5 Signs Your Website Promotions Are Not Working To Full Potential

You may be getting leads or website visitors by your website website promotions efforts. Do you analyse are you getting what you deserve after all the hard work you do to promote your website? Based on our experience we can tell you that there are only 8 to 10 top performing pages which drive most of the traffic to a website.

So how do you figure out if your website promotions are giving you the results you deserve.

Here are 5 Signs Your Website Promotions Are Not Working To Full Potential

1. You are getting website traffic but no one is contacting you.

Well, this gets really disturbing and frustrating to see that you are getting that desired traffic, but unfortunately the visitors aren’t converting to customers.

The possible reasons of this can be:

Landing page is of low quality
CTA’s are not placed appropriately
Traffic source is spam or from a low quality signal
You have not identified the right audience for your business
Page load time is high
Your payment methods/lines are not secure
The overall look and feel of your website is not professional
Product images are not clear, or miss the zooming function
No reviews or testimonials
Unclear policies (shipping, return, privacy policy etc)
Poor site navigation

If you identify any of the above signs then your site definitely needs an uplift to convert all the potential visitors into customers.

2. Only few pages of your website are getting traffic.

When you study your site’s Analytics report you may shake hands with a scenario where only some of the pages on your website get traffic.

This can be due to the following reasons:

Duplicate content or low quality content
Content Cannibalization
Page loading speed on desktops and mobile
Content does not offer value to the visitors
Poor site structure
Poor internal linking
No external link signals from quality websites
Call-to-action buttons are not placed correctly

All the above signals direct towards a less traffic situation. You must ask your content writer or your Digital Marketing company to work on the above signs.

3. Your website shows up in Google for terms which you are not optimizing for.

When you start optimizing your website for search engines the first key point for consideration is – Keyword Research. While, it may seem an easy task, but it is not. In fact keywords are in a way deceptive. They don’t always mean what they should mean.

For example, if a user searches for “notebook for college”, then maximum results are exact as per the query, but some are not.

Here’s the search result page:

keyword optimization

Hence, you must be extra careful about using target keywords and LSI keywords for best and accurate results.

Here are some reasons as to why your website shows up for wrong keywords:

Content lacks LSI keywords
The meta content does not contain the keywords in a meaningful manner
Website content is not focused
No content strategy

Keyword research is critical and so is the placement of all important keywords across the website. Because when a search engine crawls through your website, it’ll look for relevant and original information on your website and will place your website on the SERP accordingly.

4. Your website traffic is not growing.

If you are making all the SEO efforts but still your website’s traffic is not growing, then there is definitely an err in the methods.

Here are a few reasons for not getting expected website traffic:

The SEO game is not on point
You have a bad/low backlink profile
The website content is not meaningful or original
Your main focus is on content creation and not enough on promoting website
Bad user experience
Not an active social media presence

Hence, just running SEO campaign for the heck of running one is not worthy. You need to have a well curated SEO strategy customized for your website so as to get more traffic.

5. You are appearing in searches but you are not getting clicks.

If you are getting the impressions but not clicks, then here are the reasons to blame it for:

The meta title and meta description are not clear/relevant
Titlee does not include relevant keywords
The impressions occur on a low position in SERPs (2nd page or above)
No snippet text

It is extremely important to work on increasing the organic Click Through Rate (CTR) to out-beat your competition and stay ahead in business. Therefore, start by hiring a professional SEO company to take care of it.

In a Nutshell

Content is not just king, it is a kingdom. Focus on developing a strong keyword strategy to lay an affirmative base of all your further SEO efforts. Make sure your website is fast to load and provides good user experience to the website visitors.

If you notice any of the above signs in your website and are looking for a website designing company or a SEO company in Delhi-India to fix them, then just get in touch.

8447380262 | inquiry@icowebsolutions.com