Have answers to these 10 questions to get the best logo for your company.
What is a logo?
A logo is a graphic interpretation of your businesses identification.
It represents your brands’ purpose in a graphic format. In addition to this, it can be in the form of an abstract, a symbol, figurative design or typography of brands’ name. You must get the best logo for your company to establish your company as a brand.
Since a logo is the visual unit notifying a brand, therefore logo designing is a crucial area of graphic designing. A logo is the center of a brands’ identification. Hence, it must a part of all the communications of a company. This makes the designing of a company’s logo the most difficult, but most significant part of graphic designing.
Logos fall into four classifications
- Ideographs, are created using abstract symbols; Eg. Nike
- Pictographs use iconic and representational designs;Eg. Starbucks, Twitter
- Logotypes (or word-marks) use just the company name or its initials. Eg. IBM, Google etc.
- Letterform logos are created by using one letter from the name. Eg. McDonalds, Uber etc
Since logos designate an organizations’ brand, therefore it is not advised to frequently update or redesign logos.
Example of Logo Design:
View More Logo Design Examples
Like every brand do you also desire to create best logo for your company?
If yes then there are certain key points, rather questions for which you should have an answer.
Create best logo for your company
Have answers ready for these 10 questions to help designers create your perfect logo.
1. What are your company’s products or services?
Give a precise yet clear answer to your logo designer so as to get the best logo for your company. It is very important for your designer to know what business you are in. This way the designer can shortlist a sense of designs for your brand.
2. What type of logos do you like?
Before speaking with your logo designing company in Delhi, its always better to do some research. So as to prep yourself for the perfect logo for your organization.
If possible get some reference logos from your competitors. This way the designer will have a better understanding of what the client needs. Moreover, it will also save the time (which is money) in creating and recreating the logo of your choice.
Refer to the above section for types of logos.
3. What is the message you want your logo to give?
Every logo has a purpose and a message to give to the company audiences. For example, a logo can be fun, professional, creative, vibrant etc. Now its up to you what message you want it to deliver.
4. Who are your top competitors?
As they say; “Keep your friends close and your enemy closer.” So is true with logo designing also. Study your competitors’ logo. Know about their colors, fonts, type etc.
The reason for this is to create a unique and best logo for your company. After all you wouldn’t want your firm’s logo to be any way similar with your competitor’s logo.
5. What is the demographics of your target users?
If your company targets an audience of specific age, then it is advisable to keep this factor in mind. Because the logo should be such that it appeals to your target audience.
6. What are your preferred colors?
Logo designers in Delhi should be very particular about asking this question. Because when it comes to branding, then colors and typography hold utmost importance. (studybizz.com) Moreover, you wouldn’t want to play with the brand’s image by messing up with the colors.
Hence, either choose your brand colors wisely, or use the existing color palette.
7. What kind of typography you like?
Just like color, typography is also equally important. Choose the font of your choice among the basic fonts;
- serif,
- sans serif,
- script, and
- decorative
Make sure the font you choose resonates with your users taste. For example, a law firm logo is more likely to have simple font without any fancy curves.
On the other hand, the logo of a music company can be creative and fun. Hence its font can experiment with decorative typography.
8. Do you have any tagline?
Often businesses have a tagline or a business slogan. And, this tagline should be communicated beforehand to your designer. So that the design can be crafted keeping in mind the slogan.
9. In how much time-frame do you need the logo?
Creativity needs some time to put the elements in place. Therefore, let your designer be aware of how much time you can allow him to create the perfect logo for you.
10. Should you design your logo yourself or hire a graphic designer for it?
First of all a common myth should be broken here.
“Good in drawing does not mean you can create a good logo for your firm – yourself.”
Your firm’s logo should be designed by a professional logo designer or an experienced logo design company. The reason for this is; only a professional designer will understand your answers to above question and craft the best logo for your company.
A professional graphic designer will deliver the logo of different scalability and functions across various channels. For instance, your website, business cards, storefront sign, mobile app etc – all have different sizes of the same logo.
Conclusion
Combine your vision and the talent of your designer to get the best logo for your company. Answer all the above questions and discuss them with your graphic designer.
Learn what are your choices in terms of logo, type, colors, shapes and fonts. Further, discuss your preferences with your designer before any mockup logos are drafted.
If you have the answers to all the above questions and are looking for a logo design company in India then contact us.
We will get back to you in less than 24 hours.
