Thousands of websites are launched everyday. It is very difficult to pull off a website promotions strategy for search engine if you have a new website with a low budget for marketing. If you have a decent budget you can hire any website promotion company and get going.
But there is a silver lining. You can promote your website for free. Thanks to social media. Social media is the best way to promote your website with little or no budget. All you need to do is interact with your customers and build a social presence by passing meaningful information consistently.
Here are few tips to use social media for website promotions.
- Establish Social Media Presence
Select the social networks which suit your services or products. For example general ecommerce business can’t do much on Linkedin. But it can flourish on Facebook.Next step is to create your account and build company pages in the social networks which you have selected.Make sure you fully complete your company profile like logo, cover image, company description, working hours etc.Start with your family and friends. Ask them to follow your company pages and share the content you post. You can also ask your existing customers to follow your company on social networks.
Share content regularly.
- Join Relevant Groups
Social media groups are best way to start engagements with your customers.Start looking for groups which are relevant for your business and the generic groups. Start looking for questions posted by members which you can answer.Get involved in discussions and make your presence felt. You can also share content from your website in the groups but do not make it look like you are pushing for sales. Don’t be too direct.If you have a blog designed on your website then you can share your blog posts in the groups.
- Create Engaging Content
Your company’s social media success depends on the type of content you post. The quality and the frequency of posting has a lot of impact on your social media campaign.It is better you take time to create content for your social media pages. Focus on quality than quantity. You should always write for your target audiences. Do not write long stuff but keep it short. No one bothers to read long paragraphs on social media.Use relevant images to support your text. Include links to your website to drive traffic to your website from your social media posts.Don’t forget to add call to action and always ask for opinion to create engagement. It could be anything for example: Do you Agree? Do you like it? Comment if you don’t like it?
- Use the low budget ad services to promote your content.
It used to happen years ago that your social content reache used to grow exponentially with the number of shares it gets. These days even the posts from personal accounts are not visible to all your friends in network at once.There is a limit to the reach of social content until you pay them the fee associated for it.If you have a very little budget then you can choose some special features to gain more reach for your social media content. The ads needs a lot of budget and they just won’t work with a low budget.Until you have a decent monthly budget, don’t go for the social media ad campaigns. You can choose from other options like ‘Boost Post’ in Facebook. For a very low budget you can increase the reach of your social content.
You still get to choose your target audience like demographics, age groups, gender etc.
- Don’t forget trending hashtags
Hashtags are the best bet to join the trending content on social media networks. Research about the trending hashtags relevant to your industry.Try to create blog post around the most trending hashtags relevant to your business. Publish it on your website and share it from there on your social networks. Use the trending hashtags and you increase the chances for your social media posts to appear in searches on social media for trending content.Don’t have a website? Contact us to get one for your business.You can use the free online tools to research about the trending hashtags for Facebook, Twitter, Instagram, Linkedin and other major social networks.
- Create Contests
Contests are one of the important ways to create awareness for your brand. Everyone loves to get some giveaways. Create some contests on your website and share them on your social networks.Use hashtags and low spend promotions as explained above to promote them. You will see a noticeable increase in your website traffic from your social media networks.Share the contests in as many groups and social forums as you can. It draws attention and you get to interact with more people which may indirectly turn into your customers over a period of time.You can also request the participants to share it within their networks in exchange of some additional benefits. Think about the best relevant contests you can create.
- Use Custom Images
Use custom made images relevant to your social media content. The use of free stock images is not recommended as it doesn’t gives the authentic feel to your social media content.If you are using free images just add some text beautifully to make them look relevant. You can easily edit images with any software from within your computer or image editing tools available online.You can show new offers on your website or case studies for your existing clients or even the homepage of your new website. It is all about how focussed you are and how relevant is the image and content in your social media posts. - Share Testimonials From your Customer
You need to show your credibility to your target audience. The testimonials from your existing clients are the best way to gain credibility for your brand.If you haven’t asked for testimonials from your clients then start asking them now. Its never too late. Once you get some genuine testimonials, make a section or a page on your website and display them there.Share the testimonial page on your social networks or share each testimonial individually using some relevant images. Do not share them all at once. Otherwise you will have not testimonial left to share for coming days.Try to share one in a week to be visible and gradually gain credibility.
- Try To Pull In Influencers
It is the most difficult part but if you convince the right influencers then it can do wonders for your social media campaigns.Influencers are the people on social network who have built a strong social media presence for themselves. They might ask for a fee to help you. If it is within your budget you can go for it.Influencers marketing is the latest trend on social media and is very effective in different ways.Contact us for a consultation about getting influencers for your social media promotions
- Use Search Effectively and Create Buzz
You need to find the latest trending content on social media to make your website promotions work. Always keep some time to search for the phrases relevant to your industry and find the most trending posts.Give your contribution by sharing your ideas and get involved in a meaningful way. You can also create your own content around the trending topics and share them in your network.Keep finding the new trending topics on all the social networks you are using.
We have proven strategies to promote your website on social media. For detailed information about using the social media for your website promotions and creating engaging content talk to one of our specialists @ +91-8447380262
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