5 Signs Your Website Promotions Are Not Working To Full Potential
You may be getting leads or website visitors by your website website promotions efforts. Do you analyse are you getting what you deserve after all the hard work you do to promote your website? Based on our experience we can tell you that there are only 8 to 10 top performing pages which drive most of the traffic to a website.
So how do you figure out if your website promotions are giving you the results you deserve.
Here are 5 Signs Your Website Promotions Are Not Working To Full Potential
1. You are getting website traffic but no one is contacting you.
Well, this gets really disturbing and frustrating to see that you are getting that desired traffic, but unfortunately the visitors aren’t converting to customers.
The possible reasons of this can be:
- Landing page is of low quality
- CTA’s are not placed appropriately
- Traffic source is spam or from a low quality signal
- You have not identified the right audience for your business
- Page load time is high
- Your payment methods/lines are not secure
- The overall look and feel of your website is not professional
- Product images are not clear, or miss the zooming function
- No reviews or testimonials
- Unclear policies (shipping, return, privacy policy etc)
- Poor site navigation
If you identify any of the above signs then your site definitely needs an uplift to convert all the potential visitors into customers.
2. Only few pages of your website are getting traffic.
When you study your site’s Analytics report you may shake hands with a scenario where only some of the pages on your website get traffic.
This can be due to the following reasons:
- Duplicate content or low quality content
- Content Cannibalization
- Page loading speed on desktops and mobile
- Content does not offer value to the visitors
- Poor site structure
- Poor internal linking
- No external link signals from quality websites
- Call-to-action buttons are not placed correctly
All the above signals direct towards a less traffic situation. You must ask your content writer or your Digital Marketing company to work on the above signs.
3. Your website shows up in Google for terms which you are not optimizing for.
When you start optimizing your website for search engines the first key point for consideration is – Keyword Research. While, it may seem an easy task, but it is not. In fact keywords are in a way deceptive. They don’t always mean what they should mean.
For example, if a user searches for “notebook for college”, then maximum results are exact as per the query, but some are not.
Here’s the search result page:
Hence, you must be extra careful about using target keywords and LSI keywords for best and accurate results.
Here are some reasons as to why your website shows up for wrong keywords:
- Content lacks LSI keywords
- The meta content does not contain the keywords in a meaningful manner
- Website content is not focused
- No content strategy
Keyword research is critical and so is the placement of all important keywords across the website. Because when a search engine crawls through your website, it’ll look for relevant and original information on your website and will place your website on the SERP accordingly.
4. Your website traffic is not growing.
If you are making all the SEO efforts but still your website’s traffic is not growing, then there is definitely an err in the methods.
Here are a few reasons for not getting expected website traffic:
- The SEO game is not on point
- You have a bad/low backlink profile
- The website content is not meaningful or original
- Your main focus is on content creation and not enough on promoting website
- Bad user experience
- Not an active social media presence
Hence, just running SEO campaign for the heck of running one is not worthy. You need to have a well curated SEO strategy customized for your website so as to get more traffic.
5. You are appearing in searches but you are not getting clicks.
If you are getting the impressions but not clicks, then here are the reasons to blame it for:
- The meta title and meta description are not clear/relevant
- Titlee does not include relevant keywords
- The impressions occur on a low position in SERPs (2nd page or above)
- No snippet text
It is extremely important to work on increasing the organic Click Through Rate (CTR) to out-beat your competition and stay ahead in business. Therefore, start by hiring a professional SEO company to take care of it.
In a Nutshell
Content is not just king, it is a kingdom. Focus on developing a strong keyword strategy to lay an affirmative base of all your further SEO efforts. Make sure your website is fast to load and provides good user experience to the website visitors.
If you notice any of the above signs in your website and are looking for a website designing company or a SEO company in Delhi-India to fix them, then just get in touch.
8447380262 | inquiry@icowebsolutions.com
You can also be interested to read
- Drive more traffic through customer-targeted content
- What is Website Optimization and Why Is It So Important in 2019?
- What is SEO? What is the process of SEO services in Delhi? And how does Search Engines collect and display results?
- Is your website ready for Voice Search Optimization in 2019?
- Want more traffic? Involve these 5 practices and get more customers to your website!
- What are the Highest Converting Websites doing that you aren’t doing for Conversion Optimization?
- How to use social media for website promotions
- How to do website promotions on a low budget
How to do website promotions on a low budget
As we have been saying that your website is the most important tool for the marketing of your business. However, just getting a website will do no good. Your website should reach your customers and should be visible online.
In order to get results from your website you need to regular promotions and stay ahead of your competitors.
It is not easy to invest in heavy marketing activities especially if you are a small business or a start up. You can do search engine optimization but you have to invest a lot of time in learning SEO tactics, which again is not feasable as you have to manage a lot of other activities of your business.
You can hire a SEO Company but you have pay them every month for the SEO services.
But there are a many other activities which you can do even from your smart phone to promote your website and drive customers to it.
How to promote your website on a low budget?
Add Blog to your website
If you do not have a blog on your website then you should get one. Blogging is the best tool to generate traffic to your website. You can easily set it up using WordPress
Once you have set up a blog, start posting quality articles on it consistently. This will help you to address the needs of your target customers and you start getting visitors on your website. You also can take help from a website designing company to set it up quickly for you at a very low cost.
Create you Google My Business Account
It is extremely important to have a Google My Business account as it helps your business to appear in local Google searches and Google Maps.
You can easily do it by downloading Google My Business App in your smartphone. Once you have your business profile on Google My Business, there are very good chances that your customers start finding you on Google.
Be Active on Social Media Groups
With people spending so much time on social media channels like Facebook or Twitter, it would not be a tedious task for you to be active there for your business.
Create your business page on major social media platforms and join local groups. Be active there and answer relevant queries genuinely. You will start building trust and slowly people will start contacting you for your services.
Create mailing list
Keep a track of your website visitors and implement actions on your website to capture their email addresses and phone numbers. This will slowly build up your mailing list.
You can use free email list management services like mailchimp to organize and setting up email campaigns for your website promotions.
Article contribution
Write a quality article with valuable information and find opportunities online to publish it online as a guest author in online magazines.
Many online directories and magazines allow guest postings. You can find many in your niche. Don’t forget to include your website link in your bio.
Comment in forums and other blogs in your niche
Commenting on other blogs doesn’t usually improves your website rankings but if you post genuine relevant comments, then people will start noticing you and you get involved into business communities within your target zone.
It is all about making your presence felt. If you can’t invest in marketing or SEO then try these few things mentioned above and you will see the results without being on top of Google search results pages.
Or if you are looking for a professional website designing company in Delhi which can handle your website promotions too, reach us at +91-8447380262
How To Add Negative Keywords To AdWords?
Negative Keywords in AdWords
Setting up campaigns in Google AdWords is easy, optimizing it is equally complicated and difficult. Optimization of Google AdWords Campaigns leaves many AdWords experts banging their heads.
It is the most important aspect of running and managing a successful AdWords or any PPC campaigns. Though many AdWords experts start with Broad Match Keywords and general display setting but we never recommend going for broad match.
Recomended: Essentials of Google AdWords Campaign Management.
It is important that you keep a track of how and where your ads are showing. Many times it happens that your ad appears for totally irrelevant search terms, which is a sheer waste of your money. It usually happens when you go for broad match. You can check search term reports in your Google AdWords account.
The question is ‘How do I add negative keywords to AdWords’ campaign.
To overcome these type of situations you should use proper keywords match types and set up negative keywords intelligently.
What are Negative Keywords?
Negative keywords are those search terms for which you do not want your ads to display when users use them.
For example if you have added “free” or “cheap” as your negative keywords then you are telling the AdWord not to display your ad for a search query with these two words.
You should never ignore negative keywords because these can eat up your complete AdWords budget.
These negative keywords should be added to your PPC Campaigns so that Google knows when not to trigger your ad.
How to Add Negative Keywords to Google AdWords campaign?
There are three ways to add negative keywords to your campaign.
- Add from the build menu.
- From the search term report.
- Bulk add from the shared library
I will explain these three steps in detail one by one.
#1. Add negative keywords from the ‘Build’ menu
Go to the ‘Build’ Tab of your campaign.
In the ‘build’ tab choose the ‘Negative Keywords’ tab. Here you can add negative keywords to your campaign.
#2. From the search term report
To access the search term report in your campaign,
click ‘keywords’ tab
click ‘search terms’ tab
Click ‘Negative Keywords’ tab
It will display a list of checkboxes with the search terms.
Select the check box next to the terms you want to eliminate from your keywords list.
Click +KEYWORDS
#3. Add Bulk negative keywords from the shared library
Select any of your campaigns
Click ‘Keywords and Targeting’
Click ‘keywords, Negative’
Click ‘make multiple changes’
If you have prepared a list of negative keywords in the form of a sheet ,
Then select ‘My data includes columns for campaigns and/or ad groups‘
Do not forget to assign match type to the negative keywords.
To add negative keywords at campaign level you need to add two columns in your data naming ‘Campaign’ and ‘Keywords’ respectively.
To assign negative keywords to ad groups then you need to ad additional column to specify the ad group.
You can also manually select your campaigns or ad groups. You need to select ‘use selected destinations’ for this.
From the top ‘Bulk Change Action’ select ‘add or update’
Paste the keywords from your sheet to the ‘Keywords’ column
Now Click on ‘Process’
You will now be directed to the new window showing summary of the changes.
If you want to make any changes to the ones previously done then you can click on ‘Revert and Cancel’
Alternatively you can click on ‘Finish and Review Changes’
If everything seems fine then you can click ‘Keep’ else click ‘Reject’ from the top.
Now since you know the three ways to add negative keywords to your AdWords, we would also like to tell you a fourth way where you will get a peace of mind and now juggling with keywords list and all that irritating stuff.
The fourth step is take the help of professional Google AdWords Campaign Management Company. Contact us now.
How To Leverage Social Media Marketing For Your Business
We don’t need to tell you about the buzz for Social Media Marketing. Social Media is the fastest growing media in the history of Internet.
Today internet has 3,885 millions of users and is still growing. You can read the complete report on growing internet users here.
Let’s talk about Facebook now.
World’s total population is over 7 Billions and 1/5th of that is on Facebook. Number of active users on Facebook are more than the total population of the most populated countries in the world.
Source: Huffington Post
So you can now imagine the potential of using social media marketing for your business. If you are not using social media for your marketing then you are losing out on a major revenue of your sales and missing an opportunity to build the audience for your brand.
As per the definition on Wikipedia
“Social media marketing is the process of gaining website traffic or attention through social media sites.”
Which is true from the definition point of view and the most important question is
How to gain that website traffic through social media marketing?
That was just Facebook but do you know how many social media platforms actually exist? We often hear about only few regularly but image below shows number of social media platforms available which you can leverage for your business marketing and drive enormous traffic to your website.
Image Source: The Conversation Prism
There are approximately 200 social media platforms available but many keep coming and going. So if you are planning your social media marketing then you should choose the ones which exist for a while now.
But before you jump into it your business should have a well-planned strategy to achieve your goals via social media marketing. And before you plan your strategy you should identify your goals for which you want to use social media platforms.
Here are the steps to leverage social media marketing for your business.
#1 Identify goals
You should consider your business’s important goals first. Doing this will help you establish your brand identity thereby helping you to create a large customer base. Identifying goals will help you use social media in the right direction and make it work towards achieving your business goals.
You can find the niche markets to promote your product or service easily by connecting with popular social bloggers and even use organic traffic on social media to further increase conversions on your website.
If you are launching a new product then social media can do wonders for you. You can easily choose the demographic to target your audience. You can choose the age group, gender etc. to target exact market for your product.
If you have a clear picture of your business goals then you can align social media with it and achieve the results.
#2 Target audience research
Before creating content you should know who your audience is. It is just not for your social media marketing but target audience research is an integral part of your overall digital marketing strategy.
You can use Google analytics for this purpose as it provides very deep insights for demographics, content which your audience prefer and various channels of acquisition. Apart from Google Analytics there are many social media specific tools which can provide you more insights. For example Buzzsumo, Birdsongs Analytics are a couple to name.
#3 Social media keyword research
Keyword research will help you to create targeted content for your audience. A set of well researched keywords when included in your content will engage more users on any social media platform. For example you can perform a hashtag research for twitter, Instagram and even Facebook.
You keyword research should focus on finding the questions which your target audience tend to ask on social media which helps in creating content which helps your audience find solutions to their questions.
#4 Select social media networks to begin with
You need to find out which social network works best for your business. You can set up your accounts in several social media sites and try to work equally hard on each of them. This will give you insights on which one is working best for you.
However, this doesn’t mean that you should discard the nonperforming networks.
For underperforming social networks, you can create or modify the content and test them again. As similar form of content may not work on every social platform. You need to keep testing the underperforming social networks for your business.
#6 Create content
Now as you have defined the goals, identified your audience, selected social networks and you are ready with your keywords, you should create content around those. Since every social media platform is different so you should be able to create content specifically for the platforms you are using. As the same format content may not work on every platform.
Creating content for each social platform is the most important part of your social media marketing campaign. For example, on Facebook you have the liberty to post long text in your content whereas on Twitter you have to sum up in one or two sentences.
Content could be in any form. It could text, images, videos or links to your blog with a short summary.
You need to make people interact with the content you produce for your social media pages. You need to get people commenting, recommending, sharing. Content should be engaging else it will be a complete failure.
#7 Posting content: Create a content calendar
Once you figure out which type of content works best on which network and which audience prefer what type of content on different networks, you should plan your content for various audience and the time you need to post it.
Creating an editorial calendar for your social media marketing will keep you consistent and consistency is the key to generate traffic from your social media marketing. It will help you to keep a track of business and national holidays, events and festivals in your niche market. So you can create killer content and never miss an opportunity to post content on high traffic days.
#8 Regularly check your website site performance
Your website should be optimized next to perfect. There shouldn’t be and broken links, images or any 404 not found errors. Website should not be slow and have call to actions on right places. It is obvious you would not like to see your visitors just leaving your website without spending much time on your website.
Related: 15 Top Reasons Why Visitors Leave your Website Too Soon!
You should be up to date with user’s activities on your website and work towards giving a better user experience.
Contact us for a FREE social media marketing consultation today
Affordable Websites Design Service Might Go Wrong For Your Business
Are Affordable websites truly affordable?
Every business needs a website and there are thousands of website design companies in Delhi NCR alone which offer Affordable websites. Business owners are tempted with the very low priced affordable websites and sign up for the website design services offered at a very cheap price.
Being one of the top website design company in Delhi NCR India we come across clients everyday who are offered website design and development services at unbelievable low price. Often businesses with low budget are tempted by such cheap offers.
But are these affordable websites really affordable?
Do you think these websites provide the online recognition which your business deserves?
Are you sure the visitors on your website will not leave too soon once they are there on your website?
Do these affordable website design companies provide guarantee on increase in traffic on your website?
Do they guarantee the website will not be penalized by Google at any point in time?
There are few basic things you can check before you sign up for an affordable website design service so that you get value for the money you invest in getting your website build.
How can they give website design service at a very low price?
This is a very important question to ask before you sign up for an affordable website design service. We have been in this business for over 7 years so we know the efforts required to build a unique website which is exactly what your business needs.
So it is important to ask what efforts they will put in to get the website ready for you. If they cannot answer this simple question then there is no point to sign up with them.
Compare the answers from other companies and do a little research on Google also. This will give you an understanding about the services you are offered for a low price.
Is the website responsive?
70% of internet searches happen on mobile phones these days. The websites which do not show properly on smartphones and other internet devices never get a visitor converted into a customer.
Website should be compatible with every device so that it gives the same user experience as it gives on a desktop or a laptop.
Google will not index the websites which are not mobile friendly. This means if the website is not responsive it will not show up in Google search results. And Google will boost the ranking of a website which is mobile friendly or responsive in nature.
Never sign up with a website design company which do not offer responsive website design.
Do they give content writing service or advice?
Website is nothing without good quality content. Your website should provide real value to the visitors looking for your type of services or products. You may have the best product or you may be providing the best service in your industry. But if it is not presented well on your website then you will loose the potential customers who would genuinely buy from you.
Quality content is also important for your website’s search engine rankings. Here is what Google says about high quality websites.
Everything comes for a price. Companies may additionally charge for writing quality content for your website. But since these affordable website design service companies promise quality websites so they should provide quality content for your website.
In worse scenario they should atleast guide you on writing quality content yourself. If they can’t do it then probably the affordable website design service is affordable on the cost of your online reputation and business.
Do they build SEO Friendly websites?
It is understood they cannot do the Search Engine Optimization for your website for the website design cost. But do they build Search Engine Friendly website.
It is very important that a website should be search engine friendly so that when you actually start promoting your website online, search engines like Google do have any issues in showing your website up in search results.
If a website should have responsive design along with quality content but making it search engine friendly is equally important because search engines should be able to crawl through your website easily. If the website is not SEO friendly then Search Engine will not be able to crawl and they will not see the website in the way users see it.
So your website will not be indexed and it will not show up in Google Search Results. The affordable website service may go wrong here.
Do they provide unique design for your website?
Your website should stand out of your competition. Since you have a unique business so the website should be exactly as your business.
Affordable website companies often use ready to use templates. They just change the colors and the images and get the website ready. What is the point of having a website, where thousands of similar looking websites already exist.
For a better user engagement on your website your website should have a custom unique design. So that your visitors do not get bored and find every page of your website fresh and interesting.
We truly believe in the value of money. We earn it the hard way so do you. Website is the most important asset in the marketing of your business. If website go wrong then whole of your online marketing will never fall in place and it will be a huge loss of time and money.
Be careful and research before you sign up for an affordable website design service
Read More About :
How to choose the best website design company?
Looking for a website that works for you?. Contact us now for a FREE consultation
How to choose the best website design company?
So you are looking to hire a web designer in India
And like every other business you might be confused about how to make a decision about selecting the best website design company. One who can design a great website and also make it visible on top searches on Google.
There so many website design companies in Delhi NCR alone so think about if you look to select the best one in India. You may end up spending more time in choosing your website design partner than the time needed to build the website itself.
Tips for result oriented Content Marketing
Mantra for Content Marketing
“Selling, Educating, Increasing”, should be the mantra while writing the content for your website; if you aim for Content Marketing through your website.
Always remember the fact that the content which you draft for your website should be crafted with the intention of selling, educating, and increasing the customer constancy.
Why is Local Search Ranking Important for Businesses and Professionals?
What exactly is Local Search?
When users type in a query like “Italian Restaurants Delhi” then Search Engines like Google crawls through the web pages and displays the results which match the most to the local query. This happens because search engines now assigns an important portion of their results page to local listings. These results to a “Local” search query i.e. search in a particular area or a region is a “Local Search”.
Moreover it has been noticed that the local listings are placed above the organic or free listings in the search results page.
This is very important for professionals and businesses who are trying to achieve genuine and fast results in an easy and cheap way.
Planning for SEO? Identify your goals first.
Planning to hire a SEO professional or a company? Before that set your goals right.
The most important of all while hiring a SEO expert firm or individual, is to identify your Goals from them, that means to be clear about what exactly you want out of the process. Next very important point is to keep a realistic expectation and to be aware of the fact that No One can guarantee you 100% results. If one (company or a professional) is desperately approaching you and guaranteeing you the top position in the top page, time to put them in the “spammer” list.
We have further simplified the process for you and segregated a list of Positive Goals and Negative Goals for SEO hiring. Match them with your list before approaching a Search Engine Optimization specialist.
Positive goals:
- Targeted Traffic. If you desire to be seen ahead in a particular group which is very frequently researched on the web wide world, then SEO is definitely going to help you. For eg. If you are a Web Design company and your target is to deliver services in a particular Region or Area, then my friend waste no time to hire a Search Engine Optimisation professional.
- Revenue boost.If you are trying to boost the revenue by generating new leads and hot sales, then S.E.O. is just right for you. With right professional you can definitely expect business through Internet.
- Uplift Special Services or Features. If you wish to magnify the reach of a special and unique service or feature of your business then SEO will help you. As an example, if you are trying to increase the reach of your “free trials”of a new launched service then marketing about it online will surely help.
- If you are trying to change a false rapport of your product or service online then SEO is for you. Like, someone (a competitor or a jealous ex-employee) posted a negative review of your product and it shows on top every-time someone searched for it then you definitely need to work on bringing the positive ones on top, right? You can achieve it by healthy digital marketing practices.
Negative goals:
- Random Traffic. If you only want traffic, traffic and just traffic, then don’t indulge in SEO practices. Targeted traffic are goals (positive ones), but wanting just random traffic is being ignorant. A well directed traffic can help raise revenue for your firm but a random traffic is just useless.
- Nothing but Rankings. Mostly, when you ask companies (seeking for internet marketing experts) “What do you aim for with SEO?”, they will relpy, “We want rank no. 1”. To be among the top is not bad, to be on the top without any objective is substandard. Businesses considering to hire SEO firm of professional must not have this on their Goals checklist.
- Compete globally not personally. If you are targeting to beat just a particular rival of yours, then drop the plan of hiring an expert of S.E.O. This is definitely a bad goal. Think globally, compete globally, to achieve higher revenue. To beat personal rivals you don’t need SEO experts, right?
- Number game. If you aim for numbers only ( domain authority, Google pagerank) then you have a negative goal on your list. Uncheck it right now. Ultimately the only numbers which matter are the “Revenue” numbers. So place your bet on them with SEO, not on the unfruitful ones.
Now that you have your Goals sorted, it’s time to meet a SEO expert with clear and achievable targets. We can help you set up a customized SEO plan matching your requirement.
Also read Which SEO firm should I hire?
Avoid these very Common mistakes when hiring SEO firm
One can tend to make mistakes when hiring SEO firm for managing their Digital Marketing campaign. To avoid this we have set up pointers for you to avoid while you are in discussions with your to be SEO firm.
The best known option of doing Internet Marketing are:
- Hire an in-house SEO expert
- Paid digital marketing (Google Adwords)
- Hire a professional SEO firm
One can always go for the first two options. But, there are situations which mandates businesses to hire a full fledged experienced SEO firm for their internet marketing needs.
We can help you in search by pointing out the most important facts which should be considered and discussed when you plan to hire a SEO firm.
Consider these points before hiring SEO Firm:
Don’t fall for the Search Results blindly
The first thing which a business does before hiring is “Searching”. When you type a keyword in a search engine (90% Google) using keyword phrases (eg.; Top SEO firms in New Delhi), then chances are for you to consider the top ones. This can be a mistake.
The reason can be debatable, but definitely noteworthy.
Often great SEO companies are so occupied with clients which they may get from Referrals of their existing clients, that they do not get time or have the need to spend on their own SEO. After-all, it’s about getting revenue, which they are already getting through referrals and by managing existing accounts.
As a result of this you are left with the Z-list. So, the companies which rank well for your search query can not necessarily be the best in work. Instead, they can be the ones with no or little work in hands and are hence focusing only on getting new clients. This does not mean all the listed companies are bad, but just considering on the basis of ranks is not a good idea.
The Bests’.com can be just Aggregators
Often when you search for best SEO company or best SEO consultants in a particular region then you may land on websites like bestseocompanydelhi.com or topseocompany.com.
These may be just aggregators, which are a website or program that collects related items of content and displays them or links to them, as per Definition. The purpose of such websites is to sell these listings to SEO firms by giving them High ranks for such keywords and gain huge amount of money in return.
In short, if someone is paying to be on a list of top results, does it prove their authenticity or capabilities? Not necessarily. So, again do not just rely on the results.
Never ever fall for “Secrets”
I would not be wrong if I say that “SEO practices” is an “Open book”. You should always get an aswer to your questions regarding how a firm manages or maintains SEO practices. If you receive a reply saying “Oh, this is our internal policy, we cannot share the details” or “We are sorry but we cannot share the “how’s” with you”. Then, my friend it is time to move to next SEO firm for consideration.
All that glitters is not Gold when you are hiring SEO Firm
If a company promises you to get you the no.1 Google ranking in a very short time, beware of it. SEO is a very long, slow and dedicated process. It takes time for a good SEO firm or an expert to get you in top results, but that too they won’t guarantee.
Precisely, do not rely solely on any one factor. Rather, ask questions about their practices, process they follow and more. Read about what points you should consider before hiring a SEO firm to know more.