions to help your business grow
With PPC your business’s visibility can be increased along with increased traffic of prospect clients to your business website.
With the help of platforms like Google’s Display Network you can boost your business reach by spreading its presence among the users who are looking for a similar products or service on the web.
“Keyword Testing” to help your business grow
With PPC advertising you can check the performance and acceptance of various keywords. You can have a clear idea about which keywords work the best to help your business grow and which are not a hit in SERPs.
When you running your ad on Google the Google AdWords provide a precise and accurate insights to measure the performance of a particular keyword.
Also Read: 7 Questions you must ask before starting a PPC campaign
Things to consider to make your PPC campaign a hit
First of all ask these questions.
Does the website design of your business support conversion of leads?
What is the ranking of your website organically?
What is the competition for the keywords you want to rank for?
Do you have the budget for top position bid?
Do you have an arrangement to track the results?
After precise ad creation for PPC, designing of landing page is very crucial. The visitor will be directed straight to the landing page when a user clicks on your ad.
So make sure your landing page is optimized for your visitors and contains the required information and call-to-action buttons to convert the lead into sales.
Due to the importance of blogging in SEO it is imperative that you add fresh content on a regular basis to increase your organic rankings on the search engine results page.
To sum up PPC campaigns are very profitable in the long run. But it depends a lot on the way you optimize and track the results of your campaign.
Contact a Pay Per Click professional company in Malviya Nagar, South Delhi NCR – India
For more assistance on how PPC Marketing can help your business grow, contact ICO WebTech Pvt. Ltd., one of the top Digital Marketing companies in Delhi – India.
What is PPC Advertising?
PPC Advertising or Pay Per Click Explained
PPC Advertising is a part of Digital Marketing. Here the advertiser creates an ad to be advertised on search engines. And each time a user clicks on that ad, the advertiser has to pay some amount to the Search Engine.
It is basically a paid marketing where you are buying visits or clicks to your website instead of acquiring the organic clicks or visits.
The paid ads will appear above and below the organic, non-paid search results.
CPM & CPC
Cost-per-click (CPC) means that you pay the search engine every time a user clicks on your ad.
Cost-per-impression (CPM) means that you pay to the search engine for every 1000 appearances of your ad on the page. The user does not necessarily has to click on your ad. It is only about page impressions.
If your goal is Brand awareness then CPM is your best bet. But if you aim for Sales, then CPC is for you.
How Does Pay-Per-Click Advertising Work?
If you are going in the direction of thinking you can get the top desired position of your ad by just paying more than my friend you are wrong.
Instead, there are many factors considered to designate the top place to your ad for a particular keyword search phrase. The ads are substance to the Ad Auction. This is a completely programmed procedure that major search engines like Google and Bing use to regulate the significance and weightage of advertisements that are visible on their SERPs.
Why is PPC Advertising important to Internet Marketing?
Pay per click or PPC advertising is the “shortcut” to generate traffic to your business.
The key rule to PPC advertising is quite simple.
Spend smartly
Get top ad placement
Get potential customers
If you have created the ad smartly then, when the users search for the keywords you’ve placed your bid on you will start getting clicks of potential clients right from the moment you activate the ad.
PPC advertising is fast.
When you utilize PPC advertising with Google in the form of Google AdWords, then you can generate targeted traffic in as fast as some minutes after opening the account.
Have you witnessed any other advertising plan work as fast as PPC advertising? May be not. With right tactics you can reap the benefits in literally no time.
PPC advertising is Agile
As a standard procedure, almost all advertising and organic search engine marketing practices, lag behind by weeks or even months to adjust to the changing customer behavior.
Whereas with PPC advertising you can adjust the campaign in just a few hours or maximum a few days.
This makes for a great advantage for PPC advertising over other Search Engine Marketing methods. Because with PPC you can adjust to the changing market trends and customer behavior in an easy, operative and time-effective manner.
PPC Advertising is an absolute Steal
It is usually observed in advertising area that top rated keyword phrases are a really tough competition to break-through.
But, in PPC advertising with the help of a professional Digital Marketing Company you can discover some “long-tail search terms”. These unique keyword niches can be an absolute steal when you place your bid on them.
This way PPC advertising is a better, smart and cost-effective digital advertising technique to attract targeted traffic to your website, as compared to any other form of paid advertising.
Be Cool not a “Fool”
If not done correctly then
PPC advertising can be Really Puzzling
If not careful then PPC advertising can cost you big time.
At times it has been seen two advertisers indulging in an “ego war” on bidding for a particular keyword.
Never do that.
There are many smart ways to get the top place for the ad you are running. Do not take it to your ego sleeve and harm yourself with high per-click cost for highly searched keyword phrases.
Another challenging aspect of running a PPC campaign is that it does not Scale.
More Traffic = More Cost in PPC Advertising
Overall cost in PPC advertising is almost directly proportional to the traffic generated. This is because the cost per click on your ad remains the same, even when you get more traffic. This increases the overall cost of the campaign.
Now if you compare PPC with basic SEO practices then you will see the difference in cost proportion. In SEO when you invest money for a campaign to achieve a better rank, the overall cost per click goes down with increasing traffic.
How ICO WebTech helped one of our clients?
As a part of one of the best rated digital advertising company in Delhi NCR – India, I can say that managing and successfully running a PPC campaign is a sure art.
Here’s how we helped one of our clients through PPC advertising.
Low Cost Automotive Parts
Place order now
Well this was the original ad run by our client which did not perform profitably. The major reasons for the poor performance are:
- The ad is not focused – if someone actually has to search for automotive parts, he will most likely search for individual parts. Not for an automotive parts company.
- The ad is not very suggestive – if someone advertises on Google then it is quite likely of taking order online.
- The ad is not optimized – if the user’s search query terms does not match with your related ad then what’s the point?
This resulted in a high overall cost and a very poor conversion rate. The client was paying precisely $1.5 per click for the first position in search results. They got around 900 clicks per day with less than 1% conversion rate. This made them an approximate profit of $7 per order.
1.5% click through rate
1% conversion rate
900 clicks per day
900 clicks * $1.50 per click = $1350 cost per day
.01 * 1350 * $6 = $81 profit per day
Of course no profit was made with this kind of calculation.
Here’s how we made it a hit for them.
Instead of one generalized ad we made four specific and targeted keywords ad.
Tubeless Tires for Car
A Complete range, Delivered overnight
Headlights for Luxury Cars
Shipped Same day. Best Price.
Seat Covers in all Colors, Premium Quality
Affordable Price. Delivery Overnight
Music System for Cars
Best Price. Delivered overnight
The above ads we created had keyword combinations in the title based on the number of daily searches we were tracking. Third place in the search page now cost $.15 per click per ad. And voila, within a few days the performance sheet of our client’s PPC advertising looked like this:
12% click through rate
8% conversion rate
200 clicks per day
Average profit per order: $6.00
200 clicks * $.11 per click = $22 cost per day
.08 * 200 * $6 = $96 profit per day
However the bid we placed got them third position on the search page. But due to the high click through rate we got them on the first or second position for each targeted keyword.
Yes the clicks per day got down, but the overall profit of our client increased exponentially.
Learning:
Focus on Conversions Rather Than Clicks
Contact our Digital Marketing Company in Malviya Nagar, South Delhi NCR – India for Running your PPC Advertising Campaign
Also read our next post about; How can PPC help your business grow?
Major changes in Google AdWords may double daily budget
There were many interface changes for Google AdWords this year but those were not major ones. It was on October 4th that a major update was rolled out
There nothing on Google support blog other than a notification.
As per which
Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budgetto help you reach your advertising goals.
This may scare many of he marketers and advertizers but it is not that Google will squeeze out all the money from your credit card when they double your daily budget.
Google is always working on providing the most organized information to users. They constantly work on improving every service they provide including AdWords.
So what this Google AdWords update is all about?
With effect from October 4th 2017 Google can double your daily budget on high traffic days.
For example if you have a budget of $200 in a day then Google can increase it upto $400. Now this update affects all budgets no matter they are unique for a campaign or they are shared.
In fact Google always had this right to increase the daily budget. It is just capped to 100% now from earlier %20.
This update works both ways, on high traffic days your budget may shoot up by 100% so on low traffic days it may even drop much below your daily limit. So don’t get scared.
In any case you are not going to spend more than your monthly charge limits.
As an advertizer how will this October 4th Google AdWords update will affect you?
Well this means that you will always hit your monthly advertizing budget and never come under it. This will help you reach your advertizing goals faster.
You Ad will appear more in searches and and your monthly budget will be used to its full potential. So this will produce fluctuations in your daily spend. Some days your ad may be over served and on some days it may get under.
In any way your will see an increase in the number of clicks in a month for your ad as it will be served more on high traffic days.
We are also waiting to see how these fluctuations will affect the daily budget of our clients. We will keep an eye on the accounts of every client for whom we are running Google AdWords Campaigns.
To know more about this update.
Contact our Google Adwords experts today