SupplyHive, a Chicago-based enterprise SaaS platform, needed development from Figma to WordPress while also supporting long-term organic growth. ICO WebTech delivered an integrated website development, and SEO strategy that significantly increased visibility and traffic.
856% increase in organic traffic over 12 months, including 115% growth in just the first 6. 10+ high-intent keywords on page 1. And SupplyHive is now showing up as a cited source in Google’s AI Overviews — a rare, hard-earned signal that search engines and AI tools trust the site as a real authority in supplier performance management.
Challenge
SupplyHive sells complex enterprise software: AI-driven supplier scorecards, KPI tracking, 360° feedback — to Fortune 500 procurement teams. That’s a hard story to tell simply, and an even harder one to get right on a rebuild: the site needed to move from Figma to a fully built WordPress platform, meet strict enterprise content standards, and be SEO-ready from day one, all without slowing the business down.
Solution
We rebuilt the site around how enterprise procurement buyers actually evaluate a platform like SupplyHive clear information architecture, a simpler way to explain complex capabilities, and a technical foundation strong enough to rank. Alongside the build, we ran competitor and keyword research to find real positioning gaps, then built an SEO strategy technical, on-page, and content designed for long-term category authority, not a short-term traffic spike.
From enterprise website creation to search visibility, we transformed SupplyHive into a scalable digital growth engine.
Project Results
Through implementing Answer-Engine Optimization (AEO), SupplyHive was mentioned as cited links in Google’s AI Overviews
In a snapshot:
856%
Overall Organic Traffic Growth in 12 months
10+
High-Intent Keywords Ranked on Page 1
115%
Increase in Organic Traffic within the first 6 months
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