5 Reasons Why Free Website Designing Is Not Good For Your Brand
It is hardly an overstatement that free website building platforms have revolutionized the world of web designing. Platforms like WIX, WordPress, Weebly, Google Web Designer, Webflow etc. have made it possible for just anyone to create a website, without involving any programming skills. In fact, most of these website builders are intuitive, and all of the website designing can be done by drag-and-drop.
These software have emerged as a major blessing for individuals who wish to build their online reputation by advertising themselves through portfolios. Artists, solopreneurs, bloggers, non-profit organizations and freelancers working in various fields have benefitted immensely from free website designing software and tools.
Small-businesses and startups that have to start with very strict budgets also prefer to go for free web design software initially. Especially when the chances of getting business through the website are limited in the opening stages!
However, if we look into the world of maturing small businesses, brands that need a solid web presence from day-one, and middle-businesses, we find that the free website designing revolution is far from complete.
And it will never will be either!
Yes, professional and paid website designing is here to stay and perhaps even grow in relevance. This would partly be owing to the limitations of free website designing, and partly due to the advantages that website designing company in Delhi can offer.
Most of the people, who face the dilemma of choosing between free website designs or hiring a company, are attracted towards the tens of thousands of free templates that are offered for free. They fail to realize that the more the website designing platforms will offer for free, the greater will be the number of individuals and brands opting for them, and the lesser the chances that the website design would be unique.
However, that’s just tip of the iceberg!
There are plenty more reasons that you should not be taken by the enticing range of features and services that website building software offer for free, and instead opt for professional website designing company to promote your brand.
#1. Free Website Design Cannot Breathe Life into Your Brand
You could spend days trying to churn out a design that fits your brand. You might even exhaust all the free services and options provided by the free builder, and yet find website’s design and your brand inconsistent.
Lack of design-options, services, design-depth and functionality are the chief drawbacks of free web-design software. However, the greatest shortcoming, when viewed in the overall context of the web space is that;
the free web-design software lacks the human touch, feel and understanding.
On the other hand, if you hire a professional web design company, you are ensured of a unique and tailored design that represents your brand. You can involve yourself in designing every minute detail of the website. Above that, the company would also understand your business model and integrate it into the website design, to ensure maximum conversion.
Finally, you also get the advantage of company’s marketing and industry experience getting translated to your brand’s online presence to drive maximum conversions.
#2. Search Engine Optimization (SEO) Shortfalls
It is true that all the top free website builders offer in-built Google Analytics and SEO tools to integrate SEO into your website. However, these tools have serious limitations when your brand has to compete in the Google search rankings.
Microdata and schema options are usually lacking or limited. Besides, it needs to be understood that Google keeps on playing with its search engine algorithms at regular intervals to maintain the quality of content in its top search results.
Free website building software are much slower than professional web designing and SEO experts in adapting to the changing SEO demands for competitive Google rankings.
Hiring professional SEO services ensures that your business does not fall back because of losing out on Google rankings. It also allows your website’s design and SEO strategy to be always in tune with Google’s demands, backed by updated keywords researches.
#3. Poor Speed and Security
Free website builders offer only a limited set of tools which work well only for basic and simple websites. As your brand grows, its online presence too has to grow.
That would demand more complex website design, greater functionality and more data to be uploaded on it and transacted through it. Professional website designers have the foresight to deal with such situations. They ensure that the necessary 3rd party plugins and tools are woven into the design in the beginning.
Your browsers would thus be able to surf smoothly. Your website would remain bug-free and your and your users’ data would remain protected.
#4. Free Website Designs have Compatibility Issues with Mobile Technologies
Already, more than 50% of websites are searched on smartphones.
It would not be wrong to say that free website designing software have tried their best to catch-up with the changing trends. In fact, there are special free mobile website design software available too.
However, again the number of in-built tools is quite less. At the same time, designing websites for mobile phones is a greater challenge since mobile technology is much diverse, and so are the types of users. Most often it requires coding skills to churn out intuitive, fast, and bug-free websites for mobile phones. That can also leave a quick good impression on the viewer. (Attention spans on mobile screens are much lower than usual laptop/desktop screens!)
Moreover, mobile technologies undergo rapid changes. To ensure that your brand does not lose out because of a website that is incompatible with latest mobile phones, it is best to hire professional website designing service.
#5. Free Website Designs are Not Reliable
Most of the people who make their first website for free are happy for a few months. The problems begin to unravel when the website needs an upgrade or changes.
This can be really tedious and frustrating. In fact, most of the times, you would have to begin from the scratch. That’s not the case with professional website designing. Upgrades, updates, changes in look and design are achieved efficiently as and when needed without much hassle.
Website designing companies offer dynamic website designing possibilities depending upon the changes in your brand projection and business strategies. Professional website designing allows you to gradually build and renovate an asset for your business.
It is an investment that you make for promoting your brand, and often, you begin to see the fruits without delay.
In a Nutshell
With free website designing, you are swimming in a lake. With professional website designing, you are exploring an ocean with endless possibilities!
If you wish your brand to grow and make a mark for itself, it is time to hire professional web designing company. Limiting the potential of your business to the confines of a few tools and services that free web designing platforms offer is the greatest injustice you can do to your brand.
