What's SEO | How Google decides rankings?

We all hear these sentences, that SEO is very important for your business rankings. But have you had any difficulty in understanding what is SEO when you look for SEO Services in Delhi?

Here is the brief SEO definition:

“SEO, the abbreviated form of Search Engine Optimization. It is the procedure of influencing a website’s online search visibility in a search engine. The SEO efforts are judged by the ranking positions in the unpaid results or organic results.”

Whenever you contact a SEO company in Delhi for raising your positions, make sure they use only ethical techniques. As otherwise, Google will penalize your website and it is very difficult to revoke the penalty.

But, what is the process of SEO. How does it influence ranking position?

seo process for seo services in delhi

The very first step for doing SEO is Web Design. Contact your trusted local website design company Delhi and ask for a website for your industry.

Read about What is a Website and What you need to build a website?

Every best SEO company in Delhi follows a process to make sure you get the desired results. Here is the basic process which we take to yield high quality results.

Website Analysis – the very first step a company providing SEO services in Delhi takes is – analyzing your website. Some give you a free SEO analysis of your website while some charge you a fee. Your website is analyzed for errors, good practices, warning etc. And then an overall score is calculated.
Client Requirements – next the digital marketing company will sit down with the client to identify their goals and targets. This is important because its only then the agency will carve a flowchart of the SEO techniques for you. For example, some clients may have a goal for high rank in SERPs. While some may want increased downloads of their ebook.
Keyword Research – this is a crucial step for SEO efforts. Analysis of keywords by Competitor Analysis, Search Volume and various other factors is done. So as to ensure your website comes first when a user raises a query for the products or services related to your business.
Content writing – SEO content writing is the inclusion of keywords in the most organic manner. Only a professional content writer understands what a search engine appreciates. Therefore understand SEO optimized content writing and hire your Website Content Writer in Delhi, India very wisely.
Website Optimization – this step requires a web developer to optimize your website for loading speed, coding errors etc. Hence, make sure your web design and development agency in India thoroughly checks your website and update it as per Google standards.
SEO submissions – SEO is an amalgamation of On page SEO and Off Page SEO. Moreover there are various steps of SEO working together so as to up your ranking game. You must submit your website to Google and other leading search engines. Also, it is important to set up your sitemap and submit it to Google. Setting up of Google Analytics and reviewing your site’s performance is an excellent way to analyze your weak areas and high performing areas.
Link Building – link building is a very important techniques of Off page SEO. It informs Google that your website is of high value from other well known and quality websites. However, removal of bad backlinks targeting to your website is equally important. Otherwise there are very good chances that the SEO traffic and rankings of your website will drop. Read why are is link building submissions important for your website.
Reporting – and then of course sharing the reports of the work done and progress achieved in the SEO efforts for your client.

Okay, that’s great. But how do search engines collect, analyze and display the results?

When a user types in a search query or a keyword on any search engine like Google, Bing, and Yahoo! Then a list of relevant websites opens up on the Search Engine Result Page(SERP).

Although, relevancy is not the only signal to trigger rankings for your website on the first page. There are many factors responsible to show your website on the first page of SERPs. Some of them are the DA(Domain Authority), PA (Page Authority), Mobile Optimized Website, Loading Speed, Content Relevancy etc.

Search engines like Google, Bing etc have search crawlers to crawl your website and get the data to build an index of information. Google uses a program (bot) to visit websites, analyze their content and data so as to index the website. This program is a Web Crawler. Further, Google uses this data to show the relevant results against the search queries.

Which SEO technique is good – White Hat? Black Hat? Or Grey Hat?

White Hat SEO: just as the name suggests White Hat SEO incorporates all the genuine SEO activities so as to better the website rankings in the SERPs. But they work all the techniques within the permissible limits of Google and other search engines. Although this techniques takes time to show results. But once the results how in SERPs, they are there to stay.

Black Hat SEO: some website owners approach the SEO companies in Delhi India to get instant ranking on the first page of Google. Some companies agree to it, but in this case their work process for SEO uses black hat techniques. In this techniques the activities used breach the quality guidelines of search engines. Some of the Black hat SEO activities are cloaking, link schemes, doorway pages, content automation, fishy redirects etc.

Grey Hat SEO: it uses bits of both the white and black hat SEO activities. However, it does not completely violates the guidelines of Search engines. But, there are quite high chances of your website getting hurt.

Therefore, White Hat SEO is the most recommended SEO technique for the users to get stable results.

Why you need SEO services in Delhi?

SEO is one technique by which businesses can drive unlimited traffic to their website in the most organic manner. If done right, you do not even need a sales team in your office. Because your website will be your 24/7 sales person for 365 days a year.

Having a website is not enough. You need to run the advantages of having a website via white hat SEO efforts.

Hire the best SEO company in India to optimize your website to give the desired results. Get in touch with us discuss your project or to find a solution to your query.