Role of Digital Marketing Company in Growing Your Business!
As a business owner, you want to thrive and not only survive, right? Sure, you must be familiar with the differences between surviving and thriving. However, do you know how much difference digital marketing can have on your business?
Now, if you talk to our website design India experts, they will explain that when you’re breaking even, your business is surviving. On the other hand, you can claim your business is thriving when your revenues rise significantly.
Among the factors that contribute to either your business surviving or thriving is digital marketing. As such, in today’s times, ignoring the importance of digital marketing is detrimental to your business.
Of course, both small and medium enterprises are going all out to grab the online space. Our expert team at Online Marketing Delhi India will also vouch that several brick-and-mortar enterprises are transforming their business models to online ones. Or, they seem to be romping up with digital marketing strategies for getting more business.
Besides attracting your target group, our SEO company India Pros also helps to convert leads into loyal customers.
Let’s move on to, what constitutes digital marketing and its various benefits and types.
Types of digital marketing
Using digital marketing channels, our Marketing specialist team facilitates contact with users online. The different ways of engaging with prospects and customers via digital marketing channels are detailed below:
- Social Media
Our India Digital Marketing Services professional team uses the most popular social media platforms such as Snapchat, Twitter, LinkedIn, Facebook, and Instagram. We rely heavily on social media channels to promote brands via sponsored content and paid ads.
- Influencer Marketing
Through influencer marketing, our India Digital Marketing Agency collaborates with celebrities and other famous personalities to reach their target groups.
- Email Marketing
Email marketing campaigns include remaining connected with clients and prospects by sending them customized newsletters and new offers via email. Our team of SEM agency India experts target prospective clients via their brand engagements and shopping history.
- Content Marketing
Content marketing is all about guiding prospects throughout the buying process. By producing videos and content, marketing teams help consumers decide on the products or services that are best suited to their needs.
- Search Engine Optimization (SEO) Marketing
Marketing companies strive to be among the top ranks in the SERPs. By doing so, they can establish online brand authority and this helps to inspire confidence among users about the superior quality of your products and services.
- Pay-per-click
Marketing teams also opt for PPC and paid ad campaigns to get traffic on their websites.
- Affiliate Marketing
Under affiliate marketing, companies work with individuals to promote their offerings on online platforms. The affiliates earn a commission for every sale that they contribute to.
Benefits of digital marketing
Here are some benefits of including digital marketing strategies as part of your overall marketing plans.
- Offers a level-playing field
Digital marketing provides a level playing field for small and medium companies to compete with large corporations.
- Highly affordable
The cost-effectiveness of digital marketing channels is another reason why our SME clients approach our e-commerce website design India panel. In other words, because digital marketing channels are affordable, business owners can compete, benefit from higher traffic numbers, and increase their ROI.
- Raises your conversion rate
With digital marketing campaigns, our India SEO specialists can convert incoming traffic into subscribers, leads, and sales – all of which are hallmarks of any successful business.
- Earns you more revenue
Our Web Development India expert team can help you reap more revenues by increasing your conversion rate. So, you can expand your business both locally and internationally.
- Facilitates interaction with online users
An important benefit of digital marketing is that the medium facilitates engagement and interaction with your targeted audience. However, the way you handle such interactions determines the success or failure of your business.
How to do digital marketing
Digital marketers are appointed by companies for brand awareness and lead generation. Such professionals use digital channels – including both free and paid platforms – to market the various company products and services.
Among the list of digital channels that our India Digital marketing Agency adopts include email marketing, search engines, social media, and company blog, among others.
Our digital marketing professionals are also familiar with the various KPIs (key performance indicators) of each channel and this helps them to measure the performance of the different mediums.
For instance, our SMM services India digital marketer who is responsible for SEO has to be well-versed in measuring the ‘organic traffic’ that the company website attracts. Organic traffic originates from search engine searches after the user submits a query.
Approach the digital marketing experts to benefit from greater business revenue today!
Whether you’re running a small, medium, or large business, you can count on our website designing company in India. With our support, you can exploit the varied digital marketing mediums and augment your overall marketing efforts.
For small-scale businesses, you can opt for a generalist who oversees all your digital marketing channels. In contrast, larger organizations have numerous specialists, with each of them focusing on a particular digital channel of a brand.
Are you ready to take your business from surviving to thriving in the digital world?
Our team at ICO WebTech, a leading web design and development company in India, is here to help you unlock the full potential of digital marketing.
Whether you’re a small, medium, or large business, we have the expertise to tailor digital marketing strategies to your specific needs. From SEO and social media to email marketing and web design, our experienced professionals can elevate your online presence and drive results.
Don’t miss out on the incredible benefits of digital marketing, such as reaching a wider audience, boosting your conversion rates, and increasing your revenue. It’s time to engage with your target audience and grow your business like never before.
Contact ICO WebTech today, and let’s start your journey towards business success through digital marketing. Your thriving future awaits!
Why do you need a website and digital marketing in these current times?
The Covid-19 pandemic has hit businesses and livelihoods hard. With lockdowns and strict curbs, brick and mortar and retail stores are suffering because they cannot reach their customers. Luckily, you have digital marketing practices to bridge the gap between your clients. However, make sure to approach only the best digital marketing agency in India for gaining greater brand credibility.
As part of your digital marketing strategies, you might want to start your business website too – for realizing the full potential of online-based channels that is.
Grow your business with digital marketing plans
Digital marketing refers to marketing efforts via a range of devices. These include tablets, smartphones, laptops, and desktop computers.
By affiliating with a top-ranking SEO agency India, you can advertise via an array of digital channels – including emails, social media posts, search engines, web applications, television, radio, mobile applications among others.
Besides, by hiring a certified web design agency, you can engage with your customers at all the buying stages via digital marketing. In addition, you can target a specific audience.
Moreover, you can measure the results of your marketing campaigns accurately. Accordingly, you can plan your future marketing strategies for generating more business.
Create your business website to draw more clients
Consider partnering with a reputed website designing company in India for creating your business website. By doing so, you can reach out to a large number of prospective customers.
More so, a professional website is comparable to a salesman on various counts. Similar to salespersons, websites can not only attract potential customers but also drive leads and sales.
Additionally, by collaborating with a premier digital marketing company Delhi, you can inform and educate your target group about your company offerings through your website.
Of course, websites, together with digital marketing efforts, can help to increase the online visibility of your brand online. Search engines, social media platforms, and third-party recommendations – all can help to expand your business on online platforms when you rope in a competent website design agency.
An SEO company in Delhi will also reveal that websites also have importance in today’s tech-driven times because they introduce potential customers to your business. Also, a positive first impression is half the battle won.
Furthermore, many buyers first search online for products and services nowadays. As such, if you appear on the search engine pages, they will research your company website to know more about your brand. Here, depending on whether what they see impresses them, they decide whether to approach your company or now.
Now, by tying up with a renowned website design company Delhi, you can improve the conversion rate of your brand’s website. Yes, the web professionals can help to keep your website updated and give compelling reasons to probable buyers to purchase from you.
About ICO WebTech Pvt Ltd
Based in New Delhi, ICO WebTech is a leading digital marketing agency in India. We are a distinguished company that specializes in website designing solutions, web development, and complete digital marketing services.
Approach us for any of your website designing, online marketing, social media marketing, and content writing requirements. With our team of web specialists, you can be assured of getting the desired results – including higher profits – from your investment in online services.
10 crucial metrics to measure your website’s performance
Businesses are investing heavily in developing their websites nowadays. Companies are hiring web designing company India professionals to determine the layout and navigational tools. Besides, online marketers are posting innovative content to attract prospective customers.
Surely, business houses have to take the mandatory measures to get the most out of your investment in online applications. However, the SEO Company Delhi experts will also opine maximizing the ROI (return on investment) as the subsequent step. For this, business owners have to measure and analyze the Key Performance Indicators (KPIs).
Now, the website optimization metrics you should be studying tend to vary depending on the business type. All the same, to answer your query on what KPIs are and to know more about the crucial metrics that determine your online businesses’ success, refer to the following details.
What are website metrics?
Website metrics are useful to measure how successfully your website is performing.
Using website performance metrics, you can understand how your website benefits real users. Besides, you can improve your website’s user experience by getting maximum mileage from your investment in online platforms.
To measure website performance, you have many website success metrics or KPIs to help you. Because so much data is available, you’re bound to get overwhelmed and become confused about the KPIs you should be focusing upon.
Even so, by analyzing the below-listed KPIs, you can know the aspects of your website that a hit with your audience vis-à-vis the areas that you should be improving upon.
How to measure website performance?
Here are the various metrics for measuring your website performance.
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Time to Interaction
Time To Interaction (TII) refers to the time interval between the user requesting until he can perform actions on the following page. These include typing text in search fields, clicking on links, and scrolling the page.
You can contact the top-ranking companies that offer web design services to increase your TII metric.
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Page Loading Time
The SEO agency India experts will reveal that one of the important metrics to determine website performance is speed. Here, the time is taken for your website to load also impacts the user experience, so you mustn’t ignore this aspect.
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First Contentful Paint
The Digital Marketing Company India will advise focusing on the first contentful paint metric to improve the browsing experience. This metric records the interval between a user visiting your page and the first text or image appearing on their browser tab.
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Largest Contentful Paint
Similar to the previous metric, the largest contentful paint metric is a measure of how quickly your website content shows on the user screen.
Slow-moving LCPs indicate your server response time is not as fast as it can be.
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Start Render Time
Start Render Time (SRT) is a measure of the time taken for some element to be exhibited on the screen. This could include background color or basically anything to indicate any action on your website.
You can approach the website designing company in Delhi to improve your SRT.
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Error Rate
The error rate is a measure of the problem requests. If you notice your error rate is increasing at any given time during a load test, you must call upon the website making India professionals fix the problem that prevents the application from loading.
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Requests per second
With the Requests Per Second (RPS) metric, you can know the number of actions relayed to the target server per second. Requests include any interactions with the page resources. Among this list are database probes, multimedia files, images, and HTML pages.
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Bounce Rate
Bounce rates are a record of how many site visitors navigate away from your website after browsing only one page.
If your website shows a high bounce rate, perhaps you need to increase your page speeds. Yes, slow page speeds can damage the user experience, so users may not be staying for long.
Nevertheless, the web development company India representatives will suggest keeping your bounce rate in check.
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Overall Weight
Your website’s overall weight records the total number of bytes that the browser receives. However, each asset’s relationship is more important than your website’s overall weight. This is because even one heavy asset can slow down the rate at which your website loads.
A handy tip separates individual metrics like total asset weight, CSS weight, image weight, and Javascript weight. If you do so, you can know the bulky categories. Subsequently, you can identify the best removed or altered assets by conducting a waterfall analysis.
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Peak Response Time
Using the Peak Response Time (PRT) metric, you can check for any discrepancies within the average response time. The PRT metric helps to determine the elements that take longer than usual to load. Further, this metric sifts out applications that run slower than normal. As a result, you can improve your content performance metrics.
FINALLY
So, we have seen how to determine your website areas that are performing well and the ones that need improvement. No doubt, studying the common KPI warning signals helps too.
In a nutshell, analyzing the right website performance tools and hiring the SEO company India experts can easily track and analyze your data.
Contact our Digital Marketing experts to increase your sales, leads, subscriptions, or whatever goal you choose for your business, and to measure the metrics too.
INDIA+91 8447380262
Impact of Influencers and Content Creators on Digital Marketing
It is not easy to develop a brand in today’s digital age and market it without developing an effective digital marketing strategy. Apart from building a strong sales and marketing team, it is equally important to connect with influencers of various social media platforms like Facebook, YouTube, Twitter, Instagram and YouTube.
Influencer marketing helps businesses to connect with their audience more naturally
One of the best ways to reach out to your target audience is by collaborating with influencers sharing the same demographics of your core market.
For example, to market laptops with backlit keyboards, teaming up with a lifestyle influencer or beauty blogger won’t help you connect with the right type of followers who are interested in buying gaming laptops. You need to collaborate with gamers and designers to a product such as gaming laptops. Influencer marketing helps businesses to connect with their audience more naturally, subtly and directly. These marketing methods are more effective than forced marketing.
Just as your own social media presence is vital for the growth and success of your brand. Similarly, having some form of an online presence on other brands’ social networks is an effective way to promote your business online. Both methods are of equal value if you want to make your digital marketing strategy a success in the current times.
Influencer vs. traditional marketing
Forced marketing comprises of traditional marketing techniques including TV commercials, newspaper and magazine ads, etc. Today, a buyer needs to see relatable content online. And the secret behind online influencers’ success is that they can connect with their followers more organically and naturally.
Similarly, brands need to adopt the same approach if they want to connect with the new age consumer.
Influencers and the demographics of their core followers
By collaborating with influencers online, brands and businesses are making them a part of their digital marketing strategy and their marketing team. However, by simply collaborating with anyone online won’t help you get the desired result. You need to check for the online presence of these influencers and the demographics of their core followers.
At times, many influencers get involved in various controversies that may affect your business’s image and brand value. However, there is no way one can to prevent any unforeseen controversies beforehand. There is always a certain amount of risk that brands have to take while collaborating with influencers online.
Any old video clip or even a candid picture posted online is enough to stir up social media influencers’ controversies online. Therefore, you always need to have a back up plan ready in case of such unwanted situations.
Don’t forcefully team up with an influencer
It has become pretty easy nowadays for potential buyers to know if an influencer is endorsing a certain product that he loves or doing it just for the sake of it.
In most cases, if an individual influencer is marketing a certain app, product, or service forcefully, he is bound to make mistakes while explaining the pros and cons of that product with its followers online. Therefore, don’t forcefully team up with an influencer if he isn’t interested in your goods or services and doesn’t use them personally. You need to hire those influencers who can not only endorse your product but actually enjoy using it.
Becoming ambassador of your own goods and services
Another way is to become the ambassador of your own goods and services. This concept is certainly not a new one. From actors, rappers, athletes to singers, all are seen promoting their brands the same way any regular influencer would. Whether it is posting stories, pictures, posts, or tweets online, these celebrities are seen marketing their products on various social media platforms.
While some influencers are founding members of the brands they promote, some work as a partner. Many international makeup artists collaborate with popular makeup brands like Sephora and Morphe by coming up with their signature makeup kits. All these marketing techniques fall under the category of influencer marketing, which is rapidly becoming an integral part of new and existing businesses’ digital marketing campaigns.
Influencers act as a connecting medium between the buyer and consumer
Forced advertising is something that cannot resonate with the ideologies of today’s generation. Nowadays, consumers prefer to buy goods and services of those brands that can connect with their consumers.
Influencer marketing is something that helps businesses do so in a more effective and personalized way. Moreover, it is practically impossible for businesses to connect with each buyer on an individual basis. Therefore, influencers act as a connecting medium between the buyer and consumer.
Getting genuine feedback
If businesses want to explore new opportunities and want to diversify their audience, then they can easily do so by collaborating with influencers catering to that particular audience or market. This way, businesses can save their time and marketing expenditure by simply teaming up with these influencers online. Getting genuine feedback is crucial if you want to stay relevant as a brand in the long run.
At times, customers feel hesitant or simply disinterested to directly give feedback to a particular brand regarding its goods or services. However, it becomes easy for businesses to get genuine feedback and reviews from customers through online influencers.
For example, if an influencer promotes a particular product on his YouTube channel or Facebook page, chances are their followers will post comments regarding the video and the products itself. They will share their first-hand experiences regarding that product and share other alternative products or services they use.
Such information is almost impossible for businesses to collect on their own. It will also take a lot of time and budget to conduct surveys and polls to get this type of information. And in most cases, the feedback won’t be as genuine and raw as you get through such influencers’ social networks.
Marketing your goods to international audiences
To market a particular product or service globally to international audiences is not an easy task. You need to spend a lot of time coming up with a strategy that would work in the international market. The likes, dislikes, and personal preferences of consumers differ based on the country they belong to. And customizing existing marketing campaigns for different markets is not an easy task.
However, through influencers, you can easily market your goods to international audiences without spending extra cash on developing and customizing your marketing campaigns.
In conclusion
Those businesses that don’t have a big marketing budget can opt for digital marketing agency services to hire relevant influencers for them. Such companies often have a pool of such influencers and are directly in touch with them. They can help you select the right influencers according to the type or niche of your brand.
Looking for a Digital Marketing Company in Delhi? Get in touch with us and we will cater to your requirements with our services. Our comprehensive services include; website designing, SEO, Content Marketing, and social media marketing.
Good read:
- Social Media Tactics In Web Design And Development Business
- How to Drive More Traffic to Your Site through Social Media?
- How to use social media for website promotions
- How To Leverage Social Media Marketing For Your Business
- Marketing Innovation: How E-Commerce Websites Are Evolving Businesses All Over The World?
- Small is not Forever – SEO accelerating the growth rate of small companies
- 5 Leading Trends That Will Drive Content Marketing In 2020
- How To Gain More Customers in 2020 Through Your Website
Top 5 Restaurant Digital Marketing tips in 2020
The restaurant business grapples with uncertainty. Small business owners face several challenges and data suggests that close to 50% fail within the initial years of starting operations. To keep ahead of your peers in the restaurant business, you must focus on the key areas.
These include
- menu customization,
- premium customer service,
- digital marketing for restaurants, and
- general restaurant management.
Now, to take your digital marketing efforts several notches above, we have listed some tips. These effective restaurant marketing ideas and trends via digital means can help you to not only obtain more orders but also strengthen the ties with your client base.
#1. Leverage the potential of social media
Have a restaurant social media marketing strategy in place – if you want to be successful as a restaurateur. And, NO, merely having a social media account does not suffice, rather you have to stay active across the board.
Social media marketing offers opportunities to attract people who can become repeat customers while increasing your networking capabilities. Besides, you can avail the benefit of various free and paid advertising campaigns via social media channels.
Start with identifying the social media channels that are a hit for you. Follow by posting content regularly, along with customers’ dine-in photographs, on your social media handles for heightening your restaurant visibility.
Some of the best social media practices include:
- Keeping your audiences engaged by posting online polls
- Putting up recipes and fun food concepts
- Sharing valuable content from your blog
- Holding contests on social media channels
- Affixing popular hashtags
To derive optimum benefit from social media, be sure to post regularly. For managing your social media presence, you should consider hiring social media experts. A Digital Marketing Company in Delhi can help to maximize your reach via social media.
#2. Use online reviews to your advantage
In addition to restaurant social media marketing, you must keep in mind that people need assurances when they’re investing in any kind of service. The same rule applies to their dining experiences.
When users research restaurants on the Internet, they want to know about other people’s opinions. Herein lies an opportunity for you to take advantage of online reviews. So, you may want to encourage customers to post a review about their experience with your restaurant.
A good way of driving customers to post reviews is by offering a sizeable discount on their subsequent meal after posting a review.
#3. Focus on your website
As the owner of a local restaurant, you must know that your storefront is not the face of your company anymore. Because over 80% of customers rely on online sources for researching products and services, and they evaluate the credibility of your business via your website. And if your website is not attractive enough, chances are that they will not dine at your restaurant.
To drive customers to your restaurant, you must make sure your website is appealing, user-friendly, and more importantly, functional. Moreover, many customers use smartphones to browse the web for restaurants, and optimizing your website for mobiles helps to connect with them.
The experts at the website designing company in Delhi come with many years of experience in developing websites. They can help to make your website easy for users to navigate.
#4. Opt for SEO
Optimizing your website for Google is most important. Because most customer searches are conducted on this popular search engine. So, go ahead and hire a SEO Agency in Delhi, for they can build your online presence and advertise your restaurant to prospective customers.
To get started with your SEO, you will have to have a regular website or go for ecommerce website development for a more comfortable and viable approach. Because eCommerce has a booming future in India, particularly in these current pandemic times.
#5. Post Valuable Website Content
Bill Gates once rightly said ‘Content is King’. Quality content is a powerful tool for building your brand, connecting with more people, and solidifying ties with your clientele. And you can present content on your website in myriad ways – including via emails, newsletters, videos, social media posts, eBooks, among others.
Contact the SEO experts to help you differentiate between quality content and poor content. More so, you can call upon them for any of your eCommerce website designing for restaurants requirements.
FINAL THOUGHTS
With more and more customers choosing to go online for searching restaurants and ordering food during recent years, restaurant owners must not undermine the importance of website and digital marketing. The medium allows people to search your restaurant online for both dining in and placing orders.
Need help with your Restaurant Digital Marketing or Website Designing? ICO WebTech is happy to help. We have a decade of experience and are an award winning website designing company in Delhi.
Get in touch with us to get your business ahead of your competitors.
Whatsapp/Call- 8447380262
Email: inquiry@icowebsolutions.com
How To Use Digital Marketing to Tell Your Brand Story?
We are living in times of massive changes. Much before the Corona-shock pushed normal life out of gear, people worldwide were already spending over one-quarter of their day digitally on an average (Digital 2020 Global Overview Report). Every reliable SEO Company in Delhi was well aware of that. But things are changing now.
We are not just witnessing a quantum leap towards digital dependence. We are looking at a colossal shift in digital content consumption attitudes! The emotive appeal of content was already center-stage, but Brand Storytellers will have to be more innovative than ever. They need to take into account the long-term emotional and attitudinal changes of consumers that the shock is causing.
Relationship between Digital Marketing and Brand Storytelling
Before jumping to technical (and not so technical!) details of Digital Marketing Services’ role in developing and conveying brand stories, let’s get an idea of where this relationship stands.
- 81% of Amazon buyers of branded products recalled only the product-description page and not the TV commercial 90 days after buying. 90% do not search by brand. They choose the product search function. (Digital Marketplace Study by Accenture, 2019)
- Two-thirds of millennials use ad-blockers. 40% want informative and not promotional emails. (Meaningful Brands Study, 2019)
- Consumers in the age group 25-35 are top online buyers. 50% of them commit to online shopping for more than half their needs. 27% rely on online shopping almost entirely. (CivicScience Survey, 2019)
- 74% of brands cannot touch the lives of their consumers despite their efforts. 60% of the content from the world’s leading brands is considered meaningless by digital consumers. The figure is 50% overall. (Meaningful Brands Study, 2019)
These trends point towards:
- Consumer behavior shifts
- Strategic adjustments by each digital marketing company that wishes to deliver.
- Challenges for content marketers
- And a sea of possibilities that Brand Storytellers can exploit, especially for small and medium businesses.
All of these trends are likely to amplify. The room for creative maneuver by story tellers through digital marketing is set to expand. Imagine being that one out of every ten that is searched by brand and not via products on Amazon!
Tough, but not impossible!
Not with SEO agencies in Delhi that have story tellers to strike a chord with your consumers.
Telling a brand story involves great teamwork. SEO experts, Branding Experts, Content Creators and Content Marketers have to work in tandem. None that claims to be the best SEO Company in Delhi ever ignores how crucial each of their roles is.
How Does/Can a Digital Marketing Agency tell your Brand Story?
There are three intricately linked aspects to understand this.
Since Brand Storytelling is about touching the lives of consumers in the most imaginative ways, the Human aspect is the foremost.
Next to it is the Technical aspect. Finally, it is the Business side that matters. Brand Storytelling is executed by Digital Marketing teams and it could be hard to differ between these three aspects. For sake of simplicity, let’s understand each of them separately.
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Brand Story has to extend a human-touch into the lives of Consumers through different Digital Media Channels
Brand Storytelling is that aspect of Content Marketing that sits farthest from the direct promotional content for products in the content spectrum. Yet, it is not the informational content type.
Brand Storytelling content is of emotional nature. It has less to do with the brand. It is concerned with the relationship between the brand (not the products!) and the lives of consumers. A Brand Story conveys the values that a business or brand stands for. It tries to build a lasting relationship with consumers by placing the importance of the company’s values and ethics into the everyday lives of prospective buyers. Simply put, consumer lives and brand values are at the center of a Brand Story.
To build connections through unique stories, digital marketers work on various aspects.
- They select the elements of narrative that are most likely to engage the consumers. Brand stories may have action, drama, comedy and climax etc. However, they definitely have characters, and consumers are some of their main characters.
- Not every digital medium has an equal emotional-human appeal. Each medium touches the lives differently and lies at a different distance from the consumers’ center-of-heart. The selection, emphasis and role of each digital medium decide the dimensions of the canvas on which the story is drawn. Digital marketers decide the outline of your brand story and the limits of canvas in a singular process.
- Facts, testimonials and statistics help little in brand storytelling. Conversations, consistent engagement and developing an empathetic relationship do. You are the best person to do that without doubt, but imagine engaging with thousands of prospective customers. All in different age-groups, professions and with different expectations. Digital marketing companies use their experience, advanced analytics and data-driven insights to make your brand worth remembering and lifelike real. Engaging consumers regularly through information, empathy, creativity, thoughtfulness and a bit of surprise calls for technical expertise though indirectly.
Brand story takes a life of its own when consumers themselves become contributors to it. The story begins to branch into different directions. That’s the ultimate aim a website designing company in Delhi is geared to!
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Reaching the Right People, the Right Way, through Right Channels
Before looking at the latest trends that are driving brand storytelling through digital marketing, let’s look at the landscape in front of us.
Once the unique value and the brand itself are defined, next are the content types. They construct and convey the story. Consistency in tone, presentation, logos, photos etc. becomes the chief concern of digital marketers.
The content types used by them include:
- Website Content
- Blog Articles including Long-form Content and Listicles.
- Emails and Newsletters
- Case Studies
- Social Media Content
- Unique Photos
- Videos
- Podcasts
The consumer engagement with each content type is different and carries distinct value for storytelling. For maximum impact of each content type and deciding what type of content will work, digital marketing experts use advanced analytics. It is of four types:
- Business Intelligence Analytics: Used to find out the type and themes of content that consumers love and demand.
- Descriptive Analytics: That’s demographic analysis. It becomes useful when behavioral data analytics is added to it. It allows an overview of consumer attitudes. For example, a brand story would be more impactful for consumers that are intent on thoroughly surveying the brands and products than those that buy immediately when needful.
- Predictive Analytics: To project the consumer behavior and redesign the SEO strategy and brand story accordingly.
- Optimization Analytics: To figure out the performance of channels, campaigns and the marketing effort overall so that brand story and its projection is adjusted accordingly.
Certain trends are ruling the brand storytelling efforts through digital marketing. Foremost amongst them is the use of Data-driven insights. Use of pictorial and video content is also crucial for delivering stories. The increasing use of Social Media, especially Instagram, to connect with consumers is dominating the trends too.
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Digital Marketers alter between Consumer and Client Shoes
Brand stories have to be constructed, conveyed, sustained and expanded from the perspective of consumers. Equally important is that Digital marketers put themselves in the shoes of businesses they are handling the brand stories for.
Impactful brand stories result not from viewing consumers from a neutral perspective. They result from digital marketers putting themselves in the shoes of businesses and brands they are working for.
A best SEO Company in Delhi would lay special emphasis on this. In a matter of emotions, empathy and human-touch, merely dry and superficial engagement does not work. Brands can get the best out of digital marketing companies by allowing them an in-depth understanding of their values, aims and vision. They might as well consider them a part of their Brand-team before getting on with developing brand stories.
Before your Brand Story resumes…
A few more important things before you use digital marketing for beginning your brand story or opening a new chapter in it.
Regularity is crucial in attracting new prospective consumers, and keeping the existing ones hooked. Digital marketing companies create posting calendars by spacing the story posts at ideal intervals to balance between continuity and curiosity.
Humans can take excuses, Bots do not!
So they maintain strict schedules, else all SEO effort can go in vain.
Finally, the effort in developing story content and its appeal is visible to everyone. However, two-thirds of the Brand Storytelling effort goes in the background. Digital marketing companies bring on-board Social Media and Data-analysis specialists besides business experts to create, deliver and enliven memorable Brand Stories.
5 Signs Your Website Promotions Are Not Working To Full Potential
You may be getting leads or website visitors by your website website promotions efforts. Do you analyse are you getting what you deserve after all the hard work you do to promote your website? Based on our experience we can tell you that there are only 8 to 10 top performing pages which drive most of the traffic to a website.
So how do you figure out if your website promotions are giving you the results you deserve.
Here are 5 Signs Your Website Promotions Are Not Working To Full Potential
1. You are getting website traffic but no one is contacting you.
Well, this gets really disturbing and frustrating to see that you are getting that desired traffic, but unfortunately the visitors aren’t converting to customers.
The possible reasons of this can be:
- Landing page is of low quality
- CTA’s are not placed appropriately
- Traffic source is spam or from a low quality signal
- You have not identified the right audience for your business
- Page load time is high
- Your payment methods/lines are not secure
- The overall look and feel of your website is not professional
- Product images are not clear, or miss the zooming function
- No reviews or testimonials
- Unclear policies (shipping, return, privacy policy etc)
- Poor site navigation
If you identify any of the above signs then your site definitely needs an uplift to convert all the potential visitors into customers.
2. Only few pages of your website are getting traffic.
When you study your site’s Analytics report you may shake hands with a scenario where only some of the pages on your website get traffic.
This can be due to the following reasons:
- Duplicate content or low quality content
- Content Cannibalization
- Page loading speed on desktops and mobile
- Content does not offer value to the visitors
- Poor site structure
- Poor internal linking
- No external link signals from quality websites
- Call-to-action buttons are not placed correctly
All the above signals direct towards a less traffic situation. You must ask your content writer or your Digital Marketing company to work on the above signs.
3. Your website shows up in Google for terms which you are not optimizing for.
When you start optimizing your website for search engines the first key point for consideration is – Keyword Research. While, it may seem an easy task, but it is not. In fact keywords are in a way deceptive. They don’t always mean what they should mean.
For example, if a user searches for “notebook for college”, then maximum results are exact as per the query, but some are not.
Here’s the search result page:
Hence, you must be extra careful about using target keywords and LSI keywords for best and accurate results.
Here are some reasons as to why your website shows up for wrong keywords:
- Content lacks LSI keywords
- The meta content does not contain the keywords in a meaningful manner
- Website content is not focused
- No content strategy
Keyword research is critical and so is the placement of all important keywords across the website. Because when a search engine crawls through your website, it’ll look for relevant and original information on your website and will place your website on the SERP accordingly.
4. Your website traffic is not growing.
If you are making all the SEO efforts but still your website’s traffic is not growing, then there is definitely an err in the methods.
Here are a few reasons for not getting expected website traffic:
- The SEO game is not on point
- You have a bad/low backlink profile
- The website content is not meaningful or original
- Your main focus is on content creation and not enough on promoting website
- Bad user experience
- Not an active social media presence
Hence, just running SEO campaign for the heck of running one is not worthy. You need to have a well curated SEO strategy customized for your website so as to get more traffic.
5. You are appearing in searches but you are not getting clicks.
If you are getting the impressions but not clicks, then here are the reasons to blame it for:
- The meta title and meta description are not clear/relevant
- Titlee does not include relevant keywords
- The impressions occur on a low position in SERPs (2nd page or above)
- No snippet text
It is extremely important to work on increasing the organic Click Through Rate (CTR) to out-beat your competition and stay ahead in business. Therefore, start by hiring a professional SEO company to take care of it.
In a Nutshell
Content is not just king, it is a kingdom. Focus on developing a strong keyword strategy to lay an affirmative base of all your further SEO efforts. Make sure your website is fast to load and provides good user experience to the website visitors.
If you notice any of the above signs in your website and are looking for a website designing company or a SEO company in Delhi-India to fix them, then just get in touch.
8447380262 | inquiry@icowebsolutions.com
You can also be interested to read
- Drive more traffic through customer-targeted content
- What is Website Optimization and Why Is It So Important in 2019?
- What is SEO? What is the process of SEO services in Delhi? And how does Search Engines collect and display results?
- Is your website ready for Voice Search Optimization in 2019?
- Want more traffic? Involve these 5 practices and get more customers to your website!
- What are the Highest Converting Websites doing that you aren’t doing for Conversion Optimization?
- How to use social media for website promotions
- How to do website promotions on a low budget
How to use social media for website promotions
Thousands of websites are launched everyday. It is very difficult to pull off a website promotions strategy for search engine if you have a new website with a low budget for marketing. If you have a decent budget you can hire any website promotion company and get going.
But there is a silver lining. You can promote your website for free. Thanks to social media. Social media is the best way to promote your website with little or no budget. All you need to do is interact with your customers and build a social presence by passing meaningful information consistently.
Here are few tips to use social media for website promotions.
- Establish Social Media Presence
Select the social networks which suit your services or products. For example general ecommerce business can’t do much on Linkedin. But it can flourish on Facebook.Next step is to create your account and build company pages in the social networks which you have selected.Make sure you fully complete your company profile like logo, cover image, company description, working hours etc.Start with your family and friends. Ask them to follow your company pages and share the content you post. You can also ask your existing customers to follow your company on social networks.
Share content regularly.
- Join Relevant Groups
Social media groups are best way to start engagements with your customers.Start looking for groups which are relevant for your business and the generic groups. Start looking for questions posted by members which you can answer.Get involved in discussions and make your presence felt. You can also share content from your website in the groups but do not make it look like you are pushing for sales. Don’t be too direct.If you have a blog designed on your website then you can share your blog posts in the groups.
- Create Engaging Content
Your company’s social media success depends on the type of content you post. The quality and the frequency of posting has a lot of impact on your social media campaign.It is better you take time to create content for your social media pages. Focus on quality than quantity. You should always write for your target audiences. Do not write long stuff but keep it short. No one bothers to read long paragraphs on social media.Use relevant images to support your text. Include links to your website to drive traffic to your website from your social media posts.Don’t forget to add call to action and always ask for opinion to create engagement. It could be anything for example: Do you Agree? Do you like it? Comment if you don’t like it?
- Use the low budget ad services to promote your content.
It used to happen years ago that your social content reache used to grow exponentially with the number of shares it gets. These days even the posts from personal accounts are not visible to all your friends in network at once.There is a limit to the reach of social content until you pay them the fee associated for it.If you have a very little budget then you can choose some special features to gain more reach for your social media content. The ads needs a lot of budget and they just won’t work with a low budget.Until you have a decent monthly budget, don’t go for the social media ad campaigns. You can choose from other options like ‘Boost Post’ in Facebook. For a very low budget you can increase the reach of your social content.
You still get to choose your target audience like demographics, age groups, gender etc.
- Don’t forget trending hashtags
Hashtags are the best bet to join the trending content on social media networks. Research about the trending hashtags relevant to your industry.Try to create blog post around the most trending hashtags relevant to your business. Publish it on your website and share it from there on your social networks. Use the trending hashtags and you increase the chances for your social media posts to appear in searches on social media for trending content.Don’t have a website? Contact us to get one for your business.You can use the free online tools to research about the trending hashtags for Facebook, Twitter, Instagram, Linkedin and other major social networks.
- Create Contests
Contests are one of the important ways to create awareness for your brand. Everyone loves to get some giveaways. Create some contests on your website and share them on your social networks.Use hashtags and low spend promotions as explained above to promote them. You will see a noticeable increase in your website traffic from your social media networks.Share the contests in as many groups and social forums as you can. It draws attention and you get to interact with more people which may indirectly turn into your customers over a period of time.You can also request the participants to share it within their networks in exchange of some additional benefits. Think about the best relevant contests you can create.
- Use Custom Images
Use custom made images relevant to your social media content. The use of free stock images is not recommended as it doesn’t gives the authentic feel to your social media content.If you are using free images just add some text beautifully to make them look relevant. You can easily edit images with any software from within your computer or image editing tools available online.You can show new offers on your website or case studies for your existing clients or even the homepage of your new website. It is all about how focussed you are and how relevant is the image and content in your social media posts. - Share Testimonials From your Customer
You need to show your credibility to your target audience. The testimonials from your existing clients are the best way to gain credibility for your brand.If you haven’t asked for testimonials from your clients then start asking them now. Its never too late. Once you get some genuine testimonials, make a section or a page on your website and display them there.Share the testimonial page on your social networks or share each testimonial individually using some relevant images. Do not share them all at once. Otherwise you will have not testimonial left to share for coming days.Try to share one in a week to be visible and gradually gain credibility.
- Try To Pull In Influencers
It is the most difficult part but if you convince the right influencers then it can do wonders for your social media campaigns.Influencers are the people on social network who have built a strong social media presence for themselves. They might ask for a fee to help you. If it is within your budget you can go for it.Influencers marketing is the latest trend on social media and is very effective in different ways.Contact us for a consultation about getting influencers for your social media promotions
- Use Search Effectively and Create Buzz
You need to find the latest trending content on social media to make your website promotions work. Always keep some time to search for the phrases relevant to your industry and find the most trending posts.Give your contribution by sharing your ideas and get involved in a meaningful way. You can also create your own content around the trending topics and share them in your network.Keep finding the new trending topics on all the social networks you are using.
We have proven strategies to promote your website on social media. For detailed information about using the social media for your website promotions and creating engaging content talk to one of our specialists @ +91-8447380262
How to do website promotions on a low budget
As we have been saying that your website is the most important tool for the marketing of your business. However, just getting a website will do no good. Your website should reach your customers and should be visible online.
In order to get results from your website you need to regular promotions and stay ahead of your competitors.
It is not easy to invest in heavy marketing activities especially if you are a small business or a start up. You can do search engine optimization but you have to invest a lot of time in learning SEO tactics, which again is not feasable as you have to manage a lot of other activities of your business.
You can hire a SEO Company but you have pay them every month for the SEO services.
But there are a many other activities which you can do even from your smart phone to promote your website and drive customers to it.
How to promote your website on a low budget?
Add Blog to your website
If you do not have a blog on your website then you should get one. Blogging is the best tool to generate traffic to your website. You can easily set it up using WordPress
Once you have set up a blog, start posting quality articles on it consistently. This will help you to address the needs of your target customers and you start getting visitors on your website. You also can take help from a website designing company to set it up quickly for you at a very low cost.
Create you Google My Business Account
It is extremely important to have a Google My Business account as it helps your business to appear in local Google searches and Google Maps.
You can easily do it by downloading Google My Business App in your smartphone. Once you have your business profile on Google My Business, there are very good chances that your customers start finding you on Google.
Be Active on Social Media Groups
With people spending so much time on social media channels like Facebook or Twitter, it would not be a tedious task for you to be active there for your business.
Create your business page on major social media platforms and join local groups. Be active there and answer relevant queries genuinely. You will start building trust and slowly people will start contacting you for your services.
Create mailing list
Keep a track of your website visitors and implement actions on your website to capture their email addresses and phone numbers. This will slowly build up your mailing list.
You can use free email list management services like mailchimp to organize and setting up email campaigns for your website promotions.
Article contribution
Write a quality article with valuable information and find opportunities online to publish it online as a guest author in online magazines.
Many online directories and magazines allow guest postings. You can find many in your niche. Don’t forget to include your website link in your bio.
Comment in forums and other blogs in your niche
Commenting on other blogs doesn’t usually improves your website rankings but if you post genuine relevant comments, then people will start noticing you and you get involved into business communities within your target zone.
It is all about making your presence felt. If you can’t invest in marketing or SEO then try these few things mentioned above and you will see the results without being on top of Google search results pages.
Or if you are looking for a professional website designing company in Delhi which can handle your website promotions too, reach us at +91-8447380262
Does your business needs a multilingual website?
What is a multilingual website?
Multilingual website is a website which caters customers of different locations in their local language. Which means it provides information in more than one languages.
You will find many big businesses serving content to people in their local languages. You will also notice the website hosted with same domain provides content in different languages. Common examples are news and media websites or educational websites.
These websites target customers globally or nationally in a country like India. So they have to serve people speaking different languages. This helps them reach more people and make it convenient for them to access the information.
In some scenarios you may not need to make complete website a multilingual one. You may need some sections of your website in more than one language. You may find some multilingual websites which just have their blog posts written in more than one language.
Benefits of multilingual website
There is no limit to where a website can reach. When you make your website in multiple languages it extends your business reach. It helps you enter new markets which your business has never explored. It helps you target customers of different locations which you haven’t considered at all.
It adds credibility to your business as a global brand.
Builds trust. You give a personal touch by serving content in local languages to your target customers. It shows you care about your customers. Your website visitors feel more secure when they are on a website with information in their own language.
Increase in customer base. Internet is not just about English language now. If you want to make a customer base in countries like China, Japan, Germany, Italy etc then you must have a multilingual website.
Top 10 languages used on Internet these days:
Cost effective. Translation of your website can be automated. It serves as an effective marketing tool for your business at a very low cost of promoting your business in different languages.
Removes cultural barriers. Multilingual websites with right colors can help you make a connection with your customers over cultural barriers.
Beats your competition. If your competitors do not have a multilingual website then you can reap the benefits of an early bird. It gives you an edge over them. If they already have one then you can compete with them in more than one language.
SEO Benefits. If you provide quality content in multiple languages for different geographical locations then your website gets traffic from those locations which helps improve your search engine rankings.
When to upgrade to a multilingual website?
If your business can serve beyond your local market then it is time to go for a multilingual website.
If you find in Google analytics that you have visitors on your website from locations where majority speaks language other than English. Then it is a good idea to serve content in multiple languages.
If your competitors already have multilingual website then you must do it too and as soon as possible.
When you want to become a global brand. It is always good to target customers in their local language.