Why you should have a blog on your website

The most important marketing tool for small businesses is blog on the website. Unfortunately blog is the most ignored tool too by business owners.

Why small business owners ignore blog as a marketing tool?

As one of best website designing company in Delhi we have helped hundreds of small businesses to grow website traffic for over 10 years now. When it comes to starting a blog we still struggle to convince the small business owners. There are many reasons why they ignore blog on the website. Here are some of them.

Awareness
Surely there is lack of awareness. Small business owners are still not aware of the importance of blog on their website. Honestly speaking most of the small business owners in Delhi think about a website as just a trend and nothing more. They do not think about is as a marketing tool. So they just need a website to have it on their business cards, pamphlets, banners etc.

It is obvious they wouldn’t be interested in starting a blog on their website.

Additional cost
Most of the website designing companies charge an additional price for blog designing on a website. But beware of these type of companies.

A blog can be implemented without any additional cost if you are getting a new website or redesigning an existing website. But if you are not looking to redesign your website and just looking to add a blog, then you might need to pay for it.

Lack of time
Who will write consistent posts on the blog. This is another major problem with small business owners. This one sounds genuine. There are a lot many things which a small business owner needs to handle daily. It is difficult to get time to sit and write an article for your blog.

But there are solutions for all these issues and you must not ignore blogs if you want to grow your website traffic and improve your rankings on Google.

Importance of blog on your website

We always recommend to have a blog on every website. Here are important reasons why you should start a blog on your website.

Blog improves your search engine rankings.
Blog on your website improves your search engine rankings. Adding a blog on you website keeps your website updated with regular content. This tells Google that your website is not dead and you are keeping your content updated.

It is obvious you need to write logical and valuable content otherwise blogging will not help you. If you need help in content writing for your blog, call us now at +91-8447380262.

Blog increases your website traffic.
Even if you do not rank on top of Google for your main keywords, but blog helps you drive quality traffic to your website. When you write quality blog posts unknowingly you include a lot of quality content in your post. The quality content includes many search terms which are not your main keywords and get you appear in search results for many other important search terms.

Google these days try to present the solutions to users for their problems. It is not about stuffing keywords in your content. Best part is you can beat all the unethical SEO techniques. You just need to focus on solving your target customers’ problems through your blog posts.

Blog on your website helps establishing authority.
Blog helps you establish wider network. If you are writing valuable content then your readers start trusting you and they share your content everywhere. Blog is the easiest way to establish your brand as you can save on advertising cost. You can save your time attending webinars events etc.

But it is not easy to build authority via blog. You need to gain trust by helping your audience by your blog.

If you want to increase your website traffic start a blog on your website. Contact us now for consultation about starting a blog on your website.

Read more about SEO benefits of a blog here.