The Power of Content Marketing: Why Every Business Should Use It
Are you looking for a powerful way to reach and engage your target audience? Look no further than content marketing.
By creating and sharing high-quality content that resonates with your audience, you can establish your brand as a trusted authority in your industry, attract new customers, and build long-term loyalty.
In this article, we’ll explore the key benefits of content marketing and how you can develop an effective strategy that delivers results.
So let’s dive in!
What is Content Marketing?
At its core, content marketing is about creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.
Unlike traditional marketing, which is often focused on promoting products or services directly, content marketing is about providing value to your audience through helpful, informative, and entertaining content that solves their problems or answers their questions.
The Benefits of Content Marketing
So why should your business use content marketing? Here are some of the key benefits:
- Build Brand Awareness
By creating high-quality content that provides value to your target audience, you can increase your brand’s visibility and build awareness of your products or services. Whether you’re creating blog posts, videos, social media content, or other types of content, you have the opportunity to showcase your expertise and establish your brand as a thought leader in your industry.
- Establish Thought Leadership
Content marketing allows you to demonstrate your expertise in your industry and establish your brand as a trusted authority. By providing helpful and informative content, you can position your brand as the go-to resource for your target audience. This can help you attract new customers, build loyalty, and drive long-term success. (Xanax)
- Drive Website Traffic
Creating and sharing high-quality content on your website can help you attract more visitors and drive more traffic to your site. This can lead to more leads and conversions, and help you achieve your business goals. By using search engine optimization (SEO) techniques to optimize your content for search engines, you can increase your website’s visibility and attract even more traffic.
- Improve Search Engine Rankings
Creating high-quality, keyword-rich content can help improve your website’s search engine rankings and make it easier for potential customers to find you online. By targeting the right keywords and providing valuable content that satisfies user intent, you can improve your website’s visibility and attract more organic traffic.
Developing an Effective Content Marketing Strategy
Now that we’ve explored the benefits of content marketing, let’s talk about how you can develop an effective strategy that delivers results.
Here are some tips and best practices to keep in mind:
- Define Your Goals
Before you begin creating content, it’s important to define your goals and what you hope to achieve through your content marketing efforts. Are you looking to drive more website traffic? Generate more leads? Increase brand awareness? Whatever your goals, be sure to define them upfront and develop a strategy that aligns with your overall business objectives.
- Identify Your Target Audience
To create content that resonates with your audience, you need to know who they are, what they’re interested in, and what challenges they’re facing. Conduct market research and develop buyer personas to better understand your target audience and what motivates them. This will help you create content that speaks to their needs and interests.
- Create High-Quality Content
To succeed with content marketing, you need to create content that provides value to your audience and stands out from the competition. This means investing in high-quality writing, graphics, and multimedia content that engages and informs your audience. Be sure to use a variety of content formats and experiment with different types of content to see what works best for your audience.
- Promote Your Content
Creating great content is only half the battle – you also need to promote it effectively to reach your target audience. Use social media, email marketing, influencer outreach, and other channels to distribute your content and reach new audiences. And don’t be afraid to repurpose your content in different formats to maximize its impact.
- Measure and Analyze Your Results
To ensure that your content marketing strategy is delivering results, you need to track and analyze your performance metrics. Use tools like Google Analytics to monitor website traffic, engagement, and conversion rates, and adjust your strategy as needed based on what’s working best.
Final Thoughts
Content marketing is a powerful way to establish your brand as a thought leader, attract new customers, and drive long-term success. By creating high-quality content that resonates with your audience and aligns with your business goals, you can achieve meaningful results and grow your business over time.
So if you’re not already using content marketing, now is the time to start. Invest in creating high-quality content that provides value to your audience, promote it effectively across multiple channels, and measure your results to refine your strategy and achieve even greater success over time.
How Can ICO WebTech Help: Why You Should Hire a Digital Marketing Agency in India for Content Marketing Needs
In today’s digital age, content marketing has become an essential component of any successful business strategy. However, creating high-quality content that resonates with your audience and drives real results can be a challenge, particularly if you lack the necessary expertise or resources.
That’s where a digital marketing agency in India like ICO WebTech can help. As a leading website designing company in Delhi, we have extensive experience in creating and executing effective content marketing strategies that deliver real results for our clients.
Here are just a few of the reasons why you should consider hiring a digital marketing agency in Delhi for your content marketing needs:
- Access to Expertise
When you hire a digital marketing agency like ICO WebTech, you gain access to a team of experts who specialize in all aspects of content marketing. From content creation and distribution to analytics and optimization, our team has the knowledge and experience to create and execute a winning content marketing strategy that drives results for your business.
- More Efficient Use of Resources
Outsourcing your content marketing needs to a digital marketing agency allows you to focus on other aspects of your business while still reaping the benefits of a robust content marketing strategy. By leveraging the expertise and resources of a dedicated team, you can achieve better results with less time and effort.
- Cost-Effective Solution
Hiring an in-house team to manage your content marketing can be expensive, particularly for small businesses. By outsourcing to a digital marketing agency in India like ICO WebTech, you can achieve high-quality results at a fraction of the cost of building an in-house team.
At ICO WebTech, we offer a range of content marketing services tailored to meet the unique needs of our clients. Whether you need help with content creation, distribution, or analytics, our team has the expertise and resources to deliver results that drive your business forward.
So if you’re looking for a website designing company in India that can help you achieve your content marketing goals, look no further than ICO WebTech.
Contact us today to learn more about how we can help your business succeed through effective content marketing strategies.
5 Leading Trends That Will Drive Content Marketing In 2023
There is nothing called stagnation in content marketing. Individuals, brands and marketers either fall behind or drive ahead. It all depends upon getting hold of the latest trends and adapting smartly to them in time. Significant developments in content marketing bring new challenges and limitless possibilities ahead.
What is Content Marketing?
The meaning of digital marketing terms stretch until it breaks into two. Thanks to the dynamism of the web world! Until recently, content strategy and content marketing could be used interchangeably.
It is no more so!
These two areas have now diverged in their meaning and practice, though they remain complementary.
Let’s see what content marketing means in 2023.
In simplest terms;
content marketing is the creation, publication, and distribution of reliable and valuable content. Selling is not its direct, but ultimate aim.
It is geared towards educating and informing consumers. So, its immediate purpose is to attract organic traffic by spreading transparent and honest information through different channels.
Why content marketing agency would require new strategies in 2023?
Content marketing strategy is the homework that a content marketing agency does before setting out for content creation. It is intended to drive product and service sales. Basically, it revolves around the following questions:
- For what is the content to be created?
- What should be the different marketing mediums and channels used?
- What should be the content types?
- Where the content should be published and distributed?
- How should the informational and promotional content be linked and integrated?
Content strategists would have to adjust to new realities in 2023 depending upon where they stood in 2022. Technological improvements, fiercer competition, and changing content consumption trends are the main reasons for it. In fact, these three factors feed into each other, demanding greater creativity from content marketers.
Before we delve into the technical details, let’s take an overview of how the content marketing environment has changed.
- Firstly, the web world has become dominantly visual. To be precise, the importance of video content is rising swiftly.
- Secondly, technological developments have changed the way people search information, products and services. Content consumption preferences and overall user attitudes have also changed.
- Thirdly, Data is revolutionizing everything around us. Content marketing is not untouched by these massive changes.
So here’s the list of top 5 content marketing trends for 2023.
-
Writing that is Easily Digestible
Content Writing has evolved. Partly owing to the changes in consumer attitudes, and partly to the competition from other content forms.
Nevertheless, blog posts remain the most popular marketing channels.
Each leading content writing company in Delhi is set to focus on:
- Facilitating user experience: As more users are shifting to mobile phones, content that is easy to consume on a smaller screen boosts organic traffic. This can be achieved by:
- Use of short paragraphs.
- Use of sizeable proportion of short sentences.
- Breaking down the article with headings and sub-headings.
- Engaging and Informative Content: A blog post dryly stuffed with information will not help. It should be written in an engaging and friendly style. The written content should interest the reader down to the very end or ‘the call to action’ part. This becomes all the more important as we are gradually entering into the age of long-form content.
- Images and Infographics: Visuals grab 90% of reader’s attention on screen. Text supported by infographics increases the retention rate by 50%. Infographics added merely for the sake could work negatively. They should help the text in a natural way. They can be used to highlight certain points, summarize information, demonstrate comparisons, explain processes and present data, etc.Images contribute to the visual appeal of the text and help its meaning and feel.
https://infograph.venngage.com/ps/BclJnjUr8NE/content-marketing-statistics
- User Intent-based Content: There are 4 types of searches that users make. Informational, navigational, investigational and transactional. Google directs the search results depending upon the type of search made. Ideally, textual content should take into account each type of query. Every reliable content writing company in Delhi is fine-tuning its content strategy for user intent-based content. Read Content Writing Tips.
-
Videos, Livestreaming and AR-backed Videos are Transforming the Content Marketing Landscape
To say that visual medium is transforming the digital marketing world would be a slight understatement. Much of it has already undergone a radical makeover. However, it is still not late to catch-up! Let’s take a closer look.
- Videos: Videos have become a norm in content strategy. They offer maximum audience engagement time amongst different content types. 80% of audiences would prefer video over blog post if they convey the same information.
Informational videos from experts and educational videos from leaders can boost content marketing efforts. However, it is the video reviews from customers that can do wonders. The trend of publishing videos on platforms like Instagram and LinkedIn is gaining momentum. Snapchat and Tik-tok videos can also be creatively integrated into online marketing strategies.
- Livestreaming: This is soon to become a norm. Audiences prefer live-videos amongst all varieties of video content. Over the last 3 years, there has been a 60% increase in live-video consumption time across the globe. It will rise further as better technologies hit the markets. The benefits of live-streaming in marketing strategy are multi-dimensional.
- Many Content Forms: Live videos can take several forms. Webinars, interviews and Q&A sessions can provide insights to audiences. Behind-the-scenes videos evoke intrigue and interest. Demos of latest products can be really impactful.
- Ready-made Video Content: Recordings of live-streamed videos can be edited and added to the video content repository.
- Audio of the live-streamed video can serve as a by-product for marketing.
- AR-backed Visuals: Use of Augmented Reality is gradually gaining a foothold.
AR allows users a taste of the real world from their mobile phones. It induces a fresh and emotional touch to marketing, backed by a bit of surprise. It is projected to be the next big thing in the user/customer engagement. It has the potential to lead the information seekers towards sales and customers towards brand loyalty quicker than any medium. Those with mobile-centric marketing strategies can benefit immensely from it. It is a relatively untapped medium, and thus the possibilities are endless. These uses of AR are sure to impact marketing in 2020.
- Virtual Tours
- Dynamic Sales Presentation for B2B
- Virtual Assistance
- Product Demos
- Branding materials augmentation
- Try before you Buy
-
Let Data drive Marketing Strategy
Underestimating the utility of Data in deciding content strategy would be risky. Data-driven mentality has to become an essential attribute of content marketers in 2020.
Data-driven insights can be crucial in understanding trending topics, audience preferences, competing influencers and user attitudes. Data brings greater accuracy into marketing content by taking out marketer’s intuition and replacing it with consumer expectations.
User expectations, audience preferences and consumer behaviors change rapidly. Data ensures their continuous tracking. This means higher value and relevant content for a targeted audience that ensures engagement. Choosing the relevant Data metrics is more important now. Integrating the Data insights into content strategy is now essential to design user-centric market campaigns.
-
Conversational Marketing has Grown
This is a step ahead of Data-driven hints regarding ‘knowing the audience’. Conversational marketing is about real engagement with the audience. Email marketing and Facebook conversation marketing are now conventional. The most important development is that Chatbots are gradually replacing live humans in terms of engagement.
Technologies driven by Artificial Intelligence are revolutionizing the content marketing space. AI-driven Chatbots and virtual assistants have already beaten humans on friendliness parameters. AI companies are working hard towards infusing greater depth and variations to conversational experience.
To make the most out of AI-driven technologies in 2020, marketers will have to focus on:
- Creating scripts that carry the brand voice, quality information and great conversational flow.
- Stronger Chatbot library of data.
- Real-time simulation of conversations.
- Greater integration of Chatbot with content.
-
Dynamic and Personalized Content is going to Next Level
People are increasingly looking for personalized experience. Dynamic content means that all users are not presented with the same set of content. Instead, they see and receive content that is relevant for them depending upon their needs and interests.
Dynamic content tools will become more complex but more productive for content marketers in 2020. Their influence will deepen and expand throughout the marketing channels. This will lead towards the automation of content development and delivery of high-quality content for each individual content consumer.
Dynamic content is not just about delivering the information that the consumer wants. It is about encouraging and persuading consumers to take the next step towards becoming a buyer!
Content marketing can be highly challenging but equally rewarding this year
These are just the 5 major trends that will shape online marketing in 2023. By no means is the list exhaustive! Closely related to these trends is the use of voice search optimization which marketers are still adapting to. Micro-moments visuals can make a huge difference too. Designing content that speaks in a distinct brand voice could also help in outdoing the competitors.
However, paying heed to these developments would be a sure pathway to online marketing success in 2020.
Hire our content marketing company in India to boost organic results.
Our Digital Marketing company in Delhi has over a decade of experience in website designing, SEO, Content Marketing; basically everything you need to get your business online.
Content Writing Best Practices 2020
The fact that Google tweaks its search algorithms periodically is no secret. In turn, adjusting to new game rules poses challenges for copywriters and SEO agencies. Now, the question arises that with the changing rules, how can one compile a winsome strategy?
Luckily, the basic rules of SEO copywriting will remain the same. Surely, you must learn to adapt. Even so, notwithstanding how important flexibility is, you can find comfort knowing that some aspects of website content writing will not change.
So, what is content writing anyway?
“Content writing is the creative process of planning, writing and editing web content, usually for digital marketing purposes. It can include writing blogs and articles, scripts for videos and podcasts, as well as content for specific platforms, such as Facebook, Twitter and the same.”
Here are 5 content writing tips that can help you learn more about content writing, and improve the reader experience, for sailing through the year 2020.
-
Pay attention to the experience
As part of your best content writing services, you must not merely increase the frequency of your blogs. Rather the challenge is to stand-out among your peers. To achieve the desired results, you must focus on improving the content experience. As such, the content you’re dishing out should not only be valuable but also enhance the user experience.
The term ‘Content Experience’ is a cross between content marketing and UX. It’s about assessing how to improve your content and your approach to get your readers to spend more time on your posts.
You can improve your content experience in the following ways:
- Examine the mobile version of your website
- Keep your paragraphs short so your content can be easily read on mobiles
- Increase the ‘readability’ of your content by adding images and subheadings
- Check your loading speed
- Work towards personalizing your site and content
You can hire a well-known content writing company in India to revamp your content experience in 2020.
-
Visual data helps
In addition to improving the reading experience, visual content also helps your main data become noticeable. With infographics, you can not only summarize the main points visually but also record more shares for your posts.
Plus, a website content writer in Delhi opines that you must use visual quotes to convey your standpoint in a manner that attracts the readers’ attention. More so, you can add videos on your site as an alternative content format.
Under SaaS marketing, you can also include GIFs to promote your product, for the readers then easily understand what you’re trying to say.
Nowadays, several brands are going with GIFs and videos to present their content in a simple way.
You can avail the services of a popular content writing agency if you’re looking to experiment with various visual storytelling formats to know about what your readers are responding more to.
-
Post long-form content
In 2020, the focus remains on creating long-term content; and in the below-listed pointers, you can know the reasons why this is so.
- Maintains trust with your readers
- Displays your style of writing and overall personality
- Helps to go in-depth on the subjects you’re covering
- Enhances your SEO
Long-form content also helps to improve your search ranking. More so, you get to cover topics in detail and, thus, can assert your authority over them.
Besides, the general recommendation is to not keep your posts overly long; only a few pieces should be over 1000 words.
By availing the services of content writing company in Delhi, you can explore the potential of long-form content handsomely.
-
Try reading your content aloud
If you’re looking to improve your content writing, then you might want to start reading your content out loud. Then, you can know whether your writing sounds natural or not. Moreover, your content should feel more conversational. Only then, your readers will get to enjoy your content and you can expand your readership base over time.
By reading your content out loud, you can examine how you’re getting across your message too. All the same, you can improve your writing and the reader’s experience.
A reputed content writing company in Delhi will also advise you to read out your content loud before you publish to know the difference it makes.
-
Focus on smarter SEO practices
The year 2020 also calls for smarter SEO Content Writing. At first, you should try bringing about changes that leave a long-term impact.
- Rather than focusing on the most popular keyword, you must opt for long-tail keywords
- Your focus should be on improving your content and not only stuffing with focus keywords
- Make SEO easier by investing in the tools that help to give the desired results
- Instead of working towards increasing your SERP ranks, you must discover newer ways (such as featured snippets and visual ranking) for your content to get noticed
- Maintain the ‘conversational’ tone in your content, for that raises your chances of coming in the question boxes and featured snippets
If you talk to any content writing service provider, they will also suggest that you start thinking of SEO as one more element of your content writing strategy for addressing your readers’ needs. Your emphasis should not only be limited to winning high ranks in the search results but also extend to delivering an enjoyable experience to the readers.
Summing up
All content marketing trends are not revolutionary. At times, even simple changes help to achieve success.
Study your current content marketing strategy and review what worked in recent years. Look for areas that need improvement and implement the requisite changes.
These five trends help to understand the simple changes you should focus upon to live up to your audience’s expectations.
Top 5 Restaurant Digital Marketing tips in 2020
The restaurant business grapples with uncertainty. Small business owners face several challenges and data suggests that close to 50% fail within the initial years of starting operations. To keep ahead of your peers in the restaurant business, you must focus on the key areas.
These include
- menu customization,
- premium customer service,
- digital marketing for restaurants, and
- general restaurant management.
Now, to take your digital marketing efforts several notches above, we have listed some tips. These effective restaurant marketing ideas and trends via digital means can help you to not only obtain more orders but also strengthen the ties with your client base.
#1. Leverage the potential of social media
Have a restaurant social media marketing strategy in place – if you want to be successful as a restaurateur. And, NO, merely having a social media account does not suffice, rather you have to stay active across the board.
Social media marketing offers opportunities to attract people who can become repeat customers while increasing your networking capabilities. Besides, you can avail the benefit of various free and paid advertising campaigns via social media channels.
Start with identifying the social media channels that are a hit for you. Follow by posting content regularly, along with customers’ dine-in photographs, on your social media handles for heightening your restaurant visibility.
Some of the best social media practices include:
- Keeping your audiences engaged by posting online polls
- Putting up recipes and fun food concepts
- Sharing valuable content from your blog
- Holding contests on social media channels
- Affixing popular hashtags
To derive optimum benefit from social media, be sure to post regularly. For managing your social media presence, you should consider hiring social media experts. A Digital Marketing Company in Delhi can help to maximize your reach via social media.
#2. Use online reviews to your advantage
In addition to restaurant social media marketing, you must keep in mind that people need assurances when they’re investing in any kind of service. The same rule applies to their dining experiences.
When users research restaurants on the Internet, they want to know about other people’s opinions. Herein lies an opportunity for you to take advantage of online reviews. So, you may want to encourage customers to post a review about their experience with your restaurant.
A good way of driving customers to post reviews is by offering a sizeable discount on their subsequent meal after posting a review.
#3. Focus on your website
As the owner of a local restaurant, you must know that your storefront is not the face of your company anymore. Because over 80% of customers rely on online sources for researching products and services, and they evaluate the credibility of your business via your website. And if your website is not attractive enough, chances are that they will not dine at your restaurant.
To drive customers to your restaurant, you must make sure your website is appealing, user-friendly, and more importantly, functional. Moreover, many customers use smartphones to browse the web for restaurants, and optimizing your website for mobiles helps to connect with them.
The experts at the website designing company in Delhi come with many years of experience in developing websites. They can help to make your website easy for users to navigate.
#4. Opt for SEO
Optimizing your website for Google is most important. Because most customer searches are conducted on this popular search engine. So, go ahead and hire a SEO Agency in Delhi, for they can build your online presence and advertise your restaurant to prospective customers.
To get started with your SEO, you will have to have a regular website or go for ecommerce website development for a more comfortable and viable approach. Because eCommerce has a booming future in India, particularly in these current pandemic times.
#5. Post Valuable Website Content
Bill Gates once rightly said ‘Content is King’. Quality content is a powerful tool for building your brand, connecting with more people, and solidifying ties with your clientele. And you can present content on your website in myriad ways – including via emails, newsletters, videos, social media posts, eBooks, among others.
Contact the SEO experts to help you differentiate between quality content and poor content. More so, you can call upon them for any of your eCommerce website designing for restaurants requirements.
FINAL THOUGHTS
With more and more customers choosing to go online for searching restaurants and ordering food during recent years, restaurant owners must not undermine the importance of website and digital marketing. The medium allows people to search your restaurant online for both dining in and placing orders.
Need help with your Restaurant Digital Marketing or Website Designing? ICO WebTech is happy to help. We have a decade of experience and are an award winning website designing company in Delhi.
Get in touch with us to get your business ahead of your competitors.
Whatsapp/Call- 8447380262
Email: inquiry@icowebsolutions.com
5 Leading Trends That Will Drive Content Marketing In 2020
There is nothing called stagnation in content marketing. Individuals, brands and marketers either fall behind or drive ahead. It all depends upon getting hold of the latest trends and adapting smartly to them in time. Significant developments in content marketing bring new challenges and limitless possibilities ahead.
What is Content Marketing in 2020?
The meaning of digital marketing terms stretch until it breaks into two. Thanks to the dynamism of the web world! Until recently, content strategy and content marketing could be used interchangeably.
It is no more so!
These two areas have now diverged in their meaning and practice, though they remain complementary.
Let’s see what content marketing means in 2020.
In simplest terms;
content marketing is the creation, publication, and distribution of reliable and valuable content. Selling is not its direct, but ultimate aim.
It is geared towards educating and informing consumers. So, its immediate purpose is to attract organic traffic by spreading transparent and honest information through different channels.
Why content marketing agency would require new strategies in 2020?
Content marketing strategy is the homework that a content marketing service provider does before setting out for content creation. It is intended to drive product and service sales. Basically, it revolves around the following questions:
- For what is the content to be created?
- What should be the different marketing mediums and channels used?
- What should be the content types?
- Where the content should be published and distributed?
- How should the informational and promotional content be linked and integrated?
Content strategists would have to adjust to new realities in 2020 depending upon where they stood in 2019. Technological improvements, fiercer competition, and changing content consumption trends are the main reasons for it. In fact, these three factors feed into each other, demanding greater creativity from content marketers.
Before we delve into the technical details, let’s take an overview of how the content marketing environment has changed.
- Firstly, the web world has become dominantly visual. To be precise, the importance of video content is rising swiftly.
- Secondly, technological developments have changed the way people search information, products and services. Content consumption preferences and overall user attitudes have also changed.
- Thirdly, Data is revolutionizing everything around us. Content marketing is not untouched by these massive changes.
So here’s the list of top 5 content marketing trends for 2020.
-
Writing that is Easily Digestible
Content Writing has evolved. Partly owing to the changes in consumer attitudes, and partly to the competition from other content forms.
Nevertheless, blog posts remain the most popular marketing channels.
Each leading content writing company is set to focus on:
- Facilitating user experience: As more users are shifting to mobile phones, content that is easy to consume on a smaller screen boosts organic traffic. This can be achieved by:
- Use of short paragraphs.
- Use of sizeable proportion of short sentences.
- Breaking down the article with headings and sub-headings.
- Engaging and Informative Content: A blog post dryly stuffed with information will not help. It should be written in an engaging and friendly style. The written content should interest the reader down to the very end or ‘the call to action’ part. This becomes all the more important as we are gradually entering into the age of long-form content.
- Images and Infographics: Visuals grab 90% of reader’s attention on screen. Text supported by infographics increases the retention rate by 50%. Infographics added merely for the sake could work negatively. They should help the text in a natural way. They can be used to highlight certain points, summarize information, demonstrate comparisons, explain processes and present data, etc.Images contribute to the visual appeal of the text and help its meaning and feel.
- User Intent-based Content: There are 4 types of searches that users make. Informational, navigational, investigational and transactional. Google directs the search results depending upon the type of search made. Ideally, textual content should take into account each type of query. Every reliable content writing company in Delhi is fine-tuning its content strategy for user intent-based content.
-
Videos, Livestreaming and AR-backed Videos are Transforming the Content Marketing Landscape
To say that visual medium is transforming the digital marketing world would be a slight understatement. Much of it has already undergone a radical makeover. However, it is still not late to catch-up! Let’s take a closer look.
- Videos: Videos have become a norm in content strategy. They offer maximum audience engagement time amongst different content types. 80% of audiences would prefer video over blog post if they convey the same information.
Informational videos from experts and educational videos from leaders can boost content marketing efforts. However, it is the video reviews from customers that can do wonders. The trend of publishing videos on platforms like Instagram and LinkedIn is gaining momentum. Snapchat and Tik-tok videos can also be creatively integrated into online marketing strategies.
- Livestreaming: This is soon to become a norm. Audiences prefer live-videos amongst all varieties of video content. Over the last 3 years, there has been a 60% increase in live-video consumption time across the globe. It will rise further as better technologies hit the markets. The benefits of live-streaming in marketing strategy are multi-dimensional.
- Many Content Forms: Live videos can take several forms. Webinars, interviews and Q&A sessions can provide insights to audiences. Behind-the-scenes videos evoke intrigue and interest. Demos of latest products can be really impactful.
- Readymade Video Content: Recordings of live-streamed videos can be edited and added to the video content repository.
- Audio of the live-streamed video can serve as a by-product for marketing.
- AR-backed Visuals: Use of Augmented Reality is gradually gaining a foothold.
AR allows users a taste of the real world from their mobile phones. It induces a fresh and emotional touch to marketing, backed by a bit of surprise. It is projected to be the next big thing in the user/customer engagement. It has the potential to lead the information seekers towards sales and customers towards brand loyalty quicker than any medium. Those with mobile-centric marketing strategies can benefit immensely from it. It is a relatively untapped medium, and thus the possibilities are endless. These uses of AR are sure to impact marketing in 2020.
- Virtual Tours
- Dynamic Sales Presentation for B2B
- Virtual Assistance
- Product Demos
- Branding materials augmentation
- Try before you Buy
-
Let Data drive Marketing Strategy
Underestimating the utility of Data in deciding content strategy would be risky. Data-driven mentality has to become an essential attribute of content marketers in 2020.
Data-driven insights can be crucial in understanding trending topics, audience preferences, competing influencers and user attitudes. Data brings greater accuracy into marketing content by taking out marketer’s intuition and replacing it with consumer expectations.
User expectations, audience preferences and consumer behaviours change rapidly. Data ensures their continuous tracking. This means higher value and relevant content for a targeted audience that ensures engagement. Choosing the relevant Data metrics is more important now. Integrating the Data insights into content strategy is now essential to design user-centric market campaigns.
-
Conversational Marketing has Grown
This is a step ahead of Data-driven hints regarding ‘knowing the audience’. Conversational marketing is about real engagement with the audience. Email marketing and Facebook conversation marketing are now conventional. The most important development is that Chatbots are gradually replacing live humans in terms of engagement.
Technologies driven by Artificial Intelligence are revolutionizing the content marketing space. AI-driven Chatbots and virtual assistants have already beaten humans on friendliness parameters. AI companies are working hard towards infusing greater depth and variations to conversational experience.
To make the most out of AI-driven technologies in 2020, marketers will have to focus on:
- Creating scripts that carry the brand voice, quality information and great conversational flow.
- Stronger Chatbot library of data.
- Real-time simulation of conversations.
- Greater integration of Chatbot with content.
-
Dynamic and Personalized Content is going to Next Level
People are increasingly looking for personalized experience. Dynamic content means that all users are not presented with the same set of content. Instead, they see and receive content that is relevant for them depending upon their needs and interests.
Dynamic content tools will become more complex but more productive for content marketers in 2020. Their influence will deepen and expand throughout the marketing channels. This will lead towards the automation of content development and delivery of high-quality content for each individual content consumer.
Dynamic content is not just about delivering the information that the consumer wants. It is about encouraging and persuading consumers to take the next step towards becoming a buyer!
Content marketing can be highly challenging but equally rewarding this year
These are just the 5 major trends that will shape online marketing in 2020. By no means is the list exhaustive! Closely related to these trends is the use of voice search optimization which marketers are still adapting to. Micro-moments visuals can make a huge difference too. Designing content that speaks in a distinct brand voice could also help in outdoing the competitors.
However, paying heed to these developments would be a sure pathway to online marketing success in 2020.
Hire our content marketing company to boost organic results.
Drive more traffic through customer-targeted content
If we ask to any of the business owner what they like the most, they will probably say “more customers”.
What does a business wishes apart from customers and sales?
The answer is more of traffic to their site.
To boost this site traffic we need to look after many strategies, tactics, and hacks which are built on the foundation of your content on your blog. If that basic lifeblood of your blog or website isn’t targeting your customers specifically, then no amount of promotional efforts matters.
Understand your customers by creating buyers personas at the lower level because you want your content to reach the right people. Buyer personas help you to understand your customers better. This makes it easier for you to tailor your content, messaging, product development, and services to the different groups. The strongest buyers’ personas are based on market researches as well as insights.
Ways through which you can boost your traffic:
Get in touch with social media
It’s not enough to get a good and great content and hope that people find it. You have to be proactive. One of the best way to increase traffic to your website is to use social media marketing channels to promote your content.
For instance, Twitter is most suitable for short links, while Google My Business promotion can help your site to show up in organic search results. Moreover it is particularly effective in B2B companies. If you are a B2C company, you can find good communication on Pinterest and Instagram.
Give more attention to On-Page SEO
Optimizing your content for search engines is still a valuable practice. Are you creating internal links? What about meta descriptions? What about alt text?
Are you making the most of the on page SEO? It could help you to boost your organic search traffic.
Make sure you have a responsive website
In today’s world more people use mobile devices to access the web. Make sure that your website is easily loaded and comfortably viewed across a wide range of devices with varied screen sizes.
This should include small smart phones, tablets, I-phones, etc. World is getting advance day by day then why our website should be kept behind. Website optimization is crucial for improved performance in 2019, and mobile friendly website designing is an important part of it.
Focus on long-tail keywords
If your popular keywords bases are covered, then it’s time to target and get long-tail keywords. Long-tail keyword covers for a majority of web searches.
It’s good to have keywords but long-tails covers more than half of the search of maximum of search engines.
Research about your competition
Keep an eye on your competition, use different software to check out what your competitors are up to. It gives out the aggregate of social performance of specific sites and content to provide at-a- glance view about what are the topics the readers are interested in, and importantly making a rounds on social media.
Find out what are their mind wants to read and talk about, and then emulate that kind of content to bring more traffic to your website. In short, leverage competitor analysis for better results of your SEO efforts.
Some final thoughts
You need to know about what your customers are looking for in your content, and try to connect with them on an emotional level through their shared beliefs and post. This is the key to increase traffic and having a lasting success through customer targeted content.
The above information can be overwhelming. Therefore, if you are looking for SEO experts India then we can serve your requirement with success. We are a website designing company in Delhi serving our client for all their web design and Digital Marketing needs in India and abroad.
Contact us if you have any questions.
Why your website desperately needs a professional content writer
In our experience as a website designing company in Delhi we have worked with hundreds of clients in Delhi NCR and hundred across the globe. We have noticed that every client agrees to the fact that content is the king, with all the articles and tutorials available online. But when it comes to developing their website, a handful think about professionally written content.
It is because the focus remains limited to the beauty of the website.
The website should look way better than the competitors.
The website should have mind blowing effects which competitors can’t even think about.
In this beautification the most important part of the website, ‘the content’ takes a back seat.
Then when you realize that you are not getting results from your website as you wanted, it gets late.
We give you top three reason why your website needs a professional content writer.
As business owner you have too much to handle on your plate. If you take content writing on then with all the other responsibilities you might not get enough time to write quality content yourself.
This is one of the major reasons in delay of your website launch. Read about how to eliminate delays in your website launch.
However with a very little investment you can rid of delays in your website launch and get quality content written by a professional content writer.
Below are the benefits of hiring a professional content writer with us.
Our content writers will get your website content ready much before your website launch
Getting the website content ready on time is most important to launch a website on time. Our professional content writers work on one project at a time. This is the reason why we guarantee that we will never delay your website content and the website is launched on time.
Our content writers ensure quality and consistency
Consistency in content writing is very important for the growth of your business. It helps you build your brand gradually. Our content writing team produces high quality and engaging content with consistency which impacts your customers’ decision making more than any other strategy.
Our content writers will produce SEO oriented content
Apart from quality and consistency, our professional content writers focus on search engine while producing the content for your website. We make sure search engines like Google, Bing, Yahoo etc love your website content and rank it in front of your customers.
For consultation on professional content writing for your website or any other use reach us at +91-8447380262
Did the Chicken come first or the egg???
Content and Design Battle? What comes first in Website Designing?
This is the classic tug-o-war question, isn’t it?
While the question “chicken came first or the egg?” is decades old, the answer is still debatable. Similarly, content and design fight a similar battle of who shall come first. Some web design experts are in favor of content first, while others prefer design first.
This is because the content writers appreciate a layout first, so as to write the content which fits perfectly in the design. And the designers prefer content first so that they can sketch up a design around it.
Now who’s right and who’s not we’ll leave it for you to decide by the end of this post.
Let’s start by counting the points for Content and Design individually and then come to a conclusion for this classic engagement.
Okay. Content should come first. But why?
“Sometimes a person needs a story more than food to stay alive.” – Barry Lopez
This is exactly how important content writing is to users, websites owners and businesses.
Many experts fancy content-first approach when designing a website, or an emailer, or a print product or anything which requires the mishmash of content and design. Additionally content includes everything, right from the text to videos, podcasts, images, essentially every information on your website.
Therefore it is advised to figure a plan for what all information you’ll be including on your website. And start collecting, writing or creating that content beforehand.
Let us read some noteworthy reasons of writing content before design.
A. Content builds a fence for better designing
Do you remember your Kinder Garten classes?
Wasn’t it much fun and easier to draw or write in boxes?
Well content sets up the area for designing with an imaginary line around it.
Thereby helping the designers to set up an easy-breezy flow of the layout.
With the content information in hand it is easier for the designers to work-out a basic plan of the layout. For instance where to introduce the Call-to-actions, or where to expand a note becomes all the more clear when a designer has the content.
B. Content Gives the Designers a helping hand to achieve goals
By content (in this point) I mean driving a content strategy so as to achieve the ultimate goal of your business.
A well-structured content strategy should have an objective. This objective can be either increase the CTR, or an increase in sales or anything likewise.
Now, when the content strategy is ready the web designers can use their skills to push the success ratio of those goals even further.
Sounds interesting?
Well it is actually very smart to design a strategy focused on content, but pushed an extra mile with designing efforts.
C. Doing Content first Saves Money (as Time is Money)
While writing, then rewriting, then again rewriting is simple on a Word file. It isn’t a designer’s favorite task to make a change in content multiple times in a mock-up.
Therefore drafting a content copy, at least close to, if not completely perfect will save a reasonable amount of time of a designer.
No No Design First. Done. But again, why?
“Design can be art. Design can be simple. That’s why it’s so complicated.” –Paul Rand
True that.
Designing is sure simply an art, but a complicated one. And isn’t it such a relief to finish the complicated part in the beginning itself?
Yup, I know you are saying yes to it.
Therefore as per many industry experts, a design-first approach is the done thing between content and design.
Let’s now see why designing before content is a better deal.
A. Design sets an awesome foundation for content
A good content writer will draft efficiently around the mockup or the layout set by the designer.
Using the dummy content in the layout, a writer can write with the word count limit in mind. And in turn save a lot of time to rewrite considering the word limit to fix in a particular box.
B. Design first gives a clear picture
The power of a well written content is even more sharpened with a perfect design.
Therefore when you place the content on an already designed page or emailer or any other design pack, it gives a lot better understanding of the concept.
Summary of the Content and Design battle
It is clear from the above post that content and design and inseparable. While it is still debatable to start with which section, I have managed to reach a conclusion:
Content and Design are the two opposites that attract each other.
In other words while both content and design are two different strategies altogether, but they both work towards the same goal; the business growth.
And now the same question again, what do you think, the chicken came first or the eggs?
Facing difficulties in content writing or website designing?
Don’t worry. Our creative content writers and website design and development team is happy to help you with our skills and experience.
Reach out to us to for an awesome content and compatible Design
SEO Content Writing 2018: What, Why and How!
What is an SEO Content Writing?
We all get attracted if we see or read something that holds our interest. If something interesting is written in parts then we would like to read the complete article. And hereby gets linked to the website hosting that article.
In this manner, such content also inspires trust and conditions the mind of the surfer favorably towards whatever product or service your particular website offers.
In other words, when the content is good, it acts as a pathway to your website whereby you can attract and build steady and continuous traffic. Hence, search engine optimized content attracts traffic.
There is another angle to the visibility of your site and that is the search engine angle. The above is applicable to the human eyes and mind.
But what about the search engine?
Whenever someone seeks information on the internet, they type a few relevant words (known as keywords) in a search bar of a search engine (for example, Yahoo, Google, Bing, etc).
The search engine searches the Web for you and presents the pertinent websites on the computer screen indexed according to the relevance of the topic. The results are known as Search Engine Result Pages or SERPs.
How does the search engine “find” these websites?
Each search engine has spiders or robotic eyes that match the keywords typed in the search bar with the content on each website on the Net. In order for these robotic “eyes” to “see” your website, you need to make the keyword of your website highly visible.
This is done by adopting certain visibility strategies. Such as
- placement of keywords on the website,
- the ratio of the total number of keywords available on the website to the total number of words in the text,
- applying keyword tagging rules, etc.
Hence, search engine optimized content helps in ranking with the search engines.
Why search engine optimized content is important?
The success of any Internet business depends upon many, many factors one among which is visibility and access to its proposed market segment.
Unless the proposed customer knows and sees your “shop” of “office” in the cyber world, your business is doomed. The question here is:
How to optimize that visibility and accessibility factors?
What can be done to make your presence felt online?
How do you assure that you get a steady stream of targeted visitors to your site?
Among the any techniques to attract good customers to your site, one of the best bet until now is through appropriate search engine optimized content.
The answer to this question seems quite obvious now.
Without search engine optimized content your website would be in the dark vis-à-vis both your proposed customers as well as the search engine.
In other words you would not exist for these two entities, which translates into
business suicide.
If you want to survive and achieve runaway success with your enterprise you need your content to act as a magnet for both prospective customers and search engines.
The more this attraction grows, the more your chances to succeed grow because owing to this high visibility you would get traffic to your website and from this traffic your sales.
How to write SEO Content?
Here are the dos and don’ts of writing SEO optimized content.
Do:
- A thorough keyword research
- Know your target audience and write the content in a way they understand well
- USE LSI keywords in the content
- Write SEO friendly titles for blog posts
- Competitor Analysis for their target keywords
- The URL of the post/page should be SEO friendly
- The meta title and description should include the keyword in a natural manner
- Write original and meaningful content
- Use related internal and external linking in content
- Try to make short sentences and short paragraphs.
- Include the information in bullet points.
- And, include images, videos and other engaging content.
Don’t:
- Stuff your content with keywords.
- Enhance the visibility of unrelated keywords.
- Write duplicate page content.
- Put text on the same color background. So as to hide from the users but make it visible to search engines.
Summary
To sum it up, search engine optimized content is your way to advertise your presence on the Web without which you would be absolutely invisible and inaccessible.
ICO WebTech has a team of experienced and trained Search Engine Optimized Content Writers. To avail our services contact us now.